No he’s not! If you know JJ he’s been through everything a Lakers coach needs! And he had the mind and mental for it he gone be great there and yo comment gone suck ass years from now
Genuinely pulling for this dude. Hoping to see him grow and succeed at this level, and then eventually return to podcasting to share his experiences down the line. Not a Lakers fan, but I will be keeping tabs on them this year and going forward. Congrats, JJ!
@@rachidvanheyningenunbelievably well spoken? He’s been in the nba long enough for the media training to be second nature. Podcaster and tv analyst. His job and environment requires him to continuously hone that skill. Nothing unbelievable about it
The way JJ conducts himself is a marvel Young people can all watch his approach to his career and take away valuable gems to generalize to their own careers.
compare to the celtics who promote from within the rest of the league shuffling the same 5 coaches jj has never been on a professional staff before and has half the summer to prepare
Byron Scott happened, Mitch kupchak happened, Mike dantoni happened, Luke Walton happened, & signing LeBron James happened. Realistically everything went back to the way it was once magic stepped down as GM role. He was doing good too. But yk Jeanie and her family are gossipers. She needs to sell the team or step down!
He was a decent player. Then a decent podcaster. Then a head coach for one of the biggest franchises in sports. Does it make sense? No, of course not. But someone liked his personality. So I guess we all have to accept this reality.
I think jj analytical style of mind of the game....is gonna help tremendously ...I'm excited to see who he chooses to fill out the coaching bench......and im anxious to see who they draft and trade.
"I really don't give a F#?k. Like honestly, I want to coach the Lakers. I want to coach the team. I don't want to dispel anything, I don't. I want to become a great coach in the NBA and I want to win Championships. And I want my players to maximize their careers. That's all I F'n care about" - COACHJJ. Motha F'n Redick
I hate to say this but Jason Kidd was a hell of a player back in the day and it took a while and getting fired to get to where he is right now as a successful head coach with the mavs. I think there is going to be a bit of a learning curve for him.
Reddick will most likely struggle quite a bit and/or fail completely, as almost everyone does, but comparing him to Kidd is silly. Kidd was miles better as a player, but he's also clearly quite a bit less intelligent than Reddick. Kerr was also a role player and look what he's done. That's a much better comparison.
He's so happy, you can see him constantly trying to hold back from smiling the whole time. This is the best thing to happen to Lakers fans in a long time whether he ends up being a good coach or not. Hes just so happy to be doing it.
Says nothing to me. I mean it's a great position to have and I wish him all the best. I was pleasantly surprised of how he handled the whole press conference and the questions. I believe he can do some decent work, however the largest obstacle is the lack of resources with the Lakers. They cannot improve as a team and their best two players cannot drive the team for 82 regular season games.
As a lakers fan, I couldn’t be more excited to have someone like JJ in the franchise. His confidence and knowledge will get us so far.. This is just beginning for you JJ!!
Humility is the path to greatness, because there is no pretending, but a genuine awareness of ones skill set, coupled with a disciplined work ethic will lead to overcoming obstacles and success
Dropping an F-bomb on that question says that it bothers him and rattles him. It says that he takes it personally so it contradicts the statement. He will get very flustered next season.
To see everything that went into getting this opportunity from the moment you became a media personality is incredible, looking forward to seeing this chapter JJ, were rooting for you and everything you do
@@Syhbw LeBron is "supportive" but not "involved" in the hiring process, yet they are "friends" and have a podcast together. What a joke! Jerry West is rolling in his grave with this hire.
My favorite background quality of JJ is that he was the most hated guy in his NCAA days, yet he continued to cook. Had to transition into a role guy on the pro level, but he made the most of it without letting his ego get the best of him. He's head strong and won't let noise distract him. Now how good of a coach he is will have to be seen, but he has the character to stand up to the pressures.
Facts bro people are saying the media and fans are gonna eat him alive like he wasn’t enduring some of the most foul fan treatment in the history of sports when he was in his low-20s.
Good luck JJ. Inspiring to watch your development. Lessons in there for everyone to follow their passion and the balls to follow it through. Going to miss the podcasts.
Yeah, but as bad as Pelinka has been Magic was worse. Couldn't believe we wasted a pick on Lonzo Ball. His dad's antics alone should have been a major red flag.
