Live Building A Facebook Ad Campaign In 2024
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- Опубликовано: 25 янв 2024
- 🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads
📸 Follow Me On Instagram: / nicktheriot_
SUMMARY OF VIDEO
***
Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video...
Live Building A Facebook Ad Campaign In 2024
Today I walk you through the step-by-step process of building a high-converting Facebook Ad campaign in 2024, tailored specifically for Shopify and optimized for purchase conversions.
Whether you're running ads for a Legion, personal brand, or any other venture, these techniques are universally applicable.
You’ll learn the latest strategies and tips to maximize your ad's performance and drive actual sales.
So, if you don't want to miss out on this live session to elevate your Facebook Advertising game - watch the video!
#Facebookads #facebookadvertising #facebookmarketing
***
-Nick Theriot
![Rob49 - On Dat Money (with Cardi B) [Official Video]](http://i.ytimg.com/vi/fTFS58mHJh8/mqdefault.jpg)
A person from India selling his fb ads course ( basically a strategy ) . He also mentioned in the course that this strategy was taken from Nick Theriot. He said he didn’t but any course from Nick Theriot. People selling course from his strategies but why this man has less subs on RUclips. Providing great value.
Lol best of luck to him. I talk about things that only a small portion of fb advertisers resonate with, that's why
are you talking about digital pratik?
This is the best video i have seen on facebook ads and one of the best channel, Nick answered all questions asked in the comment section! wow. you are really good.
haha appreciate it!
OMG Thank you SO MUCH!!! This was extremely helpfull 🥰🥰 Really appreciate 😍😍
You're so welcome!
Hey Nick, thanks for this video!
Just wanted to check up on what you said and my knowledge. So if we post 3 ADs and 2 of them do good but the other one not so well we want to CYCLE in another 1-3 ADs similar with the current ones just changing some factors. We can use emotion baiting and other techniques that build those ADs that don't fatigue.
That is correct!
Thanks for your live build dude !
Welcome
New subscriber here from the Philippines! Your content is so helpful and it's that straightforward to be easily grasped by your viewers. Appreciate all the effort you put it.
Glad you're here!
Hey nick, back again as I'm really hammering this information into my brain and taking action on it 💪 but one quick question, in a video a month ago you mentioned that you look at NC-CPA every 24h and if it hits your target you scale and you said in a comment thats what your currently doing. I noticed at the end of this video it says to scale up or down 20% based on the last 3 days, so my question is which are you doing currently? Unless I'm confusing something, thanks as always!
Glad to see you back! I’m currently doing the 24hr, the 3 day is not wrong either
Appreciate the video nick! Was wondering if you work with brands that are just starting out & does the country they sell in matter?
We only work with brands doing $100k+ pr/mo and that's due to how much we charge. Country does not matter
Thanks for this video Nick, its all I need to scale my winning creatives bro
Welcome!
@@NickTheriot Hi Nick my first day on this strategy and going well my first 500$ day 🙏🏾 highlighting the testing creatives adset🙌🏼 just have a question I give to DCT adset 7 days even if I didn’t get sales?
Great video and information, thanks a lot!
Does every DCT ad have its own Ad set or do you have 1 ad set where you place all the DCT ads in?
only one dynamic ad can be in an adset at a time
Thank you so much for the video please what do you do if the original ad to against DTC I mean audience fragmentation ❤
What?
@@NickTheriot I am talking about audience fragmentation after you discovered that Ad 3 did better, You set another Adset with 3 videos. If Facebook discovers audience fragmentation what to do next
Thanks for this video! Just a quick question, in your DCT, is the only thing changed in the video the 'speech bubble'? In that case won't the primary objective be to get more video viewers rather than purchases?
No, the objective is still purchases. I changed a part of it that will try to get better attention which will result in more people stopping on the creative to get more purchases
Hey Nick, thanks for the video! I am new to this DCT. So I have an e-commerce store with one product doing well and I currently hired a video editor so I should now be able to test around 7 creatives a week.
My questions are
1) How high of a budget would that CBO need to efficiently test creatives with DCTs?
2) I saw the real ad account you showed us had two campaigns, does that one have one normal CBO (Without DCT) then the one your scaling have all the DCTs in it?
3) If the real ad account still uses a CBO with the non DCTs, do you just keep adding adsets with however many creatives each week? I assume then you just turn off the old creatives from the week before?
1. I always like to start at $100 a day but tbh it just comes down to what you can spend for 30 days without turning off due to performance
2. no, this one had a seperate campaign for valentines day.
