PWP Podcast Ep4: Money in the Multicultural Wedding Market

If you're a lover of multicultural weddings, cultural wedding traditions and trends, then you'll be happy to learn that you can be paid well in the multicultural market! In this episode, I welcome Courtney-Rose Dantus of Dantus & Co weddings as my guest as we both discuss attracting multicultural weddings to our businesses and the road to building a six-figure business.
WORK WITH US TO GROW YOUR EVENT PLANNING BUSINESS:
-Signup for our free workshops - pwpworkshop.com
-Apply to work with us in the PWP Accelerator - plannerswhoprof...
-Register to attend Planners who Profit LIVE in April - plannerswhoprof...
TIMESTAMPS
[00:10:29] Building profitable business in multicultural weddings.
[00:16:07] Specializing in multicultural events for profitability.
[00:23:27] Joining PWP transformed my business completely. With a clearer niche, better articulation, and improved systems, my business became more successful and efficient.
[00:26:39] Believe, build, focus, control, thrive, website, leads.
[00:34:11] Best lead source is Google, not social media. Marketing should be a combination. Referrals and doing good work are important. Pay yourself consistently and give raises.
[00:37:57] Shifting mindset and honing craft for success.
[00:41:05] Invest in an assistant and systems for efficiency. Work with a coach for long-term success. Listing sites are not sustainable. Invest in your business for lasting benefits. Focusing inward leads to growth.
[00:49:55] Multicultural weddings: Spanish lasso and Korean rituals.
[00:52:51] Fun wedding traditions from various cultures.