Stanford Webinar - Design Thinking: Training Yourself to Be More Creative

In this webinar Professor Bill Burnett gives you a taste of what will be taught during the Innovation Masters Series course being held this June 19 -21, 2013 and December 11 - 13, 2013 at Stanford University.
Explore Stanford Online's Innovation and Design Thinking courses and programs: online.stanford.edu/innovatio...
Presented by the Innovation Masters Series: Design Thinking and the Art of Innovation course: scpd.stanford.edu/design/
0:00 Introduction
0:49 Design Thinking started at Stanford
2:23 Design Thinking is a process
3:41 Design Thinking stands for...
6:33 What is this creativity problem?
9:50 Let's dive a little deeper
10:30 the brain and neural darwinianism
13:24 the "BOX" and schemas
16:23 An example of schemas
21:14 Recent findings on Creativity
26:59 Liberating ideas
29:07 train yourself to get stuck
34:02 train yourself to brainstorm well
34:25 when you think about brainstorming I want you to think about jazz...
34:47 Jazz ensemble = brainstorming group
36:05 It's partly a 10,000 hours problem
38:46 We use a lot of Improv games
40:45 idea selection is a critical step
41:31 Brainstorming will transform you
42:05 Space creates behavior
43:00 #3: Create creative spaces
43:32 "raw" space is the most powerful!
44:04 Creative space suggestions
45:27 take-aways
46:51 Innovation Masters Series: Design Thinking the Art of innovation

[@monalisahota]

Great talk! getting stuck is powerful advice! There is a course called Creativity Innovation and Change and another called Creative for Problem Solving. They are both hands-on courses on creativity even though they do not seem to be based on design thinking principles.

[@LanceWinslow]

Indeed, extremely good talk, it's nice to see a well thought out overview of the flow of the process, sometimes us designers do it without thinking, without breaking it all down as you have. Fun stuff.

[@blakebarron3085]

Neural connections and brain physiology

[@user-hh3nx4ds5b]

Smart !

[@achirabdirzak8010]

this is so amazing

[@blakebarron3085]

Design thinking is not about thinking outside of the box, that's a business cliche. Design thinking is about ignoring that there is a box. Not the same at all. Some people are naturally creative, some are not. You can 'mimic' creative processes by performing exercises, but for a non creative they will never be as affective as a creative person doing the same exercise. You either are or you aren't.

[@colfaxschuyler3675]

Everybody is. To what extent is the difference.

[@kevinThomasConnects]

The comparison to needing to be an expert at jazz was helpful. Thanks!

[@lilladykey28]

Thanks for posting!!!

[@RavjiPindoria]

Fantastic lecture with David Kelley who is a subject matter expert on helping others to gain Creative Confidence. With a new perspective on Value creation for all stake holders. David also references -->Albert Bendura, Dough Dietz via www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence#t-596957 - Thank you for sharing.

[@Wolverinepy2009]

Very Good!. Thank you so much for share your knowledge... specially about Brainstorming.

[@s.e.yarbroughjr9071]

Great information. Thanks fo sharing

[@robgroove]

Great Talk

[@PavlosPapageorgiou]

The audio quality of this video is sub-par.