Day in the Life of a Japanese Toy Maker
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- Опубликовано: 4 май 2024
- A day in the life of a Japanese Toy Maker at Sega Toys in Tokyo Japan. This is what a typical day working in Japan is like at a Toy company as a Japanese worker. We see Japanese work culture throughout the day and see how it is to work in japan as well how it is to live in Japan during this time before work and after work. Kana works at Sega Toys, creating some of the most popular toys in Japan, formed in 1998 from its parent company Sega, one of the largest video game and entertainment companies in the world. Although many of the Sega Sammy companies are located in the same building, Sega Toys operate independently with 110 hard working staff to create award winning toys even with major brands like anpanman and disney. Kana is originally from Aichi prefecture but moved to Yamanashi prefecture to attend university majoring in Regional Sociology. Like many Japanese university students, she started her shushoku katsdo, aka Job Hunting while in school and was able to secure employment before graduation which led her to Tokyo to start a new life and career. And as a person who has a deep appreciation for all things cute and fun, she naturally found a fit at her job for the last 4 years as a Toy Planner creating Japanese toys.
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Can you do the day in the life of a Japanese 3-D Animator
At last, another A Day in The Life episode that we waiting for. Do everyone like this as much as me ? hehehe
Awesome!!!!!
These videos cure depression... but also make me wish I was living in Japan...
Thank you for a very nice video! I really enjoyed the interview the other day. I am looking forward to seeing you again. And I hope that Sega Toys toys will be engraved in the fun memories of Paolo viewers.
とても素敵な動画をありがとうございます！
先日の取材はすごく楽しかったです。またお会いできることを楽しみにしています😊
そして、セガトイズのおもちゃがパオロの視聴者のみなさんの楽しい思い出に刻まれますように✨
You guys do amazing work and the way it is structure it is phenomenal! I wish my work/company in the US would be like yours. I have always been a fan of Sega, especially sonic:)
Your toys look so interesting and fun! I know if I was a kid I would’ve begged my mom to get me the whole shelf at the store lol
That purse pets is very cool, wanna buy them as christmas present for my nephew. Wonder where i could get them in Indonesia
チェインレンサーというおもちゃ凄いですね！車好きの甥っ子が喜びそう。
アメリカでも販売してください‼︎🙏
(レンサーってもしかして連鎖ってこと⁉︎)
Hey Sega i love the Sonic racing games, thank you for all your hard work.
Looks like a fun job. Stressful part is producing ideas. These people are so creative.
4 times a month seems crazy to me
@@urekmazino6800 yes! I was jealous until that part. Sounds a bit stressful for me. That’s a lot of pressure 😅
@@MisisH my hair would be grey by the end of the month haha
Thats normal. Thats literally her job. Everywhere in the world in that industry does the same. The idea doesnt have to be out of this world/unique. It can be related to a current project your company has or your team is working on. Example @ 4:45 the little figurine is one of her 50 ideas/products last year, which, Im assuming was part of the "beatcats" project that her team was working on.
I agree.
6:00 this toy is so damn cool. No need batteries, it takes a long time to develop and design for sure. These people are hella creative. 👍
I also think its amazing
Yep. It's really impressive. I want to have one just for decoration.
Ikr . Those aren't toys.. they are technology
Ngl my childhood self would want this so bad if this kind of toy was a thing back then
i want now, i am 24 lol
I like the CEO already. Mad respect for her to just have her desk in between the other employers. :D Usually you don't see them at all.
I really liked seeing the others too who have helped develop toys.
ive had a job in the past where me as entry level was within eye sight of the CEO. ive seen a few other people comment its a bad thing and its done for control and is bad for the employees, but honestly, it depends on who the CEO is. if theyre an a hole then sure, but in my experience, and best i can tell from this video, its a positive thing. it was my manager at this job that was the one i avoided at all costs, not the CEO.
That is pretty common in the Japanese industry.
The desk of the leader or head of department or manager (buchou/kaichou) is located among the other staff.
I remember from an HR management class in university, that the president of Intel in the 90's was doing the same in the US. And since in those years, Japan was the main supplier of chip production equipment, I now finally know where he took the idea.
