Nikon buys Red Cinema Cameras: Brilliant or Tragic?
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- Опубликовано: 12 июн 2024
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Tony Northrup digs deep into Nikon’s acquisition of Red, a cinema camera manufacturer. He analyzes the video camera market to determine the assets that Red brings to Nikon. He then goes on to study the challenges Nikon faces attempting to integrate Red’s technology into their camera lineup.
0:00 Introduction
1:11 Why listen to me
1:51 Who is Nikon?
2:18 Who is Red?
2:59 Video Camera Segmentation
3:35 What is a Consumer Video Camera?
4:03 What is a Creator Video Camera?
4:54 What is a Videographer Video Camera?
6:11 What is a Cinema Camera?
8:30 Video Camera Market: Canon, Sony, Panasonic, DJI, Nikon, Red
10:51 Nikon need to catch up
12:49 How can Nikon afford Red?
13:28 What assets does Red have for Nikon?
15:33 How will Nikon bridge the gap?
18:01 Challenges of Mergers & Acquisitions
19:29 Sony still owns this segment
20:50 Why do you hate Nikon?
22:08 Summary 
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Correction: Linus Tech Tips no longer uses Red. They switched back to Sony cameras.
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Nikon doesn’t need to make new cinema cameras to win in this space, that’s not the point of this merger.
People keep repeating superficial ideas this.
It’s easy to see robotics + AI driven systems complimenting the RED camera recording systems.
The idea is not to build a camera, but an eco system for film makers.
At one point in time Linus Tech Tips went from red to the Black Magic 12K cameras. Their footage ended up having some odd yellow tint to it, I'd of color corrected personally but when you'd working at their pace; nobody got time for that... And the file sizes of Black magic recordings are INSANE.
A RUclips show like Linus Tech does not need RED, ARRI at all :D ...RED is a camera for Netflix-Shows ;-)
@@patfish3291 Reason #1 Why Linus likes the high end stuff because like me he punches into the footage and wants it to look good when they 600 in 400 or even 600%.
#2 Predictable and "consistent" results every time always. Consistent results aren't as common in consumer level gear.
Linus is pumping out between his channels about 3 videos per day. Editing takes far longer than the recording, they don't have time to fix everything. This is why BIG RUclipsrs use cinema level gear, it's not just Linus.
@@sparkestudio Simple geeks who think more is better. Let me record in 12k my show which will be completely destroyed by youtube already and the tech info will be obsolete in 2 to 5 years time, anyway.
I've been a director with a Japanese owned company for nearly 25 years and been through many a merger and acquisition. I can promise you there is a long-term plan for this acquisition. My prediction is Red will get the benefit of increased R&D and they'll jointly develop tech but Nikon and Red will continue to operate independently. Sinergy where it makes sense and optimizes cost along the way but Nikon won't swallow them...There is likely a 20 year plan on someone's desk.
I agree I think they will keep them separate as brands and just borrow red tech expertise to build out their videographer and hybrid technology, while increasing RED’s R and D budget.
The problem is the visionary and leader of RED are retiring, leaving the industry altogether, so there is no synergy for RED in this case. Once they leave, nobody will be left to run RED, it will simply be Nikon (and I'm OK with it because I think Nikon is very competent based on what I've seen of the Z9 and Z8).
@@michaelspeegle8535 Jarred is leaving dude and Jim has already checked out.
That's exactly how it will go. Branding will be > "RED, a Nikon Company". The same as Nikon has done with Mark Roberts Motion Control and SLM Solutions Group AG.
Raw video for cinematography is the key, additional hybrid and ai based
This acquisition is as relevant if not more than when Sony acquired Konica-Minolta, which changed the digital camera market forever.
Nikon with RED sensors ❤
RED with Z Mount ❤
Nikon with RED codec for raw video ❤
Nikon and RED both use third-party sensor manufacturers. Nikon does not need RED to buy sensors for them from Tower Semi or any other fab. It's possible that RED has exclusive rights to a particular model of sensor but Nikon can also go to other fabs to get any similar sensor that RED can have made.
@@CLIFFLIX Nikon don't use third part sensors. Nikon design their sensors form the scratch.
If possible via firmware, I’d love to see a much better version of N-RAW, derived from Redcode Raw, in the Z8 and Z9 🤞🏻
@@Broskisnowski who said they did? Nikon designs the sensors & outsource the manufacturing. Nikon makes the steppers that Sony & Tower Jazz use to fabricate CMOs sensors.
Hope we won't need NikonMags for that 😢
The CEO of Red did an interview after the news, was very telling of what's going to happen. The main thing he mentioned is that the red ASICs are vastly inferior to the one Nikon built. So he basically said that they can use that and that means future RED cameras will have great autofocus. He also illuded to Nikon Cine lenses. And he also mentioned that nothing will change as far as existing camera support and firmware updates. It seems like Nikon is gonna leave RED alone and just give them tech to put in their cameras and maybe help them with reliability and manufacturing. On the flip side I'm sure Nikon might take some of their global shutter tech and will probably switch to R3D Raw instead of Tico Raw that they are currently licensing for nraw. No reason to keep paying intopix for ticoraw when they own red.
Regarding the what Jarred said about "nothing will change". He admitted that he didn't know for sure because it is up to Nikon. Jarred was also guessing.
