Adam Ruins Everything - Why Wine Snobs Are Faking It

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  • Опубликовано: 25 окт 2015
  • Feeling baffled when it comes to wine? Turns out the experts don't know anything either.
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    In Adam Ruins Everything, host Adam Conover employs a combination of comedy, history and science to dispel widespread misconceptions about everything we take for granted. A blend of entertainment and enlightenment, Adam Ruins Everything is like that friend who knows a little bit too much about everything and is going to tell you about it... whether you like it or not.
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    Adam Ruins Everything - Why Wine Snobs Are Faking It
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Комментарии • 1,6 тыс.

  • @kenna2597
    @kenna2597 8 лет назад +1509

    You know what would be the best Adam Ruins Everything? If he did a segment that was completely made up, and see how many people fall for it. The next week he could then do a segment on how easily people fall for things. That would be hilarious.

    • @flyguy3211
      @flyguy3211 8 лет назад +112

      +Makenna Dickson
      From my perspective, these videos seem to have a theme of "don't believe everything you hear" so, that would be an interesting video

    • @anilkraft1479
      @anilkraft1479 8 лет назад +14

      +flyguy3211 true but I actually go to the sources and I'm sure others do too

    • @ElaborateTiger
      @ElaborateTiger 8 лет назад +43

      +Marty Mcfly It would be hilarious if the sources were from the Onion or some other satirical news site.

    • @xiang5814
      @xiang5814 8 лет назад +1

      Maybe it's illegal or something

    • @eIucidate
      @eIucidate 8 лет назад +3

      There is a programme in the UK called QI, many segments of which are exactly was you describe.

  • @naterk9460
    @naterk9460 8 лет назад +1528

    Everyone knows that the best kind is Second Cheapest Wine.

    • @scottlevine6288
      @scottlevine6288 8 лет назад +101

      +Nater K - Congratulations. You're choosing the wine with the highest profit margin for the restaurant. In fact, you're usually ordering wine that has a cheaper wholesale price than the "cheapest" wine on the menu. consumerist.com/2013/12/06/the-second-cheapest-bottle-of-wine-has-the-highest-mark-up-other-restaurant-secrets/

    • @shazbots
      @shazbots 8 лет назад +12

      +Nater K I remember that from an episode of The Simpsons.

    • @RavenBlaze
      @RavenBlaze 8 лет назад +11

      +Nater K Barefoot wines has good ethics as a company!

    • @kylenetherwood8734
      @kylenetherwood8734 8 лет назад +1

      I was going to comment that. 😐

    • @phugindomas
      @phugindomas 8 лет назад

      +Scott Levine that source is obviously reliable

  • @RELAXINGNOISE363
    @RELAXINGNOISE363 7 лет назад +1497

    "its clearly wet."
    get out.

    • @nooneimportant1324
      @nooneimportant1324 7 лет назад +107

      that's what she said

    • @japanball5213
      @japanball5213 6 лет назад +2

      +nooneimportant 132 The Office

    • @rich1051414
      @rich1051414 6 лет назад +15

      Doesn't 'dry' mean 'not sweet'? When all the sugars have been converted into alcohol, it is 'dry'?

    • @bradirv
      @bradirv 6 лет назад +4

      Is wine wet?

    • @alexander_richter
      @alexander_richter 6 лет назад +2

      TheDaklon you get out

  • @randomtinypotatocried
    @randomtinypotatocried 7 лет назад +1027

    Boxed wine is just the adult version of a juice box

    • @cookies9016
      @cookies9016 7 лет назад +83

      Then it needs a bendy straw

    • @Skeletonboss12
      @Skeletonboss12 7 лет назад +13

      +COOKIES!!!! Well i had my ex she was thin as a straw and bendy so idk

    • @breeze5926
      @breeze5926 7 лет назад +6

      Wine is just the older version of juice.

    • @gringogreen4719
      @gringogreen4719 6 лет назад +5

      Kael M
      They don't call it mommy juice for nothing!😄

    • @thegreenmachine90
      @thegreenmachine90 6 лет назад +3

      @Gringo Green You make being a mom sound so depressing.

  • @WatchdogGoon
    @WatchdogGoon 8 лет назад +362

    This guy is like the Magic School Bus of telling people they are idiots.

    • @HuanjianLin
      @HuanjianLin 6 лет назад +3

      Watchdog Goon Emily is arnold

    • @supanerdreviews4056
      @supanerdreviews4056 4 года назад +1

      Watchdog Goon then WTF 101 makes her look like the offspring of doctor who rick Sanchez and miss frizzle

    • @superfalconpunch2
      @superfalconpunch2 2 года назад

      Oh MAN have I got some good news for all of you

    • @zes3813
      @zes3813 4 месяца назад

      just you are idiots, cepuxuax, outx, can outx etc any nmw s perfx

  • @gwynethh9524
    @gwynethh9524 7 лет назад +192

    I'd watch a full half hour show called Wine Pranks lmao

    • @Menstral
      @Menstral 4 года назад

      Every month at least.

    • @dccorso1945
      @dccorso1945 4 года назад +1

      I NEED a GIF of that graphic!!! I mean, just for random daily use.

  • @battmarn
    @battmarn 8 лет назад +207

    so just buy the cheapest wine and if its nice, remember it for next time, if not, try the next cheapest? repeat until satisfied?

    • @picknick21
      @picknick21 8 лет назад +16

      +BattMarn Not a bad way to explore wine :P

    • @ahogg5960
      @ahogg5960 8 лет назад +29

      Yep that's pretty much how all my mates who are into wine do it. Try a whole bunch and use an app to record what they think of it while they're drinking it.

    • @MrGuse
      @MrGuse 8 лет назад +13

      One of my favorite wines in the world is $7.99 a bottle rose. Would be considered a "cheap table wine" by so many people, but is *so incredibly good*!

    • @cmck17
      @cmck17 5 лет назад +1

      Sort of? Find wines that have descriptors on the back label so you can drink along to it. Especially ones with notes on the nose and palate of the wine. My range for purchasing wines is usually $13.00 - &20.00 anything more expensive should be bought with a bit of info on the side to explain it. Origin, vinification details, etc. Happy exploring!

