Business is about purpose: R. Edward Freeman at TEDxCharlottesville 2013

R. Edward "Ed" Freeman is a prolific educator, consultant and speaker, best known for his work on the topics of Stakeholder Management and Business Ethics. He also teaches Leading with Meaning, helping organizations create a culture that brings out the best in everyone.
Freeman is perhaps best known for his award winning book, Strategic Management: A Stakeholder Approach, first published in 1984 and reissued in 2010 by Cambridge University Press. This landmark book has helped to define and shape our understanding of how good management practice really is based on relationships-relationships with the stakeholders who affect or are affected by the business.
Today, Freeman is working passionately to create long-term stakeholder value in business through the Institute for Business in Society and Conscious Capitalism, Inc. He believes that the ultimate purpose of business is to create value rather than to maximize profit. Freeman is excited about innovation and entrepreneurs that can help to solve the world's toughest problems. His massive online offering course (MOOC), New Models of Business in Society is reaching thousands around the globe.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
CREDITS:
Animations: www.joanhtobias.com
Film & Staging: www.theavcompany.net
Editing: MC2 Creative

[@colleenswingle-titus1068]

One of the best speakers of the day...loved RElistening and watching....

[@luistato7437]

Man, I've been trying to express this for a long time and you've just organised my head and my thoughts

[@jagspyrpadej]

Hello ib students good luck on the exam

[@micheldalmas6173]

Very usefull for students to understand what's social responsility of business. Thanks !

[@marvinestrella3852]

Very powerful!!!

[@nikkitodddavis6401]

Always awe struck

[@shanemckenzie-wc3mq]

My take on this is two-fold-the more money we make the harder life is-the bigger, the ego and then you start being malevolent and nihilistic and stuff like that that’s not good for any human being to be that way because it is has a circle of chaos that has a circle of mis trust- NOT GOOD

[@rodrigoalves7089]

Muito boa palestra, ponto principal e preocupante é a forma como alguns organizadores tentam impor valores, eles querem ser percebidos como os Corretos em tudo, não querendo dar ouvidos ao subordinado.

[@jamesleftlion]

Excellent talk and some really inspirational points. My only concern is the way in which a lot of managers try to execute values. It would appear that being perceived to do the right thing is more important than actually 'living' values and principles. For example, there is one company I know who buy in fair trade coffee when they are being audited for 'green' values. Once the auditors have gone, the coffee disappears and is replaced by a cheaper mass produced coffee! They want to be ranked high so as to convey to customers they have ethics. But what they fail to realise is that employees of the company no longer have any faith in the company any more because of duplicitous acts like this. There is a long way to go before capitalism becomes "the greatest system of social collaboration" you mention. But I do have more faith having watched this. I just wish the managers of the company I mention would watch it to...

[@lyndseyzhang5634]

Very inspiring and engaging speech!

[@hapkotik1296]

Mipt students was there

[@leticiavasconcellos9687]

Muito bom

[@kearyshandler1956]

Like how this is the more "animated" version of the first few lectures on our new New Models of Business

[@FernandaPasti]

muito bom!

[@Dolbert-by6jc]

Goethe Uni?

[@oneluv4musiq]

I kissed my income goodbye. Where are all my friends now.

[@hi.impact.communication]

Thumbs up for the "subliminal" Google Advertising @9.51

[@arthurkearney6193]

Strange that this view drove many businesses- often small/ rural....and decried by financiers and business academics as limited...in ways the small rural businesses were sustainably embedded in local community relationships...

[@arianahorne6911]

Dude sounds and looks like Zach Galifianakis in 40 years...

[@mavrickornum8867]

wow