How I’ve Sold $1 Billion In Products Online (A Marketing Masterclass w/ Craig Clemens)

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  • Опубликовано: 4 дек 2024

Комментарии • 159

  • @draketideman3708
    @draketideman3708 Год назад +283

    1. Make it about them - focus on benefits
    2. Make it an event - nothing attracts a crowd like a crowd
    3. Powerful demonstration - USE PHYSICS!
    4. Show unquestionable proof - use experts like doctors or influencers
    5. Change a daily behavior - like adding MCT oil to your coffee (bulletproof coffee)
    6. Sell the dream - Nike makes you believe you can jump like Michael Jordan
    7. Help them rebel - stick it to "the man"

    • @CoconutPete
      @CoconutPete Год назад

      Michael Jordan 😂

    • @infowazz
      @infowazz Год назад +6

      bless your heart.

    • @artsiommatsveyeu1184
      @artsiommatsveyeu1184 Год назад +1

      this has no point if you don't include the context

    • @sandbox7388
      @sandbox7388 Год назад

      Cool

    • @rayray9448
      @rayray9448 Год назад

      ​@@artsiommatsveyeu1184just be glad its there to begin with...😅

  • @nathananderson8720
    @nathananderson8720 Год назад +13

    This is one of the channels that gave me the courage to start my RUclips channel 8 months ago about self development. Now I have 1,206 subs and > 1,000 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.

  • @EntrepreneurHomage
    @EntrepreneurHomage Год назад +5

    This is the essence of marketing. Moving the market forward, creating new markets, giving your competitors a hard time following. Cheers for all the goodness from this video!

  • @infowazz
    @infowazz Год назад +10

    Edward Bernays is called the "godfather of propaganda". He is the nephew Sigmund Freud.
    The nephew of Bernays is one of the founders of Netflix. Marc Bernays Randolph.
    He is continuing the legacy of his uncle. They are what is known as "social engineers".

  • @sirnickvasilescu6645
    @sirnickvasilescu6645 Год назад +6

    And this is why this podcast is my absolute favorite podcast on the internet. Shaan, you are so positive and attentive with your guests, its infectious! I want to be like Shaan Puri when I'm in my 40's.

  • @righttiming
    @righttiming Год назад +19

    Absolutely love this podcast. Never stop making content like this

  • @Chris..........
    @Chris.......... Год назад +17

    This episode changed my life. I’m never brushing my teeth or drinking OJ again, but I’ll still eat bacon.

  • @alfonsolagrasta2611
    @alfonsolagrasta2611 Год назад +11

    Wow this is your best episode, BY FAR!

  • @willsims
    @willsims Год назад +3

    3 stages of a product market according to Craig:
    1. Clueless - when you need to create the marketing wave because nobody knows anything about the product
    2. Curious - people have probably heard the term of your product
    3. Saturation - household term which makes it difficult to compete

  • @villianaire
    @villianaire Год назад +4

    Craig is a LEGEND.

  • @Muhluri
    @Muhluri Год назад +3

    this is a contender for best episode of 2023

  • @aaronmiller680
    @aaronmiller680 Год назад +8

    I need to buy a Tesla so I can take better notes of MFM while driving.
    A+ episode, boys.

  • @AweSomeTee
    @AweSomeTee Год назад +4

    Yess Marketing is Thee Key BLoodLine to a Business, Service or Product and Coupled with a Story ... The Content Creators Do So Well! It was A Lady way back Marketed Diamonds as Most Exclusive & it Still Lives On In this Way Today ... likely 100 years Later. Even stores called Diamonds (this or that).

    • @kurtl6126
      @kurtl6126 11 месяцев назад

      Think that was De Beers

  • @migueljohns8479
    @migueljohns8479 Год назад +11

    The perfect content for rocking my baby this early morning.

    • @Chris..........
      @Chris.......... Год назад

      Different strokes for different folks I guess because this made me rock hard.

    • @migueljohns8479
      @migueljohns8479 Год назад

      @@Chris.......... 😂😂😂

  • @oscarbowen
    @oscarbowen Год назад +1

    Fantastic pod guys. Thank you!

  • @AweSomeTee
    @AweSomeTee Год назад +4

    This is a Brilliant Episode as your Many Others 👏 Too! THankU it's a Gift !

  • @jasoncharles83
    @jasoncharles83 Год назад +3

    Bravo! Masterclass and I'm taking notes!

  • @joandurand8648
    @joandurand8648 Год назад +2

    Mr. Clemens paid homage to P.T. Barnum, which made me want to hear anything else he had to say. Barnum's autobiography. is a wild, super-informative book anyone interested in marketing/advertising should read.