    • @mohdnormohdaminnullah4064
      @mohdnormohdaminnullah4064 4 года назад +1

      With sandwiches too! Yum yum

  • @DumbLamia
    @DumbLamia 8 лет назад +841

    WINE PRANKS (GONE WRONG) - LYING EXPERTS - CHEEKY PRANKS (GONE SEXUAL) - PRANKS 2015

    • @lolz24000
      @lolz24000 8 лет назад +38

      [COPS CALLED] SEXY WINE FIGHTS 2015

    • @occiferjehons2329
      @occiferjehons2329 8 лет назад +21

      IT'S A PRANK, BRO!

    • @Hemaglox
      @Hemaglox 8 лет назад +7

      +MrMailboss GOOOOOOONE SEXUUUUUUUUUUUUALLLLLLLLLLLLLLLLLLLLLL

    • @jakep6660
      @jakep6660 8 лет назад +9

      +MrMailboss WINE PRANKS IN THE HOOD (GONE WRONG) 2015 FUNNY PRANKS - SoFlo Antonio

    • @inFAMOUSBlastshards
      @inFAMOUSBlastshards 8 лет назад +6

      +Occifer Jehons It's a Coppola BRO!!!

  • @fourlittlestinkers4230
    @fourlittlestinkers4230 7 лет назад +38

    It's kind of like art. If some rich guy pays millions for a blue canvas with a white stripe then it because a greater masterpiece than a scene painted in perfect detail.

    • @G33KSPALACEdotCOM
      @G33KSPALACEdotCOM 7 лет назад +19

      Not really, but it's definitely a tendency among art "collectors". The beauty of a piece of art isn't necessarily in what's painted on the canvas, it can just as well be the story behind it or the meaning that the artist is trying to express through the piece. Art doesn't have to be a great detailed painting like The Last Supper, to be effective. Last time I was in a gallery the most effective and emotional painting, to me, was a painting that was simply a collection of black dots on a white canvas, without a description it would've meant nothing, but every single dot on the canvas represented a fatality in the Syrian civil war, and that piece of information made it incredibly effective.
      There's definitely art snobs out there who ruin the image of art enthusiasts and artists alike, but for every art snob there's also an art illiterate.

    • @bcubed72
      @bcubed72 7 лет назад +1

      I've read murder mysteries where a killer would buy up an "up and comer's" artwork, then kill him. The value of the art *skyrockets* (B/C there will be no more new work to drive down the price)...then killer collects profit.

    • @misterbadguy7325
      @misterbadguy7325 7 лет назад

      Really, part of the reason it's become more complex lately is that back in the day, the main determiner of artistic ability was your skill at capturing life (because that's the main reason you'd want a painter on hand, to get a picture of yourself or a cool event). But then cameras came along, and suddenly "skill" became "I'm ALMOST as good as a machine but not quite", and artists became a lot more experimental to stand out. And then movements like abstraction and dada came along, and they prized the novel and interesting artists over the technically competent but uncreative ones.

  • @RichardLangis
    @RichardLangis 8 лет назад +273

    Adam's hair was added in post.

    • @geminikb
      @geminikb 8 лет назад +1

      How can you tell? I love his hair!

    • @geminikb
      @geminikb 8 лет назад +1

      Oh, I asked before the end. Got me!

    • @tourretsguy2
      @tourretsguy2 8 лет назад

      +PRISCILLA KWARTENG post means when everything is done all they have to do is edit

    • @adrian5866
      @adrian5866 8 лет назад

      +PRISCILLA KWARTENG Post = after. post game (after the main contents or the entire thing) post mortem (after death). Just a fancy word for after.

    • @lucaslayton3974
      @lucaslayton3974 7 лет назад +2

      He looks like Bagon.

  • @eianguevarra774
    @eianguevarra774 6 лет назад +39

    It would've been amazing if they had a wine expert as a guest to admit that they're faking

  • @11338325
    @11338325 3 года назад +56

    In answer to one of their questions, a wine's body simply refers to how heavy it feels in your mouth. One way to think of body is to think of the difference between skim milk (light), whole milk (medium), and cream (heavy). A wine's alcohol also hints at its body; the higher the alcohol percentage, the fuller the body is probably going to be.

    • @firelordeliteast6750
      @firelordeliteast6750 Год назад +1

      I guess I like heavier bodies then

    • @robertocaesar
      @robertocaesar Год назад +2

      Yeah, yeah, you may try to define it. But if later on, the so called experts can't recognize it, or tell each other wine bodies apart, then it's all a subjective perception that maybe we all experience in different degrees.

    • @Buttlather
      @Buttlather 10 месяцев назад

      ​@@robertocaesarno. Adam is a chronically wrong person. This is like saying a guiness and Miller lite are the same. It's all made up. No, things like full body and dry are absolutely recognizable differences.

  • @TaddiestMason
    @TaddiestMason 7 лет назад +63

    i need to see more wine pranks

  • @x5xxSmittyxx5x
    @x5xxSmittyxx5x 8 лет назад +65

    "Yeah this is clearly wet"
    lmfao

  • @MattTonite
    @MattTonite 6 лет назад +71

    The "unsuspecting wine experts" were actually undergrad students. I mean they really should have some standard for a study like that. For instance, instead of 54 students, try 200 professional Oenologists or Sommeliers. Or stick with 54, just don't claim an undergraduate student is a "wine expert".

    • @kentknightofcaelin4537
      @kentknightofcaelin4537 Год назад +8

      True, but to be fair, they were Oeneology students.

    • @pongangelo2048
      @pongangelo2048 11 месяцев назад +9

      Nah... Wine Experts are just rich people who are too bored being rich and decided to make life more complicated.

    • @Buttlather
      @Buttlather 10 месяцев назад +12

      ​@@pongangelo2048I used to not drink wine because of the 100% predictable headache and hangover. I tried stuff that's just a little more expensive, like 30 dollars and up, and it was a whole different experience. To pretend there is no difference between a grand cru and boxed wine is just ridiculous. But honestly, Adam is so frequently wrong, that this doesn't surprise me.

    • @hannahmoorea8693
      @hannahmoorea8693 9 месяцев назад +3

      You make a good point. Another flaw in the study that I noticed was the dye. You can't dye something without adding some kind of flavor. On top of that, these aren't very reliable results. Citing a single study means that there is very little research backing the claim that wine experts "fake" being able to tell a difference.

