Check out my Spotify Facebook Ads course! : learn.generastudios.com/spotify-growth-machine I also offer consultations here: andrewsouthworth.youcanbook.me/
Hi Andrew! First of all, thank you SO much for your tutorials! I have a little question (maybe it's silly for you but): I registered my first pixel on FB however I still need to finish all options. FB asks me to install pixel's code by myself or with partners. The question is: what partner did you choose? Because I have created a ToneDen link but I struggled on pixel's code stage... Thank you in advacne!
thanks for diving into this! whenever i run a campaign with budget optimization, it seems like FB never allocates the best. like most of my budget is used towards an ad set with a conversion of .5 but there’s an ad set with a cost of .15 that doesn’t get much. then i turn everything off expect got that one and the costs jumps up. instead of turning other ad sets off to force the right budget allocation, would you suggest just duplicating that ad set to avoid disruption? thanks
Hey Andrew, I saw a video with you explaining which countries to exclude becuase they are "bot heavy" could you point me in the direction of the video which tells me the best countries to include/exclude? Thanks!
My add shows no results and is preforming bad in comparrison to my previous adds b4 the IOS change: result: - Website View Content also doesnt show cost / result. Anyone with same problem?
For the longest time I've used just ONE artist inspiration with Spotify in regards to targeting. Would you recommend adding multiple artists to an ad set now? Thanks Andrew! :)
How much data/spend/conversions do you usually want until you make first adjustments? Seemed like in this case, your sample size may have been a bit too small to make first judgements instead of letting FB keep learning for a bit? PS: Please continue this series! Super interesting and insightful.
It's a bit of a frustrating tradeoff. In online marketing, everything is about testing. But with low budgets, you can't really afford to test that much.
This is a great strategy for optimization! Thank you man, I was just wondering about doing something like this. My ads were at 72 cents 😒 I need more ideas to change them up. Do you ever have to completely start a new campaign to get FB to unlearn and start fresh?
Thanks! Yeah sometimes when I really struggle with a particular song I start a new campaign with a fresh set of targeting or new ads or both. It doesn't always help but sometimes it does. Even when I have a good campaign sometimes i'll make a new campaign to test a different approach.
What if get 1,000 conversions but only gaining a few hundred saves and roughly 100 saves? But i’m getting $0.11 conversions. I can’t figure out what’s going wrong?
How many listeners do you have? Do you lose from conversion to listener or from listener to save? I think from cheaper countries, it can happen that many conversions don't actually stream/become listeners for 30 seconds. Similar to the problem that they click, but don't convert one step prior.
Love it! Question... how many interests should you include (like other bands) in a single ad? I had one marketer tell me you should only have ONE interest, but watching your vids you seem to put a handful of interests (bands) into one ad. Thoughts?
It depends on the relative size of the things I’m targeting and how much budget I have as well. If you’re only spending $10 per day you should only have 2 or 3 ad sets, so you may have to bundle similar artists together. Also if one artist is much smaller than others it may also help to bundle some smaller artists together.
Thats totally cool to do, just make sure you have a reason to pay the premium. If you're doing tours in the near future or looking to sell physical products in the near feature, then those are good reasons to stick to either only Tier 1 countries or just the USA. But if its because you 'only want the US' for some vague reason, you're probably going to pay more for no reason and your music will have a harder time hitting algorithmic playlists.
@@AndrewSouthworth It's worth it because Tier 1 countries have higher per stream payouts when compared to places like Brazil, Mexico, or India. India is honestly the only country that comes close to making up for it's low stream payout with equally low CPMs. 1000 streams from the US will get you between three and four dollars whereas Brazil might only get you one dollar. One other thing to note is that if you're a very new artist getting more streams overall is likely better than getting less higher value streams. You can thank algorithmic playlists for that. Once you can hit like 3k streams in 4 weeks on any release I really think it's better to target higher CPM countries as long as your conversion costs aren't like 5 times as much.
