Thank so much for watching, I really appreciate you taking time out of your holidays to view this! Links to stuff mentioned in the video: The DWD LinkedIn where the sources I interview for certain stories are linked: www.linkedin.com/company/thedevilwearsdata/ The DWD newsletter where I send further info and analysis of my videos: thedevilwearsdatanews.beehiiv.com/subscribe I'm not posting on Instagram yet, but feel free to find me there: instagram.com/thedevilwearsdata/ For the lululemon, Gucci, and Elf videos mentioned, please check out my channel :) Love you, DWD!
No amount of AI is going to fix EL if they don't update their positioning to a younger market! Millennials are increasingly buying premium and EL's fiercely loyal boomer market won't be around forever. You'd think a new CEO would notice this glaring strategy problem but he's going for easy wins instead. I wouldn't count on EL bouncing back anytime soon. Awesome video, I always enjoy your content 🌻
I hate this company so bad. They ruined smashbox and Mac: they used to be professional focused, now smashbox has a weird clean girl image that doesn’t suit the history of the brand. Give us back the photofocus foundation and keep that false skin care crap for the ordinary (that I love, but they’re increasing their prices a lot for what they offer). They’re discontinuing good products and coming up with boring and unrequested stuff nobody really wants. I don’t care if ED itself has the best foundation in the market, I hate it and they deserve the downfall. I’m okay with K beauty brands rising instead of them, at least their products are good. I’m Italian so I can buy quality makeup in my own country, apart for foundations cause our industry only does light/medium orange colors. They could disappear and I wouldn’t care, I’d just hope someone else bought the ordinary before their fall
I know you’ve said in the past that you are camera shy but you are honestly so pretty you should definately do more videos on camera if you want! This video was very informative too. I clicked to learn about Estée Lauder but ended up learning about Chinese economics and AI 😂 I love it!
In the UK Estée Lauder brands had several price increase over the last few years. I don’t know if there was price increase in the last year, but the two years before last there were 5 price increases. As example, MAC lipstick used to be £17.50 and now it’s £25. MAC also stopped irs back to MAC recycling scheme. Cliniques moisture surge ( one of their hero products) used to be around £28 or £30 now it’s £42. My happy perfume was £18, now £25 I can only assume the same price increases happened in other countries too. And I don’t doubt these price increases annoyed customers and many went to other brands for alternative products. Whilst L’Oréal group brands such as Lancôme, YSL etc and LVMH brands such as Dior , had some price increases, even Chanel, it was a lot less in comparison to Estée Lauder brands. Charlotte tilbury prices had slight increase I think, but some products are the same price as 3/4 years ago.
Holy cow, those aren't insignificant increases either! I understand that there were issues with supplies and stuff over the last few years, but you can't expect customer loyalty or to garner the interest of new buyers when you pull price hikes like that. I'm not sure what it's like overseas, but after Estee Lauder acquired The Ordinary, it became available in my country. Here, it's actually classed as a luxury brand by retailers because that's how expensive it is. _The Ordinary_ is classed as a luxury brand. How crazy is that?
@@nkd1983 I’ve also stopped buying any EL brands products. I was actually working for one of EL brands, but when the 3rd increase happened whilst I was working there I decided I won’t be buying anything even with the employee discount. There are many great products by other brands. One of my favourite products from EL brands is from Aveda, the dry shampoo. But I can make it myself. All other products I used to love from various EL brands, there are plenty of alternatives. If I do ever buy anything from EL brands, will only be if it’s at a very good discount.
Every year, a Chinese person would come to the (Danish) department store I worked at, and buy almost everything from the limited edition Christmas collection from MAC. Always the entire lipstick stock of it. I quickly learned why.
Amazing video! And I’d love to see you cover the daigou phenomenon more in-depth, I’ve never heard of it before you talked about it and it’s so fascinating
I 100% saw this coming. As someone who was associated with the company last year, I could see them struggling. They tried multiple ideas and none of them worked unless it was a % off the entire store (which was already a thing). The bulk buyers make up the majority of people who shop at their discount store. And girl, if you can find a cosmetics company store please go there to get estee products. I've been able to buy advanced night repair for $35. One more thing, it takes about 3 months for you to see any changes when using a new product. Great video!
