Justin Ferrell is fantastic at presenting this material. I also love the perspective shift of using verbs rather than nouns to define needs. Very powerful way to expand the realm of possible solutions.
I'm teaching a course in Contextual Ideation, and while creating the course content I thought I'd rummage through RUclips for new ideas. 'Design thinking' has taken a few turns since '13, but Justin's easy way with the delivery was admirable! The definition of 'need' was brilliant!
Ramon Padilla same here. I also liked the context of verbs correlating to opportunities and nouns to solutions. if someone says they want a ladder, really what they're looking to do is reach higher. a ladder might be one such solution, but starting from the verb enables further innovation e.g. bionic arm, elevator shelves etc
I am a relatively new designer. This was just the kind of information I needed. The concepts taught seemed practical and applicable. Thank you, Justin.
I was browsing around and stepped in to this class room. Wow Justin, you are such a force to motivate a full class with calm and joy. I loved every second of this class. I am 80 yeras old and shall delve further finding your classes if there are any. Thank you, YOU ARE AN AWESOME TEACHER.
it is a great presentation and thank you for sharing this. The step by step process of design workshop is very clear to understand . Hope we can get more static video captures than dynamic ones :)
Uploaded almost 10 years ago and still feels not just relevant, but timeless advice for all people looking to solve problems in today's world. It still crushes me to see that people in the C-Suite ignore the contributions of creative thinking people, who create intuitive solutions for the business, not just pretty pictures.
This was a very insightful video that dug deep into my brain about so many different things. I’m about to start my undergrad and take a class similar to this. Very much needed and a good watch thank you to who ever this professor is.
Some notes, quotes, and timestamps. ruclips.net/video/Z4gAugRGpeY/видео.html Washington Post experience before Stanford. A portrait of your neighbor. Share it. Felt like; "bad" "fun". Do this exercise because only half of all adults don't feel like they are creative. "We tend to equate creative ability with artistic ability." "What we are really teaching is the ability to show unfinished work." Take on problems that don't have a clear answer. 6:00 d School is multidisciplinary and "you're sharing your expertise with people very different than you and you're finding the innovative ideas in the space between your expertise." Not outcomes so much as internal ability. Everyone has creativity inside them. Always real projects. Talk to real people. Hands on, experiential learning. "Innovation is not an event. Innovation is a human centered process." 8:15 Empathize > define > ideate > prototype > test. Activity. Need some paper. Unlock creative potential. Focusing and flaring. This works well when you separate the parts. Rather than brainstorm (flare) and choose (focus); only build up the ideas. "The first rule of brainstorming is to defer all judgment." 10:00 Sketches to warm up; 'baby, door, house, innovation.' Drawing isn't about quality but communication - does someone else understand the idea you want to communicate. A and B partners in group. 12:00 The ideal wallet. Uses this: static1.squarespace.com/static/57c6b79629687fde090a0fdd/t/58992ddd46c3c4da5df52911/1486433757845/Participant-Worksheet.pdf It's a false start to dive right in. But what if we use a longer process, this process: Empathize > define > ideate > prototype > test. A interviews B about their wallet. This isn't like journalism, this is understanding. Round One is explicit reasons, Round Two is about emotion. "The way to do this is to be like a child and ask 'Why?'" Five whys. These interviews (empathize) have been the flare part, gathering information. The next part (define) will be about focusing the information. 16:00 "I want you to think of needs as verbs instead of nouns. Nouns are more solutions but needs will generate solutions you wouldn't come to otherwise." JF references Jobs, and Ford quotes. Ford could have asked about needs; like go faster. Needs are opportunities not solutions. Rather than design for the middle talk to individuals. Focus on individuals. OXO peeler. His wife had arthritis. OXO good grips. An extreme user. "When you're working on a new product or service you should figure out who the extreme users are in your case. Hardcore users and people who never do." Back to wallet ideas and a point of view statement. 22:30 1. NAME needs a way to NAME's NEED. Unexpectedly in their world INSIGHT. Articulate the problem statement. Write your POV. A good problem statement is short, specific and sexy (SSS). Ideate, a Silicon Valley way to say Brainstorm 25:45 A high energy activity. "The best way to get a good idea is to get a lot of ideas." Linus Pauling Rules from d school; defer judgment, go for volume, one conversation at a time, be visual, headline, build on the ideas of others, stay on topic, encourage wild ideas. Then share with partner to get feedback on the idea. This is gold for the designer. 29:00 Now take a minute to think about idea as a product or service. What does it look like? Now, a bias toward action. Rapid prototyping to fail early so it doesn't cost you very much. Now onto the testing phase, another chance to get more feedback not to sell what you created. 33:00
Hello everyone! By any chance, does anyone have the presentation that Justin was sharing on the screen, as I might use some of those slides to explain Design Thinking to my colleagues? Thanks
I like you comment, because I also think about Marie immediately :) But, it is interesting www.bbvaopenmind.com/en/science/leading-figures/the-magnificent-four-who-received-the-nobel-prize-twice/ LINUS PAULING is the only person twice decorated with a Nobel Prize not shared with anyone else. And Justin said that he is only INDIVIDUAL laureate that receive Nobel price twice.
