For being clickbait, those posters sure did their job and grabbed my attention! Even if some weren't what it promised, they are great cornerstones to great advertising art!
The other fun part about AIP is how they essentially acted as film school. They got fresh, young directors and gave them an opportunity to make movies. They were made fast and cheap, but many famous directors got their start under AIP and Roger Corman. Directors like Francis Ford Coppola, Martin Scorsese, Ron Howard and Jonathan Demme!
Some of the best art comes from limitations. From what you can't do. So, it follows that to create the best artists, you start them with no resources and see what they can do.
I **love** the way you subtly animated the various posters. And I imagine that was a lot of work. Very well done! BTW, I think it's interesting that they realized their target audience is probably going to be distracted. The semi-random nature of their movies' structure makes more sense if you assume the viewers are only half-watching.
Speaking of products marketing themselves on their shock value. ;-) (Yes, there were quality OVAs too. But a *lot* of them were just there for the sex and violence.)
Internet often has clickbait picture to get you interested in video also even if it does not appear in actual video. Also ads on internet, TV, magazines, newspapers, and billboards are not always what they portray them as.
It is amazing how so many of those films are still watched and loved today. These quick turn over movies have stand the test of time while so many others did not. It makes me wonder what now will be still watch forty or fifty years later.
@@stephennootens916 some of them haven’t aged unless you count some of Sam rami films ,some avengers films ,captain America films with the exception of civil war
Love the 4:3 aspect ratio! I haven't seen many RUclipsrs use this stylistic choice a lot, and I love it. It makes it feel like something I or anybody else could have done.
Advantages of that ratio are, especially with an apsc crop sensor like Fuji X, is you're filming with the best part of the lens. Also if you use a very wide lens, the distortion is cropped out. I think of the amazing film The Cranes Are Flying with so much moving camera, so much depth of field and no focus errors. What was it, a 1961 film... ir's 1/1.37 format gave it these pluses. Or watch the Rod Sterling scripted film for TV with Mickey Rooney, The Comedian. Shot live. All kinds of moving in close and never a mistake. Wide lenses on an almost square format. A win win. I'm a fan of square still work too. Our MOMA in S.F. has a lot of 2 1/4 photography from the 40's, 50's and 60's. On that amazing high silver content black and white paper...inspiring.
@@sclogse1 Hi, is there any book would you recommend me so I can start learning about photography? Also... When you watch a movie for the first time do you feel it more than anything? Or apart from feeling it you are constantly trying to understand its technical aspects? It's difficult for me to do both at the same viewing.
LOL I didn't even notice until you pointed it out! I love 4:3, and it's not just nostalgia. I like being able to see everything in the sweet spot of my view, instead of looking left/right, or moving so far back that the top/bottom of my view are all dead space.
As a RUclipsr always trying to find the next video to go viral, this was very inspirational. I've always looked back at the early days of radio and movies, since there is no doubt that the internet is going through the same marketing strategies today. There is a lot we can learn from the golden days.
Great video. Samuel Arkoff’s entire process treats filmmaking as a business rather than an art. The method of analyzing the market before making a picture is generally more profitable, but it’s also why the output of original content keeps going down. Especially considering how bigger studios eventually adopted the exact same model… Now no one can make a high-budget picture unless you can sell it. It also disregards how the filmmaking process is essential in conceiving the final form and, more often than not, audiences don’t even know what they really want.
At least we got some artsy big budget extravaganzas being made these days, even knowing they won't perform like the superheroes movies at the box office, i'm talking about films like Blade Runner 2049, Tree of Life, Once Upon a Time in Hollywood, The Lighthouse etc
I grew up near a McDonalds entirely decked out in classic horror and sci-fi posters, and they always enticed me to watch the films in a way few posters do today. It's interesting to realize that so many of them came from the same studio.