    • @zvezdanjasovic3185
      @zvezdanjasovic3185 5 месяцев назад +1

      @hannahmoorea8693
      Oh really? So if you dye white wine with the red color it tastes like Bordeaux 2007? Lmao
      There are people who have unbelievable sense of taste and can differentiate wines, but that’s like 0.0001% of the population, 99.9% of people don’t have a clue.
      I used to work as a waiter in one restaurant, and my ex girlfriend was into wines and that whole sharade. So once we got one sommelier as a guest. His wife asked if they can taste 2 different wines. To prove a point I poured one wine in all 4 glasses and gave them to taste it. After trying out “both” wines they started discussing which one to get, she liked the “first” one and he liked the “second”
      Anyone who worked as waiter/bartender knows what I’m talking about. You wouldn’t believe how many times you don’t get the glass of wine you ordered because they don’t have it at the moment, but they literally will give you other wine because they know you’ll think it’s the one you ordered.

  • @timesnewlogan2032
    @timesnewlogan2032 3 года назад +6

    “Wine connoisseur” is just a polite way of saying “alcoholic.”

  • @Phronesis7
    @Phronesis7 8 лет назад +716

    I knew it! I bluddy knew it!

    • @50Banana
      @50Banana 8 лет назад

      Bluesy?

    • @50Banana
      @50Banana 8 лет назад

      +50% Banana (It's DNA idiots) Auto correct, bluddy?

    • @Phronesis7
      @Phronesis7 8 лет назад

      ***** Thank you!

    • @Juan_rivera
      @Juan_rivera 8 лет назад +1

      +Phronesis7 with you on this one

    • @jmontgomery32
      @jmontgomery32 8 лет назад +10

      bloody

  • @SlyCooper1920
    @SlyCooper1920 3 года назад +26

    Vernon Dursley: "There's no such thing as magic"
    Vernon Dursely at a winery : "There's no such thing as Wine experts"

  • @kitarahmave.1205
    @kitarahmave.1205 8 лет назад +144

    since when was Mr. Tipton a wine expert?

    • @pizzafreak1175
      @pizzafreak1175 7 лет назад

      lel

    • @miikeV33
      @miikeV33 7 лет назад +38

      There's no such thing as a wine expert. There's just people who like wine and then there are people who glorify it in the most pretentious way possible.

    • @shadowslayer205
      @shadowslayer205 7 лет назад +1

      I thought he was the record label guy from I'm in the Band.

    • @thomashall6733
      @thomashall6733 7 лет назад

      wasn't he also in pitch perfect?

    • @kitarahmave.1205
      @kitarahmave.1205 7 лет назад

      +Thomas Hall yea, he was a judge

  • @kermitcroon5037
    @kermitcroon5037 8 лет назад +18

    - This is uh, dry
    - Are you sure?
    - Yeah, this is clearly wet
    LOL

  • @Stehlikova
    @Stehlikova 8 лет назад +35

    I studied viticulture and we visited vine areas for school trips, tasteing wine for whole week every year. You can tell the most common varietes by taste. And yet, I love my wine with ice cubes and added cane sugar if it is too dry and I have my days . B-)

    • @SiliconBong
      @SiliconBong 8 лет назад +1

      +Aubrey Oleandereie
      Iced wine??
      You philistine :o
      I only drink when I dine!!
      You don't have a tongue like mine :P

    • @Nickuncle
      @Nickuncle 8 лет назад +2

      +Aubrey Oleandereie You and I are polar opposites. I can only drink dry wine for some reason. The rest doesn't appeal to me.

    • @robertocaesar
      @robertocaesar Год назад

      You may say so. But I'd pay real money to see you pass those wine pranks.

  • @aldosalthren
    @aldosalthren 8 лет назад +11

    Another thing I love about tea: there is an appreciable difference between teas of varying quality and they often list the lineage (which gives an idea about freshness, general flavor characteristics, etc) to help with choosing

  • @Queeze101
    @Queeze101 8 лет назад +25

    I can drink whatever I want? Give me that ketchup!!!!

  • @SamuelCish
    @SamuelCish 7 лет назад +24

    Wait a second, these guys are all from College Humor

    • @lakamokolaka
      @lakamokolaka 7 лет назад +24

      You just figured that out? xD

  • @Bongwater33
    @Bongwater33 7 лет назад +332

    wine = grape juice gone bad.

    • @freezingjazzy
      @freezingjazzy 7 лет назад +18

      Wine = grape juice gone meh

    • @Rachel98246
      @Rachel98246 7 лет назад +1

      Your Mighty Boosh profile picture is amazing!!

    • @bcubed72
      @bcubed72 7 лет назад +8

      If by "bad" you mean "Awesome," then yeah...

    • @Gergo049
      @Gergo049 7 лет назад +9

      fresh grape juice > wine

    • @bcubed72
      @bcubed72 7 лет назад +3

      I don't care if you like wine or not, but unfermented grape juice is pretty disgusting. Cloyingly sweet, yet bitter from the tannins. Fermenting it not only gets rid of all that sugar (by turning it into yummy booze!)...but it also gets rid of most of the tannin bitterness (if it's GOOD wine).

  • @2kyle7magic
    @2kyle7magic 8 лет назад +30

    I like how at the end they admit there's still some "expertise" in wine tasting. Wine tasting is legit, its just not as technical as people think.

    • @67goldtops
      @67goldtops 8 лет назад

      +P kyle (M0RF3U5)
      Well it depends on the purpose for tasting, doesn't it? If one is tasting for fun, it's not technical. If one is analyzing a wine in a blind tasting, it's far more technical than you're even aware.

    • @67goldtops
      @67goldtops 8 лет назад

      *****
      Wine tasting's point is "ego masturbation" you claim? Gee, that sure is an interesting pontification. I've never before come across that take on the subject. However, it seems you're a bit lost on the subject of wine. Perhaps you should simply stick to the masturbation part, as that's clearly your forte.
      "Nevermind that that’s absolutely not the point,"
      What wonderful writing skills. "That That's..."
      Amazing.

