The Complete SMMA Outreach System 2024
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- Опубликовано: 1 июн 2024
- The Complete SMMA Outreach System 2024
In this video we cover the complete outreach system you can use to get your Social Media Marketing Agency started and start closing clients.
You will also learn :
1) What niche to pick and what platform to use.
2) SMMA Niche Advice
3) How to Find SMMA Leads
4) SMMA Messaging that will convert and help you close deals
Most new agency owners want to know, what niche to pick for their SMMA, what platform to use, and what they should say. We cover all of this in our Outreach system.
📚 Check our top rated course on how to start, grow, and scale your own social media marketing agency and live life on your terms: www.TheSMMABlueprint.com
📈 Already have an agency and want to learn the systems, team building methods, and strategies we used to scale to $100,000+ per month? Find out more here: bit.ly/2gbbascensioncalendar
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🎥 Video explaining how to use it: • How to Make Your SMMA ...
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OUR KEY LINKS
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Make sure to drop a comment on our last post and say whats up! We love meeting you all in the comments!
WHO WE ARE:
We are David Schlais and Derek DeMike, two social media marketing agency entrepreneurs who started their own agency back in 2016 and have since scaled it to over $100,000 per month.
We are passionate about helping other agency owners avoid the pitfalls associated with starting a business online as well as a lot of the bad/incorrect advice out there and have made it our mission to share everything that we know from starting, growing, and scaling our own agency to levels we never thought possible.
Make sure to drop a subscribe if you are interested in entrepreneurship and make sure to say whats up in the comments!
⌚️Timestamps:
00:00 Intro
00:31 Best sales advice I ever got
02:40 Top Niches + Outreach Platforms
05:15 SMMA Niche Advice
06:00 Finding SMMA Leads
08:09 Messaging that Converts
#SMMA #SocialMediaMarketingAgency #entrepreneur #entrepreneurship #thesmmablueprint
I am amazed by the gems that this channel is dropping. I now need to go binge-watch all of the videos. Y'all aren't just dropping crumbs and screaming to buy the course for the meal yall are literally giving us the meal here. Thanks for this! Subscribed.
I feel that, thank you for the comment! We try to pack as much as we can into these videos for you all. 🙌🙌
@@2GuysBuildaBizYes, y'all have! Though I will definitely be buying the course as soon as the coins allow me to. Thanks again!
Unlike all those channels that beat around the bush for 98% of their videos
definitely shoot that video about the key bulletpoints to cover during a call!
thank you so much!
Hey your welcome!!! Happy to help and I'm glad you found this video useful. Your support means the world to us!
I love your content its easy to understand and the point. Love it
Thank you so much! Really glad it's resonating with you!! Excited to see what you build in the future.
Great video! Do you have a link to the notion that you showed at the end with messaging?
Wow thanks for this! Best video I've seen in months!
Dang, really appreciate the comment!! Glad this was helpful - we appreciate having you here at the channel 🙌
This was so incredibly helpful, you don’t even know!! Thank you for all the great value!
Glad it was helpful!
Okay, I'm hooked! Your videos are so simple to follow. Lots of value. Thank you for sharing your knowledge and insights.
Hi Aiste! Love to hear it! So awesome to hear you're getting value from these. Please let me know if you have any questions, but I hope this supports you on your journey!
Have you created the agency yet? Any updates ?
This content is so great, keep doing what you are doing and your channel will hit 1 mil subs sooner than you think
Thank you Sylvester! We’re trying to provide as much value as we can since we’ve been at this for longer than most in this space. Super appreciate the comment and support. Really fuels us to keep it going!
Awesome
Thanks Michael! I appreciate the support on the channel here!!
thank you for the gold sir
You bet, any time! Glad you found this one useful!
You just got a new subscriber
Love it!! I really appreciate you being here!
short and sweet
Love it, glad you found this useful. Tried to pack as much as possible into this one!
Thank you so much for the video, I learned a few things~
I did want to ask, when you mentioned two platforms, should I message the same prospect on both those platforms to get their attention or should I only limit them to one outreach method?
love your videos please record us how you mange a live cold call because you look so down to earth, love to listen to you! good luck with your channel im sure you 2guyz going to make it!
