Great video Zoe, I always learn something new. I am not sure how someone could call you a gatekeeper when you are one of the few people who shares so much industry knowledge with us.
Agree with your point re plus size garment pricing. We charge the same amount for all sizes of our made-to-measure ao dai (Vietnamese traditional dress), and a lot of customers have appreciated our size inclusive practices (some ao dai brands outright refuse to make large size garments!) Have you ever tried wearing an ao dai?
@zoehongteaches Nice! Hope you can make it here some day. So much interesting fashion, from ao dai & it's predecessors, to the over 50 ethnic groups' clothing, to contemporary designers like Cong Tri etc. Really enjoy your videos, thank you!
Zoe, Zoe, if you survive the year with a hit without a hit piece; I'll be surprised. Do people realise how much marketing BS and lying arrogance you are levelling. Keep it up please. You are in my "gottawotch" class.
Totally agree with your takes, especially the plus size pricing. The mentality that straight sizes are getting ripped off if the plus size garment costs the same is silly. In my experience, the fabric difference isn't as much as people assume especially since the larger and smaller sizes are marked together! What's crazy to me is how many brands are still using size small as their sample size. I worked somewhere that used a small sample size and stated that they didn't want to sell over an XL/XXL because they just didn't get the sales. Like, HELLO?, the two are connected! Personal tastes don't just change because your dress size does! No plus size fit models either, gee wonder why that experiment failed! In their head the fact that the average American woman is plus size yet their most common size sold was a medium totally made sense... Some people hate fat people more than they like money!
Thank you so much for your informative videos! Love watching them. My questions is: If one starts their own fashion brand, does it makes sense to start with lower prices to gain interest (without being so low one is working at a loss necessarily) and increase prices as the brand becomes better known? Or should one stick a specific price point from the get go so customers remain comfortable with the consistency of prices throughout the growth journey (should one succeed with the brand)
I think you should remain consistent to your beginning, or people may feel like they're being deceived. If you want to blast a special sale for your launch, you need to be really clear that this is reduced intro pricing.
That consistent pricing is true. I also, don't see how people can justify increasing prices for larger sizes. A customer isn't going to see more yardage and pattern drafting. They're going to see a rack full of items that look the same.
The Chanel strategy has a Part B: Stimulating people to buy current stock at current (already raised) prices because prices will soon go even higher. If find that brand easy to resist 😄
Plus size being more expensive got a new definition lately when I went into a lingerie store and they charged an extra 7€ with each cup the bra went up 😂 The it takes more fabric argument becomes extra ridiculous with bras.
@@zoehongteaches it was the most run of the mill mesh and polyester stretch you could imagine 😄 I thought they had been mislabeled somehow at first glance.
I custom make clothing for people. I recycle fabric, cut it up, make a new pattern , cut it up, sew it up, and embroider my arse off all over the new piece. If I use more fabric, that means I embroider more. That means that larger item of clothing is going to cost more. Time is money plus size people.
You cannot compare custom made clothes cost to those produced in factories. Two different time/money stories. If a company charges more over a certain size (for example 14), but is totally fine with charging the same for size 8 and 12 I call it dishonesty and bad business practice. I wouldn't buy from them.
I just paused to make my argument. Taking a flat and producing the garment at some point your standard size falls short. As much as for pricing morals would imply an average, design wise just as much. If I choose to make two separate size charts and develop the garment, from the flat, with two different techniques. I don’t see why I shouldn’t price them differently, it’s factual. I don’t love plus size people more than standard size people. That’s what I wanted to say. And I’m only halfway through.
Also when you suggest Chanel is trying to figure out how much they can get away with which could be true. Talking about Subway it appears that maybe they’re trying to uphold their profit while their clientele is declining. It is two different case I hear. But I don’t see why Chanel wouldn’t try to attract less but richer clients.
If it cost more to make a plus size garments, then why not apply the price you would apply to the plus size clothes to the straight size clothes as well? That means your mark up for your straight sizes would be higher, but that should be higher. To your customers, it would look like you prioritize your plus sizes as much as your plus sizes.
Great video Zoe, I always learn something new. I am not sure how someone could call you a gatekeeper when you are one of the few people who shares so much industry knowledge with us.
Even if the brands don’t, we love you, Zoe! ❤😂
😹yes we do!
Thanks, y'all!
Hey hey party people
HEY HEY HEYYYYY
Agree with your point re plus size garment pricing. We charge the same amount for all sizes of our made-to-measure ao dai (Vietnamese traditional dress), and a lot of customers have appreciated our size inclusive practices (some ao dai brands outright refuse to make large size garments!)