Let me spell it out for everyone. Uncle JJ is here to coach bronny. JJ was an average guard that lasted a while, he will be perfect to teach bronny on how to have a longer career with lakers first and thereafter. Only when a coach that Lebron controls, bronny will for sure have playing time
JJ is an amazing speaker and communicator, mix that with high basketball IQ and a very competitive mindset. He will be a great coach, hopefully he lakers give him enough time to build a system and he'll be great.
JJ becoming a head coach basically proves the louder you are the more you win cuz deceiving enough ppl to be on your side and win arguments is the way to go in the US
Great example, but the context is extremely different here. He's going to be working with the greatest player the game has ever seen, and a player who pretty much stamped his hiring. He knows something we don't. Also, a lot of previous coaches have co-signed on Redick being a great coach. Gary wasn't touted as a coach by Sir Alex, if I am not mistaken. Also, JJ is seemingly much more well-rounded than Gary Neville. But you are right in some way. Gary is smart, just doesn't sound smart. He just wasn't meant to be a coach. JJ is respected by peers. Gary was not known in Valencia.
I love that Rob Lowe has been able to make the transition from acting to being Lakers President of Basketball Operations. Few actors have been able to make that transition and it’s likely why he’s able to see the value in hiring JJ as the next head coach. Second, while I love JJ as a player, sports analyst, I have some concern about him as a head coach. My primary concern is his OCD which hopefully he’s able to manage as a coach. I’ve worked with people with OCD and while they certainly can be meticulous and very details oriented. They can also be perfectionist to the point of making them unbearable to work with and often they can be blind to their own behavior. JJ speaks openly about his OCD and hopefully he’s sought professional help for it because while it can be an asset, it also can be an extreme liability.
Rob Pelinka looks like what JJ will look like by All Star break 😭
😂😂😂😂l😂
Lol fr
He probably won’t even survive that long lakers love throwing coaches and players under the bus
Underrated comment
bro😂😂😂😂😂
Everyone take a good look at JJ. That man about to age faster than a president from all the stress 😂
😂😂😂😂😂
I think hes going to be one of the great coaches in the game.
😂
Facts ask Ty Lue
No he’s not! If you know JJ he’s been through everything a Lakers coach needs! And he had the mind and mental for it he gone be great there and yo comment gone suck ass years from now
pelinka woke up 45 min ago
Sure looks like that doesn’t it 😭😭
😂😂😂😂
No he didn't it was 29 min ago 😂
😂😂😂😂😂
He’s got serious bed hair
Pelinka with the $5000 suit and $8 haircuit.
Nah.he got his own razors from the pandemic
$8? He overpaid...
The fact that J.J. didn't show up with a hat backwards telling me he takes this serious ❤
A snake in a suit is what he is 😂😂
Genuinely pulling for this dude. Hoping to see him grow and succeed at this level, and then eventually return to podcasting to share his experiences down the line. Not a Lakers fan, but I will be keeping tabs on them this year and going forward. Congrats, JJ!
I got rajon rondo joining the staff on my bingo card😂
Need that 💯
Would be an excellent choice
Ain’t he still in jail?
Rondo will never join this clown show
I heard they already got him and Sam Cassell on the coaching staff on god
The way JJ answered the question about them calling Dan Hurley first showed great character. I’m rooting for JJ
He is unbelievably well-spoken
He will do well
@@rachidvanheyningenunbelievably well spoken? He’s been in the nba long enough for the media training to be second nature. Podcaster and tv analyst. His job and environment requires him to continuously hone that skill. Nothing unbelievable about it
Look at u bots😂
@thischeeseburger don't forget his duke grooming as well.....remember he CAN just call coach k at anytime
Rob rocking that Dumb and Dumber bowl cut 😂😂
it's a french crop. rob trying to hide his receding hair.
@LouisPerez-wf1yi 🤣🤣
Makes sense look who was hired!
😂😂😂
😂😂😂😂
The way JJ conducts himself is a marvel Young people can all watch his approach to his career and take away valuable gems to generalize to their own careers.
Pelinka is ELITE at keeping his job and finding scapegoats.
Facts!!! It’s sick!
The lakers are a family business now and the only reason he's still employed is cause he was kobes agent
best in the business
Unfortunately he doesn’t find scapegoats that would be lebron… get the facts correct.
When you got lebron on the team you don’t gotta worry about the scape goat the media will blame it on lebron and his legacy.
