The fact that Janet's career was stunted and Timberlake's career drastically spiked and soared after the wardrobe malfunction... tells you everything about the music industry.
Not only that, but it also tells you everything about society. Society chose him over her, just like it has for hundreds of years and will, evidently, choose to do so. You're right, and it absolutely sucks. It's no way her fault.
@@TheDamianvain17 Y'all actually think that was an accident? Have Either of you Ever been able to tear the cup of a bra off? You are missing the point, just as Polyphonic is; it was More than deliberate.
@@reubenrozeyt5716 I don't like his music, at all, and have always found him a bit irritating, but cCancelled" is often largely fictional, and is nothing more than people online saying they're cancelled - which does nothing in itself. Having just checked, he's currently doing a world tour...
"Here It Goes Again" was such a moment in RUclips's music video history! It was the first viral music video on here that really led to a band's growth.
Maybe it's somewhat implied, but you forgot to mention the huge change in internet speed and domestic access that allowed the transition from TV/cable towards RUclips. I don't know if it's that obvious for people born in this century. I don't know around there, but I wasn't able to watch music videos (or any form of streamed content) from home at any capacity well into the 2010s.
A lot has also happened when it came to compression codecs for video. In the same vein as mp3 allowed for sharing and streaming of music, DivX, H.264 codecs and nowadays H.265 and AV1 has allowed for ever higher quality at lower data rates for slower internet speeds or smaller file sizes. Not every device has support for the latest versions yet (and are next to impossible to support by a mere software update) but it is entirely possible to store a 4K AV1 film for a smaller file size than the 1080P H.264 version. But playing it back will send your CPU into overdrive to decode. I do have the advantage of living in a country with relatively fast speeds at low prices (400 Download/40 Mbit upload) but even here it wasn't until 2005 that we had anything faster than ISDN's 64/128 Kbps available at all. Even streaming music wasn't an option back then since your average CD is uncompressed 1411 Kbps WAV and mp3 only started becoming popular in the late 90's and early 2000's.
"A Million Ways" by OK Go was one of the first RUclips videos I watched. I was a senior in college and I swear I watched this a dozen times in a row, I was so fascinated. I literally grew up along side MTV in the 90s, so the transition to RUclips felt like passing a torch... or rather, MTV dropping the damn torch and RUclips somehow stumbling into it as it was rolling clumsily on the ground. It's crazy to see both my childhood and early adulthood encapsulated in this one video. Great work as always.
MTV started dying the day The Real World debuted. I promise, I knew it then. By the end of the 90s my MTV watching was severely down, and I don't think I've watched it in over 20 years. MTV did it to themselves, they were dying big time by the time RUclips came out. Take it from someone who watched MTV since 83 when my folks got cable. I loved it then.
@@caifabe8050at least 2000s reality shows were music or alternative culture based. Mtv cribs gave the illusion of seeing musicians lives, viva la bam put a lot of skater music on, and trl was the U.S top of the pops. By the 2010s it was a shitter VHS1
As a kid born in the late eighties this reads like a swan song of my youth. We sure had fun before Apple introduced the iPhone and social media ran wild.
I wanted to say this until i finished watching the video. You're forgetting one important note in history. Jay z joining forces with Linkin Park was bc of Danger Mouse doing a mix between Jay z Black album and Beatles White Album, the Grey Album which got popular through the internet. Danger Mouse help produce Gorillaz' 2nd album.
RUclips is like MTV these days - trying to be something it was never meant to be. MTV was made for music and became another reality show dumpster fire. YT is trying to be TV now... but I came to YT to see average people doing things, not corporate types pretending to be.
It's telling when the MTV so-called "Video Vanguard" award hasn't been given to OK GO, probably some of the most innovative video creators of all time, tells you all you need to know about the fall of MTV.
MTV Dethroned itself when the M didn't stand for "music" anymore and instead for "media" by broadcasting cringe gameshows ,talkshows and reality shows about suburban plastic house wifes
one thing that should be mentioned is the elvis costello song "Accidents will happen", that video from 79 has the first ever cgi image in a music video
Never forget the early official music video uploads sometimes being below 480p, and staying that way deep into the HD era unless they got updated in recent years. Or early 2010s uploads that cap at 720p.