I know that comments are meant to boost engagement numbers and up your chances with the algorithm so here's a comment because this is a great essay and deserves to be seen by a lot more people
I'd love to make a Netflix poster that has a similar poster to those from the 50's-60's, my personal favorite 50's throwback poster was the 2016 movie The Love Witch, I haven't seen it, but that poster is a work of art that sticks in my mind to this very day.
This is smart. During one of my last book store visits I remember skimming across books on shelves. Too often do I see books with boring imagery and bland titles that are trying to be clever. When working on my own short stories, I find it better to start with the front cover. Come up with a really blunt and awesome picture and base the story off that. A knight being strangled by vines in an enchanted forest, or a warlock standing by a fire and casting seven demonic shadows of himself on the back walls. When I picture the front cover the story writes itself....and I have the marketing campaign covered too! If I actually published these :p
This is such a fun thing! Never heard about this beforehand. You never cease to make interesting videos. And your editing-some of the best in the business. Thank you for all you do.😊
If we're going to be honest, those poster were surely well designed more than the movies itself, because in a retrospective way, most of those movies aged pretty bad, but they entertained and it's probably the pleasure of many who grow up watching them, it's curious how sci-fi and horror were low budgets films at that time, I feel like the roles were switched after Industry realized that Sci-Fi and Horror were exploitable after the rise of the blockbusters in the 70s. There are blockbusters with very good quality made by talented directors, but I feel like now Hollywood became what low budget films like these were in the 50s and 60s, but now the budgets of those products are millionaire, making that the special effects are pretty good but the plot is merely important, because most of audicences (young folks) wants to see a big spectacle, something that make them relax and escape since that was one of the principles of cinema, no matter how fool those movies can be! 8:04 I'm surprised to read Buster Keaton's name in that poster.
Fascinating view on going with the marketability of a film. Granted, he was overlooking that other movies did it too already. They simply did it with the actors and directors. People didn't care what it was about, they cared that their favorite actor was on the screen. So it was entirely reasonable for them to "make a movie then market it" because they already had what mattered. The name.
They often used famous characters names in movies Sherlock Holmes, Tarzan, Robin Hood, King Arthur, Charlie Chan, Dracula, Frankenstein, wolfman, Mummy, daughter of Dracula, bride of Frankenstein, Wizard of Oz, Alice in Wonderland, Little Women, Anne of Green Gables, Joan of Arc, Helen Keller, Anne Frank and so on.
I came here to say this too (you’re a lot earlier to the conversation)!! I love watch-listening to all the campy episodes while I’m doing work and the stories and riffs lightens up my day!!
I think there was a charm to 50s trashy cinema. They knew it was corny and so did we. Nowadays every film pretends like it's the greatest one ever made.
Ah, the days of my youth. I saw about 2/3rds of those films on their initial release. Yes, I'm that old. Until I was about 12, they were my go-to at our local small-town theater. Then the manager decided to do the unthinkable, and show a festival of foreign films. I saw 8 1/2 and Last Year at Marienbad. At which point, goodbye AIP, hello "serious" cinema. But I still have a warm spot in my heart for the sensationalist matinee fodder of my early youth. Thanks for this lovely and insightful look into the mechanics through which it was born.
You think they'd learn after a while. It's like the Geezer Teasers, straight to video films with a fading star on the cover, who's only in it for 5 minutes, sitting down in one location and only talking.
The same thing happened with video games in the 1980s and early 1990s. It still happens with music and most media in general. Covers are so important to grab attention and stimulate people's imagination or curiosity. Unfortunately, posters and covers since the mid 2010s are exceptionally bland or redundant.
Great video I grew up going to Jim Nicolsons house as well as Sam Arkoffs home to watch movies on his vitality g sofa. My father Albert Kallis was the artist Created most of the posters for AIP advertising He is still living healthy in his almost 100 years.❤
Great doc! Never get tired of hearing about A.l..P l have in home weekend A.l.P festivals once a month and own a couple of original Reynold brown one sheets. Thanks!
