How Uncle Nearest Founder Fawn Weaver Built a Billion-Dollar Whiskey Business | Forbes Life
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- Опубликовано: 20 июл 2024
- Fawn Weaver founded Uncle Nearest to honor the formerly enslaved master distiller who taught Jack Daniel the secret to making great whiskey. Seven years later, she owns the most successful Black-owned liquor empire, worth $1.1 billion, with ambitious plans for the future. Including real estate, Weaver’s 40% stake makes her worth $480 million, landing her at No. 68 on Forbes’ Richest Self-Made Women list.
Weaver wasn’t a Jack Daniel’s drinker, but she knew there were countless former slaves whose stories, like Green’s, had been erased from history. As Green was no longer part of parent company Brown-Forman’s official history of Jack Daniel’s, Weaver sought to rectify that.
The first Uncle Nearest whiskey-named 1856 for the year it is believed Nearest Green perfected charcoal filtration-debuted in 2017 and went on to win the first of more than 1,000 awards for the brand. Today, there are seven Uncle Nearest releases-bourbons and ryes all produced under the direction of Victoria Eady Butler, Green’s great-great-granddaughter.
Read the full story on Forbes:
www.forbes.com/sites/chloesor...
0:00 Intro
1:21 From Rebellious Kid to Entrepreneur
2:40 Leaving Home at 15
3:32 Finding Purpose
4:52 The Story of Uncle Nearest Green
7:25 Fitting the Pieces Together
9:31 The Power of Charcoal Filtration
10:04 “I Should Have Failed”
12:49 Setting Up the Next Generation
14:03 Beating the Odds
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Salute to Fawn having a GENERATIONAL mindset, her recollection of history in this country and the vision she has.... #OWNERSHIP
Next, she pondered through her thoughts, fixed her Tennessee Kaskinampo mother inherited given lips, to say to me, “how a person carries themselves, either demands respect, or loose respect,” on the tv was an unbelievable commercial, it was a picture of a golden brown indigenous man from Tennessee, by the name of Nathan nearest green, it was showing an exhibit acknowledging him for creating jack daniels whisky.
Uncle Sunny, & I, we rolled to Iceberg Slim grave site, just to leave a $20 bill for each year after he was born, inside an A9 Invitation envelope, we placed it directly under an Uncle Nearest, Green 1856 Jack Daniel bottle, directly by his grave site, respectfully, with no intentions to seem disrespectful to his children, or loved ones.
I put this in my book in 2020: the philosophical philosopher presents the king business the boss player association written by a king named Mack, available on all book platforms.
This story is so inspiring ❤
Such an inspirational story. God's blessings and abundance. ❤
Legendary
You go girl
Next, she pondered through her thoughts, fixed her Tennessee Kaskinampo mother inherited given lips, to say to me, “how a person carries themselves, either demands respect, or loose respect,” on the tv was an unbelievable commercial, it was a picture of a golden brown indigenous man from Tennessee, by the name of Nathan nearest green, it was showing an exhibit acknowledging him for creating jack daniels whisky.
Uncle Sunny, & I, we rolled to Iceberg Slim grave site, just to leave a $20 bill for each year after he was born, inside an A9 Invitation envelope, we placed it directly under an Uncle Nearest, Green 1856 Jack Daniel bottle, directly by his grave site, respectfully, with no intentions to seem disrespectful to his children, or loved ones.
I put this in my book in 2020: the philosophical philosopher presents the king business the boss player association written by a king named Mack, available on all book platforms.
❤❤❤❤❤