Beauty consumers are some of the savviest. I am ride or die Estee Lauder foundation person it’s my holy grail. HOWEVER even I stock up on cheaper brands because $55 is a lot for a small bottle of product.
The need another 'Liz Hurley' effect in order to jumpstart another revival. They got best products in some segment (foundation, mascara esp.) and perfume. They need to find a younger spokesperson (credible celebrity?) and new line skincare+perfume targeted to new demographic. Their best first step, I guess, a new perfume. I remember how influential Liz Hurley imagery in their ads that cause me and my friends to purchase their classic scents back then in late 90's eventhough it's quite pricy for us college kids. By the way, perfumery, for new consumer, tend to be their first encounter with a legacy brand. Loyalty can go from there. As long as EL keep their signature classy, feminine elegant branding, they are fine to me.
You are so right. Elizabeth Hurley was an incredibly effective spokesmodel - her ads are still memorable. They should bring her back to their marketing, not just their charity campaigns, alongside a new spokesmodel.
Great video, can you make sure to label the trend lines on all the graphs sometimes you only verbally describe it and it’s hard to keep track of what data represents what.
yeah, I do think that EL is a granny beauty line. however they own the ordinary, and I rely on some of their products, and dupes don't do much for me. the ordinary is creating way more products recently, maybe EL pushes them to do so. I don't care what will happen with EL, but I hope the ordinary will prevail
Not sure what your opinion is on this, but when I researched this company years ago I noticed a lot of nepotism within the company. I thought it was a red flag how many family members of the founder where in high positions at the company, decided to take a pass. I’m all for insider ownership of founders, but when kids, grandkids, etc are taking up positions of a public company, definitely a little sus.
I’m not sure I have a fully formed opinion yet about conglomerates that are run by family - some seem to do it quite successfully (NewsCorp, Reliance Industries) so it’s not inherently suspicious. What makes you say it’s a little sus about ELC?
I guess it makes me wonder if they are qualified for the role, especially in global multinationals competing in cutthroat industries that require top talent. Maybe I’ve been watching too much Succession. 😂
The children and grand children for sure didn't inherit Mrs. Lauder's genius for product development or her business savvy. That's precisely why they're in trouble
What will help EL get back on track is allowing their brands to exist in the spaces that generated the most fandom and loyalists. MAC, Bobbi Brown and GlamGlow are examples: All three had a uniqueness that couldn't be duplicated. Once EL stripped away products that would have aged with the loyal clientele and replaced it with copycat products (even going so far as creating scarcity) - consumers went elsewhere. EL was known for skincare, MAC for professional, highly pigmented make-up, Bobbi Brown catered to consumers who wanted minimalism, and GlamGlow made masks that really helped skin improvement. All of them now are no different than a local pharmacy brand - inflated pricing or not. EL also reads conservative and not on trend with younger consumers. I'm sure the Asia market decrease affects them; how they have taken their other brands down with them is what's sad. Even Aveda is now just a shampoo / conditioner brand - - their excellent skincare barely gets mentioned these days.
Estee Lauder is too boomer and hasn't done enough to reach out to younger generations in the right way. Some of their brand purchase choices were ill-timed. For example, Too Faced is not a trend-setting brand and it cannot survive on mascara alone. L'Oreal was always better diversified across different markets and had generally made better choices when purchasing niche brands (example, 3CE). AI is not going to help sell more Advanced Night Repair.
I remember around 20 years ago I would always buy Estée Lauder skincare. But now they just seem Obsessed with increasing their prices and focusing on their OG products. They have got rid of so many of their toners and other serums and products. It’s not really focused on what the customers want anymore.
