Why Jony Ive is Leaving Apple
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- Опубликовано: 11 сен 2024
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Cupertino, California - Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.
Wow, I mean. On one hand, I’m devastated. As someone who started out in the business as a designer, Jony Ive and his relationship with Apple was just everything I looked up to and aspired to be.
On the other hand, though, as someone no longer in design, Jony Ive set free but still connected to Apple is something I really, deeply feel.
But, sorry, first. I wasn’t going to do this video today. I was going to wait and think on it a bit, and do a deeper, more forward looking video tomorrow. But then, you guessed it, the Internet happened.
Hot takes began raining down like meteors in a Michael Bay movie. And, as expected a lot of them were just terrible. Like terrible set in comic sans terrible.
That's why I ultimately decided to split my video in two. To get something short out today and the focus on something deeper for tomorrow.
So, here goes part 1
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Going to miss his voice in the commercials ☹️
Exactly the first thing I thought!
That explains why the last one about the iPad Pro was voiced by Schiller…
me too
King-Josh
IKR, his voice is just as relaxing ad Zach from Jerryrigeverything imo.
@@biplovegnyawali1952 lol i think Ive is a few leagues above that jerry idiot lol
Your quality of writing is unmatched, especially at the speed you get things out!
Thank you!
Hear, hear!! :-)
Create a video explaining how you do it
Think about where he is getting his info from. Also feel like this is bit of a over correct.
I can see Apple haters saying “Apple’s design became dead when Johnny Ive left”. Same thing as what they are saying when Steve Jobs died.
Well, you are entitled to your opinion, doesn’t make you right 🤣
No one is going to say that. Apple's design died with Steve. Jony's voice at Apple lost it's weight with Steve gone and everything went to shit from there. Apple went from a company shipping revolutionary products to a corporation shipping just good enough stuff to make money with.
The magic of Apple has gone. I am just as sorry to write this as you are to read it, but here we are.
Nico Rivera you are 100%.
Poor Apple haters are so funny.
@@BT_Spanky but it's TRUE what the haters so. Shit hasnt changed and likely wont change for another 10 years.
Dolencd honestly just stfu you don’t wtf you’re saying you fucking idiot!!
Jony is super talented and deserves the utmost respect for the love and time he put into those products.
I’m sure his team will miss him and still learn from the continued new partnership.
This transition seems very natural, no need to post any doom.
Ive is out. Gruber said it best. “Translation: He’s gone”
I think this consulting thing is just a way to polish this story. He’s gone and Apple will be fine
Ricardo del toro I just read his post on Daring Fireball after reading your comment. I agree 100%.
There are other great designers in the world. And now they have their chance.
Jony Ive will still design everything for Apple, he just don't want to work for a salary, but have his own company to earn 100 times more.
Vladimir Talijan jony has a decent stake in Apple. He’s got enough money to live 100 lives. It’s more to do with being free and release what he wants than money. At Apple he has all then money in the world to prototype but only what Apple signs off gets released
Rene right on the pulse! Crazy how quickly you got this video out. That’s worth hitting the bell gizmo over
Harrison Wilson apples PR team hard at work
Siri needs a Jony Ive voice
I know this was done quickly, but it’s easily one of your best written (and performed) videos.
PrimusPilusVorenus What would you have said? Acted?
Ivy realised he couldn't make Apple products thinner or remove more ports, so he quit... 🤪
Oh, he could have!
Rene Ritchie
Get rid of physical buttons, go all in on wireless and put no charging port, get rid of the mute switch, drop 3D Touch for thinner displays. Vibration for sound so there is no speaker. He could do this all. Hell his dream is nearly accomplished for the iphone just as a slab of glass.
I hope you’ll be able to interview Jony Ive. And, Thank you for taking the time to do this video. I was very interested in what you thought about him leaving Apple Inc.📱💻🖥
Usually love your clips Rene, but this one should’ve been rated R, since it’s basically an obscene 11 min BJ. „Greatest designer of all times“, eh? WTF. Seriously? Might wanna leave that one to the guys who designed the pyramids or something. Sir Ive’s basically been dozing off in the shack behind the UFO the last 10+ years and couldn’t even be bothered to crawl out for a show most of the time. He may have gotten a few things right in the past-wether by inspiration or accident-but I can literally imagine him moonily floating about in his studio, getting a prototype from a design genius in his team, switching some stupid thing out of position for reasons and leaving with a scary giggle for another hit in the shack. All the while having Tim shovel $$$ up his backside 24/7. So please holler if something serious happens, like one of Apple’s designers that carefully let design follow function hitting the road. Oh, wait…
Feels like this whole announcement is an exercise in damage limitation, I imagine Ive gradually lost influence once Jobs passed on as Apple transitioned from a product oriented company to a profit orientated one. To continue making ground breaking designs ‘Product centric Staff’ need to be at the top of the company calling the shots, rare in any organisation, however Apple under Jobs is the most famous example of how game changing this can be.
