A Complete Marketing Strategy In 3 Minutes
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- Опубликовано: 6 сен 2024
- P.A.C, understand it and watch what happens to the creative you produce in your marketing efforts … the faster people get this concept the faster they will start getting results - the creative is the variable of success but the strategy of the creative is the starting point!
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
this was SUCH AN IN-DEPTH marketing masterclass that it took me a whole 45 minutes to take notes for execution on a 3 minute video.. this truly is the era of information, i can't believe i just consumed this for free on RUclips
Can you share the notes please? ❤😂
@@lauofattraction😂
Mind sharing those notes?
write faster next time!
and today you are no where with any businesses
🎯 Key Takeaways for quick navigation:
00:00 🏗️ *Understand brand values and business goals before diving into marketing strategies.*
00:14 🎯 *Create detailed consumer segmentations, not just three, to better target specific audience cohorts.*
00:41 📱 *Choose platforms based on understanding their culture and purpose; consider allocating marketing dollars wisely.*
01:10 🔄 *Once the framework is set, leverage platform-specific strategies (e.g., Facebook reels, TikTok green screen) for effective content.*
01:37 🧠 *Employ a post-creative strategist to analyze qualitative and quantitative feedback, refining strategies based on real-time insights.*
02:04 📊 *Use data proxies like virality and consumer sentiment to inform future creative briefs, focusing on what works for better efficiency.*
02:32 🔄 *Regularly reassess consumer cohorts based on feedback; eliminate or refine based on performance, doubling down on successful segments.*
❤
Love you man
Some truths here that Gary articulates nicely into a framework. You don't need to be on every social channel though, unless you have the budget and the team to back it up.
Am i the only business person here thinking... yeah but HOW. You told me the what, now i need the how. You told me that if i put all these pieces in this giant box together, it will make a car and i can use that car to get from A to B. Cool. How? I havent the technical expertise or know how. Great information, well articulated... but useless if you don't know how to apply the info.
Do further research with the answers provided. If you really want it you’ll take the tools and figure it out. The how is personal. You wanting to be spoon fed means you’re not ready or clearly not listening.
@@Magicgirlinthecitytarot Why do you think i clicked on this video in the first place? I watch HUNDREDS of hours per month of ideas streamed from all across the globe scouring the internet for the most relevant ideas to my business model and what I found here was foreign to me. I AM learning. I am HERE to learn.
It's a 3min video 🤦♂️
This is where walking and talking are in sync. Pure gold.
REAL MARKETING
00:00 Creating consumer segmentations is crucial for building a successful business.
00:22 Targeting Malaysian moms interested in high fashion
00:47 Allocating budget to platforms vs TV ads
01:08 Understanding platforms and trends is key to successful marketing
01:27 Post creative strategist analyzes qualitative feedback to make machine smarter
01:51 Prove incremental growth with hold out clusters
02:16 Effective brief writing is crucial for successful marketing campaigns.
02:39 Marketing to female gamers aged 13-15 in Indonesia
----From Notta's video summarizer
"...The Truth of the consumer, NOT the Audacity of the Boardroom!" #5's Mic Drop Statement for me and should be for all of YOU!!!
That statement really hits different
Segmenting and specifically targetting is amazing but how do you manage to scale it without real manpower?
A good lecture that will benefit all who have followed this excellent explanation.
Saying all of that while also interpreting in sign language… insane!
This comment is underrated
too many people watch social media than using it. It‘s like even entrepreneurs keep consuming and not payi g attention to content creation
Very key points. Such masterclass needs to be retaught and taught again.
Brilliant yet perfect common sense. It’s all about the numbers !
Gary Vee you have a great ability to break it down fast and efficiently for me! I am breaking into marketing and I am here to learn!
This has been Like the most valueable Video I have Seen from Gary in 3 yeard
i paid a guru and was told to do 3... broad, tangent keywords, and websites ... now i can see how much further the rabbit hole goes
Marketing campaigns are the ways of brand awareness means making people aware about our products and services.
"If anybody ever did it, you can too." - Gary Vee
Any idea if there’s the full video available anywhere?
So much Gold in a single video
I learn so much every time that man opens his mouth😁
Very insightful. Target cohorts
I fucking love you Gary! I didn't follow you for a while and I love that I come back and you share such a value in such a short video. Just fucking love you!
Go buy his NFTs
This is why l follow u sir!The strategies are 🔥🔥🔥🔥
Customer Centric this is the Key!! 🗝️
Wow!! Awesome insight! Someone will package that info up and sell a course on it in 2 weeks 😂😂
Gold love it
FACTS!!!!! LOL
Already on it $$$$$
You think he isnt copied all over the place already? Cuz, He is! just not enough are real enough to give praise...which will eventually be a hinderance for them.
Anybody know in which platform Gary come live q&a
With creating your consumer segmentation idea I started making gaming shorts using my music and it has been converting so great 😎
I always need music for my vids and I’m happy to credit you in the vids!
Best direct game he’s given. Listen up!