You have to also consider Jarred alluded to the fact that he will be leaving the industry:
- The Raptor-X Global Vision camera is his retirement camera.
- He noticed how happy Jim was in a long time and that Jarred also wanted to feel the same way. Jim has been away from America living in Thailand since 2019.
- He said they got distracted over the last two decades building cameras instead of enjoying shooting and that is what they want to do again.
- The day of the announcement, he and Jim felt the same excitement as when they first entered the cinema camera market. The "excitement" he was referring to was the outlook of retirement, focusing on being shooters again.
So yeah, these guys are leaving RED, which opens the door for Nikon because quite frankly there is nobody else who can run RED like the RED of the past.
Another thing Jarred mentioned was how different their cultures were. Nikon is very formal, with dress codes to wear suits and ties whereas Jarred and Jim showed up in track pants, shorts, a t-shirt and baseball caps.
These two cultures will not coexist, Nikon is taking over.
When Nikon incorporates all of RED's leading technologies into their own ASICS / bodies, Nikon will grow their market share within the Creator / Videographer space, then will use those profits to trickle up the technology to take on the Alexa's and Venices of the world.
@@raredreamfootage Nikon has brought new tech time and time again in the video/hybrid world with nearly no one taking a second look. Z6-Z7 were the first full frame camera to give 10 bit even if it was external. They were also with the z6 the first one to offer RAW video. Even the z9 and now z8 are vastly superiors to the competition as hybrid camera, did not revolutionize the market, a lot because of influencers always downvoting them. They have learn this time an time again and now just decided to kick the door of the video world by buying one of the most recognized video/cinema brand. Even if red lost some of its clout during the last few years, the latest global shutter Raptor tech is stunning, putting to shame the Sony A9iii one.
So no, I don't see Nikon getting rid of the a brand name like red, after so many failure getting a foothold in that video/cinema market. Their lineup in fact perfectly match. The first Red camera starting just above the z9, which might get Red R3D video codec, that is widely use and hailed in the highend video world. Who will be laughing at a 8k 60 fps capable Nikon z8-z9 with redcode RAW??? They have talked in the press release about the red color science etc. You might be able to have same workflow from a 2500 USD z6 to a 30 000 USD raptor red camera. Nikon doesn't even have red to be profitable, they just need red to get into some hollywood production and general advertising, documentary, movie industry for it to be a net positive for them.
As for RED, they will get access to the economies of scale that they can't even dream of. For example the xspeed 7 can already do 8k 60p fps raw recording of the Z9, with some of the best autofocus in the industry, and best in class viewfinder and IBIS. All this running in a camera 5x smaller with no active cooling!!! They could also have a full line of best in class glass on a Z-mount version of the RED, that might make the red a bit unique in the market.
They are also using Tico Raw for the photos, so I don't necessarily think they will completely remove Nraw.
I'm using a Nikon Z5 entry level ff with which I'm very happy, so these stories about the flap are serious nonsense! Nikon has crammed so much into that body that it's nothing but praise!
Love my Z5, does a great job for stills which is all I do, same size as an F2, perfect.
Not for nothing - but Tony has never quite understood Nikon. Just look at his past thoughts on Nikon (Nikon should not make an APS Z mount, Nikon AF will never catchup, Nikon will go out of business). This is a ground breaking move by Nikon - this has a potential to allow to lead Nikon in the video/cinema/global shutter game. As with all bold moves - there is risk involved but Nikon has been around a long time. The rarely are the best out of the gate, but they end up on the top within a very short period of time. I expect nothing less with this merger with Red
What Tony said about Nikon AF was true till the Z8 and Z9 Firmware updates. I will now put my Z9 against any camera on the market today. Convince that me that there is a better camera… Auto Focus wise.
Yeah the new AF update on the Z8 has been phenomenal. I noticed that too not expecting it to offer much.
I’m guessing this video is how Tony will say Nikon will go out of business. But let’s watch and see…. 😆
Noo, I don't think there's anyway Nikon will go out of business. They have a massive, invested user base and they're a Japanese company that doesn't really ever shut down but just slows down.
Samo samo
Nikon buying RED will mean that Nikon now has a global shutter in their arsenal. A potential Z9h (Zh) could be coming in the future utilizing that global shutter. Nikon continues to impress with every new announcement
Yeah this is a really exciting possibility. I wonder how long that might take to integrate a new type of sensor... will need new software, too. It's possible they've been working on this for some time.
This is true, but it’s important to note the following:
* Red global shutter is power hungry. So this sensor could not be used in a mirrorless body.
* Red global shutter requires significant cooling… the bulk of these cameras is the heatsink and fan.
I’m not putting down Red’s achievements… I own Reds; But the level of sophistication of Red’s Global shutter versus Sony’s is significantly less:
* Sony’s new sensor is both backside illuminated and has a stacked design.
* Supports the best AF ever seen in a camera… FYI: I own this camera… and the Canon Eos R3.
* According to the latest test by CineD, Sony’s new A9III, which sport this new sensor has exposure latitude equal to Red’s V-Raptor VV.
* Much less power hungry. Is able to run off the tiny battery of a mirrorless camera… And battery life is more than two hours of continuous oversampled 4K shooting.
* Does not require a massive heatsink or a fan.
