Why didn't Nvidia just discount the RTX 4080 by $200?
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- Опубликовано: 28 фев 2024
- Tim and Steve discuss why Nvidia decided not to discount the RTX 4080 by $200 and instead released the 4080 Super...
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Why didn't Nvidia just discount the RTX 4080 by $200?
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Nvidia knows that casual buyers aren't in the know.
It also help retailer jack up 4080s outside US, at the same price as base 4080
@@tomthomas3499 4080 is still at the launch price here and 4080 Super is slightly more expensive than normal 4080 for 45$ lmao
@@tomthomas3499Is it really jacking up prices or they're just showing prices including tax and import fees?
US MSRP is price before tax. So if you want to estimate EU MSRP for example, you add around 20% to US MSRP. If the EU price is around or slightly above 1.2 times US price then it's not really "jacked up".
@@gerhardaryawardana72 If that is the case then 4080 will be more expensive than the super, not at the same price
@@tomthomas3499 I mean in Germany they ARE cheaper than the 4080 even after the 4080 recently started going down in price while the 4080S went up after the first few batches sold out instantly.
For example the TUF OC 4080 is 1380 while the TUF OC 4080S is 1299 right now. I bought the TUF OC 4080S early and it was 1249.
Well, in Europe the 4080 Super is actually more expensive than the initial 4080 was before the Super launch. So there was no price cut at all. More like a few percentages of price increase. The well known brands like Gigabyte are around 1300 Euro.
Well I’m checking Jimm’s here in Finland and TUF is 1 159,90 €, Ventus is 1 149,90 € and Windforce seems to be the same. FE is 1 149 €. I actually found TUF for 1 085 €.
Not in germany...but some prices are increasing atm, because they are not available.
@@gucky4717 Mindfactory is really cheap though? Isn’t it?
huh ? I found a PNY RTX 4080 Super at MSRP price, a bit over the MSRP price, but no with much.
Here in Italy there are 4080 supers selling for 1060€. Not on Amazon, but still on local reputable shops.
If they did a price cut, NVIDA would take a loss refunding card manufacturers for 4080 dies in the channel. If they make a new product, they don't need to do anything. It is a new SKU. Card manufacturers and retailers take the loss.
Let's be honest... you're pretty damn lucky if you're paying MSRP for the 4080 Super. Everywhere I've looked they cost basically the same as their original counterparts.
tech depreciates as time goes by.. so technically any discounts you get is canceled out by time. you buy a card for 1,000usd at release and you use it for 5 years before it struggles. or you buy the same card 1 year later at 800usd, but you only use it for 4 years. technically.. its not cheaper. but the main thing to come out of this is to buy what you NEED at the time.
They messed with the pricing hard after 10 series so not sure that same reasoning would apply as well for later gen cards. Idk
To give Steve and Tim something else to talk about.
They're like the movie shining.
@@starsnstrife they're also shills.
No change in price here in Europe.
where do you live because im in the netherlands and the prices have changed here
right next to ya, Germany :) But yeah, I do see now (I was probably faster than Geizhals) - the FE price remained the same (still is on the nVidia page), but AiB models have their prices reduced, correct. Super and "Normal" have same prices now@@Deathscythe91
Shame, since 4080 super has cheaper manufacturing. The original 4080 had overkill power delivery.
Today nvidia would have to cut prices by half for me to consider buying
Yep. Top of the line card at half is still $600. lol.
They ain't worried about your money
exactly, when you have absolute dominion over market and money coming from all directions you can sell dogshit for 1000€ per piece...for a while of course@@mr.cherry7747
it wont make a difference at all if consumers stopped buying. Military, AI and industrial applications will suck up everything
But you're happy to pay full prices for AMD GPUs lol?
Thanks 🙏👍👍
They've sold well in the UK but its not as if there's a lot of cards to go around instead ;)
Because it wouldn't bring the profit a "new product" would.
Another bigger factor is with the 50 series around the corner and no real competition in the 80 and 90 model's of the GPU lineup they don't want to DEVALUE their product so that they can continue to command a higher price for their product keeping profits through the roof and then blame it on inflation when their product costs 2x what it should
It's probably just for next gen marketing since they can still list the 4080 as 1200. They could possibly want stay at 1200
More likely to charge $1000 for the 5080 so they can show a better price to performance compared to the 4080.
@@26Guenter I could definitely see them doing that if they dropped the 4080 super by 200
Isn't this a re-upload?
It's a clip out of the monthly q&a.