    • @yvrelna
      @yvrelna 8 лет назад +2

      No, the is that there's no real expert in tasting burgers just like there's no real expert in tasting wine. You just like what you like, there's no need to consult to an expert what wines you should like. You may ask help from people with more experience tasting different burgers/wine, to help you find what you might like, but in the end it's all about you. If cheap burgers from Maccas tastes better for you than this fancy burger in the high class bistro, who cares what the expert says.

    • @67goldtops
      @67goldtops 8 лет назад +1

      +yvrelna
      You're fairly confused. A person "liking" what he or she likes is irrelevant. Determining what one "likes" and the ability to analyze a wine are two different things. If you really believe that the tasting and analyzing wine is NOT a skill that can be taught, practiced and developed, you're simply in the dark.

  • @paulsc4689
    @paulsc4689 3 года назад +8

    That wine expert played bus part really well ngl

  • @joekev27
    @joekev27 7 лет назад +1

    lol the box wine at the end killed me SLAP THE BAG!!!! LOL

  • @vanitymanateesstreamarchiv9001
    @vanitymanateesstreamarchiv9001 7 лет назад +167

    224 wine snobs disliked this video.

  • @mypupismup
    @mypupismup 8 лет назад +176

    Those studies are more social psychology and Confirmation Bias than actually testing their wine-tasting discernibility

    • @dontaemiles92
      @dontaemiles92 8 лет назад +59

      Even so they're wine experts, if they cant tell that they're drinking that same thing then they aren't experts. If they thought they we're being tricked then they should've relied on they're almighty tastbuds.

    • @JackyUnoriginal
      @JackyUnoriginal 8 лет назад +8

      +mypupismup so basically proves that wines taste good because they learned from someone else that they are supposed to taste good.

    • @Odinshi
      @Odinshi 8 лет назад +23

      +Young Fazer If our social psychology can affect how we perceive tastes then nobody would notice that they gave the same wine twice. What would be a better experiment would be to have a lot of wine experts give a scale from 1 to 10 on a number of characteristics (dryness, sweetness, overall quality etc) and see if the results were close or very scattered. If the scores seemed utterly random then you could call them hacks and if they all mostly said the same things about the same wines then there is some merit.

    • @TheWoollyFrog
      @TheWoollyFrog 8 лет назад +11

      +Odin Thorsen No, because then they would recognise flavour difference and associate it with a price that indicates "quality". This test rather was aimed to see if they can pick up on differences and similarities within one type as they claim to be capable of doing.

    • @Odinshi
      @Odinshi 8 лет назад +9

      WillieLongEel You could do this type of thing with anything, I've seen videos where they do it with cakes, make 2 cakes with the same batter in different forms, sell slices from one for 10$ and slices from the other for 20$ and when random people on the street got to taste both they all insisted the 20$ one were much higher quality, more moist, no poor aftertaste etc etc.
      If you assume that anything can be made to taste differently based on expectations then serving the same thing (wine or cake or anything else) twice while giving the impression that they are different, will produce this kind of result.
      Just because I can't tell that the 10$ cake and 20$ cake is the same, doesn't mean that I don't actually know a great cake from a bad one. It just means that my subconscious can affect how I interpret taste.

  • @Srcyte
    @Srcyte 7 лет назад +88

    Placebo effect ?

    • @shadowslayer205
      @shadowslayer205 7 лет назад +46

      Exactly. False expectations were created by 'experts' so people would think they have taste.

    • @logan2669
      @logan2669 7 лет назад +3

      yep...

    • @michaelzhang1891
      @michaelzhang1891 7 лет назад +10

      Not really. All the terms they use do have meaning. Of course many wine snobs are faking because they want to seem high class. But a "dry" wine is one that isn't sweet. One that is more "tart" is more sour. "Off-Dry" is not quite dry, but not really sweet. A very slight hint of sweetness. Something being "full-bodied" is referring to how viscous the wine actually is. You can get a lighter wine where it's like skim milk, or a more full bodied wine where it's closer to a high fat cream. You can really see this effect with a bottle of Sauternes where it's like syrup, really really viscous and full bodied compared to other white wines like a dry Riesling. They're both white wines.
      As for flavour of wine, there's merit in that too. Reds can have flavours and smells of blackcurrants, tobacco, oak, smoke, vanilla, blackberry, raspberry. All depends on the type of grape used and type of wine and growing conditions and oaking conditions and ageing conditions. Similar with whites but with different flavours.
      I personally can't smell much more than the obvious 2 or 3 different smells in a wine, but there are others who certainly can pickup the less pronounced scents.
      So it's not so much placebo, but also good training and knowing what to look for.

    • @logan2669
      @logan2669 7 лет назад

      .

    • @rjpena6273
      @rjpena6273 6 лет назад

      Michael Zhang
      SHORTEN YOUR COMENT!!!!

  • @Longshotsz
    @Longshotsz 7 лет назад +36

    except Nutella. Nutella is good for everyone

    • @cruj2255
      @cruj2255 7 лет назад +3

      I don't like Nutella …

    • @Dina-ug8jy
      @Dina-ug8jy 7 лет назад +1

      you're telling me now?

    • @iknowyourerightbut6246
      @iknowyourerightbut6246 7 лет назад +1

      Please don't let me start on Nutella.

    • @666Tomato666
      @666Tomato666 7 лет назад +10

      especially for people with nut allergies, it makes for an unforgettable day every time!

  • @wherefancytakesme
    @wherefancytakesme 7 лет назад +8

    Fun fact from my aunt who lives in a wine county: Despite what some might tell you, legs don't make the wine better, it just means there's more alcohol content.

    • @furter189
      @furter189 Год назад

      Did you mean kegs? Or what does legs have to do with wine?

    • @zes3813
      @zes3813 4 месяца назад

      wrrr

    • @TheHenranMan
      @TheHenranMan 4 месяца назад +1

      @@furter189 If you swirl a wine around in a glass then stop swirling, you can see drops of liquid running down the inside of the glass. The running drops are called legs. The amount of legs and speed at which the legs move can tell you about the wine, such as its alcohol content.

    • @furter189
      @furter189 4 месяца назад +1

      @@TheHenranMan And here I was thinking swirling a wine was just for posers wanting to look cool.