Personally I’d also argue that high standards in QC and quality of the ‘user journey’ also play a huge part, something Jobs was passionate about too.
I think it goes like this...
When you work with apple, whatever you do goes to apple. And the salary stays the same. But if you separate and owned a Designer’s Institution. You get less limitations and more leverage to go foreword. And able to expand more... ..
Finally the design of the camera will be better
All you need to read is Gruber's post about it, then today's video from Rene, and tomorrow's video from Rene. Then you can pass by Stratechery for deep insight and then you can go back offline.
Let's be honest, we've all seen this coming and after 30 years, an artist has to evolve and become his own boss and spread his wings beyond computers to cars, watches, buildings, bang & olufsen, etc etc...
This time has come and the next guard will take the reigns smoothly.
The only reaction of the whole internet and the whole industry should be "Thank you Jony"
🙏
The iMac blew us away with its innovation and beauty. The iPod was a departure from MP3 players of the time. For the iPhone it may have been more form follows function but who decided to do away with physical keyboard? It created an industry. The MacBooks also led the way out of netbooks. Strangely I was feeling that something was lacking recently. I don't know what but I felt it. So It is time for change. There are other creative people out there. And anyway Ive will still be there. Maybe he needs the freedom to pursue other goals. We might even see more Apple revolutionary designs come out of LoveFrom.
Then look at the new Galaxy phones. They are beautiful. Someone designed them and it was not Ive. Let's see the creativity that others bring also. We might be surprised.
In theory, this is best for Apple and Jony. Where designs are becoming predictable and somewhat stagnant, this gives Jony the freedom to create whatever he wants for more than one company. Yet it still gives Apple his input and that Jony Ive edge.
Browning Bros Films excellent points.... And will re-energize his creativity
I thought Jony Ive left Apple years ago, after all there have barely been any changes in their designs for years. Remember the last innovative design Apple came out with? No, me neither.
Watch?
Mark Conforti what about it?
I think it's very sad that he is leaving Apple. I wish him and Apple the very best on their future projects.
People come and go in (large) companies. Ive leaving might even be good for Apple.
The Titanium PowerBook changed my life. Period. Thanks JI.
Jarrod Job Yep 👍 loved the Ti
Phenomenal piece, Rene. Really.
When i first read the headline, I was devastated but as usual you give it a mediated treatment that helps to put it in perspective. Well done.
What about build an AI version of Jony Ive to design next 50 years of Apple products ?
John Gruber explained this perfectly. Ive is gone. Apple is a company where either you are at the wheel, or not.
The worrying thing is that Hankey and Dye are not answering to Cook. They are answering to Jeff Williams, an operations guy. For Apple to continue to be Apple, they need have design people at CDO level working directly with the board and CEO on design. That people don’t see this as Apple’s moat is concerning to say the least. Having a chief design officer is a critical position in my opinion, given how unbelievably critical design is to Apple.
I can accept that Ive can still have some say with Apple. The key issue is that Hankey will have the final say on Apple products. That’s the key point. Ive may just want to branch out. The long term issue is design is the most important key of Apple’s success, and Apple has to adapt to a changing technology landscape. I think not having a C-level voice is problematic.
I think it's becoming clear that apple since then has become more like the others. Not ridiculously so yet but you can tell it's not the same. Adding buttons, splitting the iMac Pro into a desktop machine and monitor to make the difference. Bulkier designs. It's better for the consumer I think but lacks the same taste artistically.
Perhaps iOS might get a new design language due to this. Fresh design. Thanks Jony
Even your ad reads are well written. You're a treasure.
Yes, talk about that person and the keyboard thingy. It seems interesting.
The part about people being bad at multiple truths was so excellent. I loved the way it was written. It succinctly put into words the way I feel about a lot of what ails our current society. Brilliant.
