McDonalds - Quality Sales - 1977 Training Film
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- Опубликовано: 28 авг 2024
- McDonalds training film from 1977, showing staff the new campaign, and a programme to get themselves little pins! Date on the head of the film is 27/4/77, and the campaign is mentioned as beginning in the last week of July so this would have been shown to employees in May or June.
Sorry about the wandering green scratch, it's on the emulsion side which means that part of the picture has actually been scratched away and is now gone forever, replaced by a fizzy green line. Trust me, it's way better here than on my projector!
Can’t wait for July 25th!
43 years late, pal!
@@MyFunnyGuy11 yeah I know. They actually made this the year I was born. I was born in October! So I still missed out on July 25th that year. What a bummer!
This isn't a training film but something to pump up and inform franchisees
Yeah, after this little bit of propaganda the franchisees were feeling smug, believing ever more strongly in their superiority over their employees, in their ability to manipulate and control for their own benefit, watching with a smirk as the employees busted their asses for a gold pin, a pin that might help the franchisee get a luxury vehicle and a blowjob from sexy Tina down the block
Rather than deliver actual quality, they had a plan to fool people into thinking it was quality.
Ahh, the coveted "Q Crew" pin and patch for hard work and extra effort. Perhaps Kevin will even personally visit to congratulate you, all suited up and driving his brand new shiny Lincoln!
The girl at 5:58 is actress Anne Lockhart, most notably known from the original Battlestar Galactica! I suspect this was made a few years before '77, judging on her appearance and the fashions.
So say we all
That McDonald's executive sure had great taste in automobiles, that Lincoln is truly beautiful.
They need to show this today to the staff
Bill Quigley still eats his Quarter pounder to this day!
Dunno about that. Word on the str is Bill died of heart faliure in 1981.
@@duckbrew No, that's not true.. Bill Quigley died ON the street, back in July of 1977, after getting struck down by a Cadillac Eldorado driven by the owner of the local Wendy's who was outraged at Bill's disloyalty. And it was HIM who died in 1981 of heart failure, after the judge sentenced him the year before to eat only quarter pounders for a year. He almost made it, but then he saw a rerun of the Bill Quigley commercial on his black and white television, and it put him over the top. His heart just couldn't take all that stress.
Sad story all around. 😔 😢
"Hi, Mr Quigley !" "Hi, Kevin ! Are you hiding a Big Mac under your hat ?"
Imagine your pride in getting that gold Q pin..... [insert eye roll here]
McDonald’s sure knows how to address any short comings that people perceive from them. Pure genius.
Bill Quigly: He changed the world for all of us. Good heavens! ❤
I too am concerned about my back door.
Nancy Jordan is played by Katy Kurtzman. She was in the Afterschool Special "Very Good Friends" based on the book Beat the Turtle Drum. Melissa Sue Anderson was Her older Sister in the episode. Kurtzman was on Knott's Landing when She was older.
QSC and V! Who remembers?
I love how at 12:32 he looks down like, "is...is that it? Are we done here?"
Good catch! I missed it cause I was looking at the golden arches and the 21 billion served.. and wondering why they ever stopped counting. 😂
Thanks for sharing this, Bill McDonald.
She's going to meet Greg Brady. They have a date. Later, they'll hit the ice cream parlor - to visit Marcia.
48 years later... Wendy is far superiour. And Whoppers are amazing. Mcdonalds is literaly like eating candy for lunch or dinner. Imagine one day people will be watching us and laughing or missing the old days
Austin has a ton of great local burger places, so I rarely go to McDonalds. I went the other day, and the burgers were dogshit. The fries were still good. The service was terrible. The guy at the counter was talking to a friend on his phone, and the conversation went on for a minute before he even acknowledged me. They could teach a masterclass on how to ensure a customer would never, ever come back.
Chick FIL A is best
This guy sounds inherently paranoid and threatened by the competition.
"And we're going to show how carefully trained to put it all together..." I've had burgers that looked like they were put together in the dark.
"Hi there ! Can I ask you where you're going for lunch ?" "Oh, well today I thought I'd go to Hardy's." "Cut !"