There was a movie from the 50ties (I don't remember its name) -the poster showed a burning city, buildings collapsing, and a lightly dressed woman falling to her death. The movie itself was about a bunch of people in a bar that watched WW3 on a TV. In the end, some sets got finally broken but then suddenly we find out that the war was not real and that everybody in the bar was hypnotized by some guy for some reason.
They did that one on MST3K back in the Mike era. I watched it not that long ago. Ah, it's "Invasion USA" (1952). Also important to note that most of the WW3 they watched was stock footage.
I've seen every movie shown in this video, either depicted by a clip or a poster. Not sure if I should be admitting that. One I haven't ever seen though ( not in the video ) is 1959's "Street Fighter". I sure wish that movie would get remastered & released on DVD/Blu-ray. James & Sam sure knew what they were doing when they formed A.I.P. & it payed off handsomely.
American International was eventually bought by M-G-M, who relaunched it in 2021. Some of their new releases have by co-produced by United Artists, which M-G-M also owns. They also own Orion Pictures. Since Amazon bought M-G-M they now also own AIP.
It's interesting that I WAS A TEENAGE WEREWOLF factors so heavily into this video because while the title is certainly sensational, the poster pretty accurately depicts a scene which is actually in the film.
Not only the first film to use the word "teenage" in the title but it's also the flipside image to Joe Dantes 1980s werewolf romp "the howling" film poster.
Oh god I'm going to have to binge this channel because I'm learning Ae and other graphics stuff a challenge since I'm retired and have no business doing it but jeeze louise this is good content and well executed
Absolutely fascinating. I loved the video. I think it would be great if you did a video on Cannon Films. I had watched a documentary on them, and it's quite fascinating.
Should have pointed out that McQ speaks to the marketing department first when making an M:I movie. No poster first, sure. But the audience and how to sell the movie are the first considerations. They then location scout and build the set-pieces around the locations. Only then is the script written. And clearly this works.
Just his presence is enough. Even if he didn't say the line in this clip, his performance is still loaded with dread and anticipation of something to be fearful of. Price was a class act, his role in Edward Scissorhands a grand farewell to his amazing career.
I would absolutely love if you did a video on Forbidden Planet. A classic that pretty much opened the door for the gigantic industry that sci-fi is now. It's sad that is not as remembered as lot of other movies from the era. Without Forbidden Planet, we probably wouldn't have Star Trek or Star Wars, since sci-fi was considered to be type B trash back then.
I know that basically every aspect of this is not of the highest quality and probably far worse than what we experience nowadays in the corresponding aspect of film culture, but it works on me. I just want to be a teen and to have fun with this same stuff in the 1950s.
JFC I have no idea how you manage to produce such a visually stunning documentary. Well, I do in that I assume you are a master of Ae and other software.
Your videos are just brilliant! They're really unique and it's a shame that they don't get views they deserve. I don't even speak english properly and sometimes struggle to understand things, but those stories are fascinating
Holy Crap in a Bucket. I just watched a RUclips self help channel where he breaks down the same frickin' process AIP created. 1) Create your title. 2) Create your thumbnail 3) Outline and write an entertaining script. AIP would be killing it at RUclips. Watched through. Liked. Subscribed. Clicked through. Thanks.
True fact, AIP helped to keep many young and struggling actors working at a time when the big studios were cutting back on the number of actors that they would be using for minor parts. This was a blessing for cats like Dennis Hopper and Jack Nicholson. They were also decent enough to cast actors from the earlier years,actors like Boris Karloff and Lon Chaney Jr. I am particularly fond of the studio for that very reason. Trash they made, most of their films were simply bad films shot too quickly and more underfunded than a progressive government policy. The editing generally seemed like the work of a nervous teenager, and their equipment was just a bit better than what the Soviets were using at the time. Quality was rare, but it did happen, and whatever they put Boris Karloff or Peter Lorre on the screen....suddenly it was as if you were watching something other than a movie made by AIP. If that ain't cool enough for ya, well,you just never made out with the girl you had a crush on while an AIP movie flickered on the screen of whatever theater you were at, and I feel sad for ya. That's history worth remembering, yes indeed.
