Thank you, Jay! Your advice is so very timely! Although I have been listing like crazy my sales have stalled for August. I was beginning to think I may need to lower my pricing. I did do pricing research before listing items. I'm going to hold tight and see if the hot summer days of August will lift for me. Thank you again!
My prices are higher, I'm getting weekly sales but not the volume I am shooting for. I know there's lots of variables that go into success. Some have a loss leader, which drives traffic and sales. I am experimenting with that. I have lots of people putting lots of my shirts in their carts, but they aren't buying, so I think it is my pricing. I have over 200 sales with over 90 reviews at 19 months in.
When's the last time you ran a sale for 25-30% ? Have you enabled Abandoned Cart coupons? Lots of shirts in carts is people who don't care about your pricing saving for later for the most part. If your stuff is more of the 1000s out there, using more of the same Creative Fabrica retro ghosts, then yes: you're going to need to find ways to compete since you're taking uniqueness out of the mix, and one way to do that is by price, but the loss leader is a bad strategy if you're just pricing one item really low (which isn't really a loss leader, but everyone calls it that). Long term = no bueno, unless you're ok making $3-6 a pop in profit and willing to spend your time listing over 1000 listings and hope that all that time invested eventually pays off. IMO, your time is better spent making designs people actually want, and making them unigue enough that price is not a factor. Hope this makes sense!
I don't think I have an issue with attracting and getting customers that like my items. Many are putting them in their carts. I do run daily sales @ 30% off. It's nice to get $15 profit per shirt but I am wondering if pricing my BC 3001 t-shirts around $18.99-34 with $6.99 shipping for sizes XS-5X would get more people to buy leading to more profits overall.
@@laurachevrette8060 test it! Again, it can help if you're in super saturated niches among 1000s :) You cannot lose if you test. But give it a full 30 days, and know that your sales will increas in the next 30 days no matter what you do because of Q4 being around the corner. So a true test would be to duplicate every single listing and change only the pricing for those new duplicate listings (nothing else).. Or wait and test next June/July which are the slowest months (generally speaking) for e-commerce. :) Hope this makes sense & hope you win!
Race to the bottom! Thank you for sharing this video...IDK how these pod sellers are selling at $20! If I do a bella canvas with front, back and neck and including shipping my cost is $20...I price at $42 for bella canvas tshirts, much like affliction or other high end brands. I sell. People - know your worth!
My items are already priced higher than most on Etsy in my home furnishings shop. Pricing is harsh. I sell OK, not great. I cannot design things that I don't get into. I also have a second Etsy shop which is on vacation because I can't figure out what to sell. I have no problem charging for my work. Clothing isn't it for me. I don't think Etsy is for me but it's all I have. Time spent creating. Jay, sometimes it takes me 5 hours to create a design. Mockups and listings take further time. You can't charge an hourly wage for that with competition on any platform, especially when "en serio" you have no idea if it will sell. The last hourly wage I charged working for the man was $25 per hour. That was in the 2000s. Stuck!
If you have no idea if it will sell, your attack plan is not working and your time is being wasted. Niche research is #1 and you don't need to charge "hourly" per se, but you need to charge appropriately. I remember you saying you tried raising your prices.. sold nothing and switched it back after 2 days. That's not changing your pricing - that's having a sale. What are the top 3 competitor shops doing different that you? Look at their top 5 listings each and compare them to your top 5. Try to be honest with yourself and totally objective. What's working for them that isn't working for you? If they're also not selling, then maybe it's time to revisit the niche and product offering. Hope this makes sense!
Jay, am I blocked from your group? I go to it and I get this message - This content isn't available right now. When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted. Sandra R
Yesss!! Thank you! Every Etsy seller needs to hear this!
Agreed! Feel free to share with someone who needs to hear it! :)
All E-commerce truths! Another great video Jay! Thanks!
Thank you for your continued support Karla!!
Thank you Jay. I needed this reminder. :)
Happy to hear that, Lissa!
Thank you, Jay! Your advice is so very timely! Although I have been listing like crazy my sales have stalled for August. I was beginning to think I may need to lower my pricing. I did do pricing research before listing items. I'm going to hold tight and see if the hot summer days of August will lift for me. Thank you again!