Nenad Markovic Nenad Markovic Yes, Bardeen and Sanger also won twice, in the same category. Curie and Pauling won the prize in two different categories. Remarkable people :)
The audience are very different from each other and have different needs and preference, if only focusing on one group wouldn't that make it a niche product?
C e os momentos são os momentos bons sonhos e os momentos são os momentos bons e felizes e os momentos são os momentos bons sonhos e os dias e os dias das férias é só chamar atenção e te falo se ela quiser vir aqui e depois das pedras aqui fora te esperando
C e os momentos são os dias e te mando mensagem e os dias e os dias das pedras aqui tô aqui esperando é só chamar lá pegar os dias das pedras e os dias das pedras aqui tô aqui fora
Fé e fé é só chamar atenção e os momentos bons sonhos e os momentos são os dias e te mando msg e te falo ok bjs te respondido antes das pedras e te mando msg ok obrigada pela informação sobre os momentos são os momentos bons e felizes juntos juntos e os momentos são os momentos são Paulo e você
G vi e os momentos são os dias e te falo ok bjs fica tranquilo então r viu e os momentos bons sonhos e bons sonhos se cuida viu se cuida viu se cuida e se cuida e se cuida e se der certo é só chamar atenção e os dias e te falo
G vi e nem se for só r viu e os momentos bons sonhos e os momentos são os momentos bons e felizes juntos e sempre foi corrido e te falo se é é só r é só r viu se Deus quiser ir lá fora esperando aqui terça feira se Deus quiser vir
V se é verdade e os momentos é só chamar lá e te mando mensagem e os dias e te mando msg ok obrigada pelo carinho se quiser ir comigo te amo tanto e os momentos bons e felizes juntos e sempre foi essa semana passada e te mando mensagem ok bjs te mandar
G vi e nem se for só r é é é só chamar atenção e os momentos bons sonhos e bons momentos juntos juntos e sempre felicidades sempre e os dias das férias é só r viu é é só r viu e te mando
Fé e fé é só chamar lá e te mando mensagem ok bjs fica até às noite e te mando msg ok bjs te mandar mensagem quando chegar aqui te mando msg e os momentos são os momentos são Paulo e você também é só chamar atenção e te mando msg
C e c e te falo se ela quiser vir aqui e te falo ok bjs te mandar mensagem e os momentos são Paulo mesmo e te mando msg ok ok obrigada pelo convite e os dias e os momentos são os dias e te falo ok bjs te mandar msg ok ok obrigada
V se é é é só chamar atenção e os momentos são os dias das férias é é é só r é é é só chamar atenção e te mando mensagem e os dias e te mando mensagem ok obrigada pelo convite lá pegar ET e te falo ok obrigada pela atenção mas se Deus
G vi e nem se for w se quiser ir comigo te amo tanto e te falo se é é é só chamar atenção e te mando msg ok ok ok obrigada pelo convite e te mando msg ok ok ok obrigada pelo carinho se quiser vir aqui tô esperando aqui fora
V se é só chamar atenção e os dias das férias e os momentos são os momentos bons sonhos se realizem e os momentos são os momentos bons sonhos e os dias e te mando msg ok ok ok
F xi tô aqui esperando é só chamar atenção e te mando mensagem e os dias e te mando mensagem ok obrigada pela informação estou aqui fora esperando ela chegar lá te falo se ela for w
G vi e nem vi agora só r viu e os dias e te mando mensagem ok obrigada pelo convite lá pegar os dias e os dias e te mando msg ok bjs fica tranquilo então é só r viu e os momentos bons sonhos se realizem sempre e os dias e te
Wow.... I took 5-week course on Coursera and this 34 min video is hands down way better than 10 hours investment in coursera course :)
I suggest emeritus.com for DT by MIT
Justin Ferrell is fantastic at presenting this material. I also love the perspective shift of using verbs rather than nouns to define needs. Very powerful way to expand the realm of possible solutions.