3. yes
Where do I test the marketing angles initially ? CBO or DCT ? And then best performing double down and expand into CBO obv right broad
CBO or dct, are 2 completely different things. You do a cbo with one adset, test a couple ads, and then from there create a dct in the same campaign
Amazing as always Nick! Thank you! I have no understand one thing : DCTs after 7 days at 100$/day.. If you found a winning DCT after these 7 days do you start to scale?
You can scale as soon as performance allows
Great content, thank you very much.
I have just one question.
When you have already created for example 2 DCTs, and those DCTs do not exceed the control announcement.
Do you keep trying to create more versions of the winning ad?
Or do you create new ads that are different or with another angle?
Depends if we've tested all ideas around the winning ad or not
@@NickTheriot Thank you for your response.
And in that case, do you create 3 ads with the same angle of the winner, and create others with different ways of saying the message? Or do you use the winning ad to test other angles?
Hi Nick great video, after keeping the creative the same and changing hooks to improve previous DCTs.. When would you start to change the actually body of the creative to test amongst winning DCT’s?
You can do that whenever, just depends on confidence of the body being changed will produce a better result
Thank you
This was my favorite style of video yet! I ran this method by my agent at FB and she mentioned that doing this will cause the adsets to bid against each other resulting in a higher costs. She recommend AB testing the 3 creatives separately inside the main adset instead as a DT adset performs differently as a whole than a singular ad, which is why it may not get spend once you move it. Thoughts?
I usually do everything opposite of what the FB agent says lol. next time ask your agenct how much she or he, personally spent on facebook ads
Hi, I love your content, there is so much quality 😊 I had a quick question, you say wait 7 days, but after 3 days, can I start to optimize and cut the advertising that doesn't not perform? or not ? Thank you for your answer
7 days for the first test
Very helpful content Nick, thanks for sharing! If performance is going bad in the last 3 days you would scale it down by 20% and if the next day after you scaled down it's still bad, you will still scale down 20% every 3 days of every day? Do you use automation rules or do it manually?
Watch this video ruclips.net/video/WrFSEVv_lZA/видео.html
For you dcts do you use 3 completely different creatives, or the same creative with a small tweak e.g hook change?
I always do one variable difference, usually always start with visual hook
Incredible video Nick! 🔥💪 One question, when you find a DCT that beats your current best Ad and then you find another DCT that beats the previous DCT, do you turn off the ones that got beat or do you just keep them on as long as they are profitable or something else?
I keep them on as long as they're both doing good
Thanks for the answer Nick. Just further clarification, will you take the winning creative from the DCT and still put into the main adset as well? So winning creative will be across 2 adsets: DCT and main?
Got the answer from other comments and your replies. You effectively leave the winning DCTs on without adding the image to the main ad.
I’ll keep my comments posted as want your videos to keep getting traction as the value you give is tremendous. Keep it up!
Thank you very much for the answers, in summary, campaign 01 | USA... it's just knowing which advertising has potential and therefore to isolate it and thus carry out tests around this advertising? (this is the last question aha :)
Correct
@@NickTheriot Perfect, I understood everything perfectly, thank you very much for your videos which are exceptional, in France we do not have such a strong level in CBO...
hi! thanks for all the great information I was launching a new ad account but watched your latest videos and went directly to the DTC testing without the control group, I made also some uniformed decisions when running that CBO with DTC testing. Wondering, now that I have some data after two weeks, should I restart a campaign with this approach and include in the control groups the ads that were doing well on the previous campaign? or stick to the DTC and keep rolling with that one?thank you!
Just keep rolling with what you have now, no reason to restart
Do you test DCT prior to inputting into a CBO Broad, to find the winning creatives ? If you don’t have any? Or would you test creatives in an ABO to ensure there’s a winning interest + creative, then putting into a CBO broad? My question is, prior to all, to find winning creatives, what’s your strategy? To build off
I do not, i just go stragitht to cbo broad
Hi thank you for the gems you give!
Do you ever use dayparting? I’ve noticed my roas decreases significantly in the morning hours in the US but comes back up after 10am. Would you still let fb just run through spend?
I never do. How do you know those low roas hours are not bringing people in and they're purchasing later that day?
@@NickTheriot That's a good point. Thank you!
Thanks so much! I'm a super beginner, how do you determine which ad copy is performing the best so you paste that to a new ad as the control and test it against a new variable headline ad copy?
ad level -> breakdown -> dynmaic element -> copy
@@NickTheriot Thank you so much !
