Inside the Mind of a Game Designer: Creating Games for a Global Audience

In the same way that coaches creatively craft an experience to build buy-in with their athletes, UX (user experience) is an art and a mindset; It requires you to shift your perspective to that of your users (athletes), because what each individual experiences happens in their own mind.
Easier said than done. As Dr. Celia Hodent explains, “It’s not because you’re aware of your own biases that you can control them - and that’s just not possible because by definition, they are implicit.”
In this episode, Dr. Hodent explains the secrets behind shifting our perspectives to that of our audience and creating experiences that capture the attention of millions of different users.
Dr. Celia Hodent holds a PhD in psychology and has over ten years experience in the development of user experience (UX) strategy in the entertainment industry, and more specifically with video game studios through her work at Ubisoft, LucasArts, and as Director of UX at Epic Games (Fortnite). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies.
Listen to the full episode:
Spotify: bit.ly/3R19zxV
Apple Podcasts: bit.ly/3R7dSHR
Art of Coaching: artofcoaching.com/e237/