  • @TeamAlphaPanda
    @TeamAlphaPanda 8 лет назад +189

    Here's the thing; snobs are just snobs, wine is irrelevant. Wine experts however are another matter. Take for example a Master Sommelier, who actually has to pass a test in which they take part in a blind testing and name the grape variety, the region it was grown in and give an accurate description. To suggest that they know nothing is just...well, silly.

    • @Kirealta
      @Kirealta 5 лет назад +26

      Looking at your profile pic, you are a wine snob aren't you?

    • @icykarma2122
      @icykarma2122 5 лет назад +33

      The problem is that taste is entirely subjective, so whether or not it's "good", people taste things differently so it doesn't really matter.

    • @amanrob
      @amanrob 5 лет назад +20

      Alucian Lucida but now you’re arguing quality vs ingredients. Fact is that within the three levels of sommelier certifications, you have to detect ingredients. Taste may be subjective from person to person, but what’s in it isn’t. Some people can pick them up, and others just don’t have the nose or palette.

    • @icykarma2122
      @icykarma2122 5 лет назад +18

      @@amanrob The thing is, does it really matter? They learn and train themselves over years, if not decades, to taste things no one else can so that they can pass a test? I'm not saying it's meaningless, but what does it matter if no one else can taste it the same way you do?

    • @thequantaleaper
      @thequantaleaper 4 года назад +37

      @@icykarma2122 other people can taste them, but the experts can articulate the differences. They can predict more accurately the best pairings and matches for different palettes.
      A true master sommelier can tell when you're a novice or casual drinker and know you'll want simpler and less expensive wines while more experienced ones will appreciate the subtle differences more.
      The overall point here being that while Adam may be right that a lot of the average restaurant sommeliers and wine snobs may be faking it... there are experts and connoisseurs who can, and do, appreciate the differences.

  • @ai_university
    @ai_university 8 лет назад +8

    As far as calling a wine "dry", yes, there is an objective way to do it, however it is indeed going to taste different for everyone. Dryness is caused by a combination of residual sugars left in the wine as well as tannin content, and can be empirically measured, however the actual sensation/taste of being dry or less dry is largely up to the person drinking it.

  • @diesel4338
    @diesel4338 2 года назад +1

    3:46 im done its amazing i can't stop laughing 🤣🤣🤣💯

  • @The_End.
    @The_End. 8 лет назад +62

    Im a sandwich expert and I find this offensive.

  • @dodec8449
    @dodec8449 8 лет назад +14

    A wine expert can still explain better his subjective taste than average wine drinkers.

    • @zes3813
      @zes3813 4 месяца назад

      no such thing as betterx or averagex or etc, cepuxuax, sayx, can sayx etc any nmwa nda ny s perfx

  • @ninthcrusader2355
    @ninthcrusader2355 2 года назад +2

    Advice from a wise man, I live by. 'I don't drink wine, I drink Pepsi.' - George Constanza.

  • @sarafouts1531
    @sarafouts1531 7 лет назад +5

    My uncle use to work at a wine bar and he learned wine tasting there, and sometimes he finds that the cheap wine compliments a meal better than a more expensive wine all because of the smell. I don't like wine, so I never tried it but he said high priced wine doesn't always mean better wine.

  • @javalin597
    @javalin597 7 лет назад +38

    Hey Adam! Can you do an episode explaining why my Ex Wife was faking it?
    I'm.....so lonely

    • @bs-wx5km
      @bs-wx5km 7 лет назад +15

      She was faking it cause she was scared to hurt your feelings :P

  • @brennanmunoz7411
    @brennanmunoz7411 6 лет назад +13

    The thing is these were just wine students he did the test on. I’m sure sommeliers could discern this. To become a master sommelier you have to be able to name the exact year and vineyard of the grape in a blind taste test. I think it just proves that 99% can’t really tell much about wine, and how our preconceptions affect the flavor more than we think. However, for the 240 or so people in the world who are actually master sommeliers, it might be a different story.

    • @zes3813
      @zes3813 4 месяца назад

      wrgg

  • @jonathancole2869
    @jonathancole2869 8 лет назад

    I appreciate these videos so much. Adam - You are awesome

  • @LordKnightcon
    @LordKnightcon 4 года назад +14

    3:26 - "There's no objective truth to what tastes best."
    *Bacon:* _clears throat_

  • @lasthope9295
    @lasthope9295 7 лет назад +6

    Lol when I clicked the video I got a wine ad!
    Lol!

    • @chameleonedm
      @chameleonedm 6 лет назад

      When I read your comment I got a chemotherapy ad
      Lol!

  • @RavenBlaze
    @RavenBlaze 8 лет назад +8

    While I disagree with some of the findings, I agree with the over arching point. Drink what you like! Sipping, smelling and enjoying is just part of a wine experience. I worked at a wine bar for a year and a half and while I enjoy I high end Burgundy, I would take a bottle of Oregon Chardonnay any day on the basis of a more relate-able story about eco-friendly farming. I can talk regions and dirt all day, but at the end of it when a person sips the wine the big question is "do you like it?"

  • @Ookamikage13
    @Ookamikage13 7 лет назад +1

    lol I just watch that Bob's Burgers episode too. Perfect timing! Also that ending was PERFECT. I'm crying. Boxed wine is the best.

  • @okaywhatever959
    @okaywhatever959 8 лет назад

    I LOVE EVERY VIDEO OF ADAM RUINS EVERYTHING

  • @shreerajsalunke353
    @shreerajsalunke353 5 лет назад +33

    I was going to lash out so hard but then I watched the second part of the video. Wine is always highly subjective. No sommelier is going to tell you that expensive wine is better. But that's the difference between self-proclaimed "wine experts" and actual sommeliers. Having said all of that, the studies mentioned in the video tell more about confirmation bias than about wine. Nobody knows from the video if the "wine experts" had any certifications.

    • @cedric7751
      @cedric7751 2 года назад +12

      A bit late to the party but the study by Frederic Brochet was performed on students (who were not even sommelier students, just science students). Not only that, but the goal of the study was NOT to show that experts can't make the difference between white and red wine but that context can greatly influence the perception. The study was meant to fool the students, they were asked one week to taste a red and a white and make a list of words to describe both, the next week they were asked to reuse that list of words to describe the wines but this time it was a white one and a white colored in red, served at red wine temperature. The author of the study himself talked about how medias misinterpreted his results (potentially on purpose) to sell more paper.
      There are other studies on the same subject like experiments where people are shown a video of a car accident then asked to evaluate the speed at which the vehicle crashed. Depending on the wording of the question (aka, at what speed did the vehicle "slammed/bumped/hit" into the wall?), the estimated speed was vastly different.
      The goal of the study was to highlight how context is a great source of confusion factor and that those confusion factors must be identified before conducting studies to be avoided.