Excellent video as always. Thank you.
I didn't spot you adding a minimum spend to the adset in this video. Did you stop doing that? (around 10$ iirc)
When I launched a new DCT 48 hours ago it barely received any spend. I know you'll be thinking ''that's because facebook doesn't think it is a good ad and/or won't scale''. But I'm talking about the spend being almost zero on the new DCT.
These are the exact numbers: In a broad-targeted CBO I have two DCTs doing well - and I add a third DCT 48 hours ago. On its second day now and it has only been served to 63 people (reach) and it has had 0.86 dollars spent on it from a 100$ budget. (and it actually has a good click thru rate). 86 cents of spend and 63 viewers is not enough for facebook to conclude it won't scale (especially when the CTR and CPM are totally fine). Maybe it takes more than 48 hours to take off...? Would adding a minimum adset spend solve this? Thank you, Nick.
Yeah i don't add min spend to adsets, if i do cause i have been having alot of ads getting no spend, i'll add a $5 min spend at most. 99% of the time it's just due to bad ads we created
@@NickTheriot I appreciate your reply.
Hi Nick, thanks so much for the video. I didn't really understand which winning ads I check after the first week of the DCT. Let's say I chose a winning advertisement from the regular ad set, I made a dct, what next? Which winning ads do I rely on to check more dct? Do I do another normal new ad set to check 3 more different new ads so that it will be possible to choose a winning ad for the DCT again? Thank you!
I never make another normal new adset, i only do it once to get things moving. All new ad concepts, iterations, and variations, are tested by DCT moving forward. A winning dct, is one that takes overall spend and allows us to spend more due to CPA dropping overall for the business
Great video! Our FB account does not have the option for dynamic creative. What's your suggested alternative for this when launching the new ad set with new creatives?
Never seen an account not have that option, what conversion setting are you optimizing for?
Nick, thanks for the video! One question, you said you turn off the new DCT within 7 days if it didn't get majority of spend, but in your campaign there are like 7-8 active DCTS. So how's that work? Thank you
This is an account that is spending $10k+ daily and all of those still on are previous winners + a couple testing
Thanks for sharing this! I'm curious whether you turn the original (main) ad set off if all ads in it perform bad after 7 days spending and just leaving the performing DCTs or not... Where do you put then your "winning" ads from DCT if the main ad set was turned off?
I just leave the winning dct's on
Hi Nick! Recently discovered your channel after failing with bid caps due to high frequency and not bringing in new customers, noticed that I was getting more mid - lower funnel sales. Now I am trying your method. I turned on a new main campaign at 300$ per day and added 10 different ads in it most of them with different angles based on our market research. I have 2 questions: 1. What is the recommended amount of ads I should have at any moment in the main campaign? 2. After 7 days(based on our small budget) I will turn off the ads that did not perform well in the main campaign and create reiterations of the winning ads as DCT's in new ad sets, did I get this right? Thank you so much for the free knowledge, turning off Advantage+ audience was a big thing I learned from you and it helped lower the frequency by a lot.
1. 1 ad can scale up to multiple thousands a day in sales, I don’t have a number
2. Correct
when i launch my first campaign is i have to put retargeting ads also in the same adset along with other type of ads and see which takes more sales and then i will test DCts is that the thing you are saying in this video
Corrrect
thanks for the information! I have a few questions:
1) if you see a DCT is getting much ad spend do you move the winning ad into a new ad set or just keep the DCT?
2) Do you set a minimum budget for the new campaigns that you start?
3) If you see that an ad set that was winning like 2 motnhs ago, now not getting ad spend, do you turn it off?
1. Leave dct
2. I never start new campaigns, as i operate out of one. For new dct's, i might add a $5 min
3. Possibly yes
@@NickTheriot for number 2 i meant dct yes and on which budget do you use the 5 dollaer minimum
Hi Nick, thank you for sharing. I want to ask you: do you use the winner post id in your DCTs to add to the wide adset with individual ads?
Lately i've just been leaving the winning dct on, as FB has been having issues with pulling post id
@@NickTheriot Thank you once again. I tried the same structure as you, with better results than the previous ways I did.
You can ask me: The winning DCT is allocated 40% of the budget by Facebook but the cost of the results is not as expected, should you turn it off or do you still let that DCT continue to operate?