  • @angelocean365
    @angelocean365 Год назад +7

    I know a guy who made over 20 million off of Green Coffee Bean extract because Dr. Oz mentioned it and he was one of the only 2 amazon stores selling that garbage at the time. Dude went from living in his mom's garage to living in South Beach and driving a Lamborghini within 30 days lol.. so cool

    • @CoconutPete
      @CoconutPete Год назад

      what's he doing now I wonder?

    • @angelocean365
      @angelocean365 Год назад

      @CoconutPete still selling supplements but nowhere close to the volume he did with that indirect Dr. Oz promo

    • @DonNegro-j5n
      @DonNegro-j5n Месяц назад

      @angelocean365 do you have access to the indirect Dr. OZ promo?

  • @ChristopherDonnerArtist
    @ChristopherDonnerArtist Год назад +2

    This is one of my favorites I've listened to .

  • @matanassulin
    @matanassulin Год назад +7

    This guy has definitely read scientific advertising

  • @mmirafuentess1990
    @mmirafuentess1990 Год назад +1

    Brilliant episode Sirs!

  • @Trilluminati713
    @Trilluminati713 Год назад +30

    Low-key don’t want this podcast to blow up so info like this isn’t exposed to the masses. Selfish, I know.

    • @mefisto05s.20
      @mefisto05s.20 Год назад +2

      If more people listens to it, there will be better and better content

    • @OneYoumark
      @OneYoumark Год назад +1

      I had to get my head around a concept like this as well... the thing is though, majority of people don't/won't commit even if they knew what to do

    • @Stringr369
      @Stringr369 10 месяцев назад +1

      Many may hear the information, only a small percentage will apply it.

    • @carljohnson-uc6qm
      @carljohnson-uc6qm 9 месяцев назад

      Facts​@@Stringr369

    • @vihodanyet
      @vihodanyet 9 месяцев назад

      If you’ve never heard these stories before I assume you’ve literally never read a book about marketing. This is all pretty well known stories in the marketing space

  • @bestnumber2
    @bestnumber2 Год назад +1

    Such a great episode with great storytelling and lots of take away points. Thanks for this gem!

  • @vectorvix6254
    @vectorvix6254 Год назад +1

    MFM for the high value content win. Shaan and Sam-your dedication to education is next-level.

  • @AlaskaJiuJitsu
    @AlaskaJiuJitsu Год назад +4

    5:50 Craig said hijack the limbic system - I pulled out my notebook no lie.

  • @abhayrohom
    @abhayrohom Год назад +1

    He shot the bullet from a right angle that it hit my creativity. Amazing session 👏👏

  • @thobbes9994
    @thobbes9994 10 месяцев назад

    One of the best episodes! Great work!!!

  • @williamferraro369
    @williamferraro369 Год назад +1

    great content thank you. I have fired 4 marketing teams for my VR business because not one of them made any headway or listened to what I was saying about connecting with customers.. I have actually done better marketing myself and I am not a marketer. Seeing this got my head spinning about what I can do. Thank you I will track the campaigns and the revenue and see how it goes trying these new concepts.

    • @williamferraro369
      @williamferraro369 Год назад

      @@Joe-sg9ll hi not sure what I can contribute but I'm up for talking and seeing where it goes...

  • @RobbieVilchez
    @RobbieVilchez Год назад +1

    Great interview, Shaan.

  • @patrickgalligan7770
    @patrickgalligan7770 10 месяцев назад +3

    Funny they mention Dr. Oz and resveratrol. I once was at the Vitamin Shoppe and the people working there took several calls asking if they had it in stock because Dr. Oz just mentioned it on his show. Apparently the Vitamin Shoppe would always know if Dr. Oz mentioned something because they'd get a blitz of calls all asking about the same supplement.

  • @happygrass5
    @happygrass5 11 месяцев назад +1

    “This is a smart mother fcker, this is Sigmond Freud.” Got me hooked after that.

  • @robertsahakyan760
    @robertsahakyan760 Год назад +1

    This was an amazing episode

  • @ImTanzeey
    @ImTanzeey Год назад +1

    Loving these early EST uploads ❤

  • @Luca.Caligari
    @Luca.Caligari Год назад +3

    Excellent episode like always 👏

  • @1Satyam1
    @1Satyam1 Год назад +16

    Shaan really managed to get Mark Wahlberg on the pod??

    • @bvmokaya
      @bvmokaya 7 месяцев назад

      😂😂😂

    • @sammyb1651
      @sammyb1651 3 месяца назад

      Mark Walmart.

  • @migueljohns8479
    @migueljohns8479 Год назад +6

    When Shaan stood up I thought he was going to be wearing just underwear.

  • @stephenmillerPSF
    @stephenmillerPSF Год назад +3

    This guy looks like parallel universe version of Mark Wahlberg lol

  • @acedoyen2854
    @acedoyen2854 Год назад

    Golden! Absolutely incredible!