I created my first ever pixel conversion campaign using your methods and on paper it worked amazingly well, for first 10£ I got a bit more than 100 conversions. At this point its 149 for 11.85£. Been running it for 3 days. However, I've come to a weird place that my spotify for artist streams haven't grown really, nothing more than usual atleast. My smartlink did include yt and I've gotten around 15 yt conversions, tho looking at analytics and watch time, the new views only watch have watched it for about a second. Literally a second. So I think the same issue is with spotify. That most likely I have gotten a bunch of streams that are only 1 second long therefore not counting as actual streams. At this point it's similar to a link click campaign instead of a conversion campaign. Has this ever happened to you and do you have any idea why is that the case? Thank you for your video btw, they have been quite a good help
The most common cause for this is if you're using Audience Network, or if you include too many countries. For example i'd avoid all of the 2021 new countries Spotify added in Africa, as well as most of Asia - they haven't worked for me so I just exclude all of them. It used to just be 'avoid India', but now its also avoid Africa and South Asia as Spotify have expanded their country list.
Some people have the new version and I guess you must have it too. In this case use Engagement as the objective and then in the ad set choose website as the conversion location.
Everytime I run ads I get clicks but rarely do they land on the page or convert over, so I had 150 link clicks, only 25 landed on my page and only 5 clicked on my links to the song, is it bots doing clicks or something because it just looks strange having 150 clicks but only 25 land on the page, any thoughts people?
Maybe better specific targeting would be targeting artists whose latest song have same emotional vibe as your new song and not just by what genre they make...
Hey! Thanks for sharing this information! I'm trying to promote my stuff by your recommendations and every time I start my campaigns Facebook goes really really slow. I'm setting up the highest possible budget for my account, which is about 25 dollars, but it ends up in 30 clicks per day not spending the whole amount for some reason. I run one campaign with three different targeting settings and three different ads. Could you suggest to me what I can try to solve that, please?
When i click on the landingpage from my ad on mobile it doesn't open up in spotify but a page where you have to log in or subscribe on spotify even if you have spotify already on your phone, because of this i don't think the ad campaign is effective like it used to be, there are too many changes
Curious, what phone do you have? I do my own tests and have found it works fine, but a few other people have mentioned this. This has always been a tricky part of ads, deep linking.
@@AndrewSouthworth It's weird, when i mail the link of the landingpage to myself and click on it then it opens up in spotify but when i click on my ad and then on the landingpage i get this preview side where they can't follow the playlist and have to log in first etc, i have a samsung
here's what you have to do, when you paste the spotify link in toneden and click on create link it removes the part after '?', you have to add that part after the '?' yourself on your spotify link after you clicked on create link, then when they click on the landingpage from the ad it opens up in spotify from the landing page instead of a preview page
hi man : i wrote you because i wan to buy your coure of musical mkt, but i have a qustion , how much english i have to know to can do it ? becasue im from chile and ai want to know if my level of english there is a enought , regards!
Hey Gonzalo! Its hard to say for sure, but i'd say if you can understand my videos on RUclips well enough you should have no problem with the course itself. The course is all video content similar to my videos here, except more in depth and organized.
Andrew! BIG fan of the channel, binged pretty much all your videos! Quick question: do you have any tips to warm up a completely brand new ad account? Maybe brand awareness for a few days, then switch to traffic and then finally conversions? I just don't want to get instantly banned... :(
Thanks! I'd run around $120 of video view or engagement campaigns over the course of a week or two. Then when you get to conversion campaigns don't have more than 1 ad in review at a time. Meaning publish a video, wait until it gets approved, publish the next etc... Its tedious but its the safest way to go forward. Even with my ad accounts which have a long spending history I try not to publish too many ads at once, and not duplicates of ads. Its just not worth the risk.
If your lyrics are Christian but your sound Depeche Mode/early NIN...do you want to go for Christian bands that sound nothing like you or secular bands with your sound?
How do your Spotify promotion methods work for us shitty hybrid genre idiots like 'industrial metal'? Honestly I almost think we'd be better off if we were a straight-up death metal band, at least it would be easier to market and promote.