    • @kishascape
      @kishascape Год назад

      All wine tastes stupid and is for trashy white suburban yuppies.

  • @MGBYST
    @MGBYST 7 лет назад +8

    I like this show because the references are right in the video

  • @KatchRocketman
    @KatchRocketman 8 лет назад

    This is my favorite one so far.

  • @zenoofcaledonia2439
    @zenoofcaledonia2439 7 лет назад

    This channel is brilliant!

  • @JaydonTobler
    @JaydonTobler 7 лет назад +5

    I have no idea what "wine experts" they had in this one experiment, but if they can't tell the difference between a red and a white on the nose, then they're not real experts or even novices.
    Wine pricing is another story and it is something I generally agree with that most people can't tell the difference between cheap and expensive, but real experts can. But it's not by actually telling you which wine "tastes better," they tell by figuring out where it's from and then giving you the price point. Keep in mind, very few people can actually decipher where a wine is from blind.

    • @Khazon93
      @Khazon93 7 лет назад

      Not to mention there are several objective qualities that can easily come across in a wine review (and are helpful if you know what you like, although that ties in to his main point), such as remaining sugars (aka sweet vs dry wine), tannins and oakiness (i.e if it has been stored in barrels and for how long if so).
      Also, while I don't know how US wine generally differs geographically, you can make pretty educated guesses on European wine simply based off the above criteria and knowing how it's made in different regions. Still, if this show has taught me anything, it's that a lot of people take things that are clearly opinions and accept them as facts without question.

    • @SgtFreakshow
      @SgtFreakshow 7 лет назад +1

      It's simple, a placebo effect, even experienced sommeliers can be tricked by what they are seeing, I myself have tried the 'white wine painted red' blind tasting and I could swear that it tasted and smelled tannic, the reason it did, was because my brain is hardwired to tannins in red wine, so when I saw a red wine my sense of sight overruled my other senses and I smelled illusionary tannins.

    • @F4c2a
      @F4c2a 7 лет назад +1

      What Mattias said is true. If you think you're eating/drinking something you're not, your brain fucks with you easily. It doesn't completely fool you, but it can throw you off noticeably. And since wines don't have a huge difference in taste, no wonder anyone can get fooled.

  • @erin8432
    @erin8432 5 лет назад

    This gave me conversation material I’m so happy

  • @Wh1teMist
    @Wh1teMist 8 лет назад

    love this show

  • @november7859
    @november7859 8 лет назад +4

    More people need to be like this guy.

  • @kero-chan6808
    @kero-chan6808 7 лет назад +7

    "Is this a bottle of ketchup?"
    *SANS IS THAT YOU*

  • @JamesHuggett_
    @JamesHuggett_ 6 лет назад

    I don't know who the actor who plays the wine expert but I love him and most of the stuff he appears in his role in this was perfect

  • @AmarSrivastava76
    @AmarSrivastava76 8 лет назад

    Okay. This is totally awesome.

  • @obiwan362
    @obiwan362 7 лет назад +13

    Actually was talking about this with my girlfriend and she made an excellent point: the mentioned wine pranks featured here are examples of how our senses are actually heavily reliant upon one another, and don't actually indicate that wine snobs are faking it. An actual way to prove wine snobs are faking it would be to blind fold them and allow them to sample wine, to see if they are able to discern the grape and quality purely from that.

  • @TheRiehlThing42
    @TheRiehlThing42 3 года назад +6

    The problem with the source on the "wine experts" was that they were undergrads, not Master Sommeliers or even Sommeliers. That doesn't mean there are not a ton of misconceptions in the wine industry. A good Sommelier should ask you things like, do you want a sweeter wine? Do you want hints of peach or other fruits? Things like that to give you an idea. And if you don't have a Sommelier, look at the notes on the wine, for what went into the wine. You'll have an idea before you try it. Look at those instead of the price. Just because a wine is more expensive, does not make it better. Even the area the wine came from won't always tell you if it is better and could have an impact on price. Imagine the price of grapes grown in an area with high property value, where it costs more just to have the land being used. It doesn't mean those wines are better or worse, just means that the wine could cost more.
    My normal wine tasting routine. I'll try the wine, not looking at the price, if I like it, I'll think of a price that I would be willing to pay for a bottle, then I look at the price and see if it is close enough I would be willing to buy it. Keep it simple. But more importantly, enjoy the taste for what you like, have fun with the people you're with too.

  • @ChallengeBandits
    @ChallengeBandits 3 года назад +1

    Brilliant - we also did "expert" wine tasting in our Zoom call challenge this week. No-one went in with this angle on it though.

  • @MsZephyra
    @MsZephyra 8 лет назад

    I officially LOVE Adam!!!

  • @PlasmaMongoose
    @PlasmaMongoose 8 лет назад +83

    Wine all tastes like rotten grape juice anyhow.

  • @TalShiar
    @TalShiar 7 лет назад +3

    The Brochet study was actually on how visual clues tend to override or overwhelm other senses. It's not about being able to recognize great wine, it's about fooling the brain into thinking something different by providing other clues.

    • @stephenschiffman5940
      @stephenschiffman5940 7 лет назад

      Okay, that explains the red/white experiment, but what about the expensive/inexpensive experiment? I highly doubt your brain can be hard wired to think "Expensive, it must be good, and cheap, it must be bad."

    • @tophatsntales
      @tophatsntales 3 года назад

      @@stephenschiffman5940 That would just be bias really. Something that would only fool a snobs perception.

  • @4ll3sb4n4n3
    @4ll3sb4n4n3 8 лет назад +1

    "You mean: I can drink whatever I want? FREEDOM!!" XD

  • @Zappyguy111
    @Zappyguy111 8 лет назад +1

    "Take risks, and drink what tastes good to you"
    You have my like!