Hey Guy, thanks so much for the comment. Really appreciate the support on the channel. Love to hear it! I actually recorded the video on this already since so many asked for it and will be posting it very very soon! We've been in the game for many years now and lately the channel is popping off!
I would love to see a video on what to say in the calls! Thank you for the great content
Absolutely - Enzo, you got it! Seems like a lot of people want to see it as well, so I'm working on writing this video as we speak :) I appreciate the comment, means a ton to us!!!
This video just made my next actions much easier. The frustration I felt before this video was unreal. Thank you.
Wow, that's so great to hear! I'm excited to see what you build Ryan!!
Preciate the content! Love how simple and blunt your tips are. Question what outreach combo would you suggest for auto dealers?
Depends on their size, but you'll most likely break through with Cold calling, DMs, and email. Keep in mind, large dealerships will be full of sales people to navigate.
@@2GuysBuildaBiz ok thx for the advice!
I would do cold calling in every niche that would build familiarity even if your not reaching the owner
Love the content you’ve been really helpful in my journey ❤️
Question: how long should I try a niche before I move on to the next because it hasn’t worked
Hey Zay, super happy to hear you're getting a lot of value from this along your jouney. Really fules us to keep pushing and making content for you all. For your question, we suggest starting with at least two niches to start and be ok droping a niche if you're really hitting a wall. Too often I see agency owners going nowhere for 6 months, when they could have been landing deals much faster if they tested multiple niches out of the gate.
Nice video
Thanks!
thank you so much yes please make the calls video its gonna be super helpful
You got it! - Glad this is helping you. You have no idea, gets us so fired up to make videos when people take action and use the info we share!
@@2GuysBuildaBiz i can't thank you enough you really helped me a lot
@@islmic879 🦾 No problem, keep us posted, we want to see you succeed!
Thank you for making this.
Can you make guides on making cold calls and demo calls?
Hey thanks for commenting and supporting the channel! I recorded this video last week and will be posting it soon!!
Shoot a video on what to say on these calls :)
What about Auto detailing. Which outreach Would you prefer?
My name is Ben Nethery and I am looking to start an SMMA currently. I think your videos are great and very informative and I would love if you made that video about the top 3 Q's to ask in every sales call.
Hey Ben, great to meet you. Thanks for your feedback and showing support on the channel. Very much appreciate it!! I'll absolutley make this video :)
Hey guys! Thanks for all of the helpful content! One question: How many DMs should I send before expecting to get a call?
I would make it a goal of at least 50 a day, and you can expect some conversions or conversations to start happneing after a few days of building on those DMs, following up, and refining the message slightly.
what is the best outreach method for home renovators
Please make videos on what to say on call ,& 1st meeting
Hey Rashmi, happy to do it! We've gotten a lot of demand for that video already, so we'll make it!
what if we outreach on all platforms or methods with team?
Thanks for the content guys! 🙌
Quick question, Is it worth paying the subscription for D7 at the beginning or going the LinkedIn route?
Hey no problem! Great to hear it was useful. Good question and it really depends on your budget. When we first started, maximizing profits was essential so we went the free route on everything, but looking back we would have scaled further faster if we simply paid for tools and information when needed. Time is everything and if you can spend 5 hours building a list vs 5 seconds, the 5 seconds is a no brainer.
This video is really helpful, but would you suggest Home Services as a good niche? Bath, kitchen, interior remodeling and furnitures wise?
This would be a good niche in my opinion, it's high ticket, they just need leads, and there are enough of them out there to scale. Great question!
Please shoot video on what 3 questions I need to ask. PLEASE
We got you! I recorded this last week and will be on the channel soon! Thanks for commenting and supporting the channel Hezekiah!
Amazing ❤️ keep going Hey brother I want to know how to find which outreach method works for which niche?
Hey thanks for the comment! Did you see the guide at 02:40 ? I outline about 10 niches and two platforms for each niche that you should use. Or are you talking about in general how I discovered this information?