I have a side project thats dubstep-metal and it works well for that. We haven't dropped a song in a bit but here's the link: open.spotify.com/artist/6JiER7FmkjLjoWQdtu56lp?si=rXz5a3-BRqmwXejZB6dm7w
Typically we target for Spotify, narrowed by metalcore, narrowed by dubstep. So for you you might target metal, narrowed by industrial music, or maybe try targets like NIN and other larger mainstream industrial projects and narrow it further by heavier targets.
Hey Andrew, I just ran my first campaign after watching your videos for a couple weeks (which have been incredibly helpful by the way!) and the campaign performed well, but I didn't end up triggering any of the Spotify algorithmic playlists after the first week. The song got about 700 plays in the first 7 days, with a save rate of 72%. I know you obviously don't work for Spotify, but was curious if you've ever ran into this issue with a song release and whether or not you recommend continuing to push the campaign or not? I did release a song a couple months ago, before seeing any of your videos, and unfortunately wasted a lot of money on spotify playlisting campaigns. Is it possible that the data from the previous song potentially ruined the chances of this new release getting on the algorithims?
I would think in this case it’s just the song didn’t get enough volume to trigger anything. The data sounds really good but 700 streams may not be enough. The popularity score typically has to be above a 20 to get a RR push, you can check on musicstax. Often these RR algorithmic pushes don’t happen the first Friday either.
Check out my Spotify Facebook Ads course! : learn.generastudios.com/spotify-growth-machine
I also offer consultations here: andrewsouthworth.youcanbook.me/
For anyone on the fence, Andrew’s consultation helped me immensely. The one on one consult and course is worth every cent!
Hi Andrew! First of all, thank you SO much for your tutorials! I have a little question (maybe it's silly for you but): I registered my first pixel on FB however I still need to finish all options. FB asks me to install pixel's code by myself or with partners. The question is: what partner did you choose? Because I have created a ToneDen link but I struggled on pixel's code stage... Thank you in advacne!
Hell yes, I followed your youtube ad video and my video at 22k rn. Def need some help on that spotify
Bruh that song is fire
@@danny_HP thank you, Danny! I appreciate you taking the time to check it out!
thanks for diving into this! whenever i run a campaign with budget optimization, it seems like FB never allocates the best. like most of my budget is used towards an ad set with a conversion of .5 but there’s an ad set with a cost of .15 that doesn’t get much. then i turn everything off expect got that one and the costs jumps up. instead of turning other ad sets off to force the right budget allocation, would you suggest just duplicating that ad set to avoid disruption? thanks
Hey Andrew, I saw a video with you explaining which countries to exclude becuase they are "bot heavy" could you point me in the direction of the video which tells me the best countries to include/exclude? Thanks!
Hey man, i was wondering, do i need to make a new pixel for each song i promote ? Thanks
Cool. Can you filter your reports based on the audience targeting settings?
My add shows no results and is preforming bad in comparrison to my previous adds b4 the IOS change:
result: -
Website View Content
also doesnt show cost / result.
Anyone with same problem?
I only found you recently bro, god sent, all I can say is thank you. 🙏🏽
great vid! I had to add it to my playlist!
For the longest time I've used just ONE artist inspiration with Spotify in regards to targeting. Would you recommend adding multiple artists to an ad set now? Thanks Andrew! :)
Thank you, Andrew. Great tutorial as always.
Thanks Bruce, glad you found it helpful!
I didn't know you could copy & paste ads into an ad set 😂 It seems obvious now
How much data/spend/conversions do you usually want until you make first adjustments? Seemed like in this case, your sample size may have been a bit too small to make first judgements instead of letting FB keep learning for a bit?
PS: Please continue this series! Super interesting and insightful.
It's a bit of a frustrating tradeoff. In online marketing, everything is about testing. But with low budgets, you can't really afford to test that much.
This is a great strategy for optimization! Thank you man, I was just wondering about doing something like this. My ads were at 72 cents 😒 I need more ideas to change them up. Do you ever have to completely start a new campaign to get FB to unlearn and start fresh?
Thanks! Yeah sometimes when I really struggle with a particular song I start a new campaign with a fresh set of targeting or new ads or both. It doesn't always help but sometimes it does.
Even when I have a good campaign sometimes i'll make a new campaign to test a different approach.