@@iris4547 we moved the office and Owner went from sitting at the desk with everyone else to be behing glass wall... in short everyout took a piss out of it behing his back, good shits and giggles
Yesss
Paolo is getting big companies jumping on this A Day in the Life bandwagon and the viewers really enjoy it. We don’t just get to see the behind the scenes but it’s also one way of promoting the company. I wanna buy the dog! The products are so cute😂
Paolo is miles beyond majority of Japan vloggers, many of whom seem to do the same topics over and over. Paolo's Day in the Life series goes above and beyond to show a side of Japanese life we don't get to see often.
Honestly same here. I'm really interested in Chain Rencer now because of this video lol... it looks so cool...!
its basically a company feature showcase. Paolo probably has to pitch it to these companies before he gets allowed to feature them.
I can imagine with the great resignation happening all over the world, companies would jump on this opportunity to show their company isn't that bad to work in lol. I think it worked out for the best for this dude. He was just making these videos for views and for fun but due to covid and the repercussions of covid, his "A day in the life of" series has corporate use lol. Good for him.
Yes the products are so cute as you say, but when I look at all the plastic and fur all I see is future landfill. I wonder if Japan ships its waste to another country and labels it as recycled like other developed countries?
I love how the company's CEO is sitting together with all the other employees and you would never know that she is actually the CEO.
I would not think that is chill not gonna lie, id feel like i cant slack off lol
lol, who in the right mind would love the ceo to be zat in the zame room az you when you work? imagine the ztrezz!
@@neihomai8 is your s key broken or something?
@@shinren_ yep, it iz, lol
@@shinren_ to be fair, japanese employees generally don't slack off to begin with, whether the boss is present or not.
I am Japanese.
I appreciate everyone's kindness in finding out the good points about Japan and speaking out.
I know a lot of good things about each country and I envy them.I can't wait to visit your country after the corona.
Japan is also looking forward to your visit with the best hospitality.
(I'm sorry if I can't express it correctly because I'm using a translator.)
Japan is a special place. I love all the inventions and how creative the Japanese people are.
Will you be coming to Kenya? :)
in Greece you are always welcome
best part of japan is susukino, kabukicho, nakasu,
everything else is pretty stressful.
Always welcome here in Santa Cruz, California, USA ❤️
I find it cute she continues to wear the mask she decorated with stickers after the demo
I'm always amazed at the incredible behind the scenes logistics Paolo has to go through to 1) get permission from the company, the worker, and other related office/co-workers to allow him to showcase their lives, products, etc. Equally amazing are all the things he does like recording the waking up and morning routine scenes (I'm sure they had to wake up earlier to let him in their apartment), as well as getting ahead to the train station platform to capture the worker exiting the train!
I've liked this series a lot and am glad more and more companies are allowing a sneak peek into what it is like to work in different job sectors in Japan!
Ive thought about this. And in this video atleast it seems like they met at the train station for the first time as he introduces the video there and says how excited he is. As he goes home with her later then I assume they recreate the morning routine as this would be easier probably. No Idea how he captured her walking to the train station then though. We really need a "a day in the life of paolo" lol.
yep, especially in Japan its not easy!
@@Metabohai He mentioned in another video he often has someone else help him out, such as his wife.
Probably Paolo is being approached by the company to promote their products. The company selects top performance employee to represent them. At the end, it’s a win-win situation for Paolo, the company, and the employee. They all get their fare of share. It all makes sense. Lol
I would like to know how he does it too and if i am right too lol.
@@Carrack090 Yes I remember he said his wife films them in the morning and he meets them on their way to work. Maybe they use other people now that they have a son to film the morning scene(?)
I love that the CEO didn't want her own separate office and wanted to be closer to all the employees to be more accessible. That mindset is amazing for a leader tbh
though when asked about their mission why didnt she say the truth that it was to earn
@@user-he8nk7xn9n watashi wa anata o aistemas
@@bullymaguire2074 arigatou
Create 😲! And 🙂! Still amazed by employee traditions of Japan!
I don’t think it’s meant to show the CEO Is equal. It’s a control thing. Everyone will be on their best behavior and have a stick up their butt during work. Plus they make them log everything they did during the day. Talk about trust issues
Amazing. I was thinking "wow" when I saw most of those toys. I'm retired now. I spent my life as a computer programmer, and project leader. Working at SEGA seems like one of the best jobs in the world.