@@NickTheriot Among the many people talking about Facebook ads on RUclips, I see you as the one who can impart the highest level of skills
Thank you for your great content! One question, how do we decide what adset to keep, if adset 1 has a lower CPA than adset 2, but adset 1 also got less spend than adset 2? Thanks a lot!
You can leave both
OK , thank you 🙏
hey nick. what are your views on advantage + shopping campaign. should we try it?
I still stick to regular
Hi!👋 I like your ideas about how you work with Meta ads 👍 All talks about video and picture ads but what if my top performing ad format is a products carousel? 🤔 in this case basically there are options to test different text copies and few other smaller things. Then should I create new adsets in working ACB with 2-3 new carousels to test or it is okay to add 1-2 carousels with new text copies into already working adset without creating new ones? 🤔
You can just toss in 2-3 new carousels in the already working adset
hey man great vid! let's say i tested the 3 creatives initially, but they are not running well, do i create a new adset to test new creatives or can i just add creatives to the current adset?
I would just create a new dynamic adset for every round of creatives moving forward
@@NickTheriot thanks for the quick response, after creating the new DCT's, do you turn the old ad sets (including the one you started with) that are not performing off?
Hey nick sorry for being late over here but that's a great video for real.
i just want to make sure i got everything right. is the first adset you made is the "main" one?. and for example, in case only ad num 3 went good. you turn off the other two after 7 days?
correct
@@NickTheriot thank you very much!
Hi Nick, I have question regarding the media selection on the add page. It only allows me to select one video rather than three as you hace selected. Do you know why that is?
you have to make sure dynamic creative is on, on the adset level
You are the best! I'm Your Fans from Indonesia
Thanks for the support
How long should show run an ad for a low ticket item before you pull it if it barley sells or breaks even? 2 weeks, month? ad spend starts out at $20/day.
Just depends on if we tested everything we could to make it profitable or not
Or would you test 3 different marketing angles in cbo then based on best performance, change up the hooks and test in DCT? Which DCT would work best ? Then take it back to CBO and keep testing against CBO ?
I think I just answered my own question,
Theres only one cbo, and different dct's inside to test each ad concept.
Hey Nick, amazing video! Whilst setting up your main ad set, just noticed you mentioned that if one has an experienced account, they would run with dynamic creatives. I got slightly confused here, does one with an experienced account not set up the main broad ad set with their winning creatives from the past? Then after a couple of days, they would launch DC's.
An experienced acccount will launch their existing winners in the main adset then start with dct's.
Crazy value brother! I can't wait to scale but facebook has a spending limit for me, any thoughts on increasing it? Also does ABO broad not work for you? Thanks bro
Message fb support and abo does work for me, cbo is used more strategically
Hey Nick thanks for the video. In your main ad set since you are testing a new creative and new primary text per ad. How will you know what performed the text or creative? Or you just assuming its always the creative? Why not keep the same primary text? Isn't this way you are testing 2 variables at once?
I’m not worried about that on a brand new account, down the line that is why I switch to 3:2:2 dct’s, also each ad is to test a unique marketing hypothesis from research. Which won’t always be the same copy to appeal to that hypothesis
@@NickTheriot Got it. Thanks for the reply!
Do you copy post id’s from several winning ads in one test and launch into your main ad set, or only the top one? Thanks!
All winners that take up majority of spend
Hey Nick, if I'm running catalog ads too, would you recommend keeping them in their own campaign completely, own ad set in the main CBO campaign, or just combine them in with static creative in the first ad set in the main CBO campaign? Thanks!
I would just combine them inside my main adset of my cbo
Thank you@@NickTheriot
Hey Nick, great video! What do you actually do with the main adset? Adding the winning DCT ads into this adset or just leave it from the start and kill it when it's not profitable anymore?
Adding the winning dct ads into it and leavint the dct's on that don't take off in the main adset, but are winners
alright thanks! But what is the point to put them in the main adset? Why not just leave them as a DCT only? @@NickTheriot
And the ads we test in adset 01 | USA...what doesn't work should we cut them? or do we leave them running all the time? and thus continue to test other advertisements? Thx
I turn them off
Without a doubt, Nick has one of the best fb ads content there is right now. There is just one thing in the video, which is not clear to me. How many DCTs would you keep running? Is it ok to have four, five, six+ DCTs running, if they are profitable?
I like 3 dct's that are getting majority of spend and profitable and then 2 more for testing, 5 max at once. If i'm spending a couple thousand a day, i might do more 5-7
Hey Nick!