@@angryrabbitproductions1690 I didn't know that, that sure is a blow to the idea of the global shutter coming to a mirrorless camera. Maybe a future camera like a Z9h will have better thermal capabilities. It'll just be nice for Nikon to have choices aside from just Sony
Problem with Red sensors, specially the monstro is : the price.
Global shutter is expensive both economically and physically that's why many manufacturers arent using it on video centric cameras.
I think Nikon and Red Will try to launch more Niche prosumer products as smartphones and midrange sub $5k cameras like the FX3 since that's the industry and budgets appear to he going for the next decade.
RED is only buying the global shutter, just as Nikon does. We currently don't even know, who is producing it and at what cost. Certainly much more than the sensor in the A9III. It is also designed for cinema and and cinema aspect ratios in mind.
I went through an acquisition in the enterprise grade high-performance storage market. We were small, but fast-moving and technically strong in our area of expertise. Our acquiring overlords gave us access to financial and research resources that were simply unimaginable to us before assimilation. Moving in the other direction, many of our core tech competencies were leveraged in other business areas - a true win-win story. I hope the same holds for Nikon+Red.
Why did you switch because of the Z-Mount??? It has the biggest diameter and the shortest flange distance = physically the best in class and the best mount to adapt all others without extra glas. A simple inlay or distance holder does the job. What's a flop about this goodies? 😂
Sony paid him more, that's why. Canon also pays him, but not enough to switch.
You're right, it sounds like you're wishing that a company you tend to dump on fails. It would have been better if you simply talked about the acquisition of Red instead of going on about how great Sony and Canon are and how you feel that Nikon is always lagging behind.
exactly and even if Nikon was in front they'd find some thing to fault.
Yeah, the same old story here nothing of “breaking news” just trying to bash on Nikon ALWAYS, he has a hard time accepting a win for Nikon. It’s like an obsessive soccer fan at this point.
Hell yeah this is a win for Nikon! Imagine Red sensor and color science for both photos and video in a pro Nikon body!
I have no Idea what will happen but that'd be my preferred outcome.
+16 stops of dinamic range!
Same guy that said Nikon was going bankrupt is saying “im an authority on this, trust me” 🤣
Yeah I know, he likes to bash Nikon and lick canon and sony, it looks like he doesn’t want for Nikon to thrive, super bias IMO.
Tony completely lost me when he said there is not a single Nikon camera that he can recommend.
For that creator/Flippy screen segment.
Nunca gostei dele mesmo...
My father in law was involved as an exec in a 9 figure acquisition by a Japanese company of a US company. What has happened is that the entire C-suite has exited is exiting as the Japanese company is replacing the entire management team with Japanese execs and the remaining execs can't deal with the Japanese business culture. The Japanese business culture heavily involves execs that were NOT rewarded due to performance or innovation, but seniority and not stirring the pot. Of course, not every Japanese exec is like that, but enough of them are especially in large, old Japanese companies that working with them is frustrating and the Japanese firm can't pay the old US execs enough to stay. It's as benign as workers dicking around from 9-5 and really working starting at 5 just so they can show their bosses that they are working late. The malignant part is when there have been times when execs have gone behind the backs of other execs to make decisions and then hide it from the team or going above their chain of command directly to Japan making the US senior execs actually their jrs. The majority of the US firm will move to Japan leaving some small R&D arm in the US and thus even some of the top end engineers are leaving. I see Nikon adapting RED's current tech, but then stagnating as RED becomes a Japanese company.
Interesting take. Thanks for sharing.
Sony bought out American companies, and they are doing very well!
Sounds like your father in law worked for a similar Japanese Keiretsu company like I've worked for since 1989. The parent company bought 100% of the shares in our energy company in 1983 and placed one Japanese representative in our office to report back to Tokyo on a daily basis. We've have been been profitable over the years. However, with the recent chaos in the energy industry over ICE versus EV, the Japanese have decided to finally step in to take over and fully operate the company. In our case, a lot of inexperienced Japanese will be doing 3-year stints in the U.S. Everybody will be spending most of their time writing explanations on everything to everyone. Time to retire. As you mentioned, RED is highly likely to just stagnate, not immediately, but gradually over the years.
@@miked8121 Unfortunately, this is the situation with the most Japanese companies. Last years, in their abroad departments they are trying to take over and fully operate the company, but honestly speaking they are poor managers in general, and as a result, they lose most qualified employees, intimidate people with overcontrol, and the only thing that could happen with company under their management is decline. Not immediately, but quite fast. I only hope, that it won't be the case with Nikon and RED relationship.
Like Chinese companies
My theory is that Nikon will use RED’s technology and patents to create midline creator level hybrid cameras that will compete with Sony and Canon. I think Nikon will leave RED alone, as Nikon really doesn’t know the movie industry, but RED’s job will be to be Nikon’s video R&D center, coming up with new technology for the movie industry and having that technology trickle down to Nikon’s cameras.
Regarding the lens mounts, I don’t think RED will abandon the Canon mount, as Canon is a fairly well established manufacturer of Cine and broadcast lenses. What RED may do is do what ARRI does, create a method of adapting various lens mounts to their cameras.
Me too. I don’t think RED will abandon the RF mount. RED is a small company so they need the cash to keep investing in technologies, which Nikon Corp can provide.
