How To Build A Sales Page With Thrive Architect - Proof & Pricing

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When it's clear you know what you're doing, you have authority. But can you teach someone? Can you help someone else? That's what your prospect cares about: "Can you help me?"
So when you add social proof onto your sales page, you prospect believes that since you helped others, you can help them too.
In this video, I build out the "Proof" part of my sales page for a promotion I'm running during the 2020 Coronavirus Pandemic. Producers (my audience) is stuck at home, and I want to give them the resources they need to make the most of their time at temporarily discounted rates.
In this video, we also build the pricing section. Every sales page also needs a call to action (or CTA).
And I like to create a big, special section for my CTAs. I like to stack all the products that the customer is getting. Show them the full price. And then
reveal the discounted price.
It's important to build perceived value through the sales page because then the final price will feel like a no-brainer.
Speaking of mental triggers, this "trick" is called the contrast principle from Rober Cialdini's book "Influence." Although I hesitate to use "trick" because the value is real and the discount is real. You just want to present the value and the discount in a clear and compelling way.
But that's it in a nut shell!