Thanks for your content
I am currently building my campaign to test a new product.
I have 12 high quality different creatives, shall I include them all in the same adset or how would you manage it? If so should I have a huge daily budget or 100 to 200$ per day is enough?
I would put them all in the same adset. Whatever you can spend for 30 days without turning it off so you have time to exhuast all possibblee ad ideas
Do you run 3-6 videos per marketing angle per cbo? Or do you do that in dct, then see which angle performs best and expand, double down on those angles performing the best then take it to cbo?
Neeed this info🔥
I do that in a dct, 1 angle pr dct
Hey Nick, good video! You mention in several videos that ASC+ targets more MOFU and BOFU. That's why I always check the box for budget limitation for existing customers and set it to 5%. I get good results with it, TOFU ads in the campaign still with maximum frequency of 1.3 on the last 7 days. Does this work for you too?
Thank you! I have not experimented enough with the existing customers to be able to comment on that, but thanks for the rec. Will have to try!
Hi Nick, thank you for your videos :) Can I ask why are yout not pulling the winning DCT into the main ad set now? Thank you!
They weren’t always taking off in the main adset and we would leave the dct on. So now just not worrying about it
@@NickTheriot Thank you!
Why then create the first main ad set? Maybe it's better to just do DCT tests and then disable bad ads after the test and just move on to new DCT tests?
I just want to understand, why then do we need to create the first main ad set if we don't add winning ads from DCT to it, since we leave them enabled?@@NickTheriot
Wont primary texts like "If you want to make your partner fall in love with you again..." get your ads rejected since its assuming something rather personal about a user?
And after 7 days of testing a new DCT you then pull out the best ad combo and put it in the OG adset, wait till it gets spend, and then turn off the whole testing DCT right?
Do you also ever turn off bad ads in the OG adset when the performance was bad for a week?
Yes can't be too direct. Correct or you can just leave the dct on, both are correct
Hey nick! I’d like to clarify something you mentioned in another video but not in this.
1. When I identified the winning ad combination from the DCT after 3-4 days, I move it back into the main adset, correct? And once the winning ad gets majority of spend in main adset, I turn off the DCT.
I’m slightly confused now because you say in this video to continue scaling up/down the DCT by 20% daily, so when would you turn it off? When ROAS & CPA starts to tank?
2. I remember you saying to have no more than 2-4 DCTs running a week, so assuming all DCTs perform well & I keep scaling them daily, then won’t I not be able to test new winning ad concepts from the main adset?
3. If I repeat process 1 till the main adset has 10-12 winning ads, I recall you mentioning it shouldn’t have more than 10-12 ads, so how do I continue testing 3-6 new ad concepts per week?
Do I make a 2nd main adset for prospecting & testing new ad concepts? Winning concepts then get thrown into new DCTs, cycle repeats.
1. Yes, but i started to just leave winning dct's on now. I only turn off when i have new winners that beat that one
2.As you find new winning dct's, old ones won't spend anymore as you'll beat them and we'll turn those off that are bottom spenders.
3. I have some accounts with 3 main adsets with 50 ads each, cause we've been running this strategy for over 2 years
1.So when you find a new winning ads in your dct you duplicate it to your first ad set?
Or you simply leave the ad in his own first ad set( dct)?
2. When I find a new creative in a Dct I leave it there increasing 20% daily?
Hey Nick! Do you turn off the ads in the main ad set that are not performing well? (don't spend or spend with super high CPCs, CPMs?)
only if they are cuasing a negative impact on overall CPA
Hey Nick, how would you do if u set up ads for a completely new clothing brand with 3-4 products?
Would the same strategy work, for an e.g. 1 CBO with 6 ads, (1 carousel & one picture/video) per product?
Correct it would
Or you leave it as separate ad set in CBO camp and see what performs best, etc
Leave as separate
Good stuff man! So I know you sell your Meta Ads course. But do you also by chance have a Meta Ads Playbook Manual for sale?
I am looking for a guided playbook to train the junior media buyers on my team that walks them through the process of onboarding a new client and all the best practices that should be kept in mind. Such as creatives, testing structure, scaling, etc.
That's all in the course man!
Nick I have a question.
Current campaign setup is 1 broad CBO with DCTs which is 80% of budget
Have 3 other campaigns with legacy well performing ads.
Should I just copy post ID's and put into CBO?
If they don't perform just turn them off?
Yes you can copy them over
@@NickTheriot Thanks for the reply. Should I turn off the other campaigns that they are coming from as well?