the exact same thing is happening right now in games. cellphone game trailers are being maded and tested to see if that seens interessing to the public and only if it is they make the games. That is the level they are right now
Even AIP didn't know they were making POP culture Art with a big A. Tshoe posters and DVD's will sell forever, long after everybody stopped watching Kramer versus Kramer and Guess Who's Coming to Dinner ...and Forrest Gump....
Very talented artists - an art form in its own right. Look up the work of Saul Bass for example. Posters had to convey the essence of the film and sell it to an ever-jaded market.
Just like in Burton's Ed Wood -
"Is there a script?"
"Fuck no! But there's a poster."
🤣
yep
"It opens in nine weeks in Tulsa."
😂😂😂😂😂
For being clickbait, those posters sure did their job and grabbed my attention! Even if some weren't what it promised, they are great cornerstones to great advertising art!
The other fun part about AIP is how they essentially acted as film school. They got fresh, young directors and gave them an opportunity to make movies. They were made fast and cheap, but many famous directors got their start under AIP and Roger Corman. Directors like Francis Ford Coppola, Martin Scorsese, Ron Howard and Jonathan Demme!
And James Cameron!
Some of the best art comes from limitations. From what you can't do. So, it follows that to create the best artists, you start them with no resources and see what they can do.
I **love** the way you subtly animated the various posters. And I imagine that was a lot of work. Very well done!
BTW, I think it's interesting that they realized their target audience is probably going to be distracted. The semi-random nature of their movies' structure makes more sense if you assume the viewers are only half-watching.
Yeah, that's some serious genius at work!
An era of film making you may want to dive into is the Anime OVAs of the 1990's. The animation from that time was amazing and still holds up.
Speaking of products marketing themselves on their shock value. ;-)
(Yes, there were quality OVAs too. But a *lot* of them were just there for the sex and violence.)
There are OVAs for teens and children; even though they’re lesser known in the Anglophone world than the ones for adults.
Yes please vintage anime is lowkey underrated
YES!
another reason, why horror novels back then had such amazing cover art
They did it with covers on Comic books, pulp magazines, other magazines, even newspapers also. Exciting pictures and titles would help them sell.
Internet often has clickbait picture to get you interested in video also even if it does not appear in actual video. Also ads on internet, TV, magazines, newspapers, and billboards are not always what they portray them as.
To this day, the trashy, corny, exploration side of 50's and 60's cinema history fascinates me. Those posters are beyond iconic
Yeah
It is amazing how so many of those films are still watched and loved today. These quick turn over movies have stand the test of time while so many others did not. It makes me wonder what now will be still watch forty or fifty years later.
@@stephennootens916 some of them will probably not age well in the next decade
@@watchforever1724 the once that come to mind are the marvel since they so overlapping and you can't really watch many as a stand alone film.
@@stephennootens916 some of them haven’t aged unless you count some of Sam rami films ,some avengers films ,captain America films with the exception of civil war
Love the 4:3 aspect ratio! I haven't seen many RUclipsrs use this stylistic choice a lot, and I love it. It makes it feel like something I or anybody else could have done.
Advantages of that ratio are, especially with an apsc crop sensor like Fuji X, is you're filming with the best part of the lens. Also if you use a very wide lens, the distortion is cropped out. I think of the amazing film The Cranes Are Flying with so much moving camera, so much depth of field and no focus errors. What was it, a 1961 film... ir's 1/1.37 format gave it these pluses. Or watch the Rod Sterling scripted film for TV with Mickey Rooney, The Comedian. Shot live. All kinds of moving in close and never a mistake. Wide lenses on an almost square format. A win win. I'm a fan of square still work too. Our MOMA in S.F. has a lot of 2 1/4 photography from the 40's, 50's and 60's. On that amazing high silver content black and white paper...inspiring.