I wonder with ELC if their portfolio of brands is part of problem. L’Oréal, unilever, pg exisit in highend and mass spaces but ELC is all premium. And I’ve noticed a lot of the brands ELC added to their portfolio over the last 10-15 years struggled (too faced, Rodin, glamglow…) . Anyway love your analysis ✌️
I'm curious what are people's thoughts on prestigious company's strategy to target younger people. To me, prestigious products that scream prestige are the ones that didn't change too much historically. Say, for example, Channel no 5 stayed relevant throughout the company's history. Psychologically, I'm more tempted to buy it because I automatically assume that the product is better because people have been purchasing it over the years. Whether it's true or not, it works on me. If anything, having AI tools and using Kendall as a model makes me want to purchase from Estee Lauder less because it screams to me that it's all about marketing and not about improving products/relying on good established products. To me it's also boring marketting - is that all they can come up with considering the company's size? Again, curious to see what other people think
The AI isn’t for marketing - it’s to help them organize their internal company data to make faster business decisions. So now instead of digging through old files for half an hour to find an answer, they can simply type their question into a chatbot and retrieve the answer quickly within a few seconds. I do understand the other points you made though and would be curious to hear what people think
Kendall Jenner is a bad fit because her brand is not premium at all. The Kardashian-Jenners have wide appeal but I still associate them with diet tea sponsored posts on Instagram. EL needs someone like Margot Robbie that's not only A-list, but well respected with a clean image. I don't have a problem with them using AI, but it's a red flag to announce it as a big part of their strategy. They make it sound like they're failing because business insights aren't generated fast enough, which is something AI would (probably) fix. But I think their problems run much deeper than insight speed.
Am not able to understand how daigo culture is impacting bottom line, if the consumers are anyway purchasing the product? End of the day, they are selling more in china right?
Regulations in China that are cracking down on daigou trade means fewer daigou agents are purchasing goods at duty free stores -- so the company is selling fewer items in travel retail, which is a channel that they have heavily relied on in the past!
Basically less will buy from the duty free shop. Who knows if Chinese will buy in china at a higher price so they will miss out on sales and duty free shops will be empty
I used to use their Lab Series products. They've reduced the range and increased the prices dramatically. It's also very difficult to get hold of if you dont want to buy online. I don't bother now. If others are like me, no wonder they're going down.
I used their doublewear light foundation for decade and suddenly they discontinued it. And they introduced several versions of it but all failed to perform the same. I stop using their doublewear anything since then.
Nooo Estée Lauder sumptuous extreme is the BEST MASCARA OF ALL TIME! It’s so inky & not dry flaky… better than NARS, YSL, Too Faced and every mascara I’ve tried 😢❤ also love their pink cleanser which is really moisturizing
I will never buy another foundation as long as EL Double Wear is on the market! Their products are genuinely great, but their marketing department needs to catch up because I only ever see their brand organically mentioned by influencers as a "best kept secret"
I'm sorry but this segment is pretty funny 11:31 guy is sitting infront ChatGPT (It is known that chatgpt often provide false information) and telling how innnovative it is to use ai to impove cream
Their big problem is that they’re not remotely innovative, and many products haven’t changed in decades. If you want clean ingredients, then you avoid the EL brands. The market has changed, but they haven’t.
this year I got more into fragrance and I've learned a lot of fragrance brands that Estee Lauder bought doesn't exactly have the same customer base Tom ford for instance has always been expensive but it actually made innovative perfumes and had iconic packaging. the Tom ford of today is watered down (supposedly) and the new fragrances are trendy but don't pull the same demographic or sway the industry. plus the changes made to plastic are cost effective they need to stick to a lane.
@ honestly I've been trying to walk myself backward to figure out what did it but I think it was a combination of a new and affordable hobby that could be private or social / pick me up I owned perfumes I knew were popular but I never wanted to wear for myself and all at once I got connected to the middle Eastern perfume world affordable prices but better quality juice than something I could by in store cheaply with decent quality or high quality packaging. it was a smaller industry so many of the people talking about it weren't American and they had smaller channels and very responsive. I bought many perfumes this year, mostly middle Eastern. 💁🏾♀️🫣I just did a purchase of niche samples because next year I would like to add some higher end to the middle Eastern. No regrets. My foray into perfumes is comparable to people discovering tumblr or TikTok for the first time. There’s no other way I could have more easily figured out my tastes if not for cheaper perfumes and unisex perfumes and reviews that let me know to try more than floral
@ hope that was helpful. I know it’s one of the most growth performing market Which sucks for perfume prices because everyone is increasing across the board but gourmands and vanillas and red fruits like cherry and strawberry are probably going to continue to trend It’s an easy gateway item for people to discover more from a brand. I think the fragrance boom is going to appeal to newer generations looking for signature scent and then trying to capitalize on moods/social use to buy more fragrances for situations or mood
Hey, I just Want to let you know that esteladuer have been doing for teens cosmetics with brand name esstee edits as Kendall Jenner for face of the brand....yeah it's terrible actually for Price list that absolutely insane
Personally, I refrain from buying from EL in direct reaction to Ronald Lauder’s contributions to right wing PACs and politicians, and his very vocal Zionism.