What if get 1,000 conversions but only gaining a few hundred saves and roughly 100 saves? But i’m getting $0.11 conversions. I can’t figure out what’s going wrong?
How many listeners do you have? Do you lose from conversion to listener or from listener to save?
I think from cheaper countries, it can happen that many conversions don't actually stream/become listeners for 30 seconds. Similar to the problem that they click, but don't convert one step prior.
Love it! Question... how many interests should you include (like other bands) in a single ad? I had one marketer tell me you should only have ONE interest, but watching your vids you seem to put a handful of interests (bands) into one ad. Thoughts?
It depends on the relative size of the things I’m targeting and how much budget I have as well. If you’re only spending $10 per day you should only have 2 or 3 ad sets, so you may have to bundle similar artists together. Also if one artist is much smaller than others it may also help to bundle some smaller artists together.
How you feel about running ads only in the US even if it’s more expensive?
Thats totally cool to do, just make sure you have a reason to pay the premium. If you're doing tours in the near future or looking to sell physical products in the near feature, then those are good reasons to stick to either only Tier 1 countries or just the USA. But if its because you 'only want the US' for some vague reason, you're probably going to pay more for no reason and your music will have a harder time hitting algorithmic playlists.
@@AndrewSouthworth It's worth it because Tier 1 countries have higher per stream payouts when compared to places like Brazil, Mexico, or India. India is honestly the only country that comes close to making up for it's low stream payout with equally low CPMs. 1000 streams from the US will get you between three and four dollars whereas Brazil might only get you one dollar. One other thing to note is that if you're a very new artist getting more streams overall is likely better than getting less higher value streams. You can thank algorithmic playlists for that. Once you can hit like 3k streams in 4 weeks on any release I really think it's better to target higher CPM countries as long as your conversion costs aren't like 5 times as much.
If the size audience is too big like.. 2 million, is it dangerous for the first day of the campaign ?
I created my first ever pixel conversion campaign using your methods and on paper it worked amazingly well, for first 10£ I got a bit more than 100 conversions. At this point its 149 for 11.85£. Been running it for 3 days. However, I've come to a weird place that my spotify for artist streams haven't grown really, nothing more than usual atleast. My smartlink did include yt and I've gotten around 15 yt conversions, tho looking at analytics and watch time, the new views only watch have watched it for about a second. Literally a second. So I think the same issue is with spotify. That most likely I have gotten a bunch of streams that are only 1 second long therefore not counting as actual streams. At this point it's similar to a link click campaign instead of a conversion campaign. Has this ever happened to you and do you have any idea why is that the case? Thank you for your video btw, they have been quite a good help
The most common cause for this is if you're using Audience Network, or if you include too many countries. For example i'd avoid all of the 2021 new countries Spotify added in Africa, as well as most of Asia - they haven't worked for me so I just exclude all of them. It used to just be 'avoid India', but now its also avoid Africa and South Asia as Spotify have expanded their country list.
@@AndrewSouthworth Alright, thank you very much for that information, didn't expect such a quick reply❤
how long should one promote their song?
Is $40 still enough to optimize with that many ad sets?
yo that song was pretty good bro not gonna lie
thanks!
There's no conversion campaign option anymore, should we do Leads or Engagements?
Some people have the new version and I guess you must have it too. In this case use Engagement as the objective and then in the ad set choose website as the conversion location.
Everytime I run ads I get clicks but rarely do they land on the page or convert over, so I had 150 link clicks, only 25 landed on my page and only 5 clicked on my links to the song, is it bots doing clicks or something because it just looks strange having 150 clicks but only 25 land on the page, any thoughts people?
Every time I run ads, I get a few clicks (nothing astounding) but yet not a single stream. I really don't understand it.
Maybe better specific targeting would be targeting artists whose latest song have same emotional vibe as your new song and not just by what genre they make...
Hey! Thanks for sharing this information! I'm trying to promote my stuff by your recommendations and every time I start my campaigns Facebook goes really really slow. I'm setting up the highest possible budget for my account, which is about 25 dollars, but it ends up in 30 clicks per day not spending the whole amount for some reason. I run one campaign with three different targeting settings and three different ads. Could you suggest to me what I can try to solve that, please?