@@angeloplayforone RED does not have to abandon the RF mount. For all the top cameras the RF mount is an adapter. Most of the high-end RED cameras are sold with the PL mount, which has many lenses tuned for pull focus. Let's say this video does a very poor work of actually representing the market, including all the parts where Sony is the supreme master of Hollywood. There is a difference between Sony the producer and Sony the camera maker. Finally, there is Streaming where RED is huge. You can search for the latest cameras used for Oscar winners and you are going to see more secondary REDs than secondary Sonys, and most of the main cameras are ARI, including some film.
Japanese corporate culture is not about leaving alone. Not even close... This might create a lot of problems for current RED employees, as well as Nikon itself. Unfortunately, Japanese managers are incapable to learn and adopt to modern business realities and requirements.
I think this makes absolute sense. RED will be come the video/cinematography influence within Nikon. At least I think so. I think it's very smart if it works. The "if it works" part being dependent on how they manage it, and also not detract from RED's own product line development. Though Nikon's healthy financial backing might help in this regard.
I aprove of about everything you said, but Nikon did not buy Red for hundred if not billions to sell Canon lens. They won't stop it abruptly but will phase it out and giving signal as they do so. For Example next Komodo 2X will come out with Nikon Z and Pl mount, the RF version will come later. Another thing to consider is that it is the older Canon mount that was very popular with filmmakers, because Canon has clamped down on its RF lens mount. And these Canon lens will be easily adaptable to the Zmount.
I also have a corporate background of being involved in many M&A’s, and today I’m professional videographer and photographer. I agree with many of Tony’s points that there will be challenges for Nikon with Red under its umbrella. But without going into all the reasons why, I believe Nikon and Red customers have good reasons to be pleased about the acquisition. But it will take time for most of the benefits to be realised, because it will take time to work their way through the challenges.
Can't wait for my next camera to be a Nikon fx3 with compressed raw in a box body for less than sony fx3 price.
Oh Tony, Nikon has stated on their financial reports over recent years that they would focus on the higher end products. They won´t focus on high sales number, they will sale less products with higher margins. This merge with RED is totally in accordance to this. Also, Nikon is tiny compared to Sony. They don´t need to beat Sony, they just need to be profit as they are now according to you. Not every company needs to be the first in their field.
You are missing one major point about Nikon. Nikon is not just DSLR and mirrorless camera maker. Nikon also has a huge manufacturing and development line in microscope for science and technology. The company makes compound microscope, fluorescent microscope, confocal microscope and electron microscope. In addition, the company also makes software for image capturing of these microscopes. So, it’s not just photo shooting company.
...and they make optics for manufacturing applications, robotics, etc.
I have been a subscriber of this channel forever. I will tell you my (and many other Nikoners) impressions on your channel.
I believe you are honest with being independent and unbiased about camera brands. However, I think you crossed the line where you made offensively negative comments/predictions on Nikon a few years back. It was simply beyond criticism, and it offended Nikoners. It also ruined your relationship with Nikon.
Years later, Nikon is still here - unlike your predictions - and you cannot get your hands on a Nikon until months after release.
As a constant supporter of your channel, I modestly recommend that you make a video about it and admit that you were wrong. Even if it doesn't fix your relationship with Nikon all together, it would heal your relationship with Nikoners.
Ele é muito orgulhoso pra fazer isso...e deve ter uma nikon embaixo da cama hahaha
For me, as a Nikon user, photographer, nascent videographer, and general progress enthusiast, I'm curious where this is going to go, but I'm mostly thinking, "heck yeah! this oughta spice things up and maybe create a little chaos! 😄"
Nikon's worldwide infrastructure and Red's patents and tech mean this is going to be good!
The 2 technologies seem so different, integrating them will take a lot of time!
The nikon z8-z9 Nikon camera are video cameras that can take stills. They even got rid of the shutter.
Not the case if both are deliberately maintained as separate, independent entities….under the same corporate umbrella.
If they stay independent, what's the point? WIIF either Nikon or Red?
proof that tony said Nikon was gonna go out of biz.. Chapter 11 in his 2021 predictions video.
Let's say, Nikon has changed quite a bit recently. With free firmware updates and 60fps 8k RAW etc., not afraid of patent infringements. Of course, they needed to, they are the underdog now. This RED acquisition is just another step. Let's hope they have the resources and flexibility to cope with it.
wait a moment 2:33 now they make expensive cinema cameras? Two days ago you said "budget oriented" - can you decide please
Great move by Nikon and Red must think it is good to. Lets hope it will be a success.
A good number of wedding videographers use Nikon Z cameras, so not quite sure that your graphic is accurate.
What camera was awarded camera of the year last year? Oh, that's right - the Z9
any actual sales statistics to prove that it was also outselling its competitors? =)
And Tony himself named the Z8 as his choice for camera of the year...so what exactly is your point?
@@sunlit777 And that has anything to do with what?
Imo, nobody makes a competitor for the Z9 at this time.
@@CanadaBlue85 Kind of strange for him to be bashing Nikon then, isn't it?