Thanks for the analysis! I have a quick question: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). What's the best way to send them to Binance?
Investing in politics is about the best way to cut your potential customer base in half. I was eyeing some aveda hair products, but I'll pass now you made me aware of this.
Are they inactive? I just checked the links and they work - but I haven't posted anything on them yet! Please let me know if you're still having trouble accessing them though
Thank so much for watching, I really appreciate you taking time out of your holidays to view this!
Links to stuff mentioned in the video:
The DWD LinkedIn where the sources I interview for certain stories are linked: www.linkedin.com/company/thedevilwearsdata/
The DWD newsletter where I send further info and analysis of my videos: thedevilwearsdatanews.beehiiv.com/subscribe
I'm not posting on Instagram yet, but feel free to find me there: instagram.com/thedevilwearsdata/
For the lululemon, Gucci, and Elf videos mentioned, please check out my channel :)
Love you,
DWD!
No amount of AI is going to fix EL if they don't update their positioning to a younger market! Millennials are increasingly buying premium and EL's fiercely loyal boomer market won't be around forever.
You'd think a new CEO would notice this glaring strategy problem but he's going for easy wins instead. I wouldn't count on EL bouncing back anytime soon.
Awesome video, I always enjoy your content 🌻
I hate this company so bad. They ruined smashbox and Mac: they used to be professional focused, now smashbox has a weird clean girl image that doesn’t suit the history of the brand. Give us back the photofocus foundation and keep that false skin care crap for the ordinary (that I love, but they’re increasing their prices a lot for what they offer). They’re discontinuing good products and coming up with boring and unrequested stuff nobody really wants. I don’t care if ED itself has the best foundation in the market, I hate it and they deserve the downfall. I’m okay with K beauty brands rising instead of them, at least their products are good. I’m Italian so I can buy quality makeup in my own country, apart for foundations cause our industry only does light/medium orange colors. They could disappear and I wouldn’t care, I’d just hope someone else bought the ordinary before their fall
I know you’ve said in the past that you are camera shy but you are honestly so pretty you should definately do more videos on camera if you want! This video was very informative too. I clicked to learn about Estée Lauder but ended up learning about Chinese economics and AI 😂 I love it!
Thank you so much! I am working on beating the camera shyness haha. Glad you enjoyed the video 😊
In the UK Estée Lauder brands had several price increase over the last few years. I don’t know if there was price increase in the last year, but the two years before last there were 5 price increases. As example, MAC lipstick used to be £17.50 and now it’s £25. MAC also stopped irs back to MAC recycling scheme. Cliniques moisture surge ( one of their hero products) used to be around £28 or £30 now it’s £42. My happy perfume was £18, now £25 I can only assume the same price increases happened in other countries too. And I don’t doubt these price increases annoyed customers and many went to other brands for alternative products. Whilst L’Oréal group brands such as Lancôme, YSL etc and LVMH brands such as Dior , had some price increases, even Chanel, it was a lot less in comparison to Estée Lauder brands. Charlotte tilbury prices had slight increase I think, but some products are the same price as 3/4 years ago.
Yes in germany Its the Same
Holy cow, those aren't insignificant increases either! I understand that there were issues with supplies and stuff over the last few years, but you can't expect customer loyalty or to garner the interest of new buyers when you pull price hikes like that.
I'm not sure what it's like overseas, but after Estee Lauder acquired The Ordinary, it became available in my country. Here, it's actually classed as a luxury brand by retailers because that's how expensive it is. _The Ordinary_ is classed as a luxury brand. How crazy is that?
I stopped buying double wear foundation from EL due to the huge price increase. I can get similar product for way less
@@Parrot5884 that is really crazy that The Ordinary is considered as luxury brand in your country.
@@nkd1983 I’ve also stopped buying any EL brands products. I was actually working for one of EL brands, but when the 3rd increase happened whilst I was working there I decided I won’t be buying anything even with the employee discount. There are many great products by other brands. One of my favourite products from EL brands is from Aveda, the dry shampoo. But I can make it myself. All other products I used to love from various EL brands, there are plenty of alternatives. If I do ever buy anything from EL brands, will only be if it’s at a very good discount.