  • @IAmDezX
    @IAmDezX Год назад +1

    lol, this was the first episode I listened to on Apple Podcast and I kept picturing Richard Branson every time Craig said something. Dudes got a voice for the ages.

    • @kurtl6126
      @kurtl6126 11 месяцев назад

      I recognized it but took awhile til remembered where I had heard him from. He was kind of a dating guru back in early 2000s. He said "if you start the interaction off with a bang, its more likely to end with a bang." Classic!

  • @texasdiscountland
    @texasdiscountland Год назад +6

    I had the fortune of meeting Craig in NYC years ago. He's given me a ton of great advice over the years. Brilliant entrepreneur and super cool dude 💯

    • @kurtl6126
      @kurtl6126 11 месяцев назад +1

      I recognized his voice from waaaaay back in the day. He was a guest of David DeAngelo (Ebin Pegan) at a double your dating seminar

  • @MasterBrain182
    @MasterBrain182 Год назад +1

    Astonishing content Guys! 💯💯 Thanks to share your knowledge with us. 🥳

  • @nathanielomaivboje2824
    @nathanielomaivboje2824 11 месяцев назад +1

    “But I hope you brought some ketamine…”
    Confirmed coolest person at the party

  • @timmydotlife
    @timmydotlife Год назад +1

    Shaan I cant keep up with the amount of uploads man :D

  • @AlexMcDaniels
    @AlexMcDaniels Год назад

    This is fantastic guys, learned a lot! Thank You!

  • @PankajDoharey
    @PankajDoharey Год назад

    In India people were brushing their teeth for atleast 2000 yrs, many chinese travellers have written about Buddhists and how they had rules about monks in Nalanda University on personal hygeine how to use Neem Datun (Neem Branch) to clean the tooth. How to take bath and clean your bowel movements and how to wash hand after. This is all documented in 1500 yrs old notes.

  • @GenoPendula
    @GenoPendula Год назад +4

    Who else knows Craig from David D'Angelo dvds? 😁

    • @kurtl6126
      @kurtl6126 11 месяцев назад

      Yes!!! Back in early 2000s

  • @TheBaronQ8
    @TheBaronQ8 10 месяцев назад

    man ! I gained so much from this video. thanks a lot

  • @HeyQuinton
    @HeyQuinton 7 месяцев назад

    Dr Oz was also sued into oblivion and was a huge reason as to why we have some of the safeguards for internet marketing we have in place today

  • @acedoyen2854
    @acedoyen2854 Год назад

    Amazing. I greatly appreciate this!

  • @Pbd5069
    @Pbd5069 Год назад

    The add that is snuck in now in the first few mins every ep is brutal, forces the immediate drag forward 10 mins or so into the ep

    • @kurtl6126
      @kurtl6126 11 месяцев назад

      I hate how they always stick the hubspot ad in there. I'd hit the skip thinking it was a normal ad but then itd go to the next vid, grrr

  • @vascodagama9383
    @vascodagama9383 Год назад +1

    Anyone got a link to that Legendary Keybiotics Video?

  • @N000bMaster69
    @N000bMaster69 Год назад +1

    Wasn't all of this covered in the book The power of habit? 🤔😉

  • @rizos5172
    @rizos5172 Год назад

    Awesome video. Thank you

  • @melaniedawn4256
    @melaniedawn4256 8 дней назад +1

    Terrific podcast! Thank you! But I have to mention that I cannot stand ASMR videos. Whispering, scratching, eating, breaking, doesn't matter. ALL the sounds make my skin crawl to the extreme that many experience when hearing nails down a chalkboard. Would love to determine why...

  • @shoaibriz
    @shoaibriz Год назад

    Amazing masterclass

  • @conimarin
    @conimarin Год назад

    GOLD

  • @wissam.vision
    @wissam.vision Год назад +1

    yoooo luke palmar has spoken about bernard bernay tooooo..... does this guy have a book?

  • @GoldFinchPanda
    @GoldFinchPanda 10 месяцев назад

    This was really awesome, you should do more ideas around creative marketing ideas! If you're interested in more about Edward Bernays I would highly recommend watching 'The Century of the Self' and any of Adam Curtis's documentaries really. They are fascinating.
    Also, to add to this list Listerine did a great marketing job where they kind of invented the fear of 'halitosis' (bad breath) to sell mouth wash.

  • @SwartieLoveJoy
    @SwartieLoveJoy Год назад +4

    YOU need to believe in yourself more. YOU ARE UNLIMITED.

  • @morris11
    @morris11 Год назад

    Just perfect

  • @DuyNguyen-lo2mm
    @DuyNguyen-lo2mm Год назад +2

    Elon musk has copyright on "Trust me I'm lying"

  • @LeopoldC-r2r
    @LeopoldC-r2r Год назад +2

    grate episode! US political ads are wild 💀

  • @Chris..........
    @Chris.......... Год назад +2

    I would totally buy MFM probiotics.