I remember those days when VEVO entered the chat. Was like WTF is this, then I found out and was like Ohhhhh.... I also remember the constant tinkering with copywrite and RUclips muting videos on the platform.
What I like about RUclips is that I can search for just about any song by anyone who is even remotely famous (and plenty of people who aren't) and find an upload to listen to (often an official upload). And if I want covers, I can find many of those as well. And I can watch whatever I want whenever I want (on repeat if I want) and all without paying anyone any money.
In the 1990s. The Request Box was my MTV. (Later purchased and rebranded as MTV2) So I wonder how many people out there connect with that. I didnt get MTV til the late 90s.
MTV had no choice..with the internet and RUclips increasing, you could watch any music video in seconds.. We used to sit by the television waiting hours for MTV to show our fav music video.. Prisoners…They had to pivot..people say they need to go back to showing videos.. That ship has sailed..
@@edreid7872 I see where you're coming from and I respect your point, but I don't think they had to completely abandon videos, either. I know they didn't technically abandon everything, but honestly, music television had very little to do with music, and the amount of music they ever played on there was ridiculous. I don't think the were forced into making a hard choice since they pivoted into reality TV very early. Also, they are, or at least were, tied directly into the music industry, or so it seemed, and they could break in new music long before RUclips ever could. The abandoned that aspect, and therefore, abandoned those who really enjoyed and appreciated the music. Not only that, but there were other music programs on MTV which highlighted different genres and different types of music that were either besides or deep cuts, which never got radio airplay. We all know most of the stuff that got put on RUclips, especially early, was all the stuff that was crazy popular. Therefore, they could have still kept plenty of music on there so as to not piss off the fans of their channel. Of course, will never know for sure whether or not their channel could have continued growing exponentially in this way, but I like to think it is always possible to continue giving good customer service to your longtime fans while also expanding to new patrons. Thanks.
@@TheDamianvain17 Having been with the channel day one, it was interesting seeing its impact on the music industry.. Music has always flourished.. Long before the channel..Artists didn't need an accompanying music video to sell records.. When MTV debuted, they saw themselves as a rock channel, only showcasing white rock bands.. When they were forced to integrate, they saw mainstream success, thanks to Michael Jackson.. Artist were basically forced to provide a video if they wanted worldwide exposure..they had a monopoly…then came reality television, an untested genre that made them more money than showing music videos.. It started a perfect storm of 70% reality, and 30 music.. It was the beginning of the end for them… they only have themselves to blame for the decline…
@edreid7872 Agreed. It's a shame they didn't realize how many people of color was actually rock before a lot of what they considered rock to be. They could have showcased a lot of different artists, including rock and even heavy metal, as well as punk, but chose not to. And I agree, music is always survived regardless, but I wasn't talking about so much for them, as much as us, the viewers, who could have seen a lot of great stuff if they had kept that 30%. At any rate, with society flocking to the trends as they evolve, you're right, it was only a matter of time before the decline.
@ There is an interesting interview with David Bowie blatantly asking one of the VJs why they were not showing diverse videos, and the answer is embarrassing, saying they were looking for a skewed audience… White and midwestern..which makes absolutely no sense.. As almost all music is based on African beats and rhythms..It's on RUclips… look for it..
All hail our benevolent overlords at RUclips. It is a leader with extraordinary magnitude. They have our gratitude, and forge our spirits/ culture in the tradition of our ancestors. Magnificent they are, as they've always been. I bow to thee.
‘For some, that came in the heavy darkness of nu metal. But for others it came in the juvenile irreverence of pop punk’ made me break out into a sweat because the first CDs I bought for myself, in order, were Linkin Park, The Offspring, Green Day, and Korn. So, uh, well. I guess for others it was both 🤷
RUclips just picked up the people that MTV (and VH1) abandoned. They took away Unplugged, 120 Minutes, Yo MTV Raps and gave us Flavor Flav in a house with a bunch of trash.
Got an odd fact for ya. The song Janet and Justin sang. Was written for MJ.. (who said it was a bit too similar to his old stuff) so in a parallel world..