When i click on the landingpage from my ad on mobile it doesn't open up in spotify but a page where you have to log in or subscribe on spotify even if you have spotify already on your phone, because of this i don't think the ad campaign is effective like it used to be, there are too many changes
Curious, what phone do you have? I do my own tests and have found it works fine, but a few other people have mentioned this. This has always been a tricky part of ads, deep linking.
I just made a poll in my community section about this actually.
@@AndrewSouthworth It's weird, when i mail the link of the landingpage to myself and click on it then it opens up in spotify but when i click on my ad and then on the landingpage i get this preview side where they can't follow the playlist and have to log in first etc, i have a samsung
Since this domain thing the ad campaigns are terrible
here's what you have to do, when you paste the spotify link in toneden and click on create link it removes the part after '?', you have to add that part after the '?' yourself on your spotify link after you clicked on create link, then when they click on the landingpage from the ad it opens up in spotify from the landing page instead of a preview page
hi man : i wrote you because i wan to buy your coure of musical mkt, but i have a qustion , how much english i have to know to can do it ? becasue im from chile and ai want to know if my level of english there is a enought , regards!
Hey Gonzalo! Its hard to say for sure, but i'd say if you can understand my videos on RUclips well enough you should have no problem with the course itself. The course is all video content similar to my videos here, except more in depth and organized.
my video doing fire. No facebook ads. I boosted my post but for some reason the payment never went through. anyone know why that is
With with all the ad spend, do you see a positive ROI with the streaming income?
probably not for quite a while
make a playlist that puts the first videos in order pls😩😩
Andrew! BIG fan of the channel, binged pretty much all your videos!
Quick question: do you have any tips to warm up a completely brand new ad account? Maybe brand awareness for a few days, then switch to traffic and then finally conversions?
I just don't want to get instantly banned... :(
Thanks! I'd run around $120 of video view or engagement campaigns over the course of a week or two. Then when you get to conversion campaigns don't have more than 1 ad in review at a time. Meaning publish a video, wait until it gets approved, publish the next etc... Its tedious but its the safest way to go forward.
Even with my ad accounts which have a long spending history I try not to publish too many ads at once, and not duplicates of ads. Its just not worth the risk.
If your lyrics are Christian but your sound Depeche Mode/early NIN...do you want to go for Christian bands that sound nothing like you or secular bands with your sound?
I’d probably go for the style of music first, but you can always try both and see what happens.
@@AndrewSouthworth TY
How do your Spotify promotion methods work for us shitty hybrid genre idiots like 'industrial metal'? Honestly I almost think we'd be better off if we were a straight-up death metal band, at least it would be easier to market and promote.
I have a side project thats dubstep-metal and it works well for that. We haven't dropped a song in a bit but here's the link: open.spotify.com/artist/6JiER7FmkjLjoWQdtu56lp?si=rXz5a3-BRqmwXejZB6dm7w
Typically we target for Spotify, narrowed by metalcore, narrowed by dubstep. So for you you might target metal, narrowed by industrial music, or maybe try targets like NIN and other larger mainstream industrial projects and narrow it further by heavier targets.
bro what the hell kind of dog do you have that makes that noise?
Dont buy Facebook page likes totally useless
Hey Andrew, I just ran my first campaign after watching your videos for a couple weeks (which have been incredibly helpful by the way!) and the campaign performed well, but I didn't end up triggering any of the Spotify algorithmic playlists after the first week.
The song got about 700 plays in the first 7 days, with a save rate of 72%. I know you obviously don't work for Spotify, but was curious if you've ever ran into this issue with a song release and whether or not you recommend continuing to push the campaign or not?
I did release a song a couple months ago, before seeing any of your videos, and unfortunately wasted a lot of money on spotify playlisting campaigns. Is it possible that the data from the previous song potentially ruined the chances of this new release getting on the algorithims?
I would think in this case it’s just the song didn’t get enough volume to trigger anything. The data sounds really good but 700 streams may not be enough. The popularity score typically has to be above a 20 to get a RR push, you can check on musicstax.
Often these RR algorithmic pushes don’t happen the first Friday either.