LVMH CEO on Olympics sponsorship: Want to show France as a creative, refined & craftsmanship country
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- Опубликовано: 6 сен 2024
- LVMH chairman and CEO Bernard Arnault joins 'Squawk Box' to discuss the history of the company, 2024 Paris Olympics, how the premium sponsorship came to be, and more. For access to live and exclusive video from CNBC subscribe to CNBC PRO: cnb.cx/42d859g
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LVMH's involvement in the Olympic Games is a win-win. They bring in the cash and creativity, making the event a hit, while basking in the spotlight and boosting their brand. It's a perfect match that keeps the games fabulous and unforgettable.
Boycott and hopefully they will go the way of Budlight
Yes, they bring also support for disgusting topics
“When I bought Dior” 😅
Thug life god mode
The guy is the french OG
Having the medals delivered in a LV trunk is on a different level.
I'm sure LA 2028 will have Nike, Microsoft, Speedo etc to sponsor
Amazon or Walmart
Spectacular and magnificent display of craftsmanship, talent, and team work. Bravo, France! The best opening ceremony ever in human history.
Agreed 💯 Well done, France! Greetings from Czechia.
Except the government low budget.
I guess you enjoyed the drag queen show!
Trash
One thing you have to admire about LVMH is their marketing prowess. They mastered the art of convincing consumers to part with months of salary for products that epitomize ‘luxury,’ even when the production costs are relatively low.
$57 to make a Dior bag sold at $2800 😅
Intertextual property is worth the price, which some people can't understand, artisans are respected, they don't work in a factory
LVMH is just a marketing company. No inherent value within the company.
@@monbeauparfum1452 Just wait till you find out the gross margin of Hermes.
@@stt.9433 the best marketing company though. People feel better about themselves carrying LVMH's product, there is definitely value in that.
Thank you Bernard for your exceptional example of expressing gratitude and creativity in the world. I am forever grateful for your presence in the world.
He’s absolutely fabulous and such a dope visionary, they ain’t got it like him for sure & Him ah gwan humble.
An exceptional business leader
Big win for sqwak box and Andrew. My mum was a tailoress and made all her own clothes from commercially available patterns and fabrics from her brother who was also in the rag trade in London. We wore only the best clothes because they were made by mum and grandfather.
His moniker in France and worldwide is The Wolf in Cachemire and I think it's the most stylish kind of you can think of.
A man with 183 Billions and did not want to donate anything but give contracts to the government to prepare things for the Olympics. That is the business mentality of not giving money for free but through contracts and make some money as well
Anyhow, he partially funded notre dame repair
@@genesteixemmanuel9450 That little kid has no clue what he's talking about.
French billionaires and anyone earning more than €150k/year can pay up to +60% of their income in taxes, so these people really have no culture of pride in doing the "charity" thing. It is also considered vulgar, ostentatious and stupid.
They will however, financially support the arts, museums and so on, also for tax purposes.
Just like there's no "tipping" culture in France because service IS INCLUDED in the price of the meal, taxpayers assume that they're already paying enough to the State to have to do charity on the side.
In addition, you can't legally disinherit your kids ( there's also a 60% tax on what they'll get ) so that's why you won't see french billionaires on the "Giving Pledge" tax write off hoax where they pretend they're going to give 90% of their wealth to charity.
People have no idea how taxed this country is. France is a welfare state heavily relying on public money, in 2022 it was 1st¹ out of 38 OECD countries in terms of the tax-to-GDP ratio.
France is fuct
this is actually wrong, he regularly donates to charity for example, last winter he gave €10 million of his personal money to the food bank
@@laurenceapitz1678Are you aware that donation are deducted from your taxes in France ?
You are my best friend, Bernard Arnault. I always love you!
Merci Mr Arnault
My psychic intuition tells me he was Napoleon in his previous life.
the only thing is guy have in common with Napoleon is being French
I beet you're american and you don't even know who Napoleon was pr what a woman is
@@TLiu-1b his appearance and napoleons look somehow eerily similar to me.
Don't disrespect the legend of Austerlitz ...
He talks craftsmanship, yet pay Chinese flown workers in Italy pittance. Ker ching! Learn from this man... marketing is everything. Consumers won't know the difference.
Spot on!