@@2GuysBuildaBiz yes brother I am talking about in general
💥💥💥
💪💪💪 thanks Steven!!
No Problem! I’m definitely planning on getting the program within the next week or so. I feel like this’ll be the support and guidance that I need…
@@stevenmartinjr6872 That’s super exciting to here, would love to support you more on your journey. This isn’t advertised, but when you get the program, you’ll get a link to my calendar so we can chat 1:1 and get you started right. Hope to meet you!
I'm totally here for what you would say on a call and pretty interested in buying the course. Is there a breakdown of whats inside?
Hey! Our new site just went live today, you can see the latest curriculum if you scroll down the page at TheSMMABlueprint.com : ) 💎
@@2GuysBuildaBiz Talk about God's timing.
Can you also do Facebook ads for Hvac or would that be google ads only since usually u have to search for that...
FB for retargeting
Hey Guys, super helpful as always! Do you think £500 is a big enough budget for Facebook or Google ads to generate a good amount of leads?
Hey David, great to hear the vid was helpful. Really pumps us up to keep shooting more content for you! That budget is low, but that being said, in our first year of working with clients, I even took on a client that had 300 dollars a month in ad spend and we actually doubled their growth in 9 months. Now we let them know, this is a low budget and is going to take some time to see results, but since they had just a niche demographic in a few block radius, that low budget actually worked. Now a company that is trying to target customers nationally, that budget wouldn't make any impact. Be flexible when you first start with clients, but make sure to be real with them and set realistic expectations if their budget is low. Great question!
Amazing video bro but I have a question
what should I do if my accounts are banned from sending messages
Hey thanks for supporting the channel. First step here is to stop sending messages. Ideally you're just temporarily banned (you haven't mentioned what platform but im assuming facebook or instagram), this way after a holding period you can begin sending messages again. Next is to make sure you're sending the DM's through your phone and not a desktop computer. I've found the spam algorithms are much more aggressive on desktop vs mobile. Last resort is to make a new profile.
This is great! I've tried LinkedIn, with a basic profile. I don't seem to have access to the ability to connect with anyone. D7Leadfinder blurs all the important data out. How do I get around these?
Start building up connections. Start with people you know, you’ll be able to connect with more and more leads. Also, look for people on LinkedIn with “open” profiles, that will allow you to connect with them. Lastly you can join groups on LinkedIn where your prospects will be in as well and then you can freely connect with them. I thought d7 at least gave you some free searches but it looks like they took away the freemium offer. They have pretty inexpensive plans around 20 bucks which is nothing if you think about how long it would take you to generate a list of 1000’s of leads manually.
@@2GuysBuildaBiz Awesome! I appreciate this. Thank you.
@@stevenmartinjr6872 You got it!!
I have a question. So I'm thinking about running google ads for gyms and I watched your video on smma strategies
for gyms, but I don't really understand how the funnel works. Like is that a website that my ads lead to that I created or can I use the gym's already existing website?
Hey Marko, great question - so the quick answer is...you could do this both ways but let me explain. Ideally you build the actual funnel, that way you have more creative control and can optimize it faster without needing to go back and fourth with the client. Additionally you can charge more since you're essentially building a mini website, though this is something that all of our students at The SMMA Blueprint get one click install funnels for the fitness niche along with many others. These one click funnel installs are for gohighlevel and clickfunnels. You can also point the traffic directly to their existing website, but most of the time their website is more informational and not really designed to convert a lead from a hyper targeted campaign.
I've tried both of these options and I would recommend building the funnel yourself. The conversions are better and you will be able to charge more per month. Great question!
@@2GuysBuildaBiz Thank you so much for such a detailed answer! It really helps a lot
What would you recommend for beauty salons? and do you think its oversaturated?