  • @erinfischer4560
    @erinfischer4560 7 лет назад +53

    Okay.
    So I just turned 21. It so happens I just visited my first winery to do a wine tasting with my parents.
    Terms like "dry," and "full bodied," do mean something, you just have to associate the word with the taste.
    If a wine is "dry," then it's pretty much the opposite of "sweet," no one would buy wine labeled "bitter," or "kinda tart," so they instead label it as dry. Think of dry as tart. Full bodied generally means that the wine settles differently in the stomach. Think of it like a dessert. Everyone knows what "light," vs "heavy," is in terms of dessert, but if you don't, think of it as the difference between a slice of lemon merengue pie vs a slice of dark chocolate dipped, Oreo crusted, cherry cordial cream pie of the same serving size. One will leave you refreshed and the other may taste really really good and be perfect for a cheat day but it could also make you a bit bloated. As for what you "should," drink, that's entirely up to you. But the terms do generally mean something, it's just an interpretation of what the people who made it think it tastes like.

    • @cuatro336
      @cuatro336 7 лет назад +2

      I agree that wines do taste different. Tbh I prefer cheaper wines because they tend to use more sugar and taste 10x better.
      Its the same thing with rum and whiskey
      Rum tastes so much better than whiskey on every level lol

    • @lolaj6308
      @lolaj6308 7 лет назад +14

      Nobody disagrees with you. You're kinda missing the point of this video though!

    • @alejandroserrano7755
      @alejandroserrano7755 7 лет назад +3

      The video didn't say that all wine taste the same.

    • @fairbanksfilms27
      @fairbanksfilms27 6 лет назад +12

      I work in a wine retail store, and taste dozens of wines every day. Your descriptions of "dry" and "body" are completely incorrect. Dry is the opposite of sweet, you're right about that, but it isn't tart or bitter at all. Dry wine is wine with no added sugar and very little natural sugar. Dry wine is essentially un-sweet on the palate. The wine's "body" has to do with its mouthfeel. Cabernet, Merlot, and Malbec (among many others) tend to be "full-bodied" because they are very heavy on the palate and are often quite tannic, meaning they cling to the mouth due to the juice's prolonged exposure to the grape's skin. Pinot Noir (among many others), however, is usually "light-bodied" because it is easier on the palate, not as tannic, and leaner.
      Being 21 and tasting wine does not mean you automatically understand what these very specific words mean. What Adam is trying to convey is that wine doesn't have to be bogged down in all these descriptors in order to determine what is and isn't good. Dry or full bodied aren't interpretations, they're chemical descriptors of the wine. If you smelled a cleaning solution labeled "pine scented" you wouldn't say that "pine" was an interpretation of its odor.

    • @LaFlammeAzure
      @LaFlammeAzure 6 лет назад +3

      In the end the whole point of knowing your wines is not to brag about it or know which ones are best.
      The whole focus is to discern which ones will marry best with what you will be eating.
      For exemple a strong red wine will mask the taste of a "weak" white meat, so you don't do that

  • @GigaTyGuy
    @GigaTyGuy 8 лет назад +3

    The last part about it being subjective is spot on. But I'm skeptical of the study of the "experts". A sommelier is a professional with formal training and in order to get higher levels of certification they have to be able to discern the region of origin by taste alone. I think a level 2 or above could tell if they just tasted the same wine twice.

    • @NathanWubs
      @NathanWubs 8 лет назад +3

      +Tyler Dolezal You would think so. But learning the art of bsing in general is not that easy. I am sure that trained expert wine tester can discern the region and origin by taste based on certain markers, but that is probably about it.
      It would not surprise me if quite a few higher level expert were used in the study. As this wine tasting expert thing has been disputed for a long time now. I think for several decades even.

    • @iwatchwithnoads7480
      @iwatchwithnoads7480 Год назад +1

      Read the study if you're skeptic. They really were expert sommeliers

  • @portablemp5
    @portablemp5 8 лет назад

    Thanks, Adam.

  • @malsprower
    @malsprower 6 лет назад

    Adam brings me happiness!

  • @KianGurney
    @KianGurney 7 лет назад +29

    I don't care. Just stop wining.

    • @tomtinker8220
      @tomtinker8220 7 лет назад +2

      they should have some cheese with that wine.

  • @major_tom_
    @major_tom_ 7 лет назад +4

    HAHA YOU JUST GOT WINE PRANKED!
    k.

  • @daveeast4272
    @daveeast4272 6 лет назад

    This is amazing

  • @M-DIY
    @M-DIY 6 лет назад

    I love your show!!!

  • @restoshammy0863
    @restoshammy0863 8 лет назад +150

    dear adam ruins everything a citation to an article, is not a citation.
    cite the actual study.

    • @WillBassman
      @WillBassman 8 лет назад +19

      +Ohad Balash
      If the article is reliable and written by an expert, then it's probably based on the actual study.

    • @restoshammy0863
      @restoshammy0863 8 лет назад +37

      Shiny Wobbuffet its still better to cite the study. an article could be written by a cave troll. or worse. a feminist.

    • @WillBassman
      @WillBassman 8 лет назад +25

      Ohad Balash
      With proper evaluation, you can figure out whether an article is credible or not. Not everything on the Internet is written by idiots.

    • @acatwithinternet5635
      @acatwithinternet5635 8 лет назад +11

      actually I just finished with speech class in college. We were taught that as long as you verbally cite your sources it's OK, but we were required to write out our speech first and have a citation page. When you verbally cite you must have the date of the source, the name of the creator of the article, and name of the article.

    • @restoshammy0863
      @restoshammy0863 8 лет назад +6

      ***** i am not a wine expert. nor would i want to be. but when you state things to be true. and you cite a source. an article someone wrote is about as good as a roll of toilet paper someone scribbled on to.

  • @csabo1725
    @csabo1725 6 лет назад +6

    One of my favorite restaurants had four wines by the glass. I always liked the montepulciano but it was the most expensive. The bartender hid all the bottles from me and let me try all four. One I hated. The next one was better but I wouldn't pay for it. The third was good but the fourth was noticibly the best. He revealed the bottles and said I chose them exactly in price order from low to high and the montepulciano was still my favorite. Moral: trust your tongue.

  • @FraeuleinSeptimus
    @FraeuleinSeptimus 8 лет назад

    how i love the adam ruins everything videos
    i dont even drink alkohol and ist still funny!