Especially in Germany, prices dont move at all, our retailers are the most greedy there are and they know it.
Sounds to me like they need to fire a few managers from the marketing department
no, the reality is they are more concerned selling AI machines for $200k which cost them $20-30k to make
The reason their share price is skyrocketting is ... THIS ^^^
ok k user-lp5wb2rb3v whatever u say
Because then they would have to admit they made a mistake. And overlord, god jensen is never wrong and we should all bow down to his will and just give him money
They're training you to accept these prices .
If / when they'll temporarily cut prices, the customers will think that "Nvidia is good to us" -- and builds brand loyalty . But to build said loyalty, you must be cruel first .
And yes, some (quite a few) suckers will jump at the top dollar cost .
One word: Pride
It's all about the numbers that investors see... That's it. You have an aging product that has a sales history declining, you need to bump the numbers for the quarter so you take that product, do a very minimum tweak, slap a "super" on it and can claim to investors that the volume of sales have increased from " our new exciting product" and just simply leave out the fact that really, the price was just reduced 😂.
Like yeah...nope. Did you see the 4080 Super prices?
Why didn't Nvidia just discount the 4080? No new product hype.
That's it.
the rx gre was "released" for us richer countries a few days ago.
Its a gimmick, all they are doing is separating the A-stock silicon, altering the BIOS, and rebranding the card... Doing this makes it easier for them to dump sub-standard chips that didn't meet spec for whatever reason back onto the market. Nvidia has an invested interest in the chips that they had TSMC produce for them and they have to sell as much of it as possible. The only way we would be able to see it would be to do an analysis of basically everything produced and I'm sure you'd see wild fluctuations from card to card across the entire 4080 line, but this is near impossible to accomplish and they know it, They only have to make a certain percentage produced meet the spec to be able to legally claim the spec... Think SELL, SELL, SELL.
From my guess...it has something to do with contracts.
?
@@BenStateWhy Nvidia didn't discount their GPUs. They wrote it in the contracts that GPUs are never discounted below MSRP or something like that.
they did tho , 4070.@@gucky4717
Nvidia is good to us. They could have released it at $1300 because 4080 was 1200. 1000 is insane.
Ego
... that is basically what they did. Not sure what your argument is here. Yes, performance is better but not by much. That doe snot really matter though. bottom line is that effectively the 4080 now sits at $999 which is where it should have been to begin with.
Why instead does nvidea not just dominate in price as well as performance it just seems stupid to me spending anything over 700 for a gpu
But Nvidia requires your $800 in order to have sufficient VRAM, get back to work slave
Because they don't need to when it sells out damn near instantly every time even though gamers say "we ain't paying for it" or "these will collect dust on store shelves" forgetting Nvidia doesn't make gpu's just for some broke gamers, production bros and ai companies eat these up.
Simple answer, they are lining up to crush the competition. AMD had been padding their numbers for decades with sub standard image fidelity.
The original 4080 will go down in history as the most disproportionately priced graphics card ever.
I got it for $900!
There is still a silicon shortage. It is smarter to put that silicon into something that earns more profit.
Do you know that your statement goes against what Nvidia did and would be worst for consumers? Do you think that Nvidia is too good to us??
@@christophermullins7163you are reading that wrong. Why create a cheaper product to compete with a more expensive product? That is why Nvidia is not providing a cheaper alternative. If you don't have an abundant amount of raw materials it is smarter to put that in products that earns higher margins.
Aussie Aussie Aussie
Business 101... By making a card with that capacity 1k. and mid. comparatively to the 4090. Means when they make cards later, having a thousand dollar price tag will think that's normal. Bs tactics but it is what it is when they have all the pc enthusiasts by the testicles.
4080 super should've been priced at $900, 4070Ti super $700, 4070 super $550, all 3 of these GPUs should've come out as 4080, 4070Ti and 4070
It worked because 4080S selling out everywhere
The prices are higher than the actual og 4080
Higher and ones near msrp go out of stock immediately. Depending on where you live, they're also low stock/out of stock - or sold out because scalpers bought them and then put them up for sale at inflated prices.
@@danp2306 Yep picked up a 4080s here in the US for $999. Within the next day or so all gone!
Short answer: Because lowering the price of the 4080 would be admitting failure plus they can farm a lot more from the dumb NVIDIA cows if they re-release the same GPU with a SUPER logo attached to it.
wait until the future where we have an RTX 9080 sell for $9,080
The b series intel is why
because the super card has less hardware on it, so in my eyes your actually paying more for less of a card and they fooled you by putting a lower price tag on it to make you think your getting the same card for cheaper.
to maintain the average selling price, duh.