This is unmatched. I recently enjoyed a similar book, and it was unmatched. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
This is fucking tremendous piece of information! 🎉
Clarity on whole new level!
Listening a couple times
Thank you Gary! One of my last videos was about you!
real marketing
Great advice! Thank you!
hi there! if anyone here has the context and could help me out, i'd appreciate it tremendously - I don't know what Gary means when he says "proxies", i searched online and found proxies can either mean:
1. The handing of free product to your audience in return to reviews
2. The promotion of your products through affiliates or influencers
can anyone tell me, from their interpretation, which of these options he might mean?
thanks so much! and THANK YOU GARY
Judging by his conversation with us (the audience and the viewers) I would go with the first option.
After all he mentioned having two teams, one focusing on Producing contents (in quantity)
And the other team monitoring the posts, and also on the lookout for the comments and how they perform....
He's definitely talking about giving out a free stuff in return of getting their reviews, and don't forget he was laying emphasis on growth here, not sales!
that makes a lot of sense, thanks so much!! @@lawalkamorudeenolamilekan2398
Wow! Great strategy!
Does anyone know what Gary meant by: "When you have a retail brand that sells in retail stores you are running the media against hold out clusters to prove you are driving incremental growth?" More specifically, what are "hold out clusters?"
Thanks
Just ask chatgpt
@@jameswin7631 I think what he is referring to as hold out clusters is the ad sets that are not performing well, you compare your winning ones with the ones that are not. Which represents the growth from the original set. Remember he said the gamers were girls so he created another set targeting the girls....which makes the original the hold out cluster. Don't quote me on that but he only named two sets of examples. Winning and not winning.
hes not gonna give it all up like this guys but amazing organization
Great content.
How do i market my mobile detailing business to local customers?
I would suggest facebook/instagram/tiktok videos of before and after, satisfying cleaning videos...etc pay for post promotion but dont spend too much lol, thats how my dropshipping business failed😅. Maybe go to a local car meet and offer your services to the people at the car meet, give them your ig/number.
Car shows are a great idea and any other local events to get the word out.
This guy is a fucking g, Alex hormozi and Gary Vee are on top
Paying upfront for quality leads and marketing is just too expensive-I simply can't afford it. I really need a service where I can pay only for results, any help would be appreciated
I've been there. Corpoz helped me out by only charging for results. It really worked for my business!
3 minutes of 🔥🔥🔥
Thank you so much for you content Gary! 🙏🤙
Thanks bro
Information overload in 3 easy minutes.
Very much informative ❤❤
you nailed it man this is what i was looking to hear
Just like others have said
Great video!!!
I want to start a marketing business
It's been 3 months. How's the marketing business? If you don't have it by now you didn't really want it and just wasted my time.
Shout out to st expedite for always coming through
good statergies
Interesting!
free nuggets? nice!
Gold 1st
cool video
Can someone translate this. I’m a small business owner and just want to get more clients. Thanks
I didn't understand a single bit and i am looking to setup my own marketing team. I am doomed
Tl;dr Lean Marketing
🔥💪
too complicated general advanced framework for future, not rn for big buiz
First
Leather skin
I'm 18 from BANGLADESH and never thought I'm limbing in E sports. Soccer makes my day as always 🤌 but well yeah in current situation, u r right tho.
Sounds great
Captions doesn’t even put this in English
The most confusing 3 minute video ever. I don’t understand some of the words used
It’s possible you are not part of the target audience. That’s okay, but this is clearly pointed at entrepreneurs with mid to high level marketing knowledge
is this and advertisment for advertising! If you can't get my attention in 5 seconds please don't attack me for another 25 !
💙🫐
Hey Gary I need advice with something alot of people can relate to
I have a dream, it doesn’t make alot of money but I know one day I’ll have to be the financial anchor for my parents. I don’t want to abandon them but I don’t want to let my dream die. What do I do
Wtf is he talking about ....this is marketing on cocain
Please don't listen to this guy. You'd be hard pressed to find anyone on YT who knows less about what they're talking about.
LOL
Bad advice. Just get the word out in this attention economy and you're good.
I know this is a unpopular opinion, Gary no doubt have a lot knowledge. But this 3 min piece does not really make sense as it has no context and is a very vague plan. You need proper understanding of your business model and consumers before you decide how you want to brand and communicate your Company / products. Also using all social media channels instead of using your focus on the channels that backs up your brand identity is interesting…
A clear example of someone who has been in the game for too Long and overexplaining simple marketing tactics. And conveying The information in such a Way that makes it difficult to comprehend for beginners which is the audience he is communicating too.
Yeah. This is entertainment not education.
Excellent video! Loved how you explained a complete marketing strategy in just 3 minutes. For more expert insights and tools to supercharge your marketing efforts... RankWatch's video is a great resourceful video for you to gain additional insights from a brand specialist.
Someone might want to inform all these marketing executives that the United States is not made up of 98% people who are black or gay for their current commercials just an FYI. Try representing reality in your marketing and not wokeness
A practitioner at work. 🫡
Any idea if there’s the full video available anywhere?
Anybody know in which platform Gary come live q&a