Not sure if it's in the next part since it's not about music videos, but RUclips also took on music streaming platforms and stores like iTunes by using it's market leverage and cash to license a huge part of all music made following the billion-dollar lawsuit they faced for unauthorized uploads of TV shows. The carrot of ContentID promising copyright holders the ad money any channel that uploaded all or even part of a song was a part of the deal RUclips offered copyright holders. A lot of indiie creators were very unhappy with the deal RUclips offered them, just as as many such creators are angry at Spotify for similar reasons, but felt like they'd just be worse off if they didn't take the deal.
13:42 what you talking about systemic racism for that’s the mid 2000s back then you couldn’t even call someone Black because it was generalizing different groups of people based on the color of there skin. There’s a reason why people like led belly are still celebrated they left a legacy on American culture that inspired generations after generations. It has nothing to do with race it’s all about the expression. It’s about the art
That doesn't really make sense. Video on the internet is still video, and music videos are still popular, if anything it's revived old ones. It certainly hasn't harmed musicians who rely heavily on music videos.
Holy shit people on the Internet are so freakin insufferable, they never miss a chance to "umm ackchually" anything that can't be taken expressly literally, listen, I know that we're all neuro spicy on this website, but please, bend your mind just the tiniest bit to ask critical thinking questions like "hmm I wonder if maybe this person already knows this?" "Is it possible they're just trying to make the syllables match?" the media that came before RUclips didn't just suddenly cease to exist because duh, like obviously it didn't?? I know it's gonna blow your mind to find out that video didn't "literally" kill radio either, but the majority of people don't really listen to it either, just like the majority of people don't watch television either these days. All said, it's just a shorthand for the idea that "time has moved forward, and so has technology, things have changed" geez, friggin people man.
You could (and should) make an entire video essay about OK Go's music videos. They truly are in another league, all of their vids are so inventive and elaborate. I'd love to learn more about how they managed to bring all of their intricate ideas to life
RUclips didn't dethrone MTV, MTV dethroned MTV and RUclips just happened to be in the right place to fill the void.
Not youtube, but moreso the internet.
@@AquarianAngelso the internet made mtv start producong crap reality tv instead of focusing on music?
"MTV dethroned MTV."
"Bret Hart screwed Bret Hart."
If you know, you know 😅
Can confirm, was there, MTV dropped its emphasis on music and had pivoted to reality TV long before RUclips was a thing. RUclips just filled the void.
One of the LEGO scenes from Fell in Love With a Girl is on display at Jack's record store in Nashville
The fact that Janet's career was stunted and Timberlake's career drastically spiked and soared after the wardrobe malfunction... tells you everything about the music industry.
Not only that, but it also tells you everything about society. Society chose him over her, just like it has for hundreds of years and will, evidently, choose to do so. You're right, and it absolutely sucks. It's no way her fault.
@@TheDamianvain17 Y'all actually think that was an accident? Have Either of you Ever been able to tear the cup of a bra off? You are missing the point, just as Polyphonic is; it was More than deliberate.
And the whole TV industry setting a 5-7 sec broadcast delay for live events. That's the power of a nipple!
And then Timberlake got canceled so you got your justice
@@reubenrozeyt5716 I don't like his music, at all, and have always found him a bit irritating, but cCancelled" is often largely fictional, and is nothing more than people online saying they're cancelled - which does nothing in itself.
Having just checked, he's currently doing a world tour...
Nebula subscriber here and this has been an incredibly fun run through video music history. thanks for putting this together. Its really well done.
"Here It Goes Again" was such a moment in RUclips's music video history! It was the first viral music video on here that really led to a band's growth.
Maybe it's somewhat implied, but you forgot to mention the huge change in internet speed and domestic access that allowed the transition from TV/cable towards RUclips. I don't know if it's that obvious for people born in this century. I don't know around there, but I wasn't able to watch music videos (or any form of streamed content) from home at any capacity well into the 2010s.
I didn't have wifi at my house until 2020
A lot has also happened when it came to compression codecs for video. In the same vein as mp3 allowed for sharing and streaming of music, DivX, H.264 codecs and nowadays H.265 and AV1 has allowed for ever higher quality at lower data rates for slower internet speeds or smaller file sizes.