I think this could be a good niche. Since most of the market, at least what I see from RUclips analytics is mostly males searching for this topic, it’s very possible this niche is under services. My very first case study client was a hair salon. My mother was a hair stylist for 20 years so I had a decent understanding of the niche and it was an easy business to approach. I would certainly give this niche a try, but as we recommend most new business owners, to start with two and progress from there. Too often we see new agency owners be paralyzed by indecision, or box themselves in by only picking one niche and never exploring any others.
do I send emails and dms on the page's account or do I try to find the decision maker if I should outreach to the decision maker how do I find them, normally the finder or the owner of the gym will not be the one who is managing the gym and making decisions?
Reach out to the decision maker always. The generic page wont get you any results. Depends on the size of the company, if it's a small independent gym, the owner will be the decision maker. If it's a larger chain, they still will have the ultimate signoff, but you will need to influence the managers of the facility to be your champion on the deal.
Been researching and looking up videos on how to even begin an smma bussiness for complete beginners that know absolutely nothing and i only come across people that say to find a good niche or to just start, but HOW do you even start? is that a video you could make or am i just stupid. I’d really like to know where to even begin and i mean step 1 there’s too many information gaps and it’s irritating tf out of me instead of people teaching about the business Can you make a video on how you guys got started straight from the beginning like what you guys researched what you guys did before you started and how you even started and what you did in the beginning to begin your agency. Would be a great help
Hey great question, I just uploaded a video today on this subject here ruclips.net/video/P24js-NzoeM/видео.html
We will be releasing more videos on this subject as well very soon! Thank you for the comment and supporting the channel. Really appreciate you being here! At the end of the day, theres a lot that goes into this business, that's why we created The SMMA Blueprint, which is over 120 videos guiding students on how to start grow and scale an SMMA from nothing. Hard to pack all that in one youtube video, but we're constantly putting out free nuggets for you all to work with! Excited to see you grow here and witness what you build~ Derek
Cold calls for gyms?? Most of the time they say that the owner isnt there. Do you have any advice for that?
If you're getting that response, It's best to ask them when the best time to reach them would be. If you're unable to get that information, look them up on social, or linkedin and try and get through to them through multiple touch points. Really with the pick two method we teach in the SMMA Blueprint, is to get people leveraging multiple mediums to reach prospects vs one singular strategy. The first paying client I ever landed at 2500 a month, it took 3 different mediums. Calling the front desk (not getting through to the owner), sending a linkedin message, (not getting a response there), and following up via email which the owner did respond to, but they specifically noted that they responded because the heard from the front desk, saw the linkedin message, and the email address.
What platform you suggest for landscaping businesses?
I would start with google to capture the low hanging fruit, high intent searches and individuals actively searching for landscaping services right now. If the budget allows I would then expand into social for colder audience coverage.
Do you use a personal LinkedIn account or a business page for your smma?
Both, you should set up a company page to go under your personal work experience, but you will be reaching out to the prospects via your personal linkedin acc.
Well sir great content tho oh and can I try Cold Calling for Real Estate Agents ???
Hey thank you for the comment, means a lot to us! Yes absolutely you can cold call agents, many times their contact information is readily available on their website. IG & email are also great option to double your outreach with.
@@2GuysBuildaBiz thanks a lot sir for your advice and amazing content like this.
@@zayeedkhan673 No problem, we want to see you crush it this year!
@@2GuysBuildaBiz Ofc I will give my best this year and Hope to be like you guys one day.
Thanks.
Hey kings, do you know how to find prospects for ecom? how do you find an apparel brand(The niech I choose) to email or dm?
D7leadfinder is a great site to pull down lists like that. I would recommended some other potentially more profitable niches instead of apparel for new agency owners. I actually did a whole video on this topic here - ruclips.net/video/ECKJXRksQtg/видео.html&si=EnSIkaIECMiOmarE
@@aayamgiri 👑
@@2GuysBuildaBiz I take this as a seal of approval
hi sir, Is it good to do Cold emails and Cold calls for pet grooming niche?
Or should i do DMs and Calls
plz make that video
Hey Ryan, absolutley we'll do it!!
When I try and outreach to people on LinkedIn - I can’t connect with them because most are out of my network. Is there a work around for this?
