Forged - Making a Rogue Barbell - 4k Extended Cut
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- Опубликовано: 7 сен 2024
- www.roguefitne...
A Rogue Fitness barbell begins its life in fire. From the foundry to the factory, molten steel is formed into columns, shaped into rods and machined to be the barbell we know and recognize. Whether it's in your garage or on the competition floor at the CrossFit Games, each Rogue barbell is built by the hands of American steelworkers, machinists, and craftsmen.
#ryourogue
This is the only RUclips commercial I've ever watched all the way through. Far better than whatever I was going to watch.
David B yeah I watched it like five times just for the music 😝
David B The music man
David B yep. I was going to skip it, but it intrigued me, and I had to know what was being made. I thought it was a car commercial, but was pleasantly surprised. Best commercial I’ve seen in a long time!
Best youtube commercial. So interesting I couldn't turn away.
AGREED
No celebrities, No super models, No white sand beaches and yet you have managed to make what may be the most beautiful and captivating piece of advertising ever, Hell it may be the best 4 minutes of anything I have ever sat through.
Best Advertisment Ever!
eternity cosplay PHD in mechanical engineering and you can't spell?
RAY_HybridFitness this commercial made me soo happy! 🔱
This video is the the most magnificent testimony to the greatness and strength of men. No woman designed, built or manned these forgeries. Men do these things. I tried to make this go viral in the "toxic masculinity" brainwash attempt of the Gillette commercial, which was one of the most disgusting things ever vomited into being.
Agreed!
Probably the best commercial I've ever watched... and it's for barbells!
Daniel Delgado It’s the sound of changing your life with barbells.
dannybob me boi barbell my barballs
lmao nice one mather
fuk dude I know
My Dad works in a steel mill similar to this mill. Manual labor does not get the credit it used to in the United States. Thank you Rogue for bringing some glory back to the people making America great.
I work in one and they nailed it. Especially the slow motions because that's how time goes by with a 12 hour shift. But really people that don't have a clue how much it takes to make the simplest things is, yes unappreciated.
But do they hire 50% females
@@eclipsez0r If there were enough women actually applying, probably.
@@stylishskater92 Good way to lower productivity
@@eclipsez0r Just here to stir up crap, huh?
This is the only ad, I watch repeatedly and still feel myself tear up. It's beautiful- the showcasing of American manufacturing. As an Engineer it makes me feel proud to see some brands still hanging on to what America is built on.
What makes that a Special American manufacturing process?
@@lukaszimmer1973 not made in a chinese accident-prone liveleak minimal-safety factory using fake steel
@@RD-zf3yb what is Fake Steel? And i'm talking from a German/European Viewpoint
@@lukaszimmer1973 just shut up
@lukaszimmer1973 Chinese refining processes aren't the most advanced or efficient ones in the world, and the steel they make tends to be of low quality. I don't know much about it, but from my understanding, they don't have particularly strict standards when it comes to the temperatures the metal is forged at or something like that. I may be wrong, but I just thought I'd share my 2 cents on the matter.
I went to school for marketing.... this ad has to be one of the most captivating commercials I've ever seen....congrats to the minds who created this marketing masterpiece.....I watch it for inspiration .....love the song. Go Rogue!!
same, blown away. THIS is how you advertise.
Well said!
That was mesmerizing. I want to make Rogue Barbells when I grow up.
i know right! i had never thought of working in a forge until i saw this! i love hard work and a barbell was actually my first ever real gift i got when i was 10 ! =)
@@Osiwan960 l look for it on a new
Friend " are you crying?"
Me" this this barbell commercial is beautiful."
Friend " whatever weirdo"
Alex Forreal best comment hands down! 😂☠️
That was me!!!
Not gonna lie, did tear up a bit.
4 am listening to this, got me wondering if i was becoming one with the universe
Thank god I’m not the only one who tear up with this video...
I hope Rogue is paying their marketing team nine figure salaries. This shit is on point.
💯!!
When you have chills when watching a barbell commercial. You know they did a great job
This is not a commercial, it's a work of art, just beautiful.
i work this mill a great place to work and a lot of teamwork goes into those coils.