Pelinka looks like he just served 8 years as president during ww3
😂wtf
Hahahahahaha!!!
😂😂😂😂😂😂
Looool
NY is in the house. JJ BROOKLYN REDDICK
JJ is gonna kill it. I've been calling it. Its gonna work, and its gonna work damn good!
If we get some good young players and develop them, its going to be crazy.
ok JJ calm down now
that Rob Pelinka haircut looks like some sorta bird
Like a wet bird no lie 😂
Bro 💀💀💀💀💀🤣🤣🤣🤣 I’m dying lmao
😂😂😂 a bird that never got to fly
Rob got that skid row #5
He had to sacrifice the last $200 for redick’s contract total
time be flying i swear lol….JJ a head coach now.
Crazy lol everytime a retired player does anything I realize I’m old af
@@yesimhere8410damn big facts I was just watching dude at duke and the clippers time flying
Who you telling! Lol this is crazy and I clowned him and the Lakers, but I can see it...
He’s smart. He could make more as a coach then he made in his career as a pro.
JJ is a head coach now. Stop typing in Ebonics
Rob Pelinka can't even pick a good barber, what chance does JJ have? 😭
If Lakers get at least 48 wins, then it's good for JJ
You worried about another man’s appearance, this is basketball not miss America
I heard Rob went to your mother for that cut
compare to the celtics who promote from within the rest of the league shuffling the same 5 coaches jj has never been on a professional staff before and has half the summer to prepare
Lets be honest, Rob isn't who picked JJ. He just rubber stamped it.
JJ Redick going to do an amazing job 👏 Lakers did the right thing! ✅️
23:13 that dude that said cmon funny asl..there’s no way JJ is telling the truth 😭
😂😂😂😂😂😂
29 head coaches is crazy we’ve had like 10 in the last 10 years .. what happened to the good ole days
lakers fans happened
Dr. Buss passed
More like 5 coaches in the last 10 years
Byron Scott happened, Mitch kupchak happened, Mike dantoni happened, Luke Walton happened, & signing LeBron James happened. Realistically everything went back to the way it was once magic stepped down as GM role. He was doing good too. But yk Jeanie and her family are gossipers. She needs to sell the team or step down!
JJ will b gone after next season as well 😂😂
JJ: "Lebron and I didn't talk about the Lakers job"
In the room: Cmon!!!!
😂😂😂😂 that had me dead
They didnt talk about it but he gave him the hood wink
He's a pro. Not a tiktok kid. LOL.
What ya expecting him to say? That’s normal media training.
@@DannyPhantom1999 its a ridiculous answer. Everyone knows this mf talked to lebron before the hire
As far as first press conferences go, JJ killed this shiii 👏🏾
Lmao doc being an incredible communicator.. that was nice 😂
Of course he feels grateful. If I don't have any coaching experience and was hired as Lakers head coach, I'd feel grateful too. Lol.
well yeah, you're you.
@@logandevine4225 A nobody comparing himself to JJ Redick, exactly.
He was a decent player. Then a decent podcaster. Then a head coach for one of the biggest franchises in sports. Does it make sense? No, of course not. But someone liked his personality. So I guess we all have to accept this reality.
@@Ray-dl5mp Still better than this Arvin guy…
@@Ray-dl5mp LeSomeone
I think JJ will do better than a lot of people think. I'm not expecting a championship at all but it will be a decent season all things considered
I think so too
That's what I've been saying!
Lakers plays for championships, he too player friendly like doc rivers,u have to coach guys and not care about feelings
I think jj analytical style of mind of the game....is gonna help tremendously ...I'm excited to see who he chooses to fill out the coaching bench......and im anxious to see who they draft and trade.
Rob Pelinka Looks like he’s been stressin about the whole coaching situation after Don Hurley Declined their offer😂😂😂
aye rob pelinka looks like rob lowe 😂😂😂
Legitimately the first person to ever notice this.
Literally looks like Rob Lowes brother what the hell lol.
Facts
@@wadeere i swear he do lol
@@nicholasfox966 no!? lol
"I really don't give a F#?k. Like honestly, I want to coach the Lakers. I want to coach the team. I don't want to dispel anything, I don't. I want to become a great coach in the NBA and I want to win Championships. And I want my players to maximize their careers. That's all I F'n care about" - COACHJJ. Motha F'n Redick
Cringe..this guy doesn't have the credentials to be HC
U mean LeBron coach James
@@Sky_Blazeeveryone has to start somewhere plus how can one of the greatest shooters of all time not have the credentials to coach?
