This video should win an award for best content on RUclips. Thank you for sharing, and for making it very entertaining in the process. I love the little animations (LOL) and it's brilliant that you almost made this pod-cast, car-listening friendly. Amazing!
Great summary Nev! These triggers are golden! Ad Week Copywriting Handbook is hands down one of the best books on copywriting. It's so packed with value that by the time I finished it, I had +15 pages of handwritten notes I still occasionally go through.
lack of honesty and integrity in marketing is one of the many things wrong with the world....most of it manipulating the emotions of a psychologically vulnerable customer..
Thank you for giving your time to make this video Satisfaction conviction , nature of product , desire to collect and human language this physiological triggers rally blown me.
I usually never comment, but this video was exactly what I was looking for, so perfect and so clear thank you this information is better for the course I have been taken!!
This was the book that made me truly understand copywriting a few months ago. It’s nice to know that I’m studying the right things. Thank you for breaking down these points!
I don't care if you're religious it not. Neville, God bless you🙏. I've searched for, payed so much for what youre giving here and got nothing.You will never lack ideas, wisdom and Peace of mind. Love from Africa 🇳🇬. BTW what's your IG handle?. In Nigeria especially some of us that are just starting out in online business and have no idea what we've gotten ourselves into 😁. You're a blessing, abeg😁. I'm glad I found you💃💃💃. My days of writing like a bored Proffesor is over....🔥💃❤️🇳🇬
I’ve known the triggers but love your expansion on them. Great video! (And this is likely my first time I’ve commented on a RUclips video since 2015. It’s that good. )
Hey Neville. I am new to your channel but I just want to say thanks for your vids. I am young busy learning so much about copywriting. Thanks for your tips. This vid was interesting. Thanks
I have an inability to be a retail sales worker that must push a bad deal onto customers as mandatory, its against personal beliefs. But if I can keep it real with a very valid upside as long as they know I wouldnt unless I was rushing with no time to shop around elsewhere.
I was thinking about this book day and night and your email popped up. The Law of attraction really works. I was reading this book, it's really a gem for copywriting. Your explanation about these 24 points is really good can you suggest a few books for a beginner as a copywriter?
Thanks Tirtha! I actually have my most recommended copywriting books right here: kopywritingkourse.com/copywriting-courses-books-review/ I also have it in video form here: ruclips.net/video/Ib5xzNXDXFI/видео.html
Great video from start to finish! A little heads up: The Adweek copywriting handbook presents 31 psychological triggers not 24 as in "advertising secrets".
" I wanna look baller to the ladies, so I'm gonna buy a Mercedes!" , I wonder if Joe would have approved that line in the book? ;-P Fantastic content. The book is worth it's weight in gold. Re-reading it again today. Thank Neville!
the place where advertisers collude with entertainment media and store workers to over mention things for sale with finite numbers to prey on your impulses as a conumer = "The Scare-(you)-City"
I love your videos, Nev (especially how you combine information with quirky drawings)! May I ask what software do you use to make such slides? Is it Camtasia (as you mentioned in one of your videos)? Thanks!!
This channel is so underrated, I owe you learning this skill Neville.
Awww thank you Ali! Well any shares definitely help!
I'll definitely pick this up. Thanks for the quality content!
Awesome :)
This video should win an award for best content on RUclips. Thank you for sharing, and for making it very entertaining in the process. I love the little animations (LOL) and it's brilliant that you almost made this pod-cast, car-listening friendly. Amazing!
Great summary Nev! These triggers are golden! Ad Week Copywriting Handbook is hands down one of the best books on copywriting. It's so packed with value that by the time I finished it, I had +15 pages of handwritten notes I still occasionally go through.
For real, I have tons of notes on it too!
Thank you Nev. I've picked up a thing or two from here.
Excellent, hope you refer to it in the future for ideas (I always go back to these triggers quite often).
@@kopywriting i used them in pitching one of my clients for content writing! Lol
lack of honesty and integrity in marketing is one of the many things wrong with the world....most of it manipulating the emotions of a psychologically vulnerable customer..
Yeah for real, a lot of marketers follow this playbook: kopywritingkourse.com/how-to-scam-people-for-money/
Thank you for giving your time to make this video
Satisfaction conviction , nature of product , desire to collect and human language this physiological triggers rally blown me.
every time I watch this channel something useful pops up.
