Wired for story: Lisa Cron at TEDxFurmanU
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- Опубликовано: 3 май 2014
- Lisa Cron has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she's been an instructor in the UCLA Extension Writers' Program.
Lisa works with writers, nonprofits, educators, and organizations, helping them master the unparalleled power of story so they can move people to action -- whether that action is turning the pages of a compelling novel, trying a new product, or talking to the streets to change the world for the better. She is the author of the book "Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence."
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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"We don't turn to Story to escape reality, we turn to Story to navigate reality." Love it.
Goodness gracious! This is the best TEDx Talk on storytelling I've ever seen and filled with so many great nuggets. My three favorite:
- “You can’t change how someone thinks about something without first changing how they feel about it.”
- “We think in story because story provides a context for the facts so we can make sense of them.”
- “Story was more crucial to our evolution than our opposable thumbs because all opposable thumbs did let us hang on. It was story that told us what to hang on to.”
I read Lisa Cron's book and loved it! It is one of my favorite books on storytelling.
Wow Wonderful! has to be one of the most underrated TED talks on this platform.
We dream to not only navigate reality, but to "digest" it, to be changed by it, to learn. So it is with the art of writing, as opposed to the pedagogy of it, or the advertisement or propaganda of it. The art is in delivering through suggestion, so that the disguised meaning can become part of the reader as deeply as possible--not to sell books. The work operates as does the mind--on multiple levels. That's the nobility of it as art, as opposed other commodities or acts of persuasion.
Her books on writing are completely awesome.
The lesson at 15m 35s onwards shook me - that was good. That drove the notion home for me.
>> NOTE TO SELF: Do not waste time watching videos that validate what you already know, instead--WRITE YOUR DAMN STORY!
Great speaker. Thank you for this valuable information.
I loved this talk. Thanks Lisa!
Thank you, Kate, you made my day! Here's to the power of story -- yours!
Excellent! Thank you!
wow, totally compelling!! eloquent and succinct!!
i got her book story genius and decided to give it the benefit of the doubt and try her recommendations to the T. no more doubt. She's as legit as they come. Her book has blown my mind
I really loved this! Impact XM should have you speak at one of our events! You are fabulous!
Our behavior, our worldview is shaped by the stories we hear. I just found out about Lisa Cron from an 8 yr old Reddit post recommending her book. It's Oct 2021. I'm researching if I should read her book. I'm definitely gong to read it now.
"You can't change how people think about something without first changing how they feel about it."
Excellent!
Stories temporarily transports me away from reality and transforms me.
I rarely sat through commercials. That was when I ran to the bathroom, got a snack, checked the doors to be certain they were locked, transferred the laundry from the washer to the drier, checked on my baby, made my lunch for the next day, etc
Bravo!!!!!!!!!!!
Loved it.
"You can't change how someone thinks about something without first changing how they feel about it." Isn't it actually the opposite? Your thinking determines how you feel. So if you want someone to feel differently, you have to change the way they think about it. The feeling won't change until the thinking does.
so interesting.
...wow... That was both boring and extremely fascinating, at the same time. She can really pull people in, even with the most mundane things like cleaning products. And that's what makes her words so believable - because she's actually demonstrating it on stage, where it's plain to see.
"Let me tell you a story. A couple of years ago I noticed something that really surprised me."
Great opening line! Contains both the word story and surprise. Piques your curiosity instantly. I am reading her book Wired for Story and I am not surprised why Lisa chose to start her talk with that line.
Overall a brilliant talk. However i think it would have been much more engaging and enjoyable if she had used some visuals/images to illustrate some of her points ( à la The Art of Creativity talk by Taika Waititi) and added little bit more humor to her talk ( check out Father Anthony de Mello). The beginning and end were great but i felt that it was bit too verbose in the middle.
Now that I've watched this TEDx talk, do I still need to read the book? Wired for Story?
YES! 😂
But how do we write novels like that?
I learn to write from her book.... a lot of pen mark in her book ..!
I didnt grow up a TV junkie and my role modals were real people and people who made choices based not on emotions but on values, who made decisions to act a certain way despite how it made them feel. Also, the guy who knew not to eat the berries did so because of information not because of a story.
Well, she never said that everyone was influenced directly by fiction, also, it is impossible to make decisions "despite how you feel", you always choose something because it makes you feel good, or safe, or any positive thing, whether that benefit is immediate or not. I agree that reason should not be put to the side, but I do think that logic is a filter of emotion, and emotion is the true origin of action.
I agree with your last example, but that does not mean that information can't be passed through stories, because that happens, yeah, sometimes is fake information, but even that counts.
Did you just... did you just tell us a story about your upbringing to attempt to change our minds?
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I want to see those shoes!
How to fake death?
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Add to list of things white people like: Ted Talks.
RUclips's CC functionality is ridiculously poor. Ms. Cron should be insulted.
i hope her book is better...
@7:08 While I certainly don't discount the power of storytelling, Lisa Cron's claim that: "The only way, to convince anyone of anything is hardwired into the architecture of the brain and there is no overriding it, and it is story," is at best hyperbole, and at worst, patently false. You can create all of the stories that you like, but if you want to get a new drug approved by the FDA, you are going to need cold, hard facts and data from clinical trials. The story alone won't do it. Heck, I also don't want to interact with someone who is easily swayed by stories but not based on reality. There are already too many conspiracy theorists out there.
no duh. a bit annoying delivery, but it's true of course.
Loved it.