@@Sky_Blazethe amount of great coaches he’s been around and his experience as a player gives him his credentials
@@davidmuller6011 ok..lmao watch the Lakers miss the playoffs cause of this. LeGM is awful.
I hate to say this but Jason Kidd was a hell of a player back in the day and it took a while and getting fired to get to where he is right now as a successful head coach with the mavs. I think there is going to be a bit of a learning curve for him.
J Kidd proved himself as an assistant first
@@mr.jaysonbaker4271 Cap.
He became my Nets' head coach the season after he retired. Then he went to Milwuakee.
THEN, he became an assistant.
Reddick will most likely struggle quite a bit and/or fail completely, as almost everyone does, but comparing him to Kidd is silly. Kidd was miles better as a player, but he's also clearly quite a bit less intelligent than Reddick. Kerr was also a role player and look what he's done. That's a much better comparison.
@@NicolasAlcalde Being a great player doesn't always translate to coaching. You have to completely reinvent your way of thinking to become a coach.
I love J.J man. The guy speaks so well. Same with Pelinka. Respect to both these guys. Fostered and forged in the fire... Great communicators.
JJ is sooooo confident!!!! Hope he does great job
JJ looking like he trying to hold back a laugh too! 😂 He knows how ridiculous it is just like all of us!😅
Fosho!
Noticed that 😂🤣
Wym?
Rob Pelinka got that Mark Davis cut.
Hahahahahahahahahhaahah
JJ truly understands the modern NBA inside and out. I think he’s gonna do great. I like his authenticity and raw answers.
did lebron tell you to say this ?
😂
NY is in the house. JJ BROOKLYN REDDICK
He use to be a analyst which is not a shocker
@@mkingadifferncehe been had a basketball podcast 😐
He's so happy, you can see him constantly trying to hold back from smiling the whole time. This is the best thing to happen to Lakers fans in a long time whether he ends up being a good coach or not. Hes just so happy to be doing it.
Says nothing to me. I mean it's a great position to have and I wish him all the best. I was pleasantly surprised of how he handled the whole press conference and the questions. I believe he can do some decent work, however the largest obstacle is the lack of resources with the Lakers. They cannot improve as a team and their best two players cannot drive the team for 82 regular season games.
This will probably losing JJ up also since he always seem to be so uptight lol
Pelinka looks like Rob Lowe. 😂
More like a D grade version of Rob Lowe.
Hahah 100%
Come to think it, you’re right. 😔
😂
@CCvsReese-pe5eq I didn't even think of that! 😂
I love how JJ praised Doc as a great communicator yet as an analyst is most famous for blasting Doc’s problems with communication & accountability.
As a lakers fan, I couldn’t be more excited to have someone like JJ in the franchise. His confidence and knowledge will get us so far.. This is just beginning for you JJ!!
Lakers should be called now Lebron and friends
With the power of friendship they will alright
@@TurnUpRyanbron back stabs his friends eventually tho haha
@@sonofyah_chosen1950 who did he backstab? Smh
@TurnUpRyan friends don't mix well with business but hope they prove me wrong
It's not Always what you know but WHO YOU KNOW. Just look at all of our political figures...smh it's not hard to understand
I like JJ's humility a LOT! Best of luck, bro. Glad you're here.
Humility is the path to greatness, because there is no pretending, but a genuine awareness of ones skill set, coupled with a disciplined work ethic will lead to overcoming obstacles and success
Lakers: so JJ, what is your coaching philosophy?
JJ: to do whatever lebron tells me to do.
Lakers: You're hired.
You underestimate JJ. Two genius minds on the court is powerful, just need a team who knows how to listen and perform.
Yall say the same shi, its getting old bro 😂
Dropping an F-bomb on that question says that it bothers him and rattles him. It says that he takes it personally so it contradicts the statement. He will get very flustered next season.
To see everything that went into getting this opportunity from the moment you became a media personality is incredible, looking forward to seeing this chapter JJ, were rooting for you and everything you do
LMAO That thumbnail already showing JJ in stress
I had some intense goosebumps during many parts of this press conference. I’ve always loved JJ and wish him well in his coaching career! Go JJ Go !