Thank you for what you do. You are the people that make this country great.
I'm one of those people who gets goosbumps and tears up when I see well done art and music....just did that in between markplier videos. Bravo. Perfect ad.
Rogues marketing team is freaking amazing. Never thought I’d see a metal pole being made would be inspiring.
I still return to this video years later, not only to reminisce its beauty, but to fulfill my motivation completely for when I train day after day. Witnessing the destruction and creation of Rogue’s barbells enlists a journey , the journey that barbell’s go through just as much evolution as we people do. Strong metal alloys to increased muscle strength, fine knurling to conditioned skin. These connections allow us to acknowledge the craftsmanship of these barbells and their significance to our lives.
Who else came back to appreciate this legendary ad?
this project came from Sansom Media, guys amazing work..... just epic... the music track is an unpublished score
No way.... Are you Selena's brother... A.B? This song is hauntingly beautiful-- if they haven't been discovered yet you should scoop them up... produce them! lol.
Please someone find these people, bust their door down, and ask them to publish this song!
Yes this music is so Good. Must be shared with the world
unpublished ? Darude - Sandstorm
LOL
With the right music and camera work, even something as mundane as manufacturing a barbell can be turned into something...beautiful.
I've watched this commercial probably 1,000 times over the past few years - love the vibe and the music. 10/10.
Whoever came up with this commercial better have gotten a raise. That was mesmerizing.
I willingly searched up and watched this ad that's how good it is.
I have studied a lot of things music, cultures, health ,Science, space, but this commercial is simply one of the most amazing commercials in history !
Couple years has gone by and I still find this commercial a masterpiece of Art and music
I have worked in the metal industry for the last 10yrs. Currently i work for a mold manufacturing company as a five axis cnc machinist. I am so proud when i see companies posting videos like this. Thank you rogue for your contribution to american manufacturing. Absolutely beautiful video.
This advertising made me stop and watch through the whole thing... Didn't even remember what I initially was going to watch. Very well made. Who produced it?
Yes someone credit who filmed this.
Chris voight lol
SAME
same
Just saw this commercial on RUclips today. Best commercial ever, I watched the whole thing, because it was just so beautifully done.
Awesome video and music. Great to see a video about Made in America steel. Wee need to take it all back and only use USA made products. We do not need anybody else. We are the Strong. Amen.
This is definitely one of the best commercials I’ve seen
Thank you for making a beautiful fair ad with no propaganda. True escapism which treats us all equally. I love this ad for eternity.
Four years after it's made, I finally see this ad. Outstanding cinematography. I want to give the DP a hug.
This is the best commercial I have ever seen. The most unexpected. Jaw dropping. Inspiring. Evocative. The beauty of a high fashion film, for steel bar. So artsy, so beautiful. Must make Rogue Employees so proud... Domestic Manufacturing at its best!
taking someones trash and making it in to a work of art. this is the best ad in the world. need to play this on national television or something. make the barbell great again.
Goosebumps. Every. Time.
This ad still gives me chills.
I watched this advertisment / masterpiece on another RUclips video as an add that showed in the middle of the video. It's so amazing to watch and so we'll made that I had to head over here to give it a like. It is the only commercial on RUclips that I willing watched the whole thing sense I have started watching RUclips and to find out at the end it was for barbells, wow mind blown. Bravo to whom ever directed that.
Just went back to one of my favorites, stored on YT. I love this video. Impressed by the cinematography, choreography, and all around casting. These guys in the foundry weren't there to make a commercial that day. They just wanted a beer after work. A seriously bad ass plant, an incredible product (I'm a fat ass beer drinker fyi, lol), and I would be proud to represent Rogue.
My goodness this is staggeringly epic. It is the only commercial I've searched for to watch again. Even my 3 year old daughter said daddy that was berry beautiful, can we watch it again?
This is my favorite commercial from now on! Love it!!!!
Александр Вершинский это точно.
