300% ROI and $4K Additional Revenue from One Laser Campaign

Boosting Practice Profits with Cash-Based Services: A Real-Life Success Story
In this video, Chris Gordos, owner of IMG Physical Therapy, shares their journey of overcoming business stagnation and overcoming declining reimbursements by incorporating cash-based services, specifically laser treatments, into their practice. This was boosted significantly by implementing the LightForce® Laser Advertising Campaign.
The introduction of laser treatments and other cash-based services turned out to be pivotal, moving from a potential break-even situation to generating significant profits. The owner details their strategies for integrating these services, including offering free trials, setting tiered pricing for patients, and leveraging Facebook ads for promotion. They highlight the financial impact of these changes, including making 30-36K annually from cash services alone and achieving a noteworthy 300% ROI. The discussion also touches on operational aspects like patient screening and the efficiency of appointments, emphasizing the importance of these services in not only retaining but also attracting new patients.
00:00 Introduction and Background
00:31 The Impact of Laser Funnel on Business
01:10 Incorporating Laser Funnel into Practice
02:03 Financial Outcomes and Return on Investment
03:45 Patient Experience and Conversion
04:29 Screening Process and Time Management
06:23 Closing Remarks and Q&A

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