How to build a sell-out brand in a viral world: The Journey from Influencers to MA-JR Ecommerce

In this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.
Episode Highlights:
The Origin Story of Twice Blessed
Challenges and Growth in the Fashion Industry
Navigating Social Media and Building a Community
The Birth of Ma-Jr: A New Fashion Label
The Birth of a Brand: Overcoming Fear and Taking the Leap
Launching the First Collection: Tailored to Perfection
Empowering Women Through Fashion
Understanding and Growing with Your Audience
Seasonal Trends and Fashion Predictions
Balancing Business and Motherhood
Financial Strategies and Self-Sufficiency
The Power of Organic Marketing and Paid Ads
Advice for Aspiring Entrepreneurs
Resources:
Birdcage Marketing School - The Full Library™: www.birdcagema... | Use Code: PODCAST200 to get $200 off The Full Library™
Marketing Boss Academy: www.birdcagema...
Birdcage Marketing - Work with Us: birdcagemarket...
No B.S. Birthday Blowout - Your Fast Track to Business Growth (Without the Fluff) birdcagemarket...
Where To Find Us:
Not-So Kind Regards Instagram: / notsokindregards_podcast
Maddy Birdcage Instagram: / maddybirdcage
Maddy Birdcage TikTok: / maddybirdcage
Birdcage LinkedIn: / 7600856
Caroline Moss Instagram: / caro__moss
Caroline Moss TikTok: / caro_moss
Caroline Moss LinkedIn: / caromoss
Connect with Bec & Marissa:
Ma-JR the label Instagram: / majr_label
Twice Blessed Instagram: / becandmarissa_
Ma-JR The Label TikTok: / majrlabel
Twice Blessed TikTok: / twiceblessed_
To work with us, book your discovery call at www.birdcagema...
To discover the school, visit birdcagemarket...