Thanks for the trip back to 1970/71! While we are all interested in the muscle cars, I am also fascinated by the Mopar wagons of this time. Even an 'Intermediate' Satellite wagon could carry a full sheet of plywood.
Hello from England our sons got a 1971 Chrysler 300 with the 440 as you can imagine it’s pretty rare over here,So nice to see all this information glad it’s fallen into good hands keep up the good work regards Roy.
This is so cool. I love the vibrant graphics / art work and the packaging of this binder itself! This was all put together mechanically - no photoshop or publishing software. And all the coordination involved for all the items. That binder represents A LOT of work!
Great stuff Tom, I love this stuff too. My dad was a salesman at a Chrysler dealer in the early 70s. He would bring home the sales videos for the new cars along with the projector so I could watch them. 8 year old me watching sales training videos was too funny looking back on it.
hiTom great ep those books you have are the holy grail of mopars. when you see another one or any kind of mopar books grab them as soon as you can and pay what ever price you have to that is history ok.
My dad worked at a dealer you might have heard of Tom, Lucky's Chrysler Plymouth GMC, in Poulsbo. Yeah, it was, oddly enough, a GMC truck dealer early on, and still was in 1971. I was often along for the ride when mom would snag dad's check on a Friday afternoon. The owner of the dealership was always very nice to me, and would let me go through the order books for all the models, which had samples of the actual upholstery, as well as exterior color samples, and available options. I loved it.
@rocketresto I scanned one Richie up here had, some years ago. You've worked on some of his cars. I'm a graphics guy, could make repros, just never have. I have a Lucky's key ring for my 66 Charger, kind of fun.
My Dad sold Mopars in the early 70z ! ..I fell in Love with a Red Dart Swinger with black bucket seats ! I was 4 yrs old ! ..born in 67' .. Chevy guy for Life !
I'd heard that an Imperial would be placed at one end of the showroom floor so customers wouldn't notice the similarities between it and the lower priced Chrysler Newport at the other end of the room.
Early imperials were very unique but in 69 they started to really merge with the c bodies. The 68 Imperial convertible I have doesn’t share anything with a 68 Newport, even still has the 5x5 bolt pattern!
Very Cool Tom. Thanks again. I can only imagine what a very sharp salesman could put together in the day. The guy that knew his stuff, and could have it at his fingertips for an enthusiastic customer. Oh the good ole days eh? I recently looked through a few dealerships for a truck. What a bunch of laziness. Endless models on the yards with the same options. Bar Paint or the simple like trim. Long gone are the fun days of building your dream. I settled on a secondhand low mileage vehicle. Was soooo much of a deal from a wholesaler. I asked myself watching this what’s happened to the new car market?
Less that things have been taken out of the binder, more that things have not been added. Updates were issued throughout the year, much like the second binder.
Thanks for a very informative and enjoyable video. Had to pause several places so I could read the info, Loved that photo of the showroom with the 300 and the Duster and all the display items. Now if you could get a hold of the '71 Dodge version, the differences would be interesting.
Mid Year 1971 was full of changes, insurance companies, vinyl tops that were fading out on Imperials, and new safety/body protection options. I think you got the "Atlas Shrugged" of dealer books.
Great stuff, especially all the info about the special packages and added and deleted options throughout the year. One question I have is around 26:10 the page is titled "Build out Bulletin" and dated June 1, 1971 and it lists all sorts of engines, engine/trans combos, accessories, trim items, etc that are "Out for model". I'm guessing that mean those items or combos were no longer available? I'd imagine that they had run out of certain engines, components, and various coloured trim parts and didn't want to have to order another batch that late in the model year and be stuck with them at the end of production.
@@rocketresto Maybe they figured they had just enough Hemi engines to fill existing orders or maybe the engines were back ordered at the time and they weren't sure how many more they would get. I'd imagine they wouldn't want to stock up the assembly plants with those when they knew they were going to be discontinued at the end of the model year. Probably a few other possible scenarios as well.
I have a 1971 Duster that is Tawny Gold with a 318, and whether it was ordered like that by the owner or someone else that didnt want it and sold it to the dealer, this is awesome!
Tom. Just watched your video. In Canada the paperwork and books were totally different. I guess we are a different country , with different management and some different models and some options. 🤷♂️
I own a 71 Cuda dragcar were putting the 440 tunnel ram with a 727 reverse pattern out of my Sons 71 Satellite with 488 gears the Cuda has I remember when the dealerships in the late 60s and early 70s had such cool stuff went every time the new models came out it was the best time in history
what every loaded 1971 300 (oops 1970) needs, a fully optioned showroom. I used to wonder why home garages weren't more like dealer showrooms. The answer is "it costs money, kid."
