How and Why to Use Remarketing Lists for Search Ads (RLSA) Inside of Google Ads

Remarketing Lists for Search Ads (RLSA) is a feature inside of Google Ads that allows you to target prospects who have previously engaged with your site. Unlike display based remarketing (which is proactive), RLSA as a strategy waits for users within a defined audience to search for your defined keywords and then makes a positive bid adjustment in an effort to ensure you're properly positioned to capture that traffic.
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[@33bigmoney]

i was expecting a part explaining which keywords to use and ad text. I see RLSA as a way to make a different add with a message to come back. Which keywords to target

[@solutionseight]

You can get more expansive with RLSA since you know that the prospect is someone that was interested in your services at some point. I would caution you against going too broad but you can definitely go broader than a normal direct response campaign to cold search. I hope that helps!

[@casaluz4306]

I'm currently running a Smart Shopping campaign for 1000+ products. What is the best method for setting up a remarketing campaign for a Smart campaign?

[@johnmoran5680]

First, you will want to make sure your remarketing tag is firing properly and that your eComm ProdID is not having any issues firing on the product pages. Then, since Smart Shopping is heavily remarketing itself, you can start a supplemental Dynamic Remarketing using the same feed at a reduced daily ad spend (proportionate to your Smart Shopping budget, usually 25% of the budget is adequate), and this will help capture any additional opportunities for remarketing that Smart Shopping may avoid due to a high tROAS goal.

[@solutionseight]

Thanks for watching Casa!