Every year, a Chinese person would come to the (Danish) department store I worked at, and buy almost everything from the limited edition Christmas collection from MAC. Always the entire lipstick stock of it. I quickly learned why.
Finally the wait is over!!!! I have missed your videos so much!
Amazing video! And I’d love to see you cover the daigou phenomenon more in-depth, I’ve never heard of it before you talked about it and it’s so fascinating
@@sophiechiewtrakoon thank you for watching! And I will def look into creating a longer episode on diagou culture
I was an avid EL night repair serum user until they hired Kendal Jenner as a spokes person. I don’t support anything the Kar/Jenners promote.
It feels like EL tried to attract millennials with a Jenner, they just missed the fact that the peak of their popularity was like 8 years ago
I 100% saw this coming. As someone who was associated with the company last year, I could see them struggling. They tried multiple ideas and none of them worked unless it was a % off the entire store (which was already a thing). The bulk buyers make up the majority of people who shop at their discount store. And girl, if you can find a cosmetics company store please go there to get estee products. I've been able to buy advanced night repair for $35. One more thing, it takes about 3 months for you to see any changes when using a new product.
Great video!
Did you work there?? Just curious
@JayJay69420lol I can neither confirm or deny that question... lol
Beauty consumers are some of the savviest. I am ride or die Estee Lauder foundation person it’s my holy grail. HOWEVER even I stock up on cheaper brands because $55 is a lot for a small bottle of product.
I find no justification/ reason to charge £45 for a lipstick. Too many other, very good products around.
I really love your videos! Keep it going! 💜
The need another 'Liz Hurley' effect in order to jumpstart another revival. They got best products in some segment (foundation, mascara esp.) and perfume. They need to find a younger spokesperson (credible celebrity?) and new line skincare+perfume targeted to new demographic. Their best first step, I guess, a new perfume. I remember how influential Liz Hurley imagery in their ads that cause me and my friends to purchase their classic scents back then in late 90's eventhough it's quite pricy for us college kids. By the way, perfumery, for new consumer, tend to be their first encounter with a legacy brand. Loyalty can go from there. As long as EL keep their signature classy, feminine elegant branding, they are fine to me.
You are so right. Elizabeth Hurley was an incredibly effective spokesmodel - her ads are still memorable. They should bring her back to their marketing, not just their charity campaigns, alongside a new spokesmodel.
The one thing the repair serum can't seem to repair is the company, whoosh that was so shady 😅 very informative video!
Great video, can you make sure to label the trend lines on all the graphs sometimes you only verbally describe it and it’s hard to keep track of what data represents what.
@@aarong5996 this is a great suggestion - thank you! Will do next time.
yeah, I do think that EL is a granny beauty line. however they own the ordinary, and I rely on some of their products, and dupes don't do much for me. the ordinary is creating way more products recently, maybe EL pushes them to do so. I don't care what will happen with EL, but I hope the ordinary will prevail
Your channel is great!
Not sure what your opinion is on this, but when I researched this company years ago I noticed a lot of nepotism within the company. I thought it was a red flag how many family members of the founder where in high positions at the company, decided to take a pass. I’m all for insider ownership of founders, but when kids, grandkids, etc are taking up positions of a public company, definitely a little sus.
I’m not sure I have a fully formed opinion yet about conglomerates that are run by family - some seem to do it quite successfully (NewsCorp, Reliance Industries) so it’s not inherently suspicious. What makes you say it’s a little sus about ELC?
I guess it makes me wonder if they are qualified for the role, especially in global multinationals competing in cutthroat industries that require top talent. Maybe I’ve been watching too much Succession. 😂
@@jamesmendoza4825 LOL great show
The children and grand children for sure didn't inherit Mrs. Lauder's genius for product development or her business savvy. That's precisely why they're in trouble
What will help EL get back on track is allowing their brands to exist in the spaces that generated the most fandom and loyalists. MAC, Bobbi Brown and GlamGlow are examples: All three had a uniqueness that couldn't be duplicated. Once EL stripped away products that would have aged with the loyal clientele and replaced it with copycat products (even going so far as creating scarcity) - consumers went elsewhere. EL was known for skincare, MAC for professional, highly pigmented make-up, Bobbi Brown catered to consumers who wanted minimalism, and GlamGlow made masks that really helped skin improvement. All of them now are no different than a local pharmacy brand - inflated pricing or not. EL also reads conservative and not on trend with younger consumers. I'm sure the Asia market decrease affects them; how they have taken their other brands down with them is what's sad. Even Aveda is now just a shampoo / conditioner brand - - their excellent skincare barely gets mentioned these days.