I was lucky to get this ad while watching on a 68" inch 4k tv. I was so amazed that I watched it again. I also am strongly considering going into the steel industry
Finally someone makes an ad that is gorgeous to watch and has a great score! I've been letting this play through everytime it pops up. Way to promote the American workers and the inherent beauty found in the building of products that build bodies! Sharing this with everyone I know as an example of ads worth watching and products worth buying.
2.2m views. 7 dislikes... Best ad ever.
Forbes Hansen
Now it's only 6 dislikes. I guess someone came to their senses.
Brother Freedom
Isn't it bad ass to have someone running the U.S. like a company trying to make a profit?
5.5000 likes and
27M views, 96 dislikes. Best ad ever...
I saw this commercial at night time😍😍and got hooked on the slow motion
10/10 wood put on replay😍
This is one of the most amazing commercials I have ever seen a company do. This is completely eye-catching and beautiful. the audio is perfect for this as well.
Immideaitly gets your attention with suspense, then completely changes the game when realized this was a gym barbell advertisement.
Rogue Fitness, you know how to advertise.
I watch this every single time... I'm a Texas power bar guy, who doesn't currently own a single piece of Rogue equipment, but I still have to watch this every single time.
I had to save in my files. I love watching and listening to the music. The visuals are amazing! Watching the process is unreal!
I love this commercial and the extended Rogue Warhorn one. Very well done marketing!!
Still one of the finest showcases of what marketing can and should be. It's made me appreciate that the lowly barbell in my gym is a labour of love and hard work.
Forever a Rogue fan.
The music and the slowmo works perfectly with this, my mind is blown. Fantastic job on this commercial
Absolutely the best commercial ever made or will ever be made mesmerizing inspirational
Cinematography on this ad is 10/10 I actually watched it all the way through whoever made it deserves a raise
I didn’t even know what this was a commercial for. I was captivated. 30 seconds in and I knew this was the best video I have seen in a long time. I freaking cheered when I realized it was a barbell. I’m a Crossfit trainer and I work with these exact bars everyday. That was the biggest twist ending for me. 1000/10 would watch forever.
I came across this ad while binge watching Alec Steele videos. Finally, RUclips matches an ad to a video (the ad on the video before was about buying flowers)! I paused the video I was getting ready to watch to drift over here and see the ad again. That's powerful advertising!
This is the only commercial I watch on You Tube! I've seen it over 100 times, and it blows me away every time I watch it! Beautiful work!
This is hands down the best commercial I have ever seen. It came in on whatever video I was watching. I had no idea what this commercial was for but it was mesmerizing! Amazing work. My hats off to the people who made this!
dannnng forge, you got me rooting for you, i don't even know what other things you make. but i support it
I’m so glad I’m not the only person who is totally captivated by this video!! I had to watch the ad all the way through and didn’t even care that I had no clue what it was for. Now I appreciate bar bells more than I did before.
I literally watched this about three times in a row for the music and imagery. Beautiful just beautiful!
Whoever shot this video needs an ADDY award. This should be shown at Cannes.
An ad I didn’t skip. Beautiful.
I didn't know what to expect when RUclips recommended this commerical to me. My God am I glad it did.
This is beautiful. I'm so glad that I bought my barbell from Rogue. I bought a B&R bar with the intention of training with it for the rest of my life and with the quality that I see in my bar, I think it's up to the task. Thank you Rogue Fitness. And thank you for keeping in AMERICAN MADE. shit makes me proud
This song woke me up a few times when i had youtube playing..it wakes me up everytime..i just started listening to it half awake.i love it!
I was going to watch some other video when the (dreaded) commercial began and I quickly reached for the mouse to mute it. But there has never been... in my life... a commercial that has so captivated me that I had to track the company down to add my comment here. Rogue, what a beautiful commercial! I watched all 4 minutes, 11 seconds of it twice and both times was riveted to the screen. Thank you for your creativity.
I like how you guys made reality to look so beautiful. No supermodels, sand beaches, expensive cars etc, just the reality and facts how its done and still one of the most enjoyable commercials i've seen
Epic. I’ve never sat thru a RUclips commercial. Amazing. 🇺🇸 🇺🇸 🇺🇸
This is such a great commercial, I have to look it up every once in awhile to re-watch, much better than the commercial I've seen recently.