@@sclogse1 Hi, is there any book would you recommend me so I can start learning about photography?
Also... When you watch a movie for the first time do you feel it more than anything? Or apart from feeling it you are constantly trying to understand its technical aspects? It's difficult for me to do both at the same viewing.
LOL I didn't even notice until you pointed it out!
I love 4:3, and it's not just nostalgia. I like being able to see everything in the sweet spot of my view, instead of looking left/right, or moving so far back that the top/bottom of my view are all dead space.
Agreed. The 4:3 was a great choice!
As a RUclipsr always trying to find the next video to go viral, this was very inspirational. I've always looked back at the early days of radio and movies, since there is no doubt that the internet is going through the same marketing strategies today. There is a lot we can learn from the golden days.
Yeah capitalism has a habit of regressing to the mean instead of pushing forward and innovating. Sad, really 😮💨
Great video. Samuel Arkoff’s entire process treats filmmaking as a business rather than an art. The method of analyzing the market before making a picture is generally more profitable, but it’s also why the output of original content keeps going down. Especially considering how bigger studios eventually adopted the exact same model… Now no one can make a high-budget picture unless you can sell it.
It also disregards how the filmmaking process is essential in conceiving the final form and, more often than not, audiences don’t even know what they really want.
At least we got some artsy big budget extravaganzas being made these days, even knowing they won't perform like the superheroes movies at the box office, i'm talking about films like Blade Runner 2049, Tree of Life, Once Upon a Time in Hollywood, The Lighthouse etc
I grew up near a McDonalds entirely decked out in classic horror and sci-fi posters, and they always enticed me to watch the films in a way few posters do today. It's interesting to realize that so many of them came from the same studio.
The older I get, the more I appreciate the sort of workaday artists who made these posters.
Now I want some of those posters, the art was fantastic
I know that comments are meant to boost engagement numbers and up your chances with the algorithm so here's a comment because this is a great essay and deserves to be seen by a lot more people
Algorithm count me in on that sentiment.
I'd love to make a Netflix poster that has a similar poster to those from the 50's-60's, my personal favorite 50's throwback poster was the 2016 movie The Love Witch, I haven't seen it, but that poster is a work of art that sticks in my mind to this very day.
Wow it is just like the 80s VHS boom where they made posters to go in the back of mail order magazines first and movies second.
its a good day when theres a new ROFS video ❤️❤️❤️
This is smart.
During one of my last book store visits I remember skimming across books on shelves. Too often do I see books with boring imagery and bland titles that are trying to be clever.
When working on my own short stories, I find it better to start with the front cover. Come up with a really blunt and awesome picture and base the story off that. A knight being strangled by vines in an enchanted forest, or a warlock standing by a fire and casting seven demonic shadows of himself on the back walls. When I picture the front cover the story writes itself....and I have the marketing campaign covered too! If I actually published these :p
I love videos that fit into my 4:3 monitor perfectly. Top marks
I have an 8x10 poster of Invasion of the Saucer Men on my wall by the light switch to spook people and no regrets whatsoever.
This is such a fun thing! Never heard about this beforehand. You never cease to make interesting videos. And your editing-some of the best in the business. Thank you for all you do.😊
So sort of like how popular RUclipsrs work on the concept, thumbnail and then the video afterwards. Good to see some concepts have been done before.
If we're going to be honest, those poster were surely well designed more than the movies itself, because in a retrospective way, most of those movies aged pretty bad, but they entertained and it's probably the pleasure of many who grow up watching them, it's curious how sci-fi and horror were low budgets films at that time, I feel like the roles were switched after Industry realized that Sci-Fi and Horror were exploitable after the rise of the blockbusters in the 70s. There are blockbusters with very good quality made by talented directors, but I feel like now Hollywood became what low budget films like these were in the 50s and 60s, but now the budgets of those products are millionaire, making that the special effects are pretty good but the plot is merely important, because most of audicences (young folks) wants to see a big spectacle, something that make them relax and escape since that was one of the principles of cinema, no matter how fool those movies can be!
