A Globalization Strategy Playbook :: IMUG 2023.03.15

The new localization industry publication A Globalization Strategy Playbook (published in October 2021) presents many best practices and a full spectrum of global ecosystem thinking from prominent international enterprises. Authored by seasoned global and localization leaders, the Playbook is the first work of its kind. The Playbook provides both strategic globalization direction and examples for the enterprise buyer market. It focuses on key techniques for success in building a solid enterprise-level global operational and business foundation. This talk will highlight topics from the book covering selected global strategy concepts, stakeholder engagement, and metrics.
The speakers, Melissa Biggs and Lyena Solomon, were among the group of localization management authors of A Globalization Strategy Playbook.
We encourage the attendees at this talk to download and read the Globalization Strategy Playbook prior to the meeting: github.com/GIL...
About the speakers:
Lyena Solomon is director of localization at ServiceNow where she is responsible for localization and globalization go-to-market process and strategy. She works with multiple business groups to align globalization with strategic, operational, and local market priorities. Lyena practices a data-driven approach to shaping smart digital experiences in languages other than English and defines a measurement framework for globalization impact on company and customer success. She has a strong background in analytics, usability and user experience, web development, digital technologies, and marketing.
Melissa Biggs is principal partner with Locale Solutions, a localization consulting firm emphasizing strategic consulting for enterprise companies. She also currently teaches advanced localization strategy classes through the Localization Institute. Melissa is a seasoned localization leader with over 28 years of experience. She managed both program managers and globalization strategies at Sun Microsystems/Oracle. Melissa has also headed marketing localization at Informatica and Check Point Systems. She has served on globalization industry-wide boards including TAUS, the Localization Institute, and is a member of the GILT Leaders Forum. Volunteering with organizations having global charters is one of her passions. She is a long-time coach with the US State Department TechWomen program for African and Middle Eastern entrepreneurial women in STEM and also serves on the board of the nonprofit Global Lives Project.
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Many thanks to Xiang Zhao and Adobe Globalization for hosting this relaunch of in-person IMUG events!
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