You got to love cinematography. It the art of showing the unseen
The amount of time and detail that went into this video shows. This made me want to buy your products and I don’t even really workout. Whoever directed this needs a raise. Great work
I’ve ALWAYS hit skip...without fail. I just watched this add, in it’s entirety, twice.
...and I’ll probably watch it again at some point tomorrow.
How about years later?
This was an ad, best ad ever!
This is by far the best commercial I have ever seen
Oh my God. This has got to be the best RUclips commercial ever! I sat through the entire thing. Who ever made this captured the inspirational spirit of “creation overtime” very well. I imagined planet earth being formed over millions of years just listening and watching this. I can’t say enough. Why is this showing up on my account only till now?
This ad just showed up when I was watching something else music related on RUclips. I’ve got lots of equipment from Rogue they are the best. As others have said, this is one of the best ads if not the best ever. The music, the iron, the flames, the power. Awesome piece of work.
When I get to Heaven, I want this to be my entrance music for real
When an ad make you marvel at it so much that you forget that you were watching a video,
Thats when you know youve found a company that cares about every aspect of what they do, down to the timing of the advertisement.
This is by far the most amazing advertising I have ever seen and I watch it every time it comes on, it is truly awe inspiring👍👍👍👍
Just saw this commercial this morning. This is the coolest commercial I think I have ever seen. Very nicely done!
Good god this is beautiful imagery and music.
There's really nothing I can say about this commercial that hasn't already been said in the comments. I NEVER watch commercials but I was so captivated, I couldnt hit the skip button. Kudos
FANTASTIC commercial guys! Give your advertising department a very well deserved raise! Absolutely incredible!
Whoever made that ad deserves a raise and a promotion. 10/10
Fantastic job to whomever created this ad. Was going to just Skip like any other and got sucked in and had to finish it. Went back and watched again
Very creative commercial. I watched it all without skipping, even though I was about to watch a different video. I think I’m gonna remember Rogue and their barbells for the rest of my life.
Don't know how much this commercial was to pay for...but I enjoyed ever moment of it, like a kid watching his toys being made in santa's shop.
The only commercial I actually put on my repeat play list...😊
There is nothing more beautiful than creating something that will last a life time. And watching this video motives you to do more when you see this video.
Easily one of the best advertisements ever made. Artistic and beautiful. I'll be adding a Rogue bar to my gym soon.
What, is this beautiful and hypnotizing music? It turns something so blue collar and hard labored into something absolutely beautiful and awe inspiring. This is probably the only advertisement that will win a like in my book.👌🏻
The fact you made a video that not only captures an awesome process, but somehow making it emotional in a way, kudos to you!
You know you hit a marketing homerun when you can slap a 4 minute ad in the MIDDLE of a video I was watching and I was immediately captivated by it and watched it all the way through.
This is the only RUclips ad I've ever watched through... then watched again. Amazing.
I want to buy rouge barbells just because of this add.
The only ad I never skip.
Out of all the advertisements I've seen, this is probably the only one showing the manufacturing process.
I have never once skipped this ad lol.
I must admit, i totally forgot what i was looking for 30 seconds into this ad. And yes, i did watch the entire 4:11 of it too. And even watched it again, read the comments and went to foundermusic.com. And yes, i did spend $4 to download the music! Well done Rogue!
THE GREATEST COMMERCIAL EVER DONE HANDS DOWN!!!!💪🤘🔥😎
I cried. How is this so captivating D:
Y'know....I really have to hand it to the filmers and editors that made this. This really is a beautiful video. The folks who made this have every reason to be proud of what they made. Most sincere Kudos to them all.
This is the stuff RUclips recommends at 3am , it was honestly the best sleep I got in years after watching the whole thing with the slo-mo and music
This is the first ad I "thumbs up"
I searched for this commercial so I could "thumb up" and save it in my "Liked Video"
Awesome commercial