  • @mndlessdrwer
    @mndlessdrwer 8 лет назад +2

    It's why I drink cheap Muscato wines. They're acidic and 'juicy' because it promotes action from your salivary glands without having a lot of tannins, which engender that 'dry' sensation. It also actually has a fruity aroma, unlike most wines. Plus, at $4.50 a bottle, you can actually enjoy it without weeping for your wallet.

  • @Zehahahaa
    @Zehahahaa 7 лет назад +3

    That Coppola Joke was So FUNNY ! I wonder if people will get it

    • @carlitosandres
      @carlitosandres 7 лет назад

      I didn't get it.

    • @ainblanc4329
      @ainblanc4329 7 лет назад

      I didn't get it, please tell me what it means.

    • @Zehahahaa
      @Zehahahaa 7 лет назад

      Aeon Thanatos Ford Coppola is one of the Most Acclaimed Directors in Cinema you might have seen one of his Movies They're all Classics He Directed Apocalypse Now , Dracula, The Outsiders but he's Mostly Famous for The Godfather and The Godfather 2 that's y the wine tastes like the godfather !

    • @ainblanc4329
      @ainblanc4329 7 лет назад

      Isaac Splinker Oooohhhh!!!!

    • @tomg.9589
      @tomg.9589 7 лет назад +6

      It wasn't funny, at all. Also, stop capitalizing every word Lyke A 12 year Old Gurl Man.

  • @scarbushido5760
    @scarbushido5760 7 лет назад +3

    I am sure lots of wine snobs are faking but there is something as understanding what tastes good, or tasting the difference between quality and crap but just because some wine expert doesn't like the taste of a wine shouldn't influence your idea of it.

  • @moustachio334
    @moustachio334 2 года назад

    I’m so glad this exists.

  • @Kaboom-du7ys
    @Kaboom-du7ys 8 лет назад +2

    i did this to my friends who are snobby about there drinks with vodka. filled the belvadere with takka, then asked them if they could really taste the difference. same results. they all said the belvadere was way better. they wouldn't even believe me at first when i told them what i had done.

  • @felixmaxkrull
    @felixmaxkrull 7 лет назад +11

    This is so stupid, because a sommelier will try to get the wine you want based on the characteristics you tell them. They literally decifer the wine list for you so you get you what you want. NO SOMMELIER TELLS YOU WHAT THEY THINK IS BEST. Unless you ask. Their job is to get you want you want! This guy knows nothing

  • @understandingwines9181
    @understandingwines9181 3 года назад +2

    "The truth is, everyone is pretending." Loved it!

  • @bakke601
    @bakke601 8 лет назад

    I do love this show

  • @ErickEvansOtakuArtist
    @ErickEvansOtakuArtist 8 лет назад

    This guy is great!

  • @Porch412
    @Porch412 8 лет назад +3

    Let's be real here. Everyone was disappointed when they first tasted wine and found out it didn't taste like grape juice.

  • @CM-ns8kv
    @CM-ns8kv 7 лет назад +8

    The girl in the middle looks like Audrey Hepburn

  • @xyhmo
    @xyhmo 5 лет назад

    I would totally watch WINE PRANKS. 🔥

  • @baconchickenforty-two9208
    @baconchickenforty-two9208 8 лет назад

    wine pranks could be a show. I'd watch it!

  • @rerere115
    @rerere115 8 лет назад +3

    Lol, 1:35 1934, a cold summer. 1934 was the hottest summer. XD good easter egg.

    • @speakthetruth3684
      @speakthetruth3684 8 лет назад +3

      +Sam “OfficialNerdsUnite” Lauer How do you know which country he was referring to?

  • @AApyrofreak
    @AApyrofreak 8 лет назад +11

    Actually wine experts can. You have to pass an exam where you need to name 5 wines and the years they were made to become one.. Not to mention plenty of people do that for fun.

  • @jordynelliott6712
    @jordynelliott6712 8 лет назад +1

    This actually makes me feel better about myself...

  • @dm121984
    @dm121984 8 лет назад

    Does anyone know how to view the whole show legally in the UK? It's awesome!

  • @nate25222
    @nate25222 7 лет назад +9

    who was the guy that played the wine expert

  • @Snarfindorf
    @Snarfindorf 8 лет назад +103

    Wine sucks anyway.

    • @tonysamosa1717
      @tonysamosa1717 8 лет назад +5

      +Snarfindorf Cannabis>Alcohol

    • @Rizzo91
      @Rizzo91 8 лет назад

      +Cordell Erskine amen!

    • @yugioh1581
      @yugioh1581 8 лет назад

      +Cordell Erskine No. Because one's illegal for a reason and one isn't.

    • @Rizzo91
      @Rizzo91 8 лет назад +11

      Harichi Kashanami​ try looking up the history of why, and you'll learn that Richard Nixon is a criminal. And all the laws were founded on racism against Mexicans and blacks. 
      Btw wanna know another difference? The "illegal" one (which is becoming legal in multiple states, and all of Canada) has medical applications and can't kill you. Alcohol on the other hand....

    • @Snarfindorf
      @Snarfindorf 8 лет назад +3

      Harichi Kashanami Wow, subjective much? If you're going to die, you're going to die. Nobody's saying weed is a miracle drug. Research HAS shown however, that it can help in the healing of bones and we know for certain that cannabis can reduce the size of tumors. I don't know why you're in denial, but this is a medicine with serious health benefits.

  • @franciscobernal1891
    @franciscobernal1891 7 лет назад +1

    seize the day adam!

  • @stephenveerasammy3074
    @stephenveerasammy3074 4 года назад +2

    What does this say to the Wine Tasting Masterclass?

  • @nathanupchurch7549
    @nathanupchurch7549 8 лет назад +7

    A quick tip for when you're dining out: Match the region of the wine to the region of the cuisine. Choose lighter wines for lighter meals and reds for heavier meals. That's all there is to it. There's little point in choosing a grand cru to have with your meal, because the flavour will be lost. That's why in many countries they have "table wine" for when you're having a meal, and you have the nice stuff on its own.

    • @Ookamiryoshi
      @Ookamiryoshi 11 месяцев назад

      That's terroir, right? "Sense of place"?