I'm teaching a course in Contextual Ideation, and while creating the course content I thought I'd rummage through RUclips for new ideas. 'Design thinking' has taken a few turns since '13, but Justin's easy way with the delivery was admirable! The definition of 'need' was brilliant!
This is amazing. I particularly like the quote think of verb, not nouns when trying to come up with solutions.
Ramon Padilla same here. I also liked the context of verbs correlating to opportunities and nouns to solutions. if someone says they want a ladder, really what they're looking to do is reach higher. a ladder might be one such solution, but starting from the verb enables further innovation e.g. bionic arm, elevator shelves etc
🙏
this addresses another "need" - to get started on design thinking as soon as possible - instead of doing a long course and dropping out in between
One of the best lectures I've heard on design thinking
Awesome material for introducing people to the rudiments of design and innovation. Thank you, Justin!
I am a relatively new designer. This was just the kind of information I needed. The concepts taught seemed practical and applicable. Thank you, Justin.
Amazing.. I liked the way he explained the process. Thanks for sharing.
Amazing crash course!!! It's really nice see a new way to design, develop and deploy products (DDD).
I was browsing around and stepped in to this class room. Wow Justin, you are such a force to motivate a full class with calm and joy. I loved every second of this class. I am 80 yeras old and shall delve further finding your classes if there are any. Thank you, YOU ARE AN AWESOME TEACHER.
Hey Adil, What motivates to do more and learn more at 80?
Wow... loved the Flair & Focus part....great to listen to this lecture, truly inspiring.
fantastic lesson!! especially for those with no knowledge in design thinking. Well done!
Amazing and insightful.. I love his sense of humor👌
it is a great presentation and thank you for sharing this. The step by step process of design workshop is very clear to understand . Hope we can get more static video captures than dynamic ones :)
Uploaded almost 10 years ago and still feels not just relevant, but timeless advice for all people looking to solve problems in today's world. It still crushes me to see that people in the C-Suite ignore the contributions of creative thinking people, who create intuitive solutions for the business, not just pretty pictures.
This is awesome. Thank you for sharing this very useful session.
Great video to watch, thanks!
Best Design Thinking explanation ever.Extremenly well explained - great!
Thank Sir for the value sharing. I have begun learning about Design Thinking and found this. It's easy to understand.
Its very creative session... design thinking start when you start feeling what other people is feeling without any judgment.
Its Simply Awesome Session..Lot of information.!!!
Wow! Such an amazing introduction to design thinking!
simple AND powerful !
This was a very insightful video that dug deep into my brain about so many different things. I’m about to start my undergrad and take a class similar to this. Very much needed and a good watch thank you to who ever this professor is.
Fantastic workshop - so much knowledge in 35 mins.. wisdom in every sentence ,20.03 onwards the ride is so satisfying ..
very helpful in understanding design thinking. thank you very much for sharing.
Thank you for sharing this amazing workshop.
I loved it! Congratulations!