Hey Nick, thanks for sharing
I have a question for you that you are constantly testing to find DCT's win, so why don't you use camp ABO instead of CBO to not affect the learning process of the campaign?
ABO will limit the result, as each test will have a set budget. I want to see what takes overall spend in the campaign
@@NickTheriot Great! What about the campaign's phrase learning process? Will previously won DCTs be prioritized by machine learning to spend more money, affecting future DCT tests? 😍
Hey nick, love the content, ive got a quick question, so ive been scaling for the past 2 weeks every 2-3 days with a healthy 2.5+ roas i scale by 20% however the ctr i noticed is getting lower day by day, from 1.2 to 1.1 then 0.9 and now to 0.7, ive been pushing out new creatives but they arent getting spend, the main one getting spend has that ctr of 0.7 and cpc of 2.8, got any idea what i could do here? thanks so much
one thing to note aswell, this campaign is still getting me sales and my roas is usually over 2, but ctr is getting lower as well as link clicks as i scale (currently on 430 ad spend daily) i fear that the lower the ctr gets, the closer i am to being at a loss
The only thing I would change here, is what ideas you're creating ads on. Test some drastically new ideas to help find winners
Great video, Just got a quick question. When we are looking to see if the new DCT ad sets "beat" the original ad set are we looking purely at the one with the most spend or are we factoring in amount of sales/ROAS etc to find the best ad sets?
Also, Do we just keep building out this campaign to where it has multiple successful DCT ad sets with a scaled overall budget over time? Or is it that the most successful DCT ad sets will always surpress the less successful ones?
Thanks
Most spend with good sales & roas. Correct, I keep building it out.
Thanks
Hey brother I have one question for example if I test one dct campaign using 3 creatives and if one ad is doing good and the two don't work how can I turn them off, is there any way to turn the bad ads off in DCT? Please I would appreciate your reply
I don't worry about the others
For a new account, do you still recommend testing new ad concepts in a main adset first?
Or just start testing concepts immediately in a DCT from now on
I start with 6-12 new concepts inside the main and i never use the main again and only do dct's moving forward, even if i get new concept ideas, i still use dct for them
Hey Nick, you’ve seen higher frequency with Advantage+ Audience selected in a Manual Sales Campaign or it's a theory from what happens in ASC campaigns? I run accounts in basically the same way but have been leaving the Advantage+ Audience on, since they moved it to the default, and actually haven’t experienced MOF/TOF frequencies. It’s only been two months though and you’ll see more accounts, so curious if it’s worth keeping an eye on.
We're still keeping an eye on it as well. Both have seen it for both types of A+
@@NickTheriot Thanks bro, good to know. I'll be doing the same
Hi nick! i have a DCT thats been running besides my main ad set for 4 days now and day after day it gets better ROAS and cheaper CPA/CPR but FB still wont spend on it (currently forcing a bit of spend by setting minimum budget on the DCT ad set…) shouldn’t facebook know by now that since its getting better CPA and ROAS it should allocate more spend?
No, because fb is trying to tell you it's not working at scale. It's only appealing to a small group of people, possibly even a more retargeting type of people if the freq is higher than the average for others
I appreciate all the info you give! but I have a question. I launch new clothing collections every 2 months and we also change the offer depending on the moment. How do I advertise the new product or the new promotion if there is only 1 active campaign? Do I create a new adset with new product creatives within the same campaign?
New adset with new product creatives in the same campaign
do you need to set a minimum ad spend on new dct's or will facebook automatically put at least some money in to see if it works? an if you put a minimum how much of your total ad spend is it?
$5 is not bad
Would this DTC structure work for a small local service business with the following audience limitations? Include only a handful of zip codes and 24+ age minimum. Lead generation campaign. Spending between 50-60/day?
Yes!
Thank you Nick for your video! I have a Main active for 6 days and I saw that 3 creatives have the same number of sales 😱 If tomorrow will be the same which one should I leave active? The one with a lower CPA or the one with the highest spending but a higher CPA? Thanks a lot
I would test turning off the high cpa one and if performance gets worse, turn it back on. The high spending with high cpa, could be bringing in alot of cold people for the lower to get sales
@@NickTheriot Thank you 🙏🏼
New subscriber 👍
Welcome aboard!