Love your channel and content❤
Estee Lauder is too boomer and hasn't done enough to reach out to younger generations in the right way. Some of their brand purchase choices were ill-timed. For example, Too Faced is not a trend-setting brand and it cannot survive on mascara alone. L'Oreal was always better diversified across different markets and had generally made better choices when purchasing niche brands (example, 3CE). AI is not going to help sell more Advanced Night Repair.
I remember around 20 years ago I would always buy Estée Lauder skincare. But now they just seem
Obsessed with increasing their prices and focusing on their OG products. They have got rid of so many of their toners and other serums and products. It’s not really focused on what the customers want anymore.
I wonder with ELC if their portfolio of brands is part of problem. L’Oréal, unilever, pg exisit in highend and mass spaces but ELC is all premium. And I’ve noticed a lot of the brands ELC added to their portfolio over the last 10-15 years struggled (too faced, Rodin, glamglow…) . Anyway love your analysis ✌️
They own Deciem, which produces The Ordinary. Cheap and good. They tried some years ago to launch cheap lines at Kohl’s, but that failed I believe.
Thanks for this take!
11:00 the most ridiculous corporate thing I have ever heard. They really learned nothing
Their “groundbreaking” AI tool is literally just RAG on top of their Sharepoint…
I'm curious what are people's thoughts on prestigious company's strategy to target younger people. To me, prestigious products that scream prestige are the ones that didn't change too much historically. Say, for example, Channel no 5 stayed relevant throughout the company's history. Psychologically, I'm more tempted to buy it because I automatically assume that the product is better because people have been purchasing it over the years. Whether it's true or not, it works on me.
If anything, having AI tools and using Kendall as a model makes me want to purchase from Estee Lauder less because it screams to me that it's all about marketing and not about improving products/relying on good established products. To me it's also boring marketting - is that all they can come up with considering the company's size?
Again, curious to see what other people think
The AI isn’t for marketing - it’s to help them organize their internal company data to make faster business decisions. So now instead of digging through old files for half an hour to find an answer, they can simply type their question into a chatbot and retrieve the answer quickly within a few seconds.
I do understand the other points you made though and would be curious to hear what people think
Kendall Jenner is a bad fit because her brand is not premium at all. The Kardashian-Jenners have wide appeal but I still associate them with diet tea sponsored posts on Instagram. EL needs someone like Margot Robbie that's not only A-list, but well respected with a clean image.
I don't have a problem with them using AI, but it's a red flag to announce it as a big part of their strategy. They make it sound like they're failing because business insights aren't generated fast enough, which is something AI would (probably) fix. But I think their problems run much deeper than insight speed.
Love the videos!so cool to see you explain everything in a way even i can understand! keep up the googd work!
I try to make the videos accessible to everyone! Thank you for watching ❤
Am not able to understand how daigo culture is impacting bottom line, if the consumers are anyway purchasing the product? End of the day, they are selling more in china right?
Regulations in China that are cracking down on daigou trade means fewer daigou agents are purchasing goods at duty free stores -- so the company is selling fewer items in travel retail, which is a channel that they have heavily relied on in the past!
Basically less will buy from the duty free shop. Who knows if Chinese will buy in china at a higher price so they will miss out on sales and duty free shops will be empty
Estée Lauder has some great eyeshadow formulas, they need to market them more . Got some in free set deal and was shocked how beautiful they went on .
You really did it! Thanks for the video😊
@@ayay1902 thank you for the suggestion ❤️❤️
I used to use their Lab Series products. They've reduced the range and increased the prices dramatically. It's also very difficult to get hold of if you dont want to buy online. I don't bother now. If others are like me, no wonder they're going down.
I used their doublewear light foundation for decade and suddenly they discontinued it. And they introduced several versions of it but all failed to perform the same. I stop using their doublewear anything since then.