Wouldn’t it be amazing if mainstream media could get its soul back and produce nuanced, insightful pieces like this? Well done, Rene, and thank you!
Since Steve Jobs's death, Jony Ive put form over function. This is why we have a MacBook Pro with an awful keyboard and ports that connect to nothing but dongles. Ive's contribution to personal computers is immense and we should all be grateful to him, but his departure from Apple will ultimately be a good thing.
Smart Battery Case?
If you have dongles it’s not Apple’s fault
If Apple survived without Steve Jobs it will surely be fine without exclusivity to Johnny Ive.. What you guys think.. 🤔
Many people liked Steve Jobs Apple a lot better than Tim Cook Apple for some good reasons (of course there have been great things with Cook as well). They will survive without Ive but let's see what this will mean for their design language in the future
Apple w/o Steve is surviving but let us be honest: Apple has lost its soul, its vision, its raison d'être. Ive is just a designer and has made some very bad decisions under Cook.
@@boylumbago1590 Actually under Jobs they were relatively cheap. That's how markets work: underprice, get recurring customers, increase price.
Is this the guy who designed the magic mouse charging system?
Haha idk
It’s dumb but I’m sure it was a necessary compromise to do that way. It should be charging wirelessly now. It sits on a desk all the time and a wireless charging mouse pad would be common sense. A mouse that never dies!
i_Hackintosh mouse that never dies: usb mouse
Trinajskaa and also the 1st gen Apple Pencil charging solution😂
Both the mouse and the pencil were perfectly logical, if inelegant, design decisions if you’re good with critical thought.
I saw this coming. Why not, and why not sooner? His credentials are pretty much through the roof. As a creative I think he wants to be able to do more without being under Apple. Good luck on the journey.
Are you joking? You feel what?! Someone is not an employee and you are now cut up?
I would love to work for Jony Ive. Dream job and his a design legend.
I don't buy this story, why leave if he stays?
Imagine this guy cry singing a song... his expression is really something ... like a hurting guy in a love song.
Jony Ive is one of the people I respect most in the world. I look up to him and all he has accomplished. On one hand, I am happy for him. He is an industry leading designer and I am happy that he can expand his passion and design more interesting stuff, things he wants to design. On the other hand, I will miss the days that Ive gave his full, undivided attention to Apple and its products. He sweat the little things and it made a world of difference. The products always struck a wonderful balance between design, utility, every-day convenience and thoughtfulness. He truly was the Chief Design Officer of the entire industry; everyone wanted to copy Ive's design.
🤦🏽♂️ People need to chill with the worship and cult like behavior. A man left a company and started his own. End of story
True, instead of going crazy, people should realize what a difference it will make in his life to start his own company.
As much as I love Apple at the core, I can't even imagine how it would be to work at the same company for 30 years.
He's an amazing designer, and now he will be able to work in other things too, that's amazing.
It’s time for new blood. It was a mistake to allow few others the opportunity that Jony soaked up for so damn long.
His latest design was the separate $999 monitor stand. Jony Ive wanted to stand on his own and earn more money.
This is why I love Rene's channel. Not a sinlge peep from all the other Apple-centric RUclipsrs that will make a video in a few hours or less after a big Apple event, but won't say anything once one of their most iconic employees leaves.
Shout out to Rene. He actually knows Apple's history not just Apple post-2007.
Always the most balanced commentary about the tech world. Thanks for that, Rene! Looking forward to watching the second video about the topic.
I actually did hit that bell gizmo.
Also, don't worry, your analysis is still great even you feel it rush.
Thanks for making this video, Rene, and actually using your brain to understand what Jony “leaving” means, and what it doesn’t. One thing, though: Jony is an industrial designer. He drew up what he thought the MacBook would look like, and maybe helped imagine a butterfly mechanism, but hardware enegineering would have been the group to actually design and build the butterfly mechanism. If anyone is at “fault” for that keyboard, it’s hardware engineering.
