Enticing online audiences

This webinar explores the key principles of presenting a well-defined project online, from framing your work with the clearest copy to making a stellar suite of supporting assets and creating a project that tells a clear and captivating story.
Using two recent Space commissions as case studies, Upswing’s contemporary circus mockumentary Common Ground and WOVEN’s documentary film Growing Colour Together, we discuss top tips (and how to avoid potential pitfalls) of online storytelling.
We cover:
- How to create and maintain a clear narrative for your project
- What to think about when building supporting assets
- Framing your work online with copy, and a clear tone of voice
- How organisations have responded to the challenges of positioning their work online.
- The importance of ‘critical friends’