The Fall of Farfetch: What Killed Fashion's Biggest eCommerce Site?

Farfetch started in 2007 with a simple idea - go the world's best luxury boutiques and build a marketplace for them to sell online. It was such a great idea it IPO'd and grew to a $28B valuation only to collapse a few years later.
So what happened to cause the rise and fall of Farfetch? Well in this video I will try to dig in 🕵️.

[@SOSAMAGAZINE]

This is a Good video. The principle conveyed is. Insightful Less is more. As an aspiring affiliate Marker for luxury stores what is the alternative option/s?

[@brettliddell9195]

The problem with them ever coming back is they've sort of taught all the luxury brands that if they grow their own e-commerce profile and sell it while telling the individual story of the brand they're trying to sell that they will do better than selling it through a company that no longer focuses on the experience that luxury truly is was a great idea in theory but the concept went the wrong way and it failed

[@garssympa500]

I have no idea what this person just said.

[@trinity_0123]

So true. I’m currently experiencing an issue with FF. The item I placed on FF website came from an island (Spain controlled), and they sent wrong item. FF refused return at first citing final sale non refundable. I had to use Paypal buyer protection and FF agreed to refund, but I have to pay return shipping cost. Can you imagine the shipping cost to an …. island?

[@thenickmchenry]

Jeez. Thats insane! Hopefully there are no boutiques in Antarctica to do returns to

[@Leonard-InGodweTrust]

I’m considering purchasing a pair of Jordans on Farfetch. What do you recommend? Any chance you know of any promo codes? Please

[@Zuranthus]

typical tech company, 20b dollar valuation, negative net operating income

[@VxbesVxbes]

Never had an issue with FF….

[@badbreed1044]

Any shipping problems? How long did your order take?