Why didn't they lower the price tag of a product by 200$ ?!
To earn 200$ more on each sale.
I learn that at my 1st day in capitalist school
I think it's unlikely a non-enthusiast would be looking at $1000+ GPUs.
A $200 price-cut would bring the 4080 non-S too close to the 4070tiS, and Nvidia wouldn't want an 'old' GPU to overshadow the 'new' Super GPUs.
You could already get normal 4080 cards for $900 usd brand new
@@mitsuhh Unfortunately that's not the case in most European countries. Cheapest in the UK for example is £950, or ~1200usd.
That's because Europe is slammed with 20-30% VAT@@ZeroDivide
The fact that they can Reduce the price by 200 show's how cheap it is to make these things and they a overpricing the hell out if these card...😂
$1200 is not a cheap price, and $1000 still isn't cheap either.
@@mitsuhh he meant the production cost for the card by Nvidia
@@mitsuhhopt for the cheap ones then, not much of an option…
missing the point@@crunchynetto6979
If only you know how expensive latest node TSMC wafers are nowadays. In 2016 their 10nm wafer was $6000, 7nm was $10000 in 2018, 5nm was $16000 in 2020, and 3nm is $20000 in 2022.
Then you add higher quality PCB needed to handle more watts since even midrange cards today pull as much as flagship cards like Titan back then. Add more expensive VRMs, more expensive VRAM chips, more features, etc.
Then add inflation. Then add AI boom. It makes much more sense for Nvidia to use those expensive wafers to build AI cards instead since one of those could cost as much as a car. So now there's more supply pressure for the gaming cards.
GPUs like the 4000 series aren't cheap. They could price cut 4080S by 200 because the process is now more mature meaning the yields are better. Plus they initially priced 4080 as if the GPU shortage from the crypto mining boom was still around so there was some room to bring down the price a bit there.
3000 series was "cheaper" because Nvidia used Samsung's 8nm node which was behind TSMC's latest node back then but cheaper. It's just nobody got to actually taste the cheap prices because for most of its lifespan, those cards were scalped and bought up by miners so hard.
they dont have to admit they made a mistake
what mistake, they sell more product at a higher price, they are doing great and as long as the industry is riding the IA hype there is no way the prices are going down meaningfully.
@@laurentguyot3362 YOU KNOW THE 4080 DIDNT SELL WELL RIGHT?
@@scepticskeptic1663 no, I dont know. I dont know how many 4080 they sold, I dont know how many 4080 they made and even if I knew I have no way to say it is bad or good.
@@laurentguyot3362 yes you do its called history and comparison
@@scepticskeptic1663 so give us the numbers (and source of course)
Is the answer not very simple? LIke.. duh.. new name for a new card makes people buy it faster. ''Super'' sounds good right. Oh and it sometimes is a little better then the normal 4080 and it uses less power. All you need to do is make a few new gpu's with a minor adustment in a new box with a new name wich is basically the same card and tadaa.
Its all about maximizing profits, its not that complicated.
its using a little bit more power actualy but you are right most people will buy a "super" something
Every single move Nvidia make is about maximizing profit at all costs even if it were to kill 10 children each GPU sale they got. They'd sell children to the elites for their sacrifices.
They're a software company. You're supposed to pay them every year to keep using the features you need, but that's extortion so they say it's new instead
a gpu is software?
@@BenState no, that's why it's not sustainable
The 4080 Super is just bizarre. There is so much performance room between the 4080 and 4090 and they decided to only boost the 4080 by a few percent. I don't understand why they didn't bridge that performance gap more with the Super, it seems like that would have garnered more excitement and sales.
I will never give Nvidia one penny.
Please don't act like AMD is any better.
The 4080 and 4080 super are the same damn card why would they discount it?
I am happy with my Asus Tuf Gaming RTX4080 Super at 1119€ European MSRP at launch. They card is awsome, cool very quiet and does not use a lot of pwer. It is even a littlebit less hungry then the regular 4080. ANd on top of that we get a couple of % fps increase. And in time i expect the gap to grow to 3 to 5% all for less money and less power. A very good deal if you ask me.
because Crypto mining
one word. hype.
people fall for it all the time. Public Enemy was right all along "Don't Believe the Hype"
I had to tell 3 of the 4 hardware aware friends that 4080 super isnt faster than 4080. seperate times thrice. The deception marketing...
PC super race!