Not every device has support for the latest versions yet (and are next to impossible to support by a mere software update) but it is entirely possible to store a 4K AV1 film for a smaller file size than the 1080P H.264 version. But playing it back will send your CPU into overdrive to decode.
I do have the advantage of living in a country with relatively fast speeds at low prices (400 Download/40 Mbit upload) but even here it wasn't until 2005 that we had anything faster than ISDN's 64/128 Kbps available at all.
Even streaming music wasn't an option back then since your average CD is uncompressed 1411 Kbps WAV and mp3 only started becoming popular in the late 90's and early 2000's.
"A Million Ways" by OK Go was one of the first RUclips videos I watched. I was a senior in college and I swear I watched this a dozen times in a row, I was so fascinated. I literally grew up along side MTV in the 90s, so the transition to RUclips felt like passing a torch... or rather, MTV dropping the damn torch and RUclips somehow stumbling into it as it was rolling clumsily on the ground. It's crazy to see both my childhood and early adulthood encapsulated in this one video. Great work as always.
Now MTV's biggest show is a few people reacting to youtube videos.
MTV started dying the day The Real World debuted. I promise, I knew it then. By the end of the 90s my MTV watching was severely down, and I don't think I've watched it in over 20 years. MTV did it to themselves, they were dying big time by the time RUclips came out. Take it from someone who watched MTV since 83 when my folks got cable. I loved it then.
It wasn't just you, I hated The Real World as well.
Fishtank is the real world you want
the only side of the MTV reality show era that i remember actually liking back then was Jackass and Viva La Bam. everything else was awful.
@@caifabe8050at least 2000s reality shows were music or alternative culture based. Mtv cribs gave the illusion of seeing musicians lives, viva la bam put a lot of skater music on, and trl was the U.S top of the pops.
By the 2010s it was a shitter VHS1
I think the death of MTV was brought full circle when Rick Astley was voted "Best act ever" in the 2008 MTV Music awards
I see what you did. This is an intricate, well researched and edited video series that was all just a ruse to Rick Roll us!!
I love OK Go so much! I think my favorite videos are "Upsidedown Insideout" and "The Writing On the Wall."
As a kid born in the late eighties this reads like a swan song of my youth. We sure had fun before Apple introduced the iPhone and social media ran wild.
I should have expected to get Rick Rolled here.
I wanted to say this until i finished watching the video. You're forgetting one important note in history. Jay z joining forces with Linkin Park was bc of Danger Mouse doing a mix between Jay z Black album and Beatles White Album, the Grey Album which got popular through the internet. Danger Mouse help produce Gorillaz' 2nd album.
RUclips is like MTV these days - trying to be something it was never meant to be. MTV was made for music and became another reality show dumpster fire. YT is trying to be TV now... but I came to YT to see average people doing things, not corporate types pretending to be.
It's telling when the MTV so-called "Video Vanguard" award hasn't been given to OK GO, probably some of the most innovative video creators of all time, tells you all you need to know about the fall of MTV.
RUclips needs to cut Janet Jackson a check.
MTV Dethroned itself when the M didn't stand for "music" anymore and instead for "media" by broadcasting cringe gameshows ,talkshows and reality shows about suburban plastic house wifes
one thing that should be mentioned is the elvis costello song "Accidents will happen", that video from 79 has the first ever cgi image in a music video
The next trend of music video - one-take vocal performance
This is why I love the internet. And to think I grew up in a time when having 2 TV's in the house was a luxury.
great stuff. the more knowledge gaps re: the mid-2000s are filled, the better for me.
Never forget the early official music video uploads sometimes being below 480p, and staying that way deep into the HD era unless they got updated in recent years. Or early 2010s uploads that cap at 720p.
Many stayed at 480, because for those shot on tape, that's the resolution they were to start with.
"MakeDamnsure" is still at glorious 240p.
ohhh so that's what vevo is
I remember those days when VEVO entered the chat. Was like WTF is this, then I found out and was like Ohhhhh.... I also remember the constant tinkering with copywrite and RUclips muting videos on the platform.
I tell people that video killed the radio star and RUclips killed MTV. When you can pick what videos you want to watch on demand it was inevitable.
Really great retrospective! This captured all the context along the way very well. Awesome work.