Thank you so much for making these "Day in the Life of" videos! Although I don't live in Japan, these videos really help me open my eyes to all sorts of careers. I've always been lost when it comes to what I want to do in the future, but I realize that maybe I just don't know what the options are. So thank you for showing me in such an entertaining and informative way :)
I love these “A Day in the Life” the most! I always love to see how others work in other professions (in contrast of my own) 😝! Keep up the good work Paolo!
I’ve literally rewatched all of them about 3 times already lol. Definitely a great series. I can now finally watch a new one!
Amen, brother. I wish we could get a new video every week but I understand it takes time to find someone, schedule and make the video.
This is the best series on RUclips. Always makes Saturday that bit better when I see a new upload! Keep up the great work Paolo!
Couldn't agree more
I agree
what i love about japanese workers is how polite and happy they seem. i know not everyone is always happy but it warms my heart when someone really loves their work. not everyone can pursue what they love
Wow, these people are so creative! The working environment seems so fun, and I'm really happy to see that coworkers being close with each other.
To see many young women holding important creative jobs in a major company is really inspiring.
you say that like it's rare, lay off twitter this isn't the 1930s lol. Nice feministing tho
@@ShaferHart yeah but it is Japan. Developed country but gender equality is lower than much poorer developing country China. Women usually becomes housewives after marriege. It is their society norm. So it is hard to see women in higher position because they marry before becoming CEO.
@@ShaferHart 😂😂😂🤬🤡
especially in japan
@@tekubayar1937 China isn't really a developing country anymore
What a coincidence. I am from Montreal, Canada however, doing business in Japan and one of our clients is SegaSammy. So I know this building very well. Wonderful people at this company. We were involved in the creative strategy for the IR/Casino project in Yokohama. Sadly, because of COVID, everything was postponed. I have visited all those places. I look forward to visiting my friends there in 2022! Thank you for your exceptional work Paolo!
Salut Serge! Bonne journée!
Why are you verified despite 0 videos and why you wrote about yourself introduction in third person?
Was degree really helpful in your life?
That's so cool. Being involved in work internationally from your homecountry.
This was my dream job growing up! So nice to see their daily activity. Looks so much fun exploring ideas and materials
Paolo, I can't stop watching your videos because when I travel abroad, I love meetings the locals and learning about what they do in their daily live. You gave me an insight of what is life a regular Japanese, keep it up
The fact that I would buy the computer toy at 12:20 says so much about Sega's toys appealing not only to children but young adults too! The colours on the toy packagings look so pretty and colourful. Thank you to these amazing toy makers!
I kinda want it too. My daughter can play with it when I'm done. Haha.
i wanted the computer too when i saw it! its adorable!
If only Sega was like that with their games
Its 500 dollars aud....
@@L.a.77 Damn
This product was made by my team. I love hearing that members acknowledge a project as team effort every time throughout this video. Not by an individual representative...
Yep those products are good.
Yep those products are good.
It a teamwork thing
perfect as usual. love this series. thanks Paolo !
Hi I been a subscriber for a few years. The first thing that caught me was the day in the life videos from Japan different people working at different companies. Then as time went on I began enjoying Japans culture. So thank you for taking the time to bring your subscribers in on Japans lifestyle and also thanks for allowing me to get a inside look into your life meaning your girlfriend pregnancy and etc.
Paolo: “Hey! What are you doing here?”
Lady: “I’m the CEO”
.......... 😂😂😂😂😂😂😂
I had been waiting so long for this scene
LOL awkward
LOL i wanna see Paulo's reaction
7:19
It's amazing how much this series has grown! It seems like all the SEGA employees were briefed that Paolo is gonna film his series. It's not just simply following 1 employee like his old videos but several of them which is a big deal bc he's taking time off their work. Amazing!
their link is in the description - there's a good chance that they are sponsoring these videos, like most of the other more recent day in the life, as part of their branding/hiring efforts
all his videos are basically PR videos for the company involved. It's likely Paolo contacted company with video idea and they picked a good candidate to show their culture and product.
Love this series man! Thank you for making these videos!!!
Absolutely LOVE these day in the lives keep them coming Paolo great job
I would love to learn more about how the interview process is done in Japan. I can imagine it being very different than places like the US, and it would be a very unique way took look at the job culture and what it like to be a young professional!
i saw a video here on ytb not so long ago that foccused on this topic. It looked kinda stressful ngl
@@Matpeixelegal When I was an exchange student, all my Japanese friends spoke about job hunting like it was joining the Marines or something. The cultural expectation of lifetime employment, while mostly unrealistic, is still there which ups the stakes and therefore stress.