@@Ghatbkk in no way did he "bash" Nikon lol. Legitimate criticism of past performance doesn't mean his praise of recent performance doesn't count. Fanboys are so desperate to feel good about their purchase choice that they can't take any criticism without crying about it. I've been a Sony shooter since 2006, and I plan to add a z8 to my collection soon because it offers good video and stills specs in one body. That's what unbiased users do, make purchases based on current needs, not loyalty to a corporation.
Another tier of camera segment to keep in mind is the “owner operator” , mostly folks shooting the budgets between videographer and dop. They are still cinematographers but often shoot with very small crews and produce mid budget even high budget documentary. The solo but higher need in their segment.
The c300 for more than a decade was a leader in this space and Sony (starting with the FS7) really took over here. The Burano (recently released) fills the highest end of this segment. Operators that want more solo build cameras but high end feature too.
Red, beside their ranger XL series, Red has been an amazing fit for these operators and their Komodo lines fit their budget too.
But for the sake of this conversation this is a great break down. Thanks so much for making this breakdown.
I’m very curious what this will mean for the future of red cameras too.
Wait, they don't shoot films in 8k because of the big screen. Traditionally the only cameras that have been able to shoot 8k are RED cameras, those crop in on the sensor on lower resolutions. Most films are masters in 2k and upscaled to 4k for those 4k Blue-ray discs. That being said, we have more and more films in native 4k for those Blu-ray discs and streaming.
Shoot in 4k for 2k output.
Shoot in 8k for 4k output.
This is normal.
But, point taken, Arri only shoots in 4.5k, at best, and Sony Cinema only recently went to 8k.
I see where you come from, but Hollywood doesn't care about resolution as much as everyone else does. Arri didn't have Netflix-certified cameras for a long time because their 4k was upscaled 3,2k. And the fact that most people who bought 4k Blue-rays in the beginning didn't realize it was upscaled should say a lot.
Didnt you say NIKON were gonna go bust lol Great take...
If RED is selling at this point, they must have a good reason - possibly new developments in sensor technology get simply too costly for a small company like RED to keep up with ARRI, Sony, and Canon. Also, while it seems a secret who actually produces these high DR global shutter sensors for RED, they for sure don't produce these themself. Their patents are more regarding RAW compression than sensor technology, either. So what Nikon bought seems mainly software patents, which will continue to bring in good money, and a high end cinema camera customer base. A wise strategy for future RED cameras might be an interchangeable lens mount: dumping the RF mount fully means risking to break with a huge part of their customer base, who shoot both, Canon and RED, with RF glass today.
RF is done. PL mount, Z mount, and alpha mount can all be adapted to Z. RF versions may continue to allow customers to switch but ultimately Nikon cannot be hostage to Canon's very limiting mount. There is no enough glass to justify it on Canon RF and Nikon will produce its own cine glass because it is literally on their press release that it is one of the things they want to share with Red. The ability to mount Sony glass would also pull in a lot more Sony shooters looking for red video science but that are put off by having to by Canon glass that's basically useless on their Sony cameras. Maybe not the scenario nikon would prefer but one that the Z mount enables over RF. So yeah, Z mount is inevitable for red and actually a great thing for consumers and professionals. More choices, not less.
The last time I heard of a Japanese company buying an American company was when Sony bought out Columbia Tristar Pictures in the '80s.
Have we come full circle?
the good reason is they were failing and choosing between bankruptcy or an acquisition.
I don't see nikon continuing to reverse engineer Canon's protocols and support future lenses or them making Canon RF glass they don't control for cameras they don't make. RF may stick as a limited option with limited support. I expect a line of cine lenses that will fill whatever Canon has in offerings. As for stills and hybrid lenses not specifically made for cinema, only RF cannot be adapted to Z mount, while everything else can, including Sony alpha. So I don't expect much attachment to Canon RF glass to matter long term as the options are greater using the Z mount and better for nikon to centralize on.
@@NUCLEARARMAMENT I also said that was the last time a big important company was brought.
Hahaha, I think the very smart people at Nikon are going to do just fine with this acquisition in spite of the “marketing director’s” concerns!
ARRI was not mentioned in this review. Where does it fit on your graph? Will this acquisition enhance or diminish ARRI's preference among top cinematographers?
Nor was Black Magic Design, which is also a major player in between the "videographer - Cinema" realm on his chart
Informative, thank you! Tell me, in addition to the Tornado NKN program, where can I watch errors, camera region and shutter and mirror counter?
I’m sure Nikon has a plan to take Red to the next level. I doubt they bought without a plan to profit from it. Nikon woke up, and I believe they will dominate the camera industry once again. I have working Nikons over 40 years old. They are rugged, dependable, and do a great job. I have always like the image quality over the others. There were times I questioned jumping, but whenever I took a side by side comparison of images, it always made me stay. Sure all the innovative gimmicks are cool, but it always comes down to being able to get the shot and image quality.
I have never seen high end cinema with autofocus lenses. LOL
Tony, I need to ask you a question. I'm asking because I don't want to ruin my new to me camera that is being delivered soon, by doing something that I shouldn't. A couple of years ago I bought a Nikon D5100 camera with a Sigma DC 17-70mm f2.8-f4 macro hms lens. It worked really well and took great pictures. However, a year later the lens started making terrible noises. I was told the auto focus motor was going bad so I never used it except in manual focus. I've recently ordered a Nikon D600 because I'm ready to go full frame. I wanted a D600 or a D610 so I could use my DX lenses with my new full frame body. My question is, since the full frame camera has an auto focus motor, will the lens auto focus even though the lens is set to manual focus? More importantly is it risky to use a lens with a faulty auto focus motor even with it set to manual?