Hey Nick! If I want to offer a lead magnet that right after the prospect submit his email he is directed to the sales page is it ok to do a sales campaign and not leads (because ultimately I want them to buy) and Is it ok to put on the same campaign a different dynamic ad that is directing straight to the sales page? I mean are they considered the same objective or not? Because the end result is the same I want them to buy but what I offer in the ad itself is different, thanks!!
Just depends on how long the sales process is, as the lack of data back to fb can hurt optimizations
Hi Nick, great video as always!
Question: Do you guys still pull out winners from DCT's and copy them (ID's) over to a Main adset?
Also video idea: How to price your marketing services.
Cheers!
I just leave winning dct's on now.
You price your marketing services based on the money you make clients.
@@NickTheriot why not moving into a winner ad set anymore?
Hey Nick, do you turn off the DCTs that are not working on the AD level, or do you let CBO distribute the budget to the winning DCT and just leave them on
I turn off ones that do not work@@THELAS100
@@NickTheriotyou don’t pass them to the winner ad set? They will run forever as a DCT?
Hey Nick- Are there pros and cons to deleting old campaigns and ad sets in the same Meta Ads Account to start new ones for new DCT strategy? Does the account still use helpful data from the past or hurt it due to bad unsuccessful campaigns and ads? I see you just leave them OFF and let them stay in your Meta Account here?
I never delete things, simply due to me wanting to always have that data
Hey, I have been testing products using a DCT (got an account limit of $50 per day). Would it be better to test using just broad CBO or keep using DCT? I have been leaving them for around 3 days and turning off if I spend AOV with no ATC. Is that right for testing? thanks!
Yeah there's no issues with that
Nick, why did you turn/prefer "Optimize Creative For Each Person" OFF? And for a new account, why not have your 1st Ad Set be a DCT? Looks like you basically did that here without turning on Dynamic Creative for 1st ad set? Thanks!
Fewer variations. I want to be able to test 6-12 different marketing hypothesis when I launch. Puts less strain on the account vs. 6-12 dct's at once.
thank you for this great vid Nick! may i ask , for my clothing brand ( which sells hip hop style clothings),in my past ads i would turn off facebook ads and only do instgram ads which this way has been going good for me bec my target audience is mostly on instgram. do you think this is a bad move? am i missing out or is this normal?
If the data shows that fb delivers bad results, and ig only placement does better, role with it
Quick question. I've had the most success with using web + shop but it doesn't make since to send people to my shop if I'm offering something like a bundle or a subscription, if i try to vary it by ad Facebook tells me all ad sets in a campaign with a campaign budget should use the same conversion location. (basically, create a new campaign for web only) What would you recommend with something like this?
I would stick with web only if I want them to take subscription
Hey Nick, I’m starting to get overwhelmed by the amount of creatives I need to create for clients. I know you have a whole team for ad creative production, so I’m wondering what would be the first 2 roles you’d recommend hiring/outsourcing?
Video / photo editor, then copywriter, then someone to run the ads, so all you do is manage
@@NickTheriot Thanks, I really appreciate it!
hello nick i have a question,in dct ,can i test three diferent creatives instead of (same video but three different hooks,and also what thing you test in dct for example ( a hook witth same video,different videos on same topic)
As long as the 3 videos or 3 photos are seperated by one variable
@@NickTheriot one variable can be three different videos?
Hello Nick, what campaign structure do you recommend for dropshipping with a budget of 50 USD per day?
ruclips.net/video/Z6zMnzmNdfg/видео.html
Hello Nick
How long would you recommend testing a product for when using this strategy for drop-shipping ? Like budget per product test etc
I would give it 30 days to make sure we can test all creative ideas and have time to film content
@@NickTheriotthat’s interesting because most people tend to say quick test and move on to the next.
But with this response, does this mean any product can work as long as you’ve seen a competitor making it work in the past 🤔
Hey Nick ,
I am managing an account with multiple courses. Right now, I create one CBO campaign per product. And keep testing different assets in the cbo campaign.
I sometimes see an overlap. Like I’ll get a purchase of one product attributed to 1-day view reflected on the campaign for a different product.
Can I do something about the audience overlap in different CBOs?
Or should I have one single CBO campaign for all products ?
In your case, I would do one cbo pr/ product, but I would focus on selling one course and using the others as upsells if possible, if not just keep them seperate
When you find a DCT ad that’s performing well, do you just use that 1 ad and insert it in the adset level of the main CBO camp? Like add the video/image into the (ad level section) of the main CBO broad camp?
And see what gets most spend? Then go based on that?
Turn off unprofitable after a. While and expand on profitable ones?