From.everything I have seen it seems like the 340 4bbl in an A or B body could beat a 383 4bbl inspite of them rating it at 275gross 235net hp vs 300gross 250net, seems like Mopar under rated the 340. It seems like it took at least a 400 HP to beat the 340 and it was rated 260net which I have always wondered it the 400 really made much less Hp than a 440 or if the heads, cam, intake, carb and exhaust all bing the same if the 400 matched the 440 for peak Hp which happened at higher rpms and just made less Tq down low which would effect the performance and feel significantly enough to make the 10-15hp claim seem legitimate. The 340 and LA was essentially the same size as an early Hemi just with wedge heads and shorter stroke. Whichnis why Hoover built a 340 with a 360 crank to go racing instead of an B, RB or Hemi. If I was going to build a Mopar it would definatly be a 340 or 400 with a big strojer kit and modern aluminum heads. I am pretty sure you can bire and stroke a 340 to somewhere between 426-440ci and a 400 to 499-512ci who needs an RB or Hemi when ypu can do that...
Thanks for the trip back to 1970/71! While we are all interested in the muscle cars, I am also fascinated by the Mopar wagons of this time. Even an 'Intermediate' Satellite wagon could carry a full sheet of plywood.
They were specifically designed to carry a 4x8 sheet!
@@rocketresto How things have changed, today you are lucky to find a pickup that can carry plywood with the tailgate closed.
Some really great stuff! Thanks for sharing Tom!
Thanks for watching!
1971: the year I was born! And just a few days ago was my birthday. Thanks for the birthday present!
Hello from England our sons got a 1971 Chrysler 300 with the 440 as you can imagine it’s pretty rare over here,So nice to see all this information glad it’s fallen into good hands keep up the good work regards Roy.
Rare beast over there.
I really enjoy listening to people who know what they're talking about
This is so cool. I love the vibrant graphics / art work and the packaging of this binder itself! This was all put together mechanically - no photoshop or publishing software. And all the coordination involved for all the items. That binder represents A LOT of work!
The "1970" showroom photo for this video is the happiest place on Earth! Disneyland's got nothing on that.
I’d rather be there than disneyland
So cool to see all of this original dealer binders and catalogs from waaaay back. Thanks for posting. Just subscribed.
Thanks for the sub!
@@rocketresto Sure thing.
Great content, Tom. Thanks for sharing. I love this stuff.
Thanks for watching!
me too!
Man, I never get to see stuff like that. Excellent video, Tom. Keep'em coming!!
Thanks for watching! Going to be a lot of mcacn the next two weeks.
@@rocketresto I saw you ask about that on Jamie's last live show, I'm looking forward to watching those & listening to your commentary.
I Love these dealer books! So freaking cool!
Filming this was the first time I’d been through these, was super fun!
Great stuff Tom, I love this stuff too. My dad was a salesman at a Chrysler dealer in the early 70s. He would bring home the sales videos for the new cars along with the projector so I could watch them. 8 year old me watching sales training videos was too funny looking back on it.
I have a few of those! Super fun to watch. Most of those are on RUclips now fyi. What a time to work at a dealer.
Halloween interior... that was the best thing I heard today.
hiTom great ep those books you have are the holy grail of mopars. when you see another one or any kind of mopar books grab them as soon as you can and pay what ever price you have to that is history ok.
These weren’t cheap.
My dad worked at a dealer you might have heard of Tom, Lucky's Chrysler Plymouth GMC, in Poulsbo. Yeah, it was, oddly enough, a GMC truck dealer early on, and still was in 1971. I was often along for the ride when mom would snag dad's check on a Friday afternoon. The owner of the dealership was always very nice to me, and would let me go through the order books for all the models, which had samples of the actual upholstery, as well as exterior color samples, and available options. I loved it.
Have a couple license plate frames from there. They sold a few good muscle cars.
@rocketresto Would you part with them?
@@johnagreen883the plate frames? I only sell duplicates, have to see if I have any extras.
@rocketresto I scanned one Richie up here had, some years ago. You've worked on some of his cars. I'm a graphics guy, could make repros, just never have. I have a Lucky's key ring for my 66 Charger, kind of fun.
Awesome Stuff!
My Dad sold Mopars in the early 70z ! ..I fell in Love with a Red Dart Swinger with black bucket seats ! I was 4 yrs old ! ..born in 67' .. Chevy guy for Life !
Would have loved to work at a dealer during the muscle car era, how much fun it would have been ordering those amazing cars!
I'd heard that an Imperial would be placed at one end of the showroom floor so customers wouldn't notice the similarities between it and the lower priced Chrysler Newport at the other end of the room.
Early imperials were very unique but in 69 they started to really merge with the c bodies. The 68 Imperial convertible I have doesn’t share anything with a 68 Newport, even still has the 5x5 bolt pattern!
More paper! Awesome! Thank you Tom!
This was a fun one to do.
Very Cool Tom. Thanks again.
I can only imagine what a very sharp salesman could put together in the day. The guy that knew his stuff, and could have it at his fingertips for an enthusiastic customer.