44:47 Pelinka looking smug AF at JJ's responses here. Big smiles knowing he's got the guy who's going to take a charge on the block for him.
JJ will be a great scapegoat
JJ gonna get paid so it is basically pay for scapegoat scheme
@@Syhbw LeBron is "supportive" but not "involved" in the hiring process, yet they are "friends" and have a podcast together. What a joke! Jerry West is rolling in his grave with this hire.
@@Ballwithrich welcome to Jeanie and friends clown show. 😂
When your head coach is the best shooter on the current team…. JJ reddick would shoot lights out for lakers 😂
41% percent career 3 point shooter
89% percent career free throw shooter
@@RenaldyCalixteyeah those stats are better then any shooter on lakers current roster.
@@HoldPublicPigsResponsible 😂...yikes
Did yall see him with the Mavs and Pelicans? He can barely jump
@@Cofitube94he was injury prone at the mavs and pelicans.
Unsurprisingly, JJ crushed the press conference. Interested to see how he actually does at the coaching thing
NY is in the house. JJ BROOKLYN REDDICK
Welcome the newly anointed SCAPEGOAT!
Rob the Edgar cut is on point ✂️👌
Shame they will be no pods anymore, but very happy for JJ ! Massive fan and think he’ll do well 👏🏾
M A T H
Lakers are gonna jack up a lot of 3’s, have the corner shooters be front court players who crash the glass, and have Austin get back on D.
My favorite background quality of JJ is that he was the most hated guy in his NCAA days, yet he continued to cook. Had to transition into a role guy on the pro level, but he made the most of it without letting his ego get the best of him. He's head strong and won't let noise distract him. Now how good of a coach he is will have to be seen, but he has the character to stand up to the pressures.
Facts bro people are saying the media and fans are gonna eat him alive like he wasn’t enduring some of the most foul fan treatment in the history of sports when he was in his low-20s.
@@scopezzbro2458Laker fans are more crazy than UNC fans. 😂
23 minutes in exactly,, best part of interview,, listen to the background ,,, LMFAO ,, someone was like all hell naw
Pelinka is so fortunate to have been blessed by Kobe. Saving him from getting fired throughout the years.
As a Magic fan, I've always loved JJ. I'm hoping he brings a
Coach K style to coaching
There’s no way I can listen to 47 minutes of Pelinka & JJ Reddick rambling of what they’re gonna do this next year, come on guys..
Hopefully those conversations with AD included getting a center and playing AD at the 4.
They didn't talk about that because if AD plays the 4 then Rob Lowe won't have an excuse to keep his job. 😂
Does the Podcast live on?
Im glad Rui gettin questioned about him, he has tremendous potential and needs the freedom to do his thing
42:14 What an epic answer. I wasn't sold until he said that
Talk is cheap
“The pursuit of greatness can’t be miserable.”
how is sam cassel not be considered over a podcaster?
The lebum effect 😂
Exactly!!😮🤫😏🤔👀👂
He’ll get a job with the right team to implement the right system.
@@AV-tq5hq who is he? Sam?
@@AV-tq5hq Realistically, I see him going to Orlando if Orlando decides to move on from Mosley or San Antonio whenever Popivich retires
Pelinka lookin like Zander from the movie 'Starship Troopers' 💯🤣🤣
such a brilliant move ,mark my words, the Lakers improved with this play.
Why does pelinker look like he just got out of bed
He looks like he was dragged out of bed. Doesn't look like he got there or got ready on his own
Because he's sitting next to JJ Redick.
He did, he was up all night and morning. He's a huge coke head
@@DallasG83😂😂😂
He is very poised. He maximized his ability which turned to a 15 year career. It's something to that.
JJ sounding like Coach K in answering some of the questions!
Good luck JJ. Inspiring to watch your development. Lessons in there for everyone to follow their passion and the balls to follow it through. Going to miss the podcasts.
I love that experiment! JJ is a good human with a high IG. I think he‘ll do just fine.
This gonna be Steve Nash with the Brooklyn Nets again 😭😭😭😭😭😭 as a LAKER FAN.. we’re COOKED 😂😂 SMH
Say what you want about a first time coach hire, JJ is one of the sharpest people in the industry.