Stop "listing like crazy"! All the race for quantity does is guarantee that your quality suffers.
@@jayswayworks Thank you so much for the advice! I will readjust my efforts to better my designs and not increase the number of them. Thank you!
Please share this with someone who needs to hear it :)
Awesome video, can you do a video on the format , size, dpi etc you use for t shirts so it results in a high quality image on the shirt?
4500 px x 5400 px @ 300 dpi (.png).
@@jayswayworks awesome thank you,. Do you use cmyk or RGB?
@@rakheeharidas7720 a png is RGB by default. There is no such thing as a CMYK png. Hope this helps!
My prices are higher, I'm getting weekly sales but not the volume I am shooting for. I know there's lots of variables that go into success. Some have a loss leader, which drives traffic and sales. I am experimenting with that. I have lots of people putting lots of my shirts in their carts, but they aren't buying, so I think it is my pricing. I have over 200 sales with over 90 reviews at 19 months in.
When's the last time you ran a sale for 25-30% ?
Have you enabled Abandoned Cart coupons?
Lots of shirts in carts is people who don't care about your pricing saving for later for the most part.
If your stuff is more of the 1000s out there, using more of the same Creative Fabrica retro ghosts, then yes: you're going to need to find ways to compete since you're taking uniqueness out of the mix, and one way to do that is by price, but the loss leader is a bad strategy if you're just pricing one item really low (which isn't really a loss leader, but everyone calls it that). Long term = no bueno, unless you're ok making $3-6 a pop in profit and willing to spend your time listing over 1000 listings and hope that all that time invested eventually pays off.
IMO, your time is better spent making designs people actually want, and making them unigue enough that price is not a factor.
Hope this makes sense!
I don't think I have an issue with attracting and getting customers that like my items. Many are putting them in their carts. I do run daily sales @ 30% off. It's nice to get $15 profit per shirt but I am wondering if pricing my BC 3001 t-shirts around $18.99-34 with $6.99 shipping for sizes XS-5X would get more people to buy leading to more profits overall.
@@laurachevrette8060 test it! Again, it can help if you're in super saturated niches among 1000s :)
You cannot lose if you test. But give it a full 30 days, and know that your sales will increas in the next 30 days no matter what you do because of Q4 being around the corner. So a true test would be to duplicate every single listing and change only the pricing for those new duplicate listings (nothing else).. Or wait and test next June/July which are the slowest months (generally speaking) for e-commerce. :)
Hope this makes sense & hope you win!
Race to the bottom! Thank you for sharing this video...IDK how these pod sellers are selling at $20! If I do a bella canvas with front, back and neck and including shipping my cost is $20...I price at $42 for bella canvas tshirts, much like affliction or other high end brands. I sell. People - know your worth!
Agreed!
My items are already priced higher than most on Etsy in my home furnishings shop. Pricing is harsh. I sell OK, not great. I cannot design things that I don't get into. I also have a second Etsy shop which is on vacation because I can't figure out what to sell. I have no problem charging for my work. Clothing isn't it for me. I don't think Etsy is for me but it's all I have.
Time spent creating. Jay, sometimes it takes me 5 hours to create a design. Mockups and listings take further time. You can't charge an hourly wage for that with competition on any platform, especially when "en serio" you have no idea if it will sell. The last hourly wage I charged working for the man was $25 per hour. That was in the 2000s. Stuck!
If you have no idea if it will sell, your attack plan is not working and your time is being wasted. Niche research is #1 and you don't need to charge "hourly" per se, but you need to charge appropriately. I remember you saying you tried raising your prices.. sold nothing and switched it back after 2 days. That's not changing your pricing - that's having a sale. What are the top 3 competitor shops doing different that you? Look at their top 5 listings each and compare them to your top 5. Try to be honest with yourself and totally objective. What's working for them that isn't working for you? If they're also not selling, then maybe it's time to revisit the niche and product offering. Hope this makes sense!
Jay, am I blocked from your group? I go to it and I get this message - This content isn't available right now. When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.
Sandra R
Oh no! Which group? My Inner Circle? Or Facebook? Or something else?