But they haven’t lowered the price. 4080 supers are above $1400
I mean nvidia dosent control retailers if they want to increase price due to demand. Plus keep in mind that in EU u will get 20-23% more on msrp by default due to tax.
@@keldon1137 so they get the credit for lowering the price without actually lowering the price
Nvidia lowered their prices for retailers, if retailers decide to mark that up, then its on retailer not nvidia. Simple as that. Happens with AMD too. Especially during covid era.
Plus, most people either dont understand that msrp dosent include taxes or cant find good deals because 3 fast checks of my country (Poland), Germany and UK show cards within msrp+20%ish for tax@@jipillow1
@@jipillow1 They lowered the price from their side. If some retailers then see that the cards sell out quickly everytime a new batch arrives from the factory and they raise the price based on that demand, that's not exactly Nvidia's fault.
Did you also blame Nvidia when scalpers jacked up prices for the 3000 series? I'm sure you blamed the scalpers back then. Now the retailers are basically playing the role of the scalpers (though not nearly as crazy). So why are you now blaming Nvidia for their actions?
@@gerhardaryawardana72 yes, i do blame nvidia for the scalping. They allowed it to happen because they dont care about the consumer. The only they got pissed about was they werent getting those fat margins above msrp. Thus the 40 series msrp.
*Why didn't Nvidia just discount the RTX 4080 by $200?*
*Because its Ngreedia ?*
Let me tell you why they didn't do that, manufacturing process nodes are getting cheaper and silicon quality is getting better overtime. So there is little to no point at all for making more RTX 4080's while they can produce a better chip. That's one of the reasons why they released a 4080 super for 200 dollars less instead of announcing a 4080 discount which by the way they already did. Another reason might be that they had binned the same production chips last year and labeled them as bad, normal and good ones. The good ones are the 4080 super, they launched the normal ones as 4080 and then the bad ones as 4070 Ti Super. They probably planned to release the 4080 super for $1200 and 4070 Ti Super for $1000 but given the public opinion about rtx 4000 series pricing and AMD's latest released products, they decided to discount both cards 200 dollars.
better buy an air conditioner and it cost less than this GPU market and is bad for the environment the GPU trash they produce each year after the bitcoin mining boom.
This is why I went with a 4090 as I didn't have to deal with all the BS below that. It was expensive, but I do not find using a computer less than $4,000 not worth using IMO.
Wtf.
Joking, right?
@@mitsuhh I personally find computers under $4,000 junkie. That's just my opinion and I'm also spoiled with 4K. Only computer I use that's under $4,000 is for word processing.
Ahh so you're a troll.@@jamesm568
"because fuck you that's why"
-nvidia maybe
7900xt in europe costs 750 euros.
7900xtx costs 1050 euros
4070ti costs 800 euros
4080 super costs 1150 euros
4090 costs 2200 euros.
as you can see AMD has better gpus than nvidia and at a lower price...so why get nvidia?
because 7900xt kills the 4070ti
7900xtx kills the 4080 super.
and the 4090 is just too expensive to buy that its really not worth it since nvidia will release 5090 at the same price soon
What is the purpose of this video?
Nvidia is extremely overpriced in the European markets from what I can tell.
I have no idea why such weak card like this has overpriced. I think rtx 4080 need to be around 550 or 600 in best case scenario
Yeah and the 7900 XTX $400 right?
Don't be silly
@@mitsuhh yeah both of these cards need to be at this range of price why you mad buddy ?
@h cuz its not cost them a 100$ when produce those shitty things to us so as a consumer should i get a fair price
have you any idea of the complexity of this gear?
@te i am from China and i know what i am talking about cuz my friend work with after markets brands not going to mention which exactly but the total cost of each card not even 100$ more less
The gtx 1660 ti is the BEST Nvidia gpu ever made
Fight me by liking this comment
I can answer this... because they don't have to. Nvidia owns 82% of the market, because 'we' keep buying their rip-off products. Their silicon is no more expensive than AMD or Intel's. They charge these stupid prices because they can.
If the same price model was applied to CPUs as Nvidia cards, a top end gaming processor would cost $1500. Of course, we can fix this by not buying Nvidia's stuff. That would bring the whole market down and we could look to pay $300 for a mid range card like the 4070 and $850 for a gold-plated 4090. Now, wouldn't that be nice
Dedicated RT hardware on GPU costs more. Nvidia's RT hardware is more advanced than Intel's.
@@mitsuhh True, but as transistor density increases, they become cheaper. Thus they cancel out.