What I like about RUclips is that I can search for just about any song by anyone who is even remotely famous (and plenty of people who aren't) and find an upload to listen to (often an official upload). And if I want covers, I can find many of those as well. And I can watch whatever I want whenever I want (on repeat if I want) and all without paying anyone any money.
VH1 did music videos for so much longer I feel. I remember watching the one for Budapest by George Ezra on there in 2015.
32:29 I've waited for this since the 80s video. Perfect.
I seriously think this might be your best video yet. Really good stuff man.
Got an ad right when you said youtube used to have less ads. They know
In the 1990s. The Request Box was my MTV. (Later purchased and rebranded as MTV2)
So I wonder how many people out there connect with that. I didnt get MTV til the late 90s.
One of the best Polyphonic videos of this year! This is essential history
MTVs problem was created by itself when it stopped playing music and started going with reality shows.
MTV had no choice..with the internet and RUclips increasing, you could watch any music video in seconds.. We used to sit by the television waiting hours for MTV to show our fav music video.. Prisoners…They had to pivot..people say they need to go back to showing videos.. That ship has sailed..
@@edreid7872 I see where you're coming from and I respect your point, but I don't think they had to completely abandon videos, either. I know they didn't technically abandon everything, but honestly, music television had very little to do with music, and the amount of music they ever played on there was ridiculous. I don't think the were forced into making a hard choice since they pivoted into reality TV very early. Also, they are, or at least were, tied directly into the music industry, or so it seemed, and they could break in new music long before RUclips ever could. The abandoned that aspect, and therefore, abandoned those who really enjoyed and appreciated the music. Not only that, but there were other music programs on MTV which highlighted different genres and different types of music that were either besides or deep cuts, which never got radio airplay. We all know most of the stuff that got put on RUclips, especially early, was all the stuff that was crazy popular. Therefore, they could have still kept plenty of music on there so as to not piss off the fans of their channel. Of course, will never know for sure whether or not their channel could have continued growing exponentially in this way, but I like to think it is always possible to continue giving good customer service to your longtime fans while also expanding to new patrons. Thanks.
@@TheDamianvain17 Having been with the channel day one, it was interesting seeing its impact on the music industry.. Music has always flourished.. Long before the channel..Artists didn't need an accompanying music video to sell records.. When MTV debuted, they saw themselves as a rock channel, only showcasing white rock bands.. When they were forced to integrate, they saw mainstream success, thanks to Michael Jackson.. Artist were basically forced to provide a video if they wanted worldwide exposure..they had a monopoly…then came reality television, an untested genre that made them more money than showing music videos.. It started a perfect storm of 70% reality, and 30 music.. It was the beginning of the end for them… they only have themselves to blame for the decline…
@edreid7872 Agreed. It's a shame they didn't realize how many people of color was actually rock before a lot of what they considered rock to be. They could have showcased a lot of different artists, including rock and even heavy metal, as well as punk, but chose not to. And I agree, music is always survived regardless, but I wasn't talking about so much for them, as much as us, the viewers, who could have seen a lot of great stuff if they had kept that 30%. At any rate, with society flocking to the trends as they evolve, you're right, it was only a matter of time before the decline.
@ There is an interesting interview with David Bowie blatantly asking one of the VJs why they were not showing diverse videos, and the answer is embarrassing, saying they were looking for a skewed audience… White and midwestern..which makes absolutely no sense.. As almost all music is based on African beats and rhythms..It's on RUclips… look for it..
All hail our benevolent overlords at RUclips. It is a leader with extraordinary magnitude. They have our gratitude, and forge our spirits/ culture in the tradition of our ancestors. Magnificent they are, as they've always been. I bow to thee.
Mtv was long dead before RUclips "became King"
This has been a awesome and well made series so far
I was offended by the nudes at 32:30
I JUST GOT FUCKING RICK ROLLED BY POLYPHONIC GODDAMNIT
OK GO’s videos are so good they hide the fact that their music is actual slop
‘For some, that came in the heavy darkness of nu metal. But for others it came in the juvenile irreverence of pop punk’ made me break out into a sweat because the first CDs I bought for myself, in order, were Linkin Park, The Offspring, Green Day, and Korn. So, uh, well. I guess for others it was both 🤷
Super excited for the next episode!