8:04 I'm surprised to read Buster Keaton's name in that poster.
The 1960s AIP 'beach movies' sprinkled in a slew of older, classic actors.
Grew up with this stuff. We knew we were getting used. It was still fun! Thank you for this collection!
Fascinating view on going with the marketability of a film. Granted, he was overlooking that other movies did it too already. They simply did it with the actors and directors. People didn't care what it was about, they cared that their favorite actor was on the screen. So it was entirely reasonable for them to "make a movie then market it" because they already had what mattered. The name.
They often used famous characters names in movies Sherlock Holmes, Tarzan, Robin Hood, King Arthur, Charlie Chan, Dracula, Frankenstein, wolfman, Mummy, daughter of Dracula, bride of Frankenstein, Wizard of Oz, Alice in Wonderland, Little Women, Anne of Green Gables, Joan of Arc, Helen Keller, Anne Frank and so on.
Oh, and we wouldn't have even heard of anything like "Mystery Science Theater 3000" without them!
I mean, let's be real. 😂✌
I came here to say this too (you’re a lot earlier to the conversation)!! I love watch-listening to all the campy episodes while I’m doing work and the stories and riffs lightens up my day!!
I think there was a charm to 50s trashy cinema. They knew it was corny and so did we. Nowadays every film pretends like it's the greatest one ever made.
Ah, the days of my youth. I saw about 2/3rds of those films on their initial release. Yes, I'm that old. Until I was about 12, they were my go-to at our local small-town theater. Then the manager decided to do the unthinkable, and show a festival of foreign films. I saw 8 1/2 and Last Year at Marienbad. At which point, goodbye AIP, hello "serious" cinema. But I still have a warm spot in my heart for the sensationalist matinee fodder of my early youth. Thanks for this lovely and insightful look into the mechanics through which it was born.
My brother and i don't watch movies, we watch trailers.
That last line is what I think the guy alluded to
You might want to also look into the career of William Castle!
The Mr. Sandman song is a nice touch to the video. As the song is both nostalgic and ominous as a reminder of a time that will never come again.
I don't know why RUclips recommended to me now, but I loved it. Kudos from Spain.
“I laughed! I cried! I fast-forwarded past the ads!” ~ RUclips User
The "teenage werewolf" was none other than Michael Landon, best known as Charles Ingalls from The Little House on the Prairie.
Michael Landon is also well known as Joe Cartwright as Bonanza is also still in reruns.
Happy to see your back
Your videos are always an amazing blend of entertaining and informative. Great visuals and editing just add to your content as well. Amazing work
The major studios in Japan did a lot of sexplotation films when they found tv biting into their business in the 60s.
Pinku
@@kostajovanovic3711 yeah
This is actually brilliant and everything should be done like this.
Your wish is granted
I work in the entertainment department at Walmart… people 100% buy so many movies based on the covers.
You think they'd learn after a while. It's like the Geezer Teasers, straight to video films with a fading star on the cover, who's only in it for 5 minutes, sitting down in one location and only talking.
The same thing happened with video games in the 1980s and early 1990s. It still happens with music and most media in general. Covers are so important to grab attention and stimulate people's imagination or curiosity. Unfortunately, posters and covers since the mid 2010s are exceptionally bland or redundant.
God tier 4:3 upload, thank you!
love this channel. fascinating history and analysis derived from good research. with great editing + narration too!
Great video
I grew up going to Jim Nicolsons house as well as Sam Arkoffs home to watch movies on his vitality g sofa.
My father Albert Kallis was the artist
Created most of the posters for AIP advertising
He is still living healthy in his almost 100 years.❤
Hammer studios would paint a poster, use the poster to sell the film and then make the film with the sale.