Because a certificate and a pin will help them pay their bills (smh)
All dead except for the ladies.
Why the heck did he get into his Lincoln and then get out?
It was a subliminal message.. back in the 70's they did things like that to reinforce the message they were trying to convey. He was talking about quality, and many people back in the 70's would have associated a luxury Lincoln with "quality". So the hope is that when the viewer watched him get into the car, they'd associate McDonald's with the same quality their mind was subconsciously observing.
McDonald's does have the absolute best fries
9:00 Watch his windblown hair get fixed as he gets into the car.
Oh my god! Its a glitch in the matrix
Including transit bus ads, and tv advertising in spanish and english
WHAT AM I WATCHING
Gotta love Hank's suit
Yep, all the guys remember hot and juicy Wendy ( At least they do in my town..)
I wanted to laugh, but my mom's name is Wendy. So now I'm just offended. 😂
"You want to talk to ME ?" "Sure, honey - Do you mind if I ask you what your favourite position is ?" >SMACK ! < "Oww ! I meant in your job !"
These days all this stuff would be done online through McDonald's web portal for franchisees and crew and management etc
Too bad its a far cry from this today.
It is more aggressive today
True fact my brother worked for McDonald's once . He remembers hamburger meat in . On box it said 100% Kangaroo Meat. It wasn't beef . No joke his friend who works with him also remember seeing that same box. So you really don't know what you are getting.
Nothing wrong with roo meat.
@@michaelminnikin4265 I've seen "Roo"; and I'm not going anywhere near his meat, pal.
Wow ! If someone served me a kangaroo burger, I'd be hopping mad !
6:25 there’s frank Murphy he went from Mohican airlines to running McDonald’s
Having worked behind the counter, I know some of the scams...For example when you ask for a large drink, they cram half the cup with ice, so effectually, you're only getting a small drink !
There's a green line trying to mess with my mind.
Nearly 18 minutes long to convince employees to stop spitting in the customers' food!
Anne Lockhart!
Hard to believe a time when a fast food place coveted and cared about their image.
They cared about the PERCEPTION of quality, not the actual DELIVERY of quality. Saying it is 100% beef means very little. Snouts and hooves are still 100% beef.
@@texaswunderkind I bought some "beef chorizo" sausages recently and decided to read the ingredients. It has "beef salivary glands, and lymph nodes" as its 1st and 2nd ingredients.. needless to say I lost my appetite and never bothered to cook it up. I'll probably just give it to my buddy's 🐕 .. or toss it in the trash.
When I was a little boy I was obsessed with McDonald's..I asked a docent at my brother's college if there was a McDonald's nearby. He said yes , and I clapped .
What's a docent ?
7:50 yeah man, and at least smile a little more that way you can sell your message..
McDonald’s Bill Quigley
A q crew pin.
The might of their marketing displaced from its rightful throne the peerless Aussie (Greek) café hamburger: fresh minceball patty, fried onion, lettuce, tomato, beetroot and bbq sauce on a toasted (genuine) bread bun.
A tragedy.
Beetroot???
@@tracyseymour6059 Beetroot! Sliced, pickled beetroot...yum!
It sounded like he said Wednesdays at 1:48 instead of Wendy's lol
@0:5:26 - Oops ! Duffed it, you jerk ! Too busy thinking about lunch.
"Hello ! Where are you going for lunch ?" "None of your goddamned business, numb nuts !"
8:58...hey?
McDonald's - Over 21 billion served. Well anybody can SAY that , do they have a source to prove that statistic ? ( And don't say mayo/barbeque ) .
Today is July 25th 😁
WTF ? @0:22 , is that Gene Wilder bottom left ?
6:00 I’ve got to talk to you too honey!!
Come back to my office 😉
I won’t hurry you along Sheila 😊
Let's call it what it is kids. Poison.
No it's healthy
Kevin’s a pimp
“Everything’s top grade” 😂 sir I hope you’re not still alive and have to see McDonald’s today. While the fries are still good, everything else is sub par at best
WTF??? 10:11
McDonald's ain't learned a thing since 77