Oh the good ole days eh? I recently looked through a few dealerships for a truck. What a bunch of laziness. Endless models on the yards with the same options. Bar Paint or the simple like trim. Long gone are the fun days of building your dream. I settled on a secondhand low mileage vehicle. Was soooo much of a deal from a wholesaler. I asked myself watching this what’s happened to the new car market?
Less that things have been taken out of the binder, more that things have not been added. Updates were issued throughout the year, much like the second binder.
Possible
Thanks. I loved it.
Thanks for a very informative and enjoyable video. Had to pause several places so I could read the info, Loved that photo of the showroom with the 300 and the Duster and all the display items. Now if you could get a hold of the '71 Dodge version, the differences would be interesting.
Hope to find one someday. Would be fun to try to recreate that showroom!
Very cool video
Wow! $14.60 for a dozen model car promos! Now they are worth $200 to $300 each. I’ll take four dozen.😂
Inflation is a thing but ya!
Mid Year 1971 was full of changes, insurance companies, vinyl tops that were fading out on Imperials, and new safety/body protection options. I think you got the "Atlas Shrugged" of dealer books.
71 was kinda the last year of fun.
Great stuff, especially all the info about the special packages and added and deleted options throughout the year. One question I have is around 26:10 the page is titled "Build out Bulletin" and dated June 1, 1971 and it lists all sorts of engines, engine/trans combos, accessories, trim items, etc that are "Out for model". I'm guessing that mean those items or combos were no longer available? I'd imagine that they had run out of certain engines, components, and various coloured trim parts and didn't want to have to order another batch that late in the model year and be stuck with them at the end of production.
Yes think you are right but saying that it says hemi not available on a Satellite? They definitely built more hemi cars after that.
@@rocketresto Maybe they figured they had just enough Hemi engines to fill existing orders or maybe the engines were back ordered at the time and they weren't sure how many more they would get. I'd imagine they wouldn't want to stock up the assembly plants with those when they knew they were going to be discontinued at the end of the model year. Probably a few other possible scenarios as well.
I have a 1971 Duster that is Tawny Gold with a 318, and whether it was ordered like that by the owner or someone else that didnt want it and sold it to the dealer, this is awesome!
Lots of good duster/Twister stuff in the folders
Thanks for sharing.
Thanks Tom
Why would they discontinue the Fury GT package?
It wasn’t selling. They made 392 71 GT’s I think? Extremely rare.
Tom. Just watched your video. In Canada the paperwork and books were totally different. I guess we are a different country , with different management and some different models and some options. 🤷♂️
Different departments. Just got a 71 Dodge dealer data book from Canada, first one I have seen.
I own a 71 Cuda dragcar were putting the 440 tunnel ram with a 727 reverse pattern out of my Sons 71 Satellite with 488 gears the Cuda has I remember when the dealerships in the late 60s and early 70s had such cool stuff went every time the new models came out it was the best time in history
Would argue that 68-71 was the best time ever to buy a car. Just so many cool choices.
what every loaded 1971 300 (oops 1970) needs, a fully optioned showroom. I used to wonder why home garages weren't more like dealer showrooms. The answer is "it costs money, kid."
A lot of money.
So to get a demonstrator "allowance", it had to have all those options, specific to the Imperial page. I always wondered how that worked.
Yep totally. They wanted loaded out cars on the showroom floor so people would option up cars.
Good afternoon,,,,,,,,, Yeee Yeee
Yay yay
You mentioned the Simca 1204 and Sunbeams. I remember those well. My family were Chrysler/Jeep and Nissan dealers for many years.
They didn’t last long.
Mopar Time Machine trip!
Great stuff! Do they repop these books? Can't afford the original😮😮😮
Never seen this stuff before, not repopped.
They werent the price of a house back then.
They were not
I asked a Chrysler dealer if they'd sell their chromed Imperial wall hanging during a time they weren't selling Imperials anymore. They declined.
Bummer, love those old signs.
Because the Gods hath proclaimed it, in the sacred scrolls, it is written.
From.everything I have seen it seems like the 340 4bbl in an A or B body could beat a 383 4bbl inspite of them rating it at 275gross 235net hp vs 300gross 250net, seems like Mopar under rated the 340. It seems like it took at least a 400 HP to beat the 340 and it was rated 260net which I have always wondered it the 400 really made much less Hp than a 440 or if the heads, cam, intake, carb and exhaust all bing the same if the 400 matched the 440 for peak Hp which happened at higher rpms and just made less Tq down low which would effect the performance and feel significantly enough to make the 10-15hp claim seem legitimate. The 340 and LA was essentially the same size as an early Hemi just with wedge heads and shorter stroke. Whichnis why Hoover built a 340 with a 360 crank to go racing instead of an B, RB or Hemi. If I was going to build a Mopar it would definatly be a 340 or 400 with a big strojer kit and modern aluminum heads. I am pretty sure you can bire and stroke a 340 to somewhere between 426-440ci and a 400 to 499-512ci who needs an RB or Hemi when ypu can do that...
urethane bumpers probably still in warehouses some where
They didn’t sell many.