Cannon did the same thing later.
Great doc! Never get tired of hearing about A.l..P l have in home weekend A.l.P festivals once a month and own a couple of original Reynold brown one sheets. Thanks!
There was a movie from the 50ties (I don't remember its name) -the poster showed a burning city, buildings collapsing, and a lightly dressed woman falling to her death. The movie itself was about a bunch of people in a bar that watched WW3 on a TV. In the end, some sets got finally broken but then suddenly we find out that the war was not real and that everybody in the bar was hypnotized by some guy for some reason.
They did that one on MST3K back in the Mike era. I watched it not that long ago. Ah, it's "Invasion USA" (1952). Also important to note that most of the WW3 they watched was stock footage.
I've seen every movie shown in this video, either depicted by a clip or a poster. Not sure if I should be admitting that. One I haven't ever seen though ( not in the video ) is 1959's "Street Fighter". I sure wish that movie would get remastered & released on DVD/Blu-ray. James & Sam sure knew what they were doing when they formed A.I.P. & it payed off handsomely.
American International was eventually bought by M-G-M, who relaunched it in 2021. Some of their new releases have by co-produced by United Artists, which M-G-M also owns. They also own Orion Pictures. Since Amazon bought M-G-M they now also own AIP.
It's interesting that I WAS A TEENAGE WEREWOLF factors so heavily into this video because while the title is certainly sensational, the poster pretty accurately depicts a scene which is actually in the film.
Not only the first film to use the word "teenage" in the title but it's also the flipside image to Joe Dantes 1980s werewolf romp "the howling" film poster.
another Royal Ocean classic
Oh god I'm going to have to binge this channel because I'm learning Ae and other graphics stuff a challenge since I'm retired and have no business doing it but jeeze louise this is good content and well executed
Fuck I replied on the same comment chain I already replied to. No worries tho the sentiment remains
This explains the countless shark B-movies Syfy is releasing in cable.
07:13 the original morbin time
Absolutely fascinating. I loved the video. I think it would be great if you did a video on Cannon Films. I had watched a documentary on them, and it's quite fascinating.
Great video Andrew. Always loved the AIP horror movies classic Friday night double bill on tv !
A lot of indie companies did this in the 80s as well. Most famously New Line with some of the Freddy and Leatherface sequels.
First the title, then the poster, then the script...that DOES explain a lot.
babe wake up it's a new Royal Ocean upload
The difference between click-bait then and click-bait now is that the "thumbnails" were pleasing to look at.
Should have pointed out that McQ speaks to the marketing department first when making an M:I movie. No poster first, sure. But the audience and how to sell the movie are the first considerations. They then location scout and build the set-pieces around the locations. Only then is the script written. And clearly this works.
It is amazing how Vincent Price can make your spine quiver, completely out of context, with one line. 8:45
Just his presence is enough. Even if he didn't say the line in this clip, his performance is still loaded with dread and anticipation of something to be fearful of. Price was a class act, his role in Edward Scissorhands a grand farewell to his amazing career.
I would absolutely love if you did a video on Forbidden Planet. A classic that pretty much opened the door for the gigantic industry that sci-fi is now. It's sad that is not as remembered as lot of other movies from the era. Without Forbidden Planet, we probably wouldn't have Star Trek or Star Wars, since sci-fi was considered to be type B trash back then.
Star Wars borrowed more from Buck Rogers and Flash Gordon.
Planet of the apes borrowed from The Time Machine, Jurassic Park from Arthur Conan Doyle's Lost World, Robocop from Cyborg.
this is an incredible look at quantity and how it can help produce quality.
I know that basically every aspect of this is not of the highest quality and probably far worse than what we experience nowadays in the corresponding aspect of film culture, but it works on me. I just want to be a teen and to have fun with this same stuff in the 1950s.
You and your channel are absolute wonders.