@@bryanhumphreys940 damn, now my dream is gone forever
To me it’s really interesting that Kana majored in sociology and became a toy designer! I have a friend from college who works for a toy company as a designer in a major city here in the US, and one of the hiring requirements for her department was for them to have some type of design / art degree. (My friend has a BA Illustration degree) A sociology major makes sense though, for this type of job. You need to understand trends and human behavior to know what kids will want, after all!
I feel like in Japan it doesn't matter so much what you studied as long as you studied. At least that was my experience I observed while working there.
@@happyhappyaus2128 Heard the same. The logic goes as "if you studied at Tokyo University you can learn anything no matter what you studied". So as an developer they would rather take someone who studied Biologie of an renown University than someone who studied IT at an "Shitty" university....
@@blablup1214 It's not really where you studied but who you know. Connections is everything when searching for a job.
@@cookie12932 Not really in Japan. At least if it is for your first job right after uni in a large company. What @bla blup said is exactly what happens in Japan. Some companies even have quotas (limits to how many university of tokyo or equivalent grads they take as to expand the recruting pool). Only for some very limited jobs you must have the degree in the area they are hiring.
@@cookie12932 nope. Japanese companies have this culture where what you learn in university doesnt really matter because the companies see fresh grads as blank slates and they train them from zero. The name of the university matters much more than the degrees.
Paolo I'm really loving these "a day in the life videos" it brings new perspective and also very educational. A very positive content! Btw could you make a day in the life of a Gamer, Game tester, or Game designer to see the various perspective and appreciate their work.
I love these videos so much, and your page, please keep making them!! I’ve always wondered what life is like in Japan for certain people, thanks!
I really like this "Day in the life" series. You do a really good job of presenting people's' lives in Japan in a way that's both informative and entertaining.,
As a former Industrial Designer it's so amazing to see the industry thriving in this capacity in Japan. This would be a dream job, but in Australia where I live, there is no longer any product manufacturing being done here which is really sad...
Damn, I’m Australian and was just thinking about how I would like to do something like this
Apply to be one of Santa's elves at the north pole. I imagine something must be available with all of the supply chain issues goin on around the globe!🎅
I live in China and let me tell you, its more amazing, and more cheap, i design a lot of products here and it’s amazing, a lot of Japanese comes to china to buy and export products to Japan.
@@Mudisolo I've always thought about moving to China for work, but I've heard mixed things. Really would depend on the company you work for. I worked as a furniture designer for a few years in Malaysia, and while it was very fulfilling, my pay really sucked and I was always broke haha
@@lazyreuvin oh yeah you are right about that, you need to work for a big company in Shanghai, they pay good and quality life for foreigners are high, if it’s another city of China, I don’t recommend, salaries are very low if you are not in Shanghai.
Such a cute "a day in a life" video! I guess this kind of job is very enjoyable. There will be stress tho but overall it looks so fun and gives positive vibes! Just imagine a daily life filled with uplifting colors! Love it! 🌸🌸🌸
This was so interesting - such an eye opener! Thank you Paolo for making this video
I really love the attitude and approach of CEO towards employees, we need more people like her :)
The DAY IN THE LIFE Series is easily one of the most original, transparent, and important series I've ever seen. Unfettered access to Japanese companies. So proud of this channel. Keep up the great work, Paolo.
Hi, Paolo! I am in the US. I’ve been having the best time watching these “Day in The Life of Japanese … “ thanks for making these and hope to keep seeing more ☺️
I love your videos so much please don’t ever stop making these!!! I love showing my family!!
Paolo, please never stop making these videos, i absolutely love the quality, Japan and everything Japan in general, i hope to one day visit Japan myself, but until then, your videos will suffice :D
Thanks a lot!
I'm 30 and even I want the toy laptop and mask maker lol. The purse looks so fun! Japanese toys are the cutest 💗
haha, i'm 38 and was think the same thing about wanting some of these toys 😂
I love these "Day in the Life of" videos. ♥ Thanks for uploading!