Nooo Estée Lauder sumptuous extreme is the BEST MASCARA OF ALL TIME! It’s so inky & not dry flaky… better than NARS, YSL, Too Faced and every mascara I’ve tried 😢❤ also love their pink cleanser which is really moisturizing
I will never buy another foundation as long as EL Double Wear is on the market! Their products are genuinely great, but their marketing department needs to catch up because I only ever see their brand organically mentioned by influencers as a "best kept secret"
The brand history is disgusting idk how people buy from them yall have no morals lol and it’s overpriced for the market now
Why would you expect skincare to show noticeble results in two weeks?
I was side eyeing that too. Most clinical trials are 8-10 weeks.
I tried the Double Repair Serum and it literally did nothing for my skin. No difference. I tried their creams too. Drying and no improvement.
I'm sorry but this segment is pretty funny 11:31 guy is sitting infront ChatGPT (It is known that chatgpt often provide false information) and telling how innnovative it is to use ai to impove cream
Their big problem is that they’re not remotely innovative, and many products haven’t changed in decades. If you want clean ingredients, then you avoid the EL brands. The market has changed, but they haven’t.
'Clean' ingredients are a marketing gimmick. What's this even supposed to mean??
They can’t compete with Korean beauty on quality, price point, trends and time to market.
Their mascara is the best of all time.
Hell yeah! My girl is back!!!
I think they need to start marketing to younger people (and a lot of products in general need to stop going crazy with the price increases).
this year I got more into fragrance and I've learned a lot of fragrance brands that Estee Lauder bought doesn't exactly have the same customer base
Tom ford for instance has always been expensive but it actually made innovative perfumes and had iconic packaging. the Tom ford of today is watered down (supposedly) and the new fragrances are trendy but don't pull the same demographic or sway the industry. plus the changes made to plastic are cost effective
they need to stick to a lane.
What made you get into fragrance? I have a video coming up about this, so just curious!
@ honestly I've been trying to walk myself backward to figure out what did it but I think it was a combination of a new and affordable hobby that could be private or social / pick me up
I owned perfumes I knew were popular but I never wanted to wear for myself and all at once I got connected to the middle Eastern perfume world
affordable prices but better quality juice than something I could by in store cheaply with decent quality or high quality packaging. it was a smaller industry so many of the people talking about it weren't American and they had smaller channels and very responsive.
I bought many perfumes this year, mostly middle Eastern. 💁🏾♀️🫣I just did a purchase of niche samples because next year I would like to add some higher end to the middle Eastern.
No regrets. My foray into perfumes is comparable to people discovering tumblr or TikTok for the first time.
There’s no other way I could have more easily figured out my tastes if not for cheaper perfumes and unisex perfumes and reviews that let me know to try more than floral
@ hope that was helpful. I know it’s one of the most growth performing market
Which sucks for perfume prices because everyone is increasing across the board but gourmands and vanillas and red fruits like cherry and strawberry are probably going to continue to trend
It’s an easy gateway item for people to discover more from a brand. I think the fragrance boom is going to appeal to newer generations looking for signature scent and then trying to capitalize on moods/social use to buy more fragrances for situations or mood
Hey, I just Want to let you know that esteladuer have been doing for teens cosmetics with brand name esstee edits as Kendall Jenner for face of the brand....yeah it's terrible actually for Price list that absolutely insane
Personally, I refrain from buying from EL in direct reaction to Ronald Lauder’s contributions to right wing PACs and politicians, and his very vocal Zionism.
Thanks for the analysis! I have a quick question: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). What's the best way to send them to Binance?
EL just gives old people stuff. Like Avon. Lol
Gi woke going broke 😅
Err, what? Who's woke?
FIRST
They've been investing for years in Donald Dumpf so I'm sure next year will be much better for them.
Investing in politics is about the best way to cut your potential customer base in half. I was eyeing some aveda hair products, but I'll pass now you made me aware of this.
😂
I tried to follow you on Instagram or Twitter like you suggested. But those accounts are inactive.
Are they inactive? I just checked the links and they work - but I haven't posted anything on them yet! Please let me know if you're still having trouble accessing them though
@@thedevilwearsdata Yes, that's exactly what I meant.
@@nirniro2444 I haven't posted on them yet because I haven't had time, but will be doing so in the new year :)