Great question, the more people you connect with, the more you'll be able to unlock. Also try joining Groups on linkedIn that have your ideal prospects in them. This can allow you to skip the connection and lets you message the person directly, regardelss of your connection degree.
What would be the best platform to target solar energy companies? I was thinking to use E-mail, Whatsapp and Linkedin.
I agree there, Email + Linkedin would be the first place I start in that space. Great question!
@@2GuysBuildaBiz Thank you so much! Do you recommend any software that can automate linkedin and cold email together that its not expensive?
@@metamorfosedigital3867 So I would strognly suggest not to use automation for LinkedIn, they can quickly ban you for doing this. Yes people do it, but it's just a manner of time before you get caught. For email absolutley, we can run automations for - Apollo.io is a great option for this.
Hey i am just starting out, where can i even find my target audience for email marketing? what am i even supposed to do? please help
There's many lead source websites like d7 or appollo where you can pull down lists of company contacts to load into your email marketing campaign. I'd usually start with the hand to hand messaging like described in this video, optimize your message, then start blasting out more volume at scale with email. Otherwise you could burn a lot of contacts before you have a winning message.
Hey! I thought the video was nice, but I kind of don't agree with that you have to switch niches when going into a road block, I think this leads ultimately to niche jumping and being all over the place, but I guess it depends what the road block is, and I could see that someone could get great success from just switching and finding the right niche. I'm not and expert, far from that, I would love to hear more of your opinion on this.
Great question, thanks for commenting and supporting the channel. Really means a lot to me!! I can only give advice from what worked for ourselves. I see far too many students come into our program who have been trying a niche for 6 months when they have no experience or background in the space, hitting road block after road block…if they were willing to pivot or try another niche they could start getting experience and making money much faster. When we first started, we didn’t know what niche we should go after. From the comments we get on this channel, it seems like that’s how many feel. Rather than trying to think of the perfect niche or limit yourself to one niche before you really know if it’s right for you, our general advice is to explore and try multiple niches until you land at the right fit. Now, I just talked to someone this week who has experience in tech and VC firms…my advice to him was to 100% focus in that space. Leverage your background always, but in absence of that it’s good to explore. The right business advice is to pick one niche, become and expert in that field, and scale your business, which is absolutely correct, but this is a very challenging ask for a total beginner (as it was for me when first starting out). If someone knows in their heart of hearts that they want to pursue one particular niche, I completely agree with you.. put the blinders on, perceiver, and continue to optimize. I agree with you for sure, but from a total beginners perspective, I have to alter my advice to fit the general beginner.
@@2GuysBuildaBiz Makes sense! Thanks for the response
What would be the best platform to target auto detailers?
I'd start with cold email / calling to get direct to the decision maker. Smaller dealers will be easier to reach. Keep in mind these places are full of seasoned sales reps so be on your game, and speak to exactly what they want, more customers.
@@2GuysBuildaBiz thank you so much.
Will you say that home renovation is a good niche or is it oversaturated?
Hey Haris, great question thanks for commenting - I wouldn't say that the niche is oversaturated, but more so that the home renovation market has had some challenges over the past year, due to home owners saving cash & interest rates rising. I think other markets in that same space may do better during this time like, roofing companies since many times the roofing costs can be covered by insurance if you're targeting places where hail/storm damage is frequent (colorado, minnesota, midwestern states).
@@2GuysBuildaBiz
Okay
What are you thinking about the beauty niches or the auto financing?
Would you put landscape companies in the same category as roofers (email/cold call)?
Hey Daniel, thanks for dropping in - I would actually, but from my experience and from witnessing other agency owners in the SMMA Blueprint, Landscaping owners have been aging down over the past few years, so you may be able to find them on social media or linkedin as well.
@@2GuysBuildaBiz Have you worked with any agencies that are in the landscaping niche? It does seem like they are becoming younger and more social media savvy. Thank you for the insight!
@@dwn3258 I’m interested in knowing this too? Worked 10 years+ as a landscaping supervisor and wanna start a SMMA in this niche.
I’m interested in knowing this too? Worked 10 years+ as a landscaping supervisor and wanna start a SMMA in this niche.