Absolutely LOVED this 💯‼️‼️‼️‼️‼️
I saw that movie that was shown in phumpnail back in February invasion with a saucerman tubitv
Cheapo monsters? Well Frank Zappa was definitely a fan of AIP then!
Love the line at 7:46, might have to sample it.
I'm going Delusional! I'm hard wired to start playing Loaded by Primal Scream anytime I hear that clip.
@@davidjames579 oh course! I forgot about this one! Classic.
Feels like Blumhouse took a play out of AIP’s playbook.
Gotta give it to them, I wanna watch these movie just because of the awesome posters.
10:25 Actually, that was the strategy of the movie company THE ASYLUM
"How To Stuff A Wild Bikini" -- gotta love a title like that!
I want to see an entire animated movie that looks like one of those posters
Nothing beats good, old-fashioned Horror Trash
JFC I have no idea how you manage to produce such a visually stunning documentary. Well, I do in that I assume you are a master of Ae and other software.
Great Movies !!!!
Your videos are just brilliant! They're really unique and it's a shame that they don't get views they deserve. I don't even speak english properly and sometimes struggle to understand things, but those stories are fascinating
You got a list of the good ones we should checkout?
Holy Crap in a Bucket. I just watched a RUclips self help channel where he breaks down the same frickin' process AIP created. 1) Create your title. 2) Create your thumbnail 3) Outline and write an entertaining script. AIP would be killing it at RUclips. Watched through. Liked. Subscribed. Clicked through. Thanks.
I was sold by the sizzle, but never got the steak,
Absolutely
True fact, AIP helped to keep many young and struggling actors working at a time when the big studios were cutting back on the number of actors that they would be using for minor parts.
This was a blessing for cats like Dennis Hopper and Jack Nicholson.
They were also decent enough to cast actors from the earlier years,actors like Boris Karloff and Lon Chaney Jr. I am particularly fond of the studio for that very reason.
Trash they made, most of their films were simply bad films shot too quickly and more underfunded than a progressive government policy. The editing generally seemed like the work of a nervous teenager, and their equipment was just a bit better than what the Soviets were using at the time. Quality was rare, but it did happen, and whatever they put Boris Karloff or Peter Lorre on the screen....suddenly it was as if you were watching something other than a movie made by AIP.
If that ain't cool enough for ya, well,you just never made out with the girl you had a crush on while an AIP movie flickered on the screen of whatever theater you were at, and I feel sad for ya.
That's history worth remembering, yes indeed.
Very nice. A new video.
The end of the drive in theater in the late 70's helped end the studio.
Good video, buddy 👍
There's a couple of documentaries about Canon pictures which was the next generation of this back in the 70s
The drive in was the Netflix and chill of the 50s
the exact same thing is happening right now in games. cellphone game trailers are being maded and tested to see if that seens interessing to the public and only if it is they make the games. That is the level they are right now
It explains why the posters are usually better than the movie it promoted.
This is top nodge quality content!
I grew up with the AIP movies and still love them today.
I’m shocked!
I love those old posters, movie posters now are so boring. We need more outlandish marketing and material.
Even AIP didn't know they were making POP culture Art with a big A. Tshoe posters and DVD's will sell forever, long after everybody stopped watching Kramer versus Kramer and Guess Who's Coming to Dinner ...and Forrest Gump....
Great, well designed, eye catching old posters for bad films can sell for decent prices to collectors.
If this doesn't actually shock me I'm disliking this for clickbait.
Edit: Interesting, but not shocking in the slightest.
Who designed all those amazing posters?
Very talented artists - an art form in its own right. Look up the work of Saul Bass for example.
Posters had to convey the essence of the film and sell it to an ever-jaded market.
@@rainscratch Thanks for the lecture, any chance of actually answering my question?
Excellent video! Too bad Hollywood forgot this lesson and churns out limited interest crap and then criticizes the audience for not seeing it.
Thank you for this video
Please do an essay on MST3K