LTT used RED for a little while, but a while back moved to Sony.
They use a bunch of Blackmagic URSA mini pro 12K, as far as I know
@@LuisGonzalez-bu4pzthat’s surprising. Wonder why
@@natejmedia because future proofing, soon 4k will be the new 240p 😆
Yes thanks for correcting that
@@LuisGonzalez-bu4pz their experiment with the URSA’s was Very short lived some time ago. They found the workflow to be unsustainable.
I love how much Tony loves business news. As a fellow nerd, I'm glad he does the research to bring us this information. I'm a photojournalist. I was once a complete Nikon fanboy, I've since switched to Canon when I moved to mirrorless. I love Canon's R5, but I'm holding on to my D850. I'm looking forward to seeing what Nikon does, and I hope the company has success.
Now nikon is the best camera maker in the industry. RED user interface is terrible. Dude you predicted Nikon is going out of business. Nikon has successfully acquired many companies in the last two years.
Still stuck on the Nikon autofocus b.s.? Those of us who shoot with Nikon daily know how good it is. You lack real world experience. Backyard shoots and park visits don’t count. Actually shoot something for money and get real experience. You can’t make assessments from behind your RUclips anchor desk.
Why not? Gerald Undone does it and anyone working on a product using scientific test methodologies.
Um I'm specifically talking about video AF for creators, so yeah, being behind my RUclips anchor desk is kinda the perfect place to be. But Nikon stills AF has come a long way, at least with the Z8/Z9, and that's why we gave them the camera of the year award over the Sony a9 III.
@@TonyAndChelseaAnd yet in this video you said you wouldn’t recommend a Nikon camera.
@@AlleywaystudiosNet66 Read his reply. He said clearly ‘Video AF for creators’. So he was referring to AF for people sitting in front of their camera. Which the original comments joke about, which Tony said that indeed in their studio they can evaluate it, as it is the place contant creators create their video contact.
Sitting still is no test of AF Tony. You can’t spin that.
Nikon and Sony Semiconductor are not competitors, as they have a symbiotic relationship. Daniel Loeb forced Sony Semiconductor to separate from Sony Imaging and Terushi Shimizu doesn't care who he sells his sensors to as long as he sells them. Nikon designs its sensors and Sony fabs them. It's a very positive relationship. Nikon even produces the steppers Sony needs to produce chips.
Very cool info thank you!
The access to RED video codecs without litigation has by far the most immediate value for all Nikon users at all levels where the camera hardware can support it, thus an immediate win. In terms of Nikon’s lenses , RED will push them forward in cinema, an area Nikon is lacking and lagging. For RED, instead of being dependent on Canon as a 3rd party supplier they can now dictate and shape lens design according to their own vision internally as a member of the Nikon family of divisions. In terms of culture integration, Nikon has everything from medical to sports optics, all of whom have a distinct focus and culture based on user base, thus integrating RED with its own distinct user base and therefore culture as another division should not be unusual in Nikons own diverse culture.
I appreciate Tony's experience, but there's really no gap between the Z8/Z9 in video capability (including AF performance) and Canon/Sony mirrorless equivalents. Where Nikon's lineup was lacking was in the video performance down the lineup (vlogger/creator cameras) and up the lineup (lower end but still capable cinema style cameras like the FX3 & FX6). The Red Komodo is already in direct competition with the FX6, so there's no gap from there upwards anymore. That really just leaves a competitor for the FX3 and at that price point the Z8 is just as capable on the video side. I feel like a lot of this video boils down to Tony understating the Z8/Z9's video capabilities. Throw as much of those Z8/Z9 video capabilities into a Z6iii and you have a direct competitor to the FX30. Throw a flippy screen and as much video spec as a Z5ii will take and you have that vlogger/creator camera the lineup is missing as well.
Tony is right that getting two companies to align properly is tricky, anyone who has been through it at work knows how it often turns into a clown show so there's lots of room to mess this up in the board room. But on the playing field? This makes incredible sense for both.
this guy obviously has not used the z8 or z9..
You have good judgment, Tony, and you do your homework. Thank you.
Nikon buying Red could be a brilliant move. If they bring the Red raw codec to a well priced mirrorless camera, I would jump in line and switch systems right away.
Me too. ALL they have to do is make a box camera fx3 with compressed raw for 3000 dollars or even the same price as fx3 and they'll shake the market.
Excellent analysis Tony, the best I've seen as of today, congratulations.
Please, PLEASE
PLEASEEEE
let Tony do more long-form content and let him nerd out as hard as possible, I will gladly sit down and watch a 3-hour episode of him going down into the absolute nitpickiest of details and to get his opinions of photography stuff
I’m just excited to finally have red raw in a dslr or mirrorless body.
Just switched from Sony A7R series to Nikon Z8. It’s amazing - much better than what Sony has to offer in the 2k range (both photo and video real world performance). Most importantly they seem to care about their users, and I don’t feel like they are holding anything back.