The youtuber killed the video star
RUclips has made many bigger if anything.
Actual youtubers have little relation to music videos.
best video essays on youtube
man am i happy i found this channel
i didnt know that rickrolling started on 4chan but im not at all surprised
RUclips just picked up the people that MTV (and VH1) abandoned. They took away Unplugged, 120 Minutes, Yo MTV Raps and gave us Flavor Flav in a house with a bunch of trash.
So the next episode is about TikTok dethroning RUclips?
Animation is so difficult man, 300 frames for like a minute of animation.
More than that for a full minute.. right? Or no?
@SoulSonder26 Really depends on what fps you're animating in
MTV dethroned MTV.
Got an odd fact for ya. The song Janet and Justin sang. Was written for MJ.. (who said it was a bit too similar to his old stuff) so in a parallel world..
Not sure if it's in the next part since it's not about music videos, but RUclips also took on music streaming platforms and stores like iTunes by using it's market leverage and cash to license a huge part of all music made following the billion-dollar lawsuit they faced for unauthorized uploads of TV shows. The carrot of ContentID promising copyright holders the ad money any channel that uploaded all or even part of a song was a part of the deal RUclips offered copyright holders. A lot of indiie creators were very unhappy with the deal RUclips offered them, just as as many such creators are angry at Spotify for similar reasons, but felt like they'd just be worse off if they didn't take the deal.
24:35 I couldn’t help but laugh too. 😂
"I got 99 problems being fasc ain't one" - Mr Bond
WHAT WAS THAT FOOTAGE OF THE GUY DANCING WITH THE HAT STAND?! TELL ME NOW FOR THE LOVE OF EVERYTHING PLEASE!!
Great topic
Great stuff.
MTV destroyed itself through modern day Payola. Then became a “reality” TV network
Great video.
Did I just get Gorillaz'd?
Wardrobe malfunction???? Did they really think we would fall for that?????
Great content as alwaya
I still can't believe that you Rickrolled me.....
I'll never trust you again ;)
1.1M subs and has maybe 1M total views for the last 3 months
Really good stuff. Moar please :)
Talk about king gizzard
At 34 years old, I regret not watching more music videos. I feel like I’ve missed the true meaning behind a lot of the songs I’ve come to love.
Did you produce a seven part series just so you could Rickroll us?
Can you please end more sentences with the word "era". 😂
MTV killed MTV.
It was video suicide🤙🏼
16:49 "commanding the gays"... Yes indeed.
(I know he said gaze, it's a joke about pop divas and the lgbtq community relationship. I hope it was clear.)
13:42 what you talking about systemic racism for that’s the mid 2000s back then you couldn’t even call someone Black because it was generalizing different groups of people based on the color of there skin. There’s a reason why people like led belly are still celebrated they left a legacy on American culture that inspired generations after generations. It has nothing to do with race it’s all about the expression. It’s about the art
Pop punk sounds like a oxymoron
Video killed the radio star, Internet killed the video star.❤
That doesn't really make sense. Video on the internet is still video, and music videos are still popular, if anything it's revived old ones. It certainly hasn't harmed musicians who rely heavily on music videos.
Holy shit people on the Internet are so freakin insufferable, they never miss a chance to "umm ackchually" anything that can't be taken expressly literally, listen, I know that we're all neuro spicy on this website, but please, bend your mind just the tiniest bit to ask critical thinking questions like "hmm I wonder if maybe this person already knows this?" "Is it possible they're just trying to make the syllables match?" the media that came before RUclips didn't just suddenly cease to exist because duh, like obviously it didn't?? I know it's gonna blow your mind to find out that video didn't "literally" kill radio either, but the majority of people don't really listen to it either, just like the majority of people don't watch television either these days. All said, it's just a shorthand for the idea that "time has moved forward, and so has technology, things have changed" geez, friggin people man.
You could (and should) make an entire video essay about OK Go's music videos. They truly are in another league, all of their vids are so inventive and elaborate. I'd love to learn more about how they managed to bring all of their intricate ideas to life
Too bad their music is ass
MTV hadn't been relevant for 5-6 years as a music discovery platform when YT was founded. This channel has been in a steady decline for a while
Instant classic!!!!
Hello!!!!