What is Content Marketing? | From A Business Professor

Do you know that a well-crafted blog post can boost your brand's authority, or that a viral video can catapult your product to the top of consumer minds? Welcome to the world of content marketing-a powerful strategy that businesses like Nike, Red Bull, and Coca-Cola have harnessed to not only engage their audiences but also to build lasting connections. So What is content marketing? What are its unique features? Are there any real-world examples? What are its advantages? What are its most practical strategies？ In this video, I will discuss these questions with you.