Aww thanks for the kind words Neo!
I usually never comment, but this video was exactly what I was looking for, so perfect and so clear thank you this information is better for the course I have been taken!!
This was the book that made me truly understand copywriting a few months ago. It’s nice to know that I’m studying the right things. Thank you for breaking down these points!
I don't care if you're religious it not. Neville, God bless you🙏. I've searched for, payed so much for what youre giving here and got nothing.You will never lack ideas, wisdom and Peace of mind. Love from Africa 🇳🇬. BTW what's your IG handle?. In Nigeria especially some of us that are just starting out in online business and have no idea what we've gotten ourselves into 😁. You're a blessing, abeg😁. I'm glad I found you💃💃💃. My days of writing like a bored Proffesor is over....🔥💃❤️🇳🇬
I’ve known the triggers but love your expansion on them. Great video! (And this is likely my first time I’ve commented on a RUclips video since 2015. It’s that good. )
Hey Neville. I am new to your channel but I just want to say thanks for your vids. I am young busy learning so much about copywriting. Thanks for your tips. This vid was interesting. Thanks
Well glad you liked it, hope I can keep pumping out good videos for you :O)
Masterful content & production, TY.
I have an inability to be a retail sales worker that must push a bad deal onto customers as mandatory, its against personal beliefs. But if I can keep it real with a very valid upside as long as they know I wouldnt unless I was rushing with no time to shop around elsewhere.
I was thinking about this book day and night and your email popped up. The Law of attraction really works. I was reading this book, it's really a gem for copywriting. Your explanation about these 24 points is really good can you suggest a few books for a beginner as a copywriter?
Thanks Tirtha! I actually have my most recommended copywriting books right here: kopywritingkourse.com/copywriting-courses-books-review/
I also have it in video form here: ruclips.net/video/Ib5xzNXDXFI/видео.html
The way you say human definitely gives off martian vibes ;) Great video!
Great video from start to finish! A little heads up: The Adweek copywriting handbook presents 31 psychological triggers not 24 as in "advertising secrets".
I was reading the book and then lost interest in it.
I'll reread the book and save this video for when I write copy.
So thank you for reminding me :)
No problem Numan, this is a good list!
@@kopywriting Yes, it definitely is :)
@@kopywriting Also, I lost interest in the book. The video, in itself, was great.
Just wanted to make this clear :)
" I wanna look baller to the ladies, so I'm gonna buy a Mercedes!" , I wonder if Joe would have approved that line in the book? ;-P Fantastic content. The book is worth it's weight in gold. Re-reading it again today. Thank Neville!
A super useful refresher. Cheers Neville!
Thanks Declan for the kind words :)
Really interesting, the way you put. Thanks.
Pure Gold!!👍
Appreciate it Geofrey :)
the place where advertisers collude with entertainment media and store workers to over mention things for sale with finite numbers to prey on your impulses as a conumer = "The Scare-(you)-City"
hey, Neville thank you so much for the vid, now my question is how do you identify or select the right Trigger to use?
Really depends on the type of product.
Hey nev, do the same vid about The boron letters
Ps. You are awesome dude
Ohhh good idea!
I love your videos, Nev (especially how you combine information with quirky drawings)! May I ask what software do you use to make such slides? Is it Camtasia (as you mentioned in one of your videos)? Thanks!!
Camtasia!
Awesome content Neville! Is the entire book a must-read?
Oh definitely, one of my favorite marketing books ever.
Should I try to use as many of these as possible in an offer? Or can you over do it?
Great vid my man. Enjoyed it!
My favourite copy book
How does this compare to his "Triggers" book?
Thanks alot for this
Neville you are still in e-commerce? How did your ecommerce journey go?
This was a really good video
Awesome video
This is Straight 🔥
Glad ya liked it Chris!
Kopywriting Kourse Keep up the awesome content 👏👏
awesome content
Thank you!
@@kopywriting is there anways for me to email you regarding the course you provide?
Wow..
Wow indeed!
15:00
Did you just use the guilt one by providing all this value to us for free
Gotta love this Kontent ;)
Is Joe still around
This isn’t Bojack horseman
21:15