Bull's eye !
No it s not, they keep using the top craftsmen and women in house. Go see the ateliers.
LVMH is not real luxury. They made margin of 2000% on a single item.
They use illegal sweatshop in Italy.
Nothing sold from LVMH is made in France. Except maybe the clothes from the runway show and haute courure. But we don't know where they take the materials.
Shoes are made in Romania and the sole is added in Italy to have the made in Italy label.
They mass-produce clothes, the quality decreases and the price increases every six month.
Their gross margin is 68%, net margin is 17% . Big chunk of their cost went into marketing expenses.
@oongkuoksung9756 The whole group, not only the fashion brands, made 68% of margin but on a single fashion item, they make a much bigger profit. The production cost of a Louis Vuitton bag, material and craftsmanship can't be more than 150 euros per bag.
This is not only for LVMH, a Chanel bag that cost 1500 euros in 2005, costs now almost 10 000 euros, the price of a good motorbike. And they even reduce the cost of production and decrease the quality of this same bag. The price is as much as people are ready to pay.
@@oongkuoksung9756A Big chunk of their profit goes into marketing. How they choose to spend their profit is their business, but their profit margin is still huge.
To grab more cash.
I don't know if Christian Dior would agree with what they've done with his baby. Along with Louis Vuitton and all the other originals that have passed away.
Mr Dior will be please to know his brand continues to reach global customers long after his short life
@@___beyondhorizon4664
The quality is going worse and the prices are increasing every 6 months.
53 euros for bag sold 2500 euros. With the materials provided, maybe it costs 100 euros to produce . No other sectors make so much margin than high fashion.
It can't be called luxury anymore.
Robber with smile
To make it short: they hid from LVMH that the opening cerimony was going to be a freak show.
Bernard Arnault became CEO of Dior in 1985. Although having obtained public subsidies from the State for this takeover, he never honored his word, and a few months later, only 8,700 of the 12,252 guaranteed jobs remained.
You forgot the end of the story : now LVMH has 6,097 stores and 213,000 employees across the world.
57£
Sooooo many things to ask and half of the conversation is about Christian Dior...
Fisniehd watching 6:35
Luioue Vuiton shudnt b ashamed of themselves , bt the ppl billionaires wearing LV shudb ashamed of themselves.
When you think of the cultural wealth of France and see what they came up with at the ceremony... He may have proven that France is special, indeed, but not in a good way.
Haha u had to go the US to figure out the importance of dior... we have stretch and twist the truth like glass good❤❤🎉🎉thks
Indias speciality is especial ❤❤🎉🎉
👍
👍
Security
Éducation
No
Bad guy.
Hate him all you want but nobody has done it like Bernard
he is richer than elon musk
👌🏽
Sith Lord
BOYCOTT COCA COLA , OMEGA AND ALL SPONSORS !!! On Rule 50.2 of the Olympic Charter
X. Rule 50.2 of the Olympic Charter restricts the freedom of expression of athletes at the
Olympic Games and at all other competitions held according to IOC provisions. It states:
"No kind of demonstration or political, religious or racial propaganda is permitted in any
Olympic sites, venues or other areas."
what a sigma
She is no ceo of lvmh
Guy is so rich milking asians and not treating asian employees well.
English language is very hard specially when you’re French😅
France’s charm is lost
NUTDAT
Christian Doir? Ha uh, he shud b called Satan Doir
He is very disconnected from the rest of the world,worshipping a desk where an other guy designed clothing seriously?
God won't be mocked......
Let see what would happen......
Worst olympic opening ceremony..,,..👎👎
Yeah yeah shut up Talibano-Christian
The voice sounds broken. He should retire
The part of the celebration that deals with lvmh is convincing but i am not sure to what extent they support the lgbtq+ disgusting part...
frivolous, wasteful, decadent festival...
abomination!
It was not for the uneducated , e.g Trump fan club
🤢 yuck
A soulless suit who bases his corporation’s reputation on the artistry of former masters like Dior who are long gone and their craftsmanship has been long-perverted into only money-making ventures. DISGUSTING.,
Cheap quality made. Boycott LVMH.
Made products by Chinese factories for $10. Sell them at $2000.😅
Boycotting all sponsors of the Olympics
Failed miserably 😂😂😂