Have you ever tried wearing an ao dai?
No, I haven't, but Vietnam is on my travel bucket list for sure!
@zoehongteaches Nice! Hope you can make it here some day. So much interesting fashion, from ao dai & it's predecessors, to the over 50 ethnic groups' clothing, to contemporary designers like Cong Tri etc.
Really enjoy your videos, thank you!
My favorite channel right now
To find a weighted average, multiply each number by its weight (in %), then add the results ☺️
Hello, madame & hello to you good striving folks!!! 💜💜💜
hello!
Universal Standard fits from the plus size and scales down their pattern to get the best fit
Zoe, Zoe, if you survive the year with a hit without a hit piece; I'll be surprised. Do people realise how much marketing BS and lying arrogance you are levelling. Keep it up please. You are in my "gottawotch" class.
Totally agree with your takes, especially the plus size pricing. The mentality that straight sizes are getting ripped off if the plus size garment costs the same is silly. In my experience, the fabric difference isn't as much as people assume especially since the larger and smaller sizes are marked together!
What's crazy to me is how many brands are still using size small as their sample size. I worked somewhere that used a small sample size and stated that they didn't want to sell over an XL/XXL because they just didn't get the sales. Like, HELLO?, the two are connected! Personal tastes don't just change because your dress size does! No plus size fit models either, gee wonder why that experiment failed! In their head the fact that the average American woman is plus size yet their most common size sold was a medium totally made sense... Some people hate fat people more than they like money!
>>Some people hate fat people more than they like money!
This.
That hat!
Thank you so much for your informative videos! Love watching them.
My questions is:
If one starts their own fashion brand, does it makes sense to start with lower prices to gain interest (without being so low one is working at a loss necessarily) and increase prices as the brand becomes better known? Or should one stick a specific price point from the get go so customers remain comfortable with the consistency of prices throughout the growth journey (should one succeed with the brand)
I think you should remain consistent to your beginning, or people may feel like they're being deceived. If you want to blast a special sale for your launch, you need to be really clear that this is reduced intro pricing.
@@zoehongteachesthank you 😊
… I know exactly what I want my loss leader to be. Thanks Zoe. 😊🍀💛
Good luck and have fun!
@@zoehongteaches … thank you! I really appreciate it! I’m having the best time of my life! 😊🍀
Jessakae is a great example
That consistent pricing is true. I also, don't see how people can justify increasing prices for larger sizes. A customer isn't going to see more yardage and pattern drafting. They're going to see a rack full of items that look the same.
The Chanel strategy has a Part B: Stimulating people to buy current stock at current (already raised) prices because prices will soon go even higher. If find that brand easy to resist 😄
So true! I also find it pretty easy to resist.
Plus size being more expensive got a new definition lately when I went into a lingerie store and they charged an extra 7€ with each cup the bra went up 😂
The it takes more fabric argument becomes extra ridiculous with bras.
7 euros each bra cup??? that better be the most intricately hand-tatted lace embellished with crystals and sequins that I've seen!!
@@zoehongteaches it was the most run of the mill mesh and polyester stretch you could imagine 😄
I thought they had been mislabeled somehow at first glance.
@paraboo8994 😳😩
I custom make clothing for people. I recycle fabric, cut it up, make a new pattern , cut it up, sew it up, and embroider my arse off all over the new piece. If I use more fabric, that means I embroider more. That means that larger item of clothing is going to cost more. Time is money plus size people.
You cannot compare custom made clothes cost to those produced in factories. Two different time/money stories. If a company charges more over a certain size (for example 14), but is totally fine with charging the same for size 8 and 12 I call it dishonesty and bad business practice. I wouldn't buy from them.
I just paused to make my argument. Taking a flat and producing the garment at some point your standard size falls short. As much as for pricing morals would imply an average, design wise just as much. If I choose to make two separate size charts and develop the garment, from the flat, with two different techniques. I don’t see why I shouldn’t price them differently, it’s factual. I don’t love plus size people more than standard size people. That’s what I wanted to say. And I’m only halfway through.
Also when you suggest Chanel is trying to figure out how much they can get away with which could be true. Talking about Subway it appears that maybe they’re trying to uphold their profit while their clientele is declining. It is two different case I hear. But I don’t see why Chanel wouldn’t try to attract less but richer clients.
If it cost more to make a plus size garments, then why not apply the price you would apply to the plus size clothes to the straight size clothes as well?
That means your mark up for your straight sizes would be higher, but that should be higher. To your customers, it would look like you prioritize your plus sizes as much as your plus sizes.