08:50 the whole video is well made, loved the explanation, I watched the whole thing, but was this graphic made with Microsoft paint? 😅
I just want to recognize @TonyAndChelsea for being interactive in the comment section. This was excellent analysis and entertaining to boot (for us camera nerds). Even as a Nikon fanboy, I have stayed glued to your channel for objective news on the top brands. Thank you!
Thanks for the insight and history.
Tony's Nikon and Red video turn to Sony and Canon advertising ."Nikon Z low grade cameras he said .Sony's amazing Zv1 ,Canon's amazing D70 autofocus ??
"Year 2050 :Tony says low grade Nikon Hollywood Cinema camera is worst than Sony A7s3 :D.
Everything he says agains Nikon makes him look silly in public eyes after Nikon proof the opposite of he's propaganda .
Interesting video . Thank you
Great explanation of different camera categories 🤩👌🏻
thought i might be bored but it just flew by...highly infotaining there, northrup. give yourself a bonus
Tony I will say that in this video you did come across as not a Nikon fan. For me, Nikon and Canon are my two favorite still cameras even though my current camera is a Leica M10-P. I never shoot video and for the Nikon D800 I used to own, I wish they had just left that feature off. One thing you did not mention and I would like your thoughts on; what if Nikon had not bought Red and Canon did instead?
Thanks for the breakdown, Tony. It'll be interesting to see what plays out and even if this merger will work.
I'm a Nikon using still using the D5600. Along side my canon, cant wait to see what's to come.
I really like that diagram you made of each manufacturers market segments. Although Panasonic seems to have given up on varicam
Good for Nikon. Brilliant.
Wow, spot on, especially about merging cultures.
Brilliant, because the only other company who can use raw compression is BMD. Without getting sued by red, like Nikon.
Now that nikon isn't getting sued by red anymore and owns that patent. They can market a prosumer line, designed by red and using red raw. Other camera companies still don't dare using compressed raw for fear of getting sued.
This puts nikon with only BMD left as a competitor. With the right prosumer gear nikon could catapult itself to the top of the heap.
Videographer category also includes TV and newspaper photojournalists.
z mounts on red camera options would be epic... cause then you could adapt sony lenses with an adaptor and be able to use tons of lenses that are light and affordable... Also, if nikon can produce their own cinema lens + cine zoom parfocal lenses up w/ AF feature then even better... consumer friendly cine servos are the future and are needed in the market for live stream environments to where you need the ability to zoom in an out with ease whilst maining focus
I'm not quite sure what Nikon will do but it's definitely exciting to see. I'm curious what kind of mount they will migrate to in the future for the RED gear
a great idea, this means you can add the Nikon flash, triggers (radio) and Lenses to the red body, improving on the existing systems, and also making affordable accessories for the red, makes the concept of owning one more feasible, as the investment is cheaper.
One small thing LTT got rid of there Red gear a while ago.
Oooh ok thanks for the update
Canon can shoot itself. Not only was Red a source of customers for their lenses but also, Canon is not strong in high end cinema where Red Sony and Arri have a much better position. Why did Canon not buy Red? This looks like InMusic not being happy with Pioneer buying Serato and now blocking the sale. Same could happen with Canon and the Red take over because of the dependencies. Is this a trigger for more integration in the industry and Canon to buy Arri?
That is also my question. Why didn’t Canon buy RED, which is a better fit for them.
@@angeloplayforoneIn your opinion. You don’t have the internal insights to what Canon or Red has going on.
I hoped to see how "thin" Fujifilm was compared to the others, the little sliver of it.
For Price performance after firmware updates my X-S20 isn't half bad. I got 2 X-S20 camera to add extra dynamics to my video creator work. I do contact work with a content creator, we are working on a batman movie and people that have viewed it are blown away BUT sadly it lacks internal ND and therefore purchased a VND with CPL for outdoor footage. Without the VND / CPL filters footage looked almost too sharp.
I want some compact, handheld Red cameras.
Sigma, Tamron and other lens manufacturers make lenses with different mounts and firmware for the different camera manufacturers (I know, Canon, smh) so it should be relatively simple for future RED+Nikon videographer cameras to have body options for Canon or Nikon lens mounts. Nikon has never had a reason to develop cinema glass before. Now it does. I feel Z mount cinema lenses could be spectacular.
one other possible tack is that using Nikon software may mean that the red is converted to photoshop compatibility, allowing tethered shooting, and file editing on well known platforms, making the switch easier, as it doesn't use as much proprietary stuff.
Good video, I disagree with your autofocus assessment on Nikon. But to each their own. I worked on Sony cameras for the last 10 years. I have had zero problems especially in the video realm with my Nikon Z9 and Z8 cameras.
The Z8 and Z9 are definitely the strongest for video AF, but they lack the flip screen to be a creator camera and the attachment points to be a videographer camera... They're stills-first bodies.
Nikon (yellow) + RED = ORANGE 🍊 🧡🔥
Great reportung Tony!
Thank you!
What anikon now creating a "bridge" in the gap we see in your chart? Also, what about Nikon building a varifocal "cinema" lens. Another perspective is Nikon could just simply share the profit RED produces and Nikon could use that rev stream for development. How much did Nikon spend on RED?
