8 Principles to Rebuild Trust and Resilience with Shailendra Jain&Shalini Sarin Jain& Mahan tavakoli

✅8 Principles to Rebuild Trust and Resilience with Shailendra Jain&Shalini Sarin Jain& Mahan tavakoli
💠In this thought-provoking episode of Partnering Leadership, Mahan Tavakoli speaks with Shailendra Pratap Jain and Shalini Sarin Jain, co-authors of the book Managing Brand Transgressions: 8 Principles to Transform Your Brand. With decades of research and leadership experience, the Jains share compelling insights into how organizations can navigate brand crises with integrity and build resilience for the long term.
💠The conversation dives deep into the principles that distinguish brands like Tylenol, Patagonia, and Ben & Jerry’s as models of authenticity and trust. Shailendra and Shalini reveal why managing brand transgressions goes beyond crisis management-it’s about embedding empathy, accountability, and transparency into the very fabric of leadership and culture. Drawing on examples from global brands, they dissect what happens when organizations prioritize profits over principles and offer actionable strategies to strike the right balance.
💠As CEOs and senior executives face an age of hyper-connected digital transparency, this episode offers practical lessons on how to build trust and recover from missteps while strengthening your organization’s brand identity. Whether you're leading a small team or steering a multinational corporation, Shailendra and Shalini's insights will inspire you to rethink your approach to brand management in today’s complex landscape.
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