This might stop the design leaks for the iPhones in the future
I’m devastated I’m excited for the future of apple but now that Jony Ive the head design that put out all the iconic products I don’t know what to think I just hope it means it’ll survive m. Although I think Tim Cook is a extremely smart and savvy person hell do what is right for the company
jarcohen123
I totally agree
Tim Cook is a very smart person and frankly he’s taken the company to new levels in very difficult times.
imagine if my old ipod decided to work for apple and the ipod getting battery replacements every time the ipod's battery gets old and dies... you would be seeing a cracked iPod touch 3rd generation that lived on the east coast making iOS to go back to iPhone OS 3 to make people who remember iPhone OS 3 feel old. I already feel old, I remember watching gangnam style on repeat back in 2012, watching minecraft parodies in 2012, and playing minecraft in 2012
How he get that depth of field on gh5 ? Isn’t the crop in 4k is huge
And also what lens is he using?
Huge loss for Apple but might not be as big of a deal if they will continue to work with him thru his company. It also allows him to work on what he wants to work on rather than what Apple wants him to work on.
First, Rene is right. Everyone leaves at some point. The Apple Board of Directors is supposed to have succession plans for not only Tim Cook, but every C-level, SVP and what is deemed "critical talent". So I'm sure that there have been plans for a post-Ive future that have been kicked around and periodically updated for years. As for Ive, this sounds like he's been itching to design some things that Apple is never going to do. There are all kinds of products, concepts, architecture, logos....anything you can think of that he could do if he were out on his own. But he owes everything to Apple for essentially making him one of the greatest designers (if not the greatest) of the last half century.
So what do you do if you are Apple and Ive? Ive could just make a clean break and leave, but I think he does genuinely have an affection for a company that has given him so much (not to mention made him famous and incredibly wealthy). He could do what Steve Jobs did for years....work for Apple and run another company on the side. But that has challenges of its own and Apple has talent waiting in the wings that has been patiently waiting for their mentor to retire. The third option is what they seem to be taking....that Ive will be allowed to leave, Apple will still use his new company going forward, and more latitude will be given to the leadership left behind.
The details will be interesting to how all of this will play out. Ive is one of those people at Apple who had access and knowledge about virtually everything the company is doing. So there has to be a lot of trust that Ive will not solicit business from Apple's competitors for a very long time. This includes other phone companies, computer companies, car companies and many other businesses obvious and not. I'm sure Apple's lawyers will have fun drawing up what all that means. But nothing lasts forever and Apple has shown that they can be great without Steve Jobs. At least Ive will be around in some way shape or form for years to come as a consultant.
Jony Ive doll in the background?
Rene is a bit too optimistic about Ive’s availability to Apple. If he hasn’t been a major player since 2015 why would he all the sudden be available, especially since he’s going to be busy designing non- technical products?
So impressed you managed to get this out in less than 24hrs of this breaking, just wow. Classic Vector!
One of the truths that struck a true tone is that Apple is changing. It is more focussed on services and less focussed on product. That has to factor in to this discussion. The culture of Apple is changing and the core competencies are changing and the skills are changing.The needs for product, physical product to be designed are changing as well. It's not yet clear where this ends up. But what is clear is that a Star like JOhnny Ives see it and he knows that he has more to offer the world then he can manifest at Apple exclusively.. Services aren't designed in the same ay that products are.
It was a long overdue, but still.. I can't decide if Jony’s departure is a good or a bad thing. Wow, end of an era.
Bang on the money, Rene. Well balanced thoughts as always. The key word is team. There is a team of designers who have worked alongside Jony, and were rightly placed for succession. Now is their time to inject enthusiasm into Apple’s design process.
Everyone forgets that Jony was about to quit Apple back in the 90’s because they wouldn’t let him do his job. Steve was the reason he stayed. Steve once said that he was his soul mate design wise. Him departing means only one thing, he’s bored and that Apple is not letting his ideas flow like Steve did.
Thanks for providing excellent clarity and context on the history of Jony Ive and Apple. I am optimistic regarding the future of both. New subscriber . . .
You know what a designer needs? Freedom and Recognition. It shows how hollow Apple is becoming.
Will this increase or decrease the price of the $999 monitor stand?
Man I wish I could just see some of the stuff Jony has seen at Apple behind the scenes
He will still be designing for years. The products in the pipeline for the next two years are already designed.
I believe his new company name is called “ LoveFrom “ not “FromLove “
I am very sad to hear this news
“Loveform” not “lovefrom”
‘Sir Jony Ive’ - I wonder if he’s happy to have had his title included like that.