My question is ok, the DCT ad set I’m assuming is a separate adset in the CBO camp, you don’t take the performing ad from the DCT adset and put it into the main adset, you just leave the DCT ad set and turn off losers , and keep inputting new DCT in the same adset to test and basically keep doing the same thing until you have all winners with good roas but what’s the point of the main ad set then the initial one?
I've just been leaving the dct running!
Do you understand the purpose of the main ad set? I still don't. So why not just make DCT ads? Why do we need the first main ad set? Why not use only DCT groups and disable unnecessary ads after the test and leave the winning ones?@@niftyhussle7239
Hey Nick, if i have sperate age range product collections, do i just run one CBO and add a new adset + increase budget, or do i create a whole new CBO campaign, as i want all collections to sell, im worried that the budget may only spend on one collection if i do 1 campaign multiple adsets, or should i not be worried and just let one collection sell.
I would do it all on one and focus only on the collection that is making up for majority of revenue
Sorry if you already covered it. How long do you run the new DCT for? You said to test every week, I assume run them for a week? Probably a dumb question lol
7 Days is usual
In your previous videos about the 3:2:2 method, there was a winning ads ad set. Do you still have it or you just leave the winning DCTs on and turn of the bad performing ones?
And do you have a retargeting campaign along side the 3:2:2 campaign? If so I'd really like if you could make a video about retargeting and the total structure of your ad accounts.
Thanks!
I've just started leaving the winning dct's on. I don't do retargeting in a separate campaign and rarely ever launch retargeting ads, but if i do, i just create it as a new dct and do it as broad targeting. I have a full video on here ruclips.net/video/OM4V6rTlqmg/видео.html
@@NickTheriot Thank you very much for the detailed answer! For sure will watch the video :)
Hello Nick, how are you? Is this structure useful for dropshipping in Colombia or South America? And can I use it with a budget of 20 USD or does it have to be 100 USD?
Yes it can be used
Great stuff man! Question: I have a ton of quality creatives I want to test. What are your thoughts on creating a campaign ($100/day ACB) with 3 DC Adsets - 3:2:2 per Ad? Is testing 3 DC Ad sets from the start too much for an ACB budget of $100/day?
You'll be fine
I have a company that sells artwork. If I was going to test a DCT of a popular piece of art on our website, should I link the ad to that product page or to the Best Sellers collection so people can view our other options too? My instinct is to link to the product page but I wanted to ask your opinion. Thanks!
I would do product page
THIS IS A NEW GOOD WAY I see that you changed the way the test began and ended, starting with a regular ADSet instead of a DCT, and in the end you changed the ending so that it left the DCT as it is without copying the winner creative from it to the main ADSet, Please confirm this for me. I just have a question, why did you change the start from DCT to normal ADSET? and Thank you very much for your transparency.
I think I understood after replaying the video! I think you are doing this because DCT does not perform well when you test with several concepts in it. Then you did this in the regular Adset in order to speed up the process of finding the appropriat positioning, angle and desire for your product, and then you re-create ads based on that concept in DCTs. If this is true, please confirm it. For me, the question I have now is whether every time I want to test a completely different concept (positioning, angle and desire), I have to test it in the first regular adset, as you did the first time, and then doing iterations of it in DCTs or complet testing all with DCTs?
Yeah i start with regular adset and regardless of performance from that adset, I move to dct's for future things
@@NickTheriot Has the new strategy become to leave DCTs for iterations and regular ADSET for new concepts? or the reguler adset just for starting and we forget it or is the regular ADSET only for the beginning, and then we forget it completely and continue with the DCTs to TEST NEW concepts and iterations? Thank you very much for the answer. Sorry for the many questions.
One question Nick, when you test your DCT’s if the new ones surpass the ones on the original campaign, do you turn off the campaign or keep both winning and start scaling both simultaneously? What do you do after this process
I keep both and scale
@@NickTheriot thank you very much :)
If my DCT beats the control ad set, Do I turn off the control ad set y let my DCT be the new control?
No, just leave both on
If I want to test multiple countries in cbo, you recommend testing 1 country per campaign still right?
1 country pr campaign
Is there a max amount of DCTs you test at one time without spreading budget too thin? OR if we never increase from $20-100/Day? Should we always delete old DCTs replaced by new ones and keep total to a certain number DCTs?
I like 2 dct's at a time pr 7 days
Should we always delete old DCTs replaced by the 2 new ones pr 7 days?@@NickTheriot