1.5 Billion dollar
Nikon does have a roadmap for what this could be for success, just look back at DJI acquiring the majority stake in Hasselblad. Hasselblad today with their recent releases don't look like a Chinese knock-off or have degraded in anyway. Their new cameras today are amazing and continue to give the user that Hasselblad experience. So that could be the roadmap, allow Red to have access to R&D that they've never had in the past and continue to innovate and provide that common experience for film makers. Then trickle down software and hardware back into the Z system where it makes sense. And from Nikon's optics division, trickle over lenses made especially for the Red camera.
GREAT JOB, TONY. You just took an M&A story and made it a photography story.
I've been a Nikon photographer since 1969 when my M2 Leicas were stolan and Earl Theisen, my teacher at LA Art Center loaned me a Nikon F with the Action Finder & 3 lenses. i love Nikon cameas, but like you I've watched the company misplay opportunities one after another. I know Hollywood, (see my exhibition "Los Angeles in the 60s" now up at Galerie XII in Santa Monica) unless there is a new generation of leaders in Tokyo, I can not imagine them having the cultural flexibility to integrate the value that's on the table here. I do hope at least, now that my eyes are getting old, Nikon uses this challenge to, finally, get auto-focus right...jt
Hopefully they can avoid or resolve any clash of corporate cultures and arrange to use each other's technologies in their respective product lines. As their technologies have developed separately, there will be both cultural and technical challenges to overcome, but they may also be able to benefit from each other's strengths. I have used Nikon cameras for years, and I would like to see Nikon continue to be a competitive player in the mirrorless camera market.
Can’t disagree more about Panasonic autofocus not being good enough for RUclipsrs
It's just based on our own testing. We tried every latest model, over and over again, with feedback from Lumix. It often worked but it hunted or lagged enough that we couldn't trust it. The reps at Lumix are pretty open about their video AF tracking not being on-par with Sony & Canon.
I agree , I thought his comment about creators not using panasonic very odd too.
@@TonyAndChelsea I mean being 15% worse than canon and Sony means it’s as good as canon and Sony from 3-5 years ago maybe and people were fine with it at the time. I get your over simplifying because it’s not the main topic but I’ve been using their new system for a year and hardly had any issues, let alone issues with content creation and the issues I’ve had is the same ones Sony and Canon would do. It’s not as good but I think we are splitting hairs (and honestly I prefer it to canon)
There are many channels I see that are using Panasonic cameras for their content. And their content looks great. Why can the folks over at Petapixel can get Panasonic cameras to work in every environment they shoot in, while Tony can't make them work for a still studio monologue?
Tony! This is a fabulous video. I agree with the comment below from NikonDave. I also enjoyed hearing about your previous work as the director of marketing and strategy in a Fortune 100 company. So... you have witnessed mergers. Please continue to speak out and keep us informed.
I have worked with Japanese companies from an American company partnership before (MHI) and there are definitely some easy missteps I hope they avoid. Both cultures have huge strengths but combining immediately would be a huge crash for both companies. Both organizations want to succeed so I’m sure they have paths forward and can at least take step one in the right direction… they get to keep their cash by the loss of lawsuits and then work on a test project between both, leaving each organization alone…a partnership camera while each brand continues to flex their strengths would the best next step in my opinion. It will reveal the bigger hiccups with any other dabbling in each other’s cameras and potentially help them iron out those wrinkles as they find the strengths in that collab camera, which would be aimed at a missing niche, not replacing their current core competencies. This would be one potential approach that could help them find stronger footing together.
People should understand that Nikon doesn't even need for red to be profitable for it to be very good for them. They just need for RED to be in some hollywood movies and movies in general, advertising and documentary. This gives them the bragging rights, as who will laught at a Nikon 8k 60 fps z8/z9 camera with Recode Raw recording!!! While the Sony or Canon has to shoot some compress H265 format.
Tony! All Reds come standard with a PL unless you call the rental and tell them you need the EF/RF.
Linus Tech Tips moved to the Sony FX6's and one URSA 12K by the way! Previously they had 6 x URSA 12K's, then previous to that they used Red 8K Heliums. They still have two Red's lying around for higher end segments, but that is it, they don't use them much anymore.
With Nikons photography cameras and glass filling out nicely and Red already competing in cinema. Why make drastic changes. I mean, I can see Nikon coming out with a Z3r and Z30r as a nikon/red combo test subjects to compete with Sony fx3 and fx30. Then, integrate what works into other lines.
Tony, you missed two kind of big things on your camera company chart: A: Live Video Production as a category and B: BLACK MAGIC DESIGN...it's odd to me that you included DJI but not BMD. Their Pocket Cinema Cameras have disrupted that space between "videographer" to "cinema" in your chart more than any other company on your list IMHO. I'd say that's kind of a big omission.
You don't just buy another company. There must have been a lot of discussing and calculating before this decision was made which means both parties can see solid plans for the future. Sharing their knowledge can create surprising results we haven't even thought about.
Nice work. Good audio, Great focus. Great reading. Thank you. side ask: are you really that tan or orange? Maybe your front and back lighting are combining? anyway be well.
Love it! Great for consumers! Great for competition.
I think they will keep eveything seperate, however they may develop new tech-based upon knowledge based upon the two companies
I can't wait to see what they do. Nikon cine lens would be very interesting.
I still hope for global shutter compact photo camera for street photography with 28mm lens or so, similar to Sony RX1R II