Napa Valley having terrific grape harvests, but consumer tastes may be shifting demand
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- Опубликовано: 7 май 2024
- Wilson Walker reports on the California wine industry.
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Restaurants need to rethink pricing and move more product. $16 a glass when the bottle costs $20 is the middle finger to consumers.
Actually that is normal. When a restaurant opens a bottle of wine, for you, they don’t know if they’ll sell another glass. So normal industry standards are price of the bottle (wholesale) equal price of a glass
You're wiser to just buy the bottle.
@@yolandahebert2350 well, yes. Considering restaurants standards in USA, you may have 4 or 5 glasses out of a bottle. So wine by glass has a theoretical 4 to 5 times markup from the wholesale cost. By the bottle, industry standards are a markup of 3. So, yes, theoretically wine by the bottle is more economical than wine by the glass, if you plan to drink more than one glass per person. In addition, ordering wine by the glass may expose you to oxidized wine (open for more than 48 hours) and less choices than wine by the bottle.
They apply the same markup as bar brand liquor... even though no one has 5-8 ounces of vodka, which is what an average wine glass pour is.
Bring a great wine and pay the corkage fee.
With housing and food costs rising, buying a bottle of wine could feel too much like a luxury.
then don't buy wine. your comment is irrelevant
@@PB-jk8bl Yours is, he's basically telling that they make it affordable sherlock.
@@PB-jk8blRising cost of living, cause demand for wine to decrease. Learn economics, before making ignorant, irrelevant comments.
@@Gaming_Antics obviously you MISSED the point. The point is that the comment was unnecessary, just someone complaining about their ability to afford wine. Nobody gives a 💩
@@PB-jk8blstupid comment from you. The report in this video is talking about how everyone across the board is under such conditions
Wine prices are, like all else, through the roof.
This man has a great understanding of the new market very impressive
I’ve been wine tasting since my 20s and there are plenty of people my age at every winery event.
Any wine you enjoy is a great wine, so great wines can be had for a fraction of the cost of those from Napa. Take the time to shop and sample, drink wine for your own enjoyment, and remember that you're not drinking a label.
"May they drink wine while the rivers and lakes run dry"
any reason is a good reason to drink wine! Cheers!
I’ll drink to that! Or, Hey, a guy has to have priorities! Os, …
Local CA wine prices are so expensive that it's cheaper to buy great quality wine from Europe.
I am from South India today grapes price is 9 cents kilo in auction farmers feeding to cow's and goats
I love how affordable good wine has become. You can buy plenty of $7-10 bottles of lesser known wines at Grocery Outlet that are on par with or even better than $50+ bottles from popular producers. Having a nice evening with good wine has become significantly cheaper than an evening with good beer, and I love both. Consumers are starting to wake up to the fact that a price tag isn't an accurate indicator of quality, and I think this will make wine drinking more approachable for the younger generation to whom every penny counts nowadays.
Can you name a few ~$10 wines?
I don’t know anything about wine?
@@jimliu2560 Grab a different one every week at the grocery store and find out what you like, everybody has different taste.
I wonder what the water quality and soil quality are like around Napa & Sonoma county. So many herbicides and pesticides being used I imagine.
Probably a helluva lot better than solano or yolo
..
A Good Year
Yes!
So, does that mean one could get it at a discount or they will hold on to it while it gets better with age?
I'd rather smoke pot. 🤗
Wine snobbery is a thing of the past, people are not fooling themselves anymore. If a 5 dollar bottle is good then it's good no matter what they try and convince you of.
They ignore the elephant in the room, those younger generations are simply smaller.
buying a bottle a day is same as paying rent for a room.
Love this older gentleman, not whining about the situation, realizing that his business has to flex with a changing market and consumer, taking responsibility to figure out how to market to a new generation, and not asking the government to take care of every problem. We could learn a lot from his generation.
Exactly. Well said.
Wine is all I drank during the pandemic
You're a teacher!? 😉
Me too. The pandemic ended but wine drinking stayed the same.
So is drinking wine healthy?
The new generation doesn't have the money to spend on higher end wines, it's tough to drink fine wine when burdened with crippling debt....
Wasn't there a study showing how younger people just aren't as interested in alcohol? Also wine gives of a divorced single mom vibe at least in the US. In France its just a part of the culture.
wrong. wine gives a vibe of elegance and class, not divorcees.
Nailed it. Alcohol is unhealthy on many levels, physically and mentally. - I also agree on the divorced mom thing. There are more milf wineos than ever, wine tours and wineries are basically memes at this point. It's both hilarious and sad.
@@emptymannull DID YOU COME HERE JUST TO GRANDSTAND YOUR NEGATIVE VIEWS ON ALCOHOL OR ARE YOU JUST VIRTURE SIGNALING?