@@2GuysBuildaBiz
Should you send one email and a follow up call, or should you send a 3 email email-sequence and a follow up call?
I'd send the email right away after you call and continue the email sequence after.
Which is the best outreach platform for dentists ?
email
@@2GuysBuildaBiz and as a complete tree smma beginner bro how should I outreach them ? Is dental even the right niche to get started with
When using d7, how do you find the person's name?
You'll have to do some data enrichment either manually or using another software to get that information. You could hire someone on upwork to fill in that data for a very low cost. Otherwise there are other database tools like Apollo.io which are a little more expensive, but give you both company and contact info.
Hey guys thanks for the great video, could you do one on how to send Instagram and Facebook dms to different niches like the things to say and ask and how to pick your service please
That’s a great idea Jesse, I’ll add this to the list of vids to shoot! Thanks for the support and comments. Means a lot to us 🙏
would it be too late to start in the gym niche like is it oversaturated ?
Look for independent gyms, or ones that have recently started. If you're concerned with oversaturation, go deeper into the niche NICHE INCEPTION...just kidding but seriously, specialty gyms or fitness studios, martial arts, yoga, pillates, crossfit, powerlifting gyms, you can still find less competitive spaces if you go another layer down.
@@2GuysBuildaBiz hey I want your advice on something else so I'm thinking of reaching out to business owners in the gym niche and introducing myself as a marketing freelancer and offering my services for free and mentioning that if we are a good match we can work together in the long run that way I can gain experience and a testimonial at first is it a good idea ?
@@smashyourtomato9896 Thats really the fastest way to gain experience and a case study quickly. I would certainly recommend you do that.
@@2GuysBuildaBiz do I reach out to the gyms through email ? because I cant cold call them as I don't have access to a us phone number and cant afford gohighlevel
how do u keep track of who has replied and who hasn't if u are messaging on loads of different sites ?
Great question, so for this exact reason we will keep our outreach to two platforms at a time. That way we're not losing leads in the noise by bouncing around 5 different platforms. 02:40 really outlines the best two methods to use for each niche and I wouldnt go beyond that, otherwise, you wont really be optimizing the message as you'll be spread too thin. Great question!
@@2GuysBuildaBiz thank u so much also how do u know who u have already contacted as surely u can't remember all of them ?
@@get.slaped Good question, in the beginning we used free google sheets to track everything, but as you scale you may want to invest in a CRM like hubspot as you become profitable. You can get started free to very cheap and scale as needed,
@@2GuysBuildaBiz your a legend for replying I really appreciate it would be really cool if u could do a quick vid on this as people say how to get leads but don't really talk about this kind of thing
D7 lead finder isn't a free one right now
Usually it lets you do a search or two for free before charging, but the time/cost justification for a tool like that is incredible. If you don't want to pay money, use google search, or the linkedin method I outlined which can show you hundreds of thousands of leads to contact for free. Pull down a list any way you can and make it happen!
Top 3 questions to ask?
We’ll make that vid :)
This script is little salesy and spammy. I take a more short, sweet, direct approach. Just my .02 :)
please bro
What’s up? How can I help?
1:32 My Agency is Richer than Elon Musk
D7 is literally not free lol
Yes they have paid plans, but usually you can get your first search free. And think of the cost justification here…20 bucks for thousands of leads. Imagine how long it would take you to google and research a list of that size.
Hey! I love the content you guys are making I find a lot of value in it, I started an SMMA a month ago and I’m currently having trouble with outreach. I message gyms on Instagram, should I do one long message, or a question asking if its the gym owner on the account?
It's always best to keep the DMs short, personal, and conversational. I would also recommend doubling up on the outreach with an additional method like email or calling to increase conversion rates. Thanks for stoping by and supporting the channel Jase!
Any tips for prospecting in the ecom niche? 🤔
If you're experienced in ecomm I can share some tips, but if you're just starting out I'd recommend checking out this video first - ruclips.net/video/ECKJXRksQtg/видео.html
Nice video
Thanks!