I really appreciate the inspiring videos you make every time
IIRC the toy cat on the CEO's desk (7:19) looks like a model used in our neurology center and hospice care settings to calm patients with dementia. It has sensors that cause it purr and do cat-like things when you interact with it.
Great episode in the series as always! The fact some CEO's have open offices in the middle of a common floor is quite refreshing and admirable. Most western bosses have secluded offices and there's a whole lot of bureaucracy between them and their employees.
i mean...if the CEO is right there...it'll probably help boost productivity in the room too......
These videos are always interesting and Kana is lovely. Nice to know she found a job that is such a good fit for her.
This channel is so good. From the content and interviews to the editing, it's really professional.
Kana's episode was so comforting for some reason. One of my favorite bits was the online meeting with her coworkers for dinner. It's so nice to see people making time to connect with each other. 💖
My other favorite moment was when Paolo accidentally found the ceo. 😄🤣
Great episode as usual, Paolo. Looking forward to more from this series.
Shopping for toys in Japan would blow most Western kids away completely; they'd want one of everything, it's totally overwhelming to behold even as an adult. WOW! and a smile indeed! :D
i just LOVE your work and video's, i look forward to every new episode of 'a day in the life of', just amazing !!!
This was such a fun video! Kids are so lucky that these toy makers are making their childhood more memorable... I really hope that you'll make a video about a life of a baker😙❤
These SEGA toys are so cool!! I didn't know they were making new stuff like this, a Toy Maker looks like an uplifting job too. Thanks for putting together this video Paolo, great work!
If I saw her making Toys from MACROSS I'd be super jealous, still she has an amazing Dream Job!!
7:59 Asuka Langley Soryu 💖💖💖
Also a Lego Bowser Koopa!
@@notmuch_23 apparently someones a BTS fan too.
@@BlueAmerican26 I am
As always, love this kind of content 💜
Thank you for posting this! My kiddo is a toy design major and hopes to work in Japan one day. This was so cool to see.
So awesome! My husband asked me what I might like for Christmas this year and I told him: Sega Genesis, circa 1993, Bubsy I & Ii, and Sonic & Knuckles!
He made it happen!
*Thanks, Sega!* ❤️❤️❤️
Really enjoy these “Day in the Life” videos. Have travelled to and lived in many countries…Japan by far is my fave place. Love the culture, people and beauty of the countryside. Thanks Paolo!
@@missplainjane3905 Been to many in Europe, Canada, several in Scandinavia, UK, Middle East and Asia. Been very fortunate and blessed to have seen the world as I have.
This video got me smiling like a kid again, the whole time! Thank you, Paolo for this. I hope someday you can also feature a miniature/doll clothing artist/designer's life in Japan!
This story is awesome. It gives a better idea of the profession and insides of a toy company. Loved it!
I think this one is my favourite video that you’ve done so far in the “day in the life of” series. I’m an almost 30 year old woman but this video made me want to buy all the toys they showed lol!
It seems she has a lot of freedom doing her job besides meetings and due dates, like no one its monitoring her work, she just does it and shows the results. Thats nice. Also, she enters i assume around 9am or something like that, only 30min commuting i think that being Japan its awesome. The working time its also incredible for being japan, she made her 8h (+lunch time) and went home. She started the day at a pretty nice hour in the morning and left not so late in the afternoon and didnt make extra hours (although it seems some of her coworkers did). It seems a great environment for work actually
Japan have changed alot when it comes to working hours. They had alot of suicides because of people working to much overtime
Great commentary!
Wow! This was really insightful, thanks again Paolo!
🧡🧡🧡🧡 loving this so much Paolo! And thanks to your guest for letting us into her day.
Literally pay-to-play. As someone who grew up playing Sega back during the 90s, I'd definitely dig this job! That Chain Rencer was really awesome too!
Eh not literally. There are deadlines, stress, quotas, etc. They're hard workers.
I guess it should be called play-to-pay instead (playing gets you paid, instead of paying to play). I also loved the Chain Rencer.
Paolo: What do you do here?
W: i’m actually the CEO here!
Paolo: Oh you’re the CEO?
HAHAHA yup thats Paolo for you
Love all your day in the life's Paolo, great work!