@@PB-jk8bl I'm agreeing with the poster, and it's the sentiment of most of my peers. Take a chill pill and turn off the caps lock lol. For the record, I do drink alcohol sometimes. As far as a virtue, it's an informed health choice. If you think you need to be seen wine-drinking to get that "vibe of elegance and class" then I suggest you reevaluate your outlook on life. It firmly sounds like you are the one doing signalling.
@@PB-jk8bl
Alcohol creates plenty of it's own negative views on it's own.
Put it in a box , sell by the gallon
One forgets: A bottle of wine is a fifth of a gallon. That means that a $20 wine is $100 a gallon. A premium wine at $40 dollars? (and there are many) Do the math. Thats not an affordable beverage. Quality, complexity used be reasonably priced. Some wines since 2000 have not increased in quality since then, yet many have increased beyond the realm of most budgets. There are many reasons for this, one being a strong interest in wine in Asia that started between 1990-2000. Its not like beer or vodka... they can't make more, and they are tied to a specific location. So if demand goes down... so will the prices.
You can get a great bottle of wind for under $10.00 at Trader Joes. Spain and Portugal make great affordable wine.
High energy costs due to stupid policies result in a lower standard of living for the masses and less discretionary income.
Millenials and Gen Z are struggling to just make a living …so its not completely a mystery 😒🙄
Stop complaining and get working.
The industry and Napa Valley should have incorporated cannabis cultivation and consumption. Instead the wine industry fought the cannabis industry and is losing horribly.
I live in CA wine country, know many people in the buz. CA wines are grossly overpriced and most are not that good. And these super premium wines selling for $500+ are not that great. I'll spend $80-$90 for a few of my favorites, but that's the limit. We buy mostly French wines now in the $20-$25 range and they are great. The wineries have gotten too greedy with tastings starting at $25-$40-are they kidding? The tourist suckers pony up and even fall for the "cheese pairings" for another $25. lolol
California wine tastes weird after drinking french wine exclusively, like flat, it’s just off.
The secret ingredient in those wine is insecticide.
All Myth 😂😂😂 alcohol never gives you reflex. It gives you depression, weakness, Dizziness, mental issues, memory issues and so on
Why not just let us eat the damn grapes
wine grapes do not make very good table grapes. But O concur with you.
🤫 sshhh, your ignorance is showing
Absolutely 💯
Im sure if you wanna buy some you can eat em. 50k$ / ton 😅
@@thewinesmith and spend your time spitting out skins and seeds 😂
Wine is overpriced and overrated.
much of Napa's labels, yes but not ALL wine
They are still jacking up prices so much…I can buy good quality Bordeaux compared to napa….Napa wines are overpriced in my opinion…
Speak to the youth, you're right! Drink more alcohol 🤦♂ Oh wait, all the youth these days are smoking pot. You might want to start infusing wine with pot.
I only do organic wine honestly, the pesticides are just terrible and defintely shifts market demands. I don't mind my liver working for alcohol but I'm not cool with messing my liver and hormones off useless pesticides and herbicides.
I thought that “man made climate change” was supposed to devastate these crops.
They are. Why you think the price in wine has spiked up?
People now want nonalcoholic drinks, "mocktails."
I do not understand how alcohol is legal federally. But marijuana isn't. Seriously, how many people each year die from alcohol issues???
Because legal drugs like alcohol and tobacco bribe the politicians with a lot of money.
i would never touch wine. it's too expensive!! I prefer the grapes myself. it's so good and more affordable!!
Wine is gross. Is monoculture all over the beautiful hills and valleys and the sprays are noxious especially on a hot day. Its not the family-owned small businesses anymore.
Not to mention the water.
ok, you don't like wine. fine. keep your neg opinion to yourself
@@batcactus6046ill mention it. Grapes actually use very little water they evolved in mediteranian climate.
And anyone who thinks a vineyard is a monoculture hasnt ever been in a vineyard.
@@batcactus6046it is illegal to irrigate vineyards. You can irrigate grape orchards that produces fruit for immediate consumption, not vineyard
California wine grapes are processed with too many chemicals, the wines are too high in alcohol. Natural wines, low alcohol, are best. California wines are overpriced. Also, breweries and wineries are big water users, yet California is supposedly short on water.
Meh- their prices are tooo high!! Priced themselves out of the market
Wow some commentators here need to get real jobs if they think wine is to expensive. Bet you losers have great internet and new phones though.
Just eat the grapes. Wasting too much energy making wine.
Lmao buy the grapes then you can buy the grapes and eat them. One of the reasons wine is made is its a way of preservation.....a grape will rot in short time wine will age.
@@thewinesmith lmao and you can go buy a bottle of wine. California has tons of acres of grapes. Grape will rott lol. What are raisins? Oh yea aged and drink because you rather not drink water. Wasting energy, time and resources.
Wine grapes aren't the same as table grapes, they don't taste good
@@OdaVOtaku yes you can make raisons also
@@allynduensing6803they taste a lot better. Much more concentrated flavor. Table grapes are bland and watered down comparatively