29 coaches in 77 years is crazy. That’s a coach every 2.5 years 😂
I like JJ. Really hopes he succeeds as a coach 👌
Was Rob Pelinka the one who talked behind Magics back?
Supposedly yes
Yeah, but as bad as Pelinka has been Magic was worse. Couldn't believe we wasted a pick on Lonzo Ball. His dad's antics alone should have been a major red flag.
@@Andorski couldn’t agree more
@@Andorski how was it a “wasted pick” when that pick turned into AD and a championship? 🤦🏾♂️
@@smwhtunknown Pick Tatum, trade Kuz in Lonzo's place, and you have AD, LeBron, and Tatum winning more than just one chip.
This is gonna be dissected tomorrow to all hell way more then game 7 tonight
Damn. Lakers hiring JJ as a head coach made me feel old as I can still remember seeing JJ play for the orland, bucks, clippers. Dayuum
JJ will be a great coach. Hyped
Hey I didn’t know Rob Lowe was managing the Lakers.
Ready for the hell that this team is going to go through this season 😅
lol
😮🤫
Ham is gone bro. Wake up.
We got a fortune teller over here 😂😂
I know Pelinka and Rob Lowe look alike, but I somehow still got caught off guard and thought that was Rob Lowe for a sec.
Let me spell it out for everyone. Uncle JJ is here to coach bronny. JJ was an average guard that lasted a while, he will be perfect to teach bronny on how to have a longer career with lakers first and thereafter. Only when a coach that Lebron controls, bronny will for sure have playing time
JJ is an amazing speaker and communicator, mix that with high basketball IQ and a very competitive mindset. He will be a great coach, hopefully he lakers give him enough time to build a system and he'll be great.
This is getting more Hollywood than NBA...
Does Rob not care about his HAIRRR? lmaooooo
lol...
Any time JJ Talks
It’s like I’m watching a movie 😄
This guy really knows how to bring you
In Lmao 🎥🍿🤣
Lol, he's a well spoken charismatic dude for sure.
JJ for California Senate 2032 🤣🤣👍
I'm actually optimistic about JJ.
Can you honestly say why?
JJ becoming a head coach basically proves the louder you are the more you win cuz deceiving enough ppl to be on your side and win arguments is the way to go in the US
Go get Dwight Howard back from whatever jungle he playing at and let’s win this chip. Go get Javale too, it’s a block party🎉
JJ finna be right back commentating the NBA Finals next year 😂
Yoo as soon as I seen the thumbnail I just bussed out laughing lmaooo
Michael redd was under rated
ngl, rob looking like zac efron from that wrestling movie
I hope JJ's coaching is better than Pelinkas' hairstyle.
The Ricky Lake Show LMAO😂💀
This feels like when Valencia gave Gary Neville the Head Coaching job because he sounded smart as a pundit on TV 😂
It didn’t end well right?
Scenes when Boston batters them 700-0 😂
@reddish8692 Bro you're violating 😅
Great example, but the context is extremely different here. He's going to be working with the greatest player the game has ever seen, and a player who pretty much stamped his hiring. He knows something we don't. Also, a lot of previous coaches have co-signed on Redick being a great coach. Gary wasn't touted as a coach by Sir Alex, if I am not mistaken. Also, JJ is seemingly much more well-rounded than Gary Neville. But you are right in some way. Gary is smart, just doesn't sound smart. He just wasn't meant to be a coach. JJ is respected by peers. Gary was not known in Valencia.
I love JJs breakdown and verbage of the game❤️
Rob Pelinka is looking a bit tired and stressed 😂
Big fan of JJ…all the best for the new Job…I’m sure you are going to have an excellent and long lasting stay with the Lakers…❤
I love that Rob Lowe has been able to make the transition from acting to being Lakers President of Basketball Operations. Few actors have been able to make that transition and it’s likely why he’s able to see the value in hiring JJ as the next head coach. Second, while I love JJ as a player, sports analyst, I have some concern about him as a head coach. My primary concern is his OCD which hopefully he’s able to manage as a coach. I’ve worked with people with OCD and while they certainly can be meticulous and very details oriented. They can also be perfectionist to the point of making them unbearable to work with and often they can be blind to their own behavior. JJ speaks openly about his OCD and hopefully he’s sought professional help for it because while it can be an asset, it also can be an extreme liability.