I really enjoy your day in the life videos 🥺 thank you
This was such a fun one. Didn’t really know what to expect bc like most of the jobs this channel shows us, I never even thought of them but this one was definitely way more interesting than I thought it would be
I consider myself a creative person but I couldn't commit to coming up with an original idea every week, huge props to them
Agree, that’s a crazy amount of pressure. Imagine having a tough week in your personal life and needing to stay locked in for work.
Probably, but how many of those ideas get accepted into production? Though I agree that quality is better than quantity.
These DITL videos are so interesting. I'm always eagerly waiting for the next one.
It's so cool to see where the toys Minori bought came from in her last video, one of the things she bought was a Purse Pet xD
Amazing video as always Paolo!! I always look forward to these. Merry Christmas and be safe❤️
That Chain Rencer toy looks fun! I'd love that when I was a kid. I'd probably like it right now!
I WANT CHAIN RENCER!!!
I'm with you!!!
7:19 Paolo: “Can I ask you a question: what do you do here?”
Lady: “I am actually the CEO of the company”
I was drinking orange juice when I got to this part of the video, and I must confess I SPAT EVERYTHING on my desk and almost died of laughter! 🤣👌
Now, if you excuse me I need to leave to clean my computer desk. Have a nice day everybody!
I wonder about Paulo's face when he hear it 😂
Thank you for taking us on these tours
I love this so much!! Big SEGA fan here. Hope to see more!
I love how your Day in a Life series so much! It shows a whole new world to us and how impressive Japanese work ethics are. This is going on my top 10 fave videos from you!
this was probs one of my fav day in the life videos it's really nice seeing people be creative and let their imagination flow as their job and literally all the toys that everyone created is so cool i can't wait to see the next day in the life vid!!
This series is one of my favorites!! I'm addicted
most cozy video I've ever seen. Thank you!
The day in the life videos are always so entertaining and the shots that Paolo takes in the videos are amazing!
Anyone know the name of the catchy tune in the beginning when she wakes up?
I wanna know too. xD
Some of the music is nice to listen to during daily work tasks.
Watching these videos and the people who go about their daily life is so motivating for my own life. Also I love the positive tones of these videos so much that sometimes I even play them while I complete homework or if I'm feeling particularly unmotivated. Thanks for this series.
i really like the fun, happy vibe paolo gives off really puts you in a good mood
your videos are always a joy to watch and super informative(even if it wasnt about Japan, would still be great to see the day in a life of "profession". so thank you for making these.
It's cool that she has a lot of independence in managing her projects, that's quite uncommon nowadays.
yes, that is so true! less and less common
Paolo, you are on a roll! I'm a Sega Sammy fan now. Amazed at your access all the way up to the CEO! Looking forward to your next DitL...
I'm always so impressed by the effort and care put into these videos, and the huge companies who agree to let you view their offices, production lines, etc. - I hope your success continues! 😊
I love this series of "a day in the life" - it really gives us an good insight into Japan and Japanese culture.
I reallly loved this episode! It was so cute looking at the creative process, I think they really put so much love to their work!
yes the attention to detail is very impressive!!
Not gonna lie at 6:00 I legit wanted that toy, haven't felt the need for over 10 years , that looked so cool
Dude same. I legit don't remember when I last bought a toy, probably over a decade ago but I'd definitely not mind investing in this one lol
same lol. Looked so cool and modular too
'Day in the Life of a ..,' is a really good series. I'm always looking forward to them xD thanks for the awesome content👍🤗👏
Japanese culture and society is both simple and complex. Thanks for sharing all the great videos. They teach so much and show us all humans are basically alike in most ways.
Love this kind of content, it enable us to know more about japan and the activity of the people in japan. Please produce more content like this. Thanks
i am honestly so in love with those videos. i always go on a binge through the playlist. Could you make a day in the life of a japanese doctor? i think it would so interesting to stay the day to day going of a doctor in a healthcare system like japans. Love your videos. keep up the great work!
It's so fun to hear her talking so proud and so quietly about the toys she made lol also I NEED THE CHAIN RENCER
started playing hello sweet days a month ago, now I'm addicted. it's crazy how she's the one responsible for beat cats!! i hope they release the pink versions as a bag in hsd soon !!♡
I'd never heard of "purse pets" until this video. I've added to my cart on Amazon 😁
Thanks Paolo 👍🏾
You always produce excellent videos, good job!
I enjoyed this video so much. Thank you