  • @MarleyLuker
    @MarleyLuker 4 месяца назад

    Gotta get him on again

  • @CoachMarkspeaks
    @CoachMarkspeaks Год назад +1

    Craig is definitely top 5 of greatest living marketers - this was definitely a marketing masterclass

    • @singaporeparttimejobs3414
      @singaporeparttimejobs3414 Год назад +1

      who are the other 4?

    • @kurtl6126
      @kurtl6126 11 месяцев назад

      I've not heard anyone talk about Craig. He was kind of a dating guru back in the early 2000s

  • @MisfitMentors
    @MisfitMentors Год назад

    I've watched this three times now

  • @brad-m8f
    @brad-m8f Год назад +1

    Shaan doesn't know Edward Bernays?! this is gonna be epic.

  • @jakequincy4294
    @jakequincy4294 Год назад +2

    Mark Wahlberg dropping knowledge

  • @Stiggsway
    @Stiggsway Год назад +2

    PRODUCER: Fix the first link to Ep. 95 in the Description... It is Broken because You included the ) in the link address...
    Shaan - Told Ya You should have Hired Me... It's ALL About the Details... NO SMALL BOY STUFF !!!

  • @Jakobowsky
    @Jakobowsky Год назад

    Thanks awesome video, thanks!

  • @vanvittles8651
    @vanvittles8651 Год назад

    Add more to the gentlemens agreement. Feel like I'm stealing listening and learning from this content.

  • @nikalags
    @nikalags Год назад

    Very powerfull!

  • @ethanwolcott1434
    @ethanwolcott1434 9 месяцев назад

    Great Video

  • @tobywright3823
    @tobywright3823 10 месяцев назад

    So much SAUCE! I’m sure you will learn more from this one video than going to university for marketing

  • @Raoul98
    @Raoul98 Год назад

    Dude looks like mark wahlberg 😅 great advice btw tx ❤

  • @Diego_Fuego
    @Diego_Fuego 28 дней назад

    so many ads this is ridiculous! cant watch this video properly

  • @UppiliVentures
    @UppiliVentures Год назад

    still here phew

  • @TheDoubleMvp
    @TheDoubleMvp Год назад

    Really cool insights. Probably one of the best episodes of the pod in a long time

  • @Sidorovanthon
    @Sidorovanthon Год назад

    But how can we actually differentiate between the truth and the marketing thing? For example, this movement against sugar and its harm to the body is the actual thing or just a marketing from the next generation of sweeteners?

  • @mmirafuentess1990
    @mmirafuentess1990 Год назад

    Brilliant Me. Otis.
    FYI; he also made his female employees to wear nylons (during that era an employer can get away with that).

  • @eugeniocg3079
    @eugeniocg3079 Год назад

    yeees!

  • @twisterrjl
    @twisterrjl Год назад +2

    Freud -> Bernays -> Netflix CEO
    😂😂😂😂😂😂

  • @funsark
    @funsark Год назад

    Now I have to miss some of the episodes! Too many guest ones back to back!😢

  • @Arman-sr2gu
    @Arman-sr2gu 10 месяцев назад

    3:50 Siegmund Freud, what a chad

  • @TysonG11
    @TysonG11 Год назад

    DON IS THE DON.

  • @DaveNash
    @DaveNash Год назад

    lets goo

  • @jerrydouglas4583
    @jerrydouglas4583 Год назад

    Sick

  • @illuminated2438
    @illuminated2438 Год назад

    Bernays was neat, however he was a student of Lippmann and the true original: Le Bon...

  • @Tkcrypto1
    @Tkcrypto1 День назад

    34:14 i just carry it in my bloodstream with trips back to the car like a smoke break

  • @EduardoSanchez-un2hh
    @EduardoSanchez-un2hh 9 месяцев назад

    Mark Whalberg

  • @hal-windi1964
    @hal-windi1964 Год назад

  • @spirobel2.0
    @spirobel2.0 Год назад

    i love propaganda.
    watched the bbc documentary series about Edward Bernays and got hooked on the topic ever since!
    i am German btw

  • @DeskCounter
    @DeskCounter Год назад

    👍

  • @carsandthings1995
    @carsandthings1995 Год назад

    Dramatic advertisment

  • @terriblet9810
    @terriblet9810 Год назад

    👍👍

  • @nishantdania
    @nishantdania 11 месяцев назад

    This guy looks like a normal version of Mark Wahlberg

  • @artsiommatsveyeu1184
    @artsiommatsveyeu1184 Год назад

    shaan has kids?

  • @davedougherty8091
    @davedougherty8091 3 месяца назад

    I just know Craig from DYD lol

  • @Mattwillmakeit
    @Mattwillmakeit Год назад

    Slightly reminds me of Mark Wahlberg