How Emma Chamberlain Makes Her Signature Cup of Coffee And Fights Imposter Syndrome | Forbes

Vlogging these past seven years has made Emma Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on RUclips and 15 million followers on Instagram. These days, she’s using her relatability-along with her massive following-to scale her startup, Chamberlain Coffee.
“I’m a home barista just like the rest of us,” says Chamberlain. “It’s always been a passion for me since before I started my RUclips.”
Founded in 2019, Chamberlain Coffee has raised $15 million in funding from investors including Blazar Capital and Volition Capital. Products range from coffee grounds to matcha powder and recently launched ready-to-drink canned lattes. From 2022 to 2023, the company’s revenue nearly doubled; Forbes estimates it to have been $20 million last year.
While social media and online marketing are signifi­cant growth engines for the company, retail is a new focus. Chamberlain Coffee bags first appeared in Los Angeles’ luxe grocer Erewhon in 2021, followed by Sprouts in 2022. Ready-to-drink lattes launched in Walmart in an exclusive six-month trial in April 2023. Based on shoppers’ feedback, they relaunched wider with an updated latte formula last December. This April, Chamberlain Coffee inked a deal with 800 Target locations to sell ready-to-drink cans in flavors such as vanilla, cinnamon bun, salted caramel and mocha.
This year, Chamberlain Coffee collaborated with Kendall Jenner’s 818 Tequila on a Coa­chella pop-up to serve espresso martinis using her signature cold brew.
Even with her meteoric career, Chamberlain says her biggest challenge is not letting mistakes discourage her. “There are going to be ups and downs, there’s going to be shit that hits the fan,” she says. “You know what you have to do? You have to put your big-girl pants on, and you have to keep going.”
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[@wherestheparty_]

took me 15 years of my career to come to terms that I got something to offer! Kudos to you Emma!!

[@saku.544]

her lipstick looks gorgeous

[@coltonxcx]

I will watch Emma make coffee every time, regardless of how many times I’ve seen it

[@rmannayr2129]

EMMA LOOKS FANCY!

[@chayseiyana6438]

i love the editing in this video

[@TreeYogaSchool]

Coffee is life. 🙏

[@TreeYogaSchool]

Congratulations on your success at an early age, and great insights on imposter syndrome.

[@rmannayr2129]

CHAMBERLAIN COFFEE!

[@vicob8732]

She looks like Janis from Mean Girls

[@chardelraconner7324]

stirred not shaken.. my hands gloved

[@rmannayr2129]

GO EMMA!!!!!!!!!!

[@rmannayr2129]

YES EMMA!!!!!!!!!!!

[@jake78787]

college does *NOT* give you life experience for the record .

[@sammypatterson1583]

That lippppppppp EATS

[@impalpablenill7612]

WDH I'm watching from space!

[@Parbo-dz5ey]

😅

[@sentilemlaakholari]

My Girl Emma 😍

[@tashina9053]

So many pauses in her spealing

[@chardelraconner7324]

with a fowl they give clucks record deal she passed school

[@bafrin88-c1h]

I'm 22 , I'm in college and I don't have my own money 🙃 so you have done great job to not go to colleg👏

[@yusuuri]

So prouuuuuuddd!!!!!🤎🤎🤎🤎💫💫✨✨

[@chardelraconner7324]

forget a bar date.. what my jen do

[@chardelraconner7324]

that's better libertas... no skid row

[@ngocminhhan4482]

So what's that new idea that she brings to the table? What's new about her idea?

[@mrdookie9774]

ok so what's different in terms of her PRODUCT? I watched the whole video but learnt nothing.

[@calliepearl7193]

its interesting, i believe you could say its "her." as a whole, I think that's where she needs help is learning whats different to her product from the rest. guess you could say that about ANY coffee company as well. whats diff from dunkin / starbucks - the taste and price difference. i havent tried any of her brand so the taste and branding is whats going to do her over - same with like sleepy time tea (their branding rocks)

[@thepenthouse6793]

I think I'll prefer Starbucks

[@johnvaleanbaily246]

3 minutes and 6 seconds... lost forever. What a pointless video.

[@user-us6ce7me8k]

nothing special lol..

[@jonathantowlen6545]

Not a fan of this look. Long time fan of Emma.

[@ferfavila8919]

I’ve watched her fromthe beginning 🥹 its amazing everything she has done