The Rise and Fall of My Buddy

Do you remember My Buddy? Unlike most dolls, the 21-inch My Buddy wasn’t designed for girls, but instead was made for young boys in a marketing campaign that featured one of the catchiest jingles of the ‘80s. But Hasbro’s wholesome intention of teaching boys to take care of their friends backfired so completely that it inspired one of the most popular slasher film franchises of all time, Chucky from Child’s Play. So what happened to My Buddy?
In this episode we explore the history, impact, and eventual fate of the doll made for little boys.
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