Top channel for everything Apple. So thoughtful, insanely fast, etc. In the end though, I have a sick feeling in the pit of my stomach that things are slowly slipping away at Apple. Just way too many bad decisions piling up over the last 5 years (hundreds of them) is indicating a slide downhill, not up. I think we've all been holding out hoping that this is due to a secret project (maybe an automobile) that they are putting most of their resources in, but as the years go by it's starting to not look that way...
Trying to be optimistic, but this news really is a gut punch.
Perhaps our current golden age of tech is fizzling out and the next one (virtual reality) is too far off in the distant future to have any meaningful impact in the near future. :-(
Maybe he was let go by Cook because of the awful butterfly keyboard design.
...he saw what iPhone 11 was becoming so he left...:P
Great spin! The fact that the design team is reporting to a COO is beyond telling.
I am hoping that this change will lead to Apple giving up on the thinness craze and the design over everything else and moving to a greater balance between design and functionality instead.
Agreed - well said and thank you. For me, Jony's greatest gift to us is that he has brought our attention to the beauty of DETAIL. Perhaps even better, he has made the technology itself almost invisible - connecting the human being directly with the experience technology can bring us. (Might not have put that very well?). Remember how you felt when you played with an iphone for the very first time?
Finally! I felt like he was responsible for changing the plans of the engineers, often for worse (but better looking) concepts. This may set the focus a little differently, especially since jony‘s not really gone.
@2:49, he did help design one plane, Job's G5 which has since gone to Jony himself. Hopefully now Ive can rival the likes of Naoto Fukasawa.
The plane got stitched leather, find my friends lost it :-)
Great video Rene, I had a suspicion you wouldn’t be able to wait until tomorrow to drop this video.
in short next iphones will cost even more as another company will take a major bite off of it :(
Nice job Rene - wow. That’s crazy news! Wish him and the team all the best.
He wants to go design furniture or something... ?
plot twist : He wants to work with samsung and google
Honestly I’d buy some Ive furniture.
He has already with Mark N.
Well... If I was a competitor, first thing I will do is drown Ive in work on my own project... for example Microsoft.
Less design for apple, more design for Microsoft.
MS design is becoming better than Apple's. Have you been living under a rock?
Gwen Walravens Microsoft was an example.... ok Samsung, Huawei, Motorola, should i list ever smartphone manufacturers so that your slow brain can comprehend that there are many competitors in the market!!!
WHY WHY WHY is your content so so good? Your videos are always on point, informative and well planned. I love your content. First and only bell notification on my list.
This is a good thing, johnny is free to make whatever he wants in his personal projects. Who knows what he'll make when he dosen't have any limitations.
What book is Jony Ive looking at with Apple designs? Is it available to buy? 2:04
Sad to see him go, but its best for him to move on. Apple's emphasis has changed alot since last 5 years.
I would go as fas to say that Jony Ive is as great as Frank Lloyd Wright.
This is not good news.
so essentially he is going from a full-time apple employee to a external contractor working with apple hmmm... dont be fooled this is all about money and taxes
I think he left apple because his creative hands were tied by the board of executives after Steve stepped down as CEO
No way he was chosen over Scott forstall to lead the redesign of iOS and Mac OS and promoted. He was itching to do other things and bought in Newsom for a kindred spirit. He then focused on Apple Stores and Apple Park. He went horizontally and then decided to go vertically in design with the company and is now spreading his wings because he feels he got them retail, HQ, OS, Hardware wise on a trajectory he spent building since iOS7. Apple Park was Steve’s last baby and I think that’s why it was important for him to move that direction too before leaving Apple if not for that and getting Newsome he would have left around 2016/17 when the rumors surfaced he was ready for a change.
What did he design about Apple retail? The costumer experience? Cause that’s terrible now.
It's crazy to think Ive is leaving... Here's to the creative efforts he'll put forth in the future!
Have you proposed to the guy yet?
Sir Jony. Legend 🙌.
People except so much from him, it must be so hard.
Imagine being him; have a little empathy people.
We'll see. I've seen mockups of iPad's and iPhones right here on RUclips that looked damn fine. there are plenty great designers. Perhaps they'll be even better off with a lesser involved Jony
Timely!
A sad day but who knows what might happen in the future, design-wise!
Rene, well said I think you nailed it I really do believe there's more to the reason for Jony leaving on his own, He will be missed. Thank you for this video!!
Surprised you didn’t do a full Powerbeats Pro review.