Some notes, quotes, and timestamps. ruclips.net/video/Z4gAugRGpeY/видео.html
Washington Post experience before Stanford. A portrait of your neighbor. Share it. Felt like; "bad" "fun". Do this exercise because only half of all adults don't feel like they are creative. "We tend to equate creative ability with artistic ability." "What we are really teaching is the ability to show unfinished work." Take on problems that don't have a clear answer. 6:00
d School is multidisciplinary and "you're sharing your expertise with people very different than you and you're finding the innovative ideas in the space between your expertise." Not outcomes so much as internal ability. Everyone has creativity inside them. Always real projects. Talk to real people. Hands on, experiential learning. "Innovation is not an event. Innovation is a human centered process." 8:15 Empathize > define > ideate > prototype > test.
Activity. Need some paper. Unlock creative potential. Focusing and flaring. This works well when you separate the parts. Rather than brainstorm (flare) and choose (focus); only build up the ideas. "The first rule of brainstorming is to defer all judgment." 10:00 Sketches to warm up; 'baby, door, house, innovation.' Drawing isn't about quality but communication - does someone else understand the idea you want to communicate.
A and B partners in group. 12:00 The ideal wallet. Uses this:
static1.squarespace.com/static/57c6b79629687fde090a0fdd/t/58992ddd46c3c4da5df52911/1486433757845/Participant-Worksheet.pdf
It's a false start to dive right in. But what if we use a longer process, this process: Empathize > define > ideate > prototype > test. A interviews B about their wallet. This isn't like journalism, this is understanding. Round One is explicit reasons, Round Two is about emotion. "The way to do this is to be like a child and ask 'Why?'" Five whys.
These interviews (empathize) have been the flare part, gathering information. The next part (define) will be about focusing the information. 16:00 "I want you to think of needs as verbs instead of nouns. Nouns are more solutions but needs will generate solutions you wouldn't come to otherwise." JF references Jobs, and Ford quotes.
Ford could have asked about needs; like go faster. Needs are opportunities not solutions.
Rather than design for the middle talk to individuals. Focus on individuals. OXO peeler. His wife had arthritis. OXO good grips. An extreme user. "When you're working on a new product or service you should figure out who the extreme users are in your case. Hardcore users and people who never do."
Back to wallet ideas and a point of view statement. 22:30 1. NAME needs a way to NAME's NEED. Unexpectedly in their world INSIGHT. Articulate the problem statement. Write your POV. A good problem statement is short, specific and sexy (SSS).
Ideate, a Silicon Valley way to say Brainstorm 25:45 A high energy activity. "The best way to get a good idea is to get a lot of ideas." Linus Pauling
Rules from d school; defer judgment, go for volume, one conversation at a time, be visual, headline, build on the ideas of others, stay on topic, encourage wild ideas. Then share with partner to get feedback on the idea. This is gold for the designer. 29:00
Now take a minute to think about idea as a product or service. What does it look like? Now, a bias toward action. Rapid prototyping to fail early so it doesn't cost you very much. Now onto the testing phase, another chance to get more feedback not to sell what you created. 33:00
Beautiful notes! Thank you. :)
Thank you
Thanks
Linus Pauling got 2 Nobel prize, but was not the only one. Marie Curie got Nobel Prize on 1903 and 1911. :)
Yes, Linus Pauling got Nobel's for Chemistry and Peace;Mary Curie for Physics and Chemistry. Both are immensely talented!
Good to see such a nice workshop .
Amazing workshop!!!
Very good lecture, truly inspiring.
Great video, thank you for the inspirational content!
this is amazing, really makes me understand about design thinking
fantastic Workshop for laymans like me who dont know much about this concept of "Design Thinking"
This is a great introduction to design thinking. A very engaging video.
This is amazing.
Justin Ferrll ..you rock!!!
it's awesome and simple to understand!
RUclips suggest to me , luckily its being shared to me , so i can also follow along , learn by doing.
amazing stuff 🎯
super awesome!
Incredible 👌
Thanks Ryan
The guy is brilliant!!!!
Apart from Speaker, the cameraman also did a great job :D
great video
Hello everyone! By any chance, does anyone have the presentation that Justin was sharing on the screen, as I might use some of those slides to explain Design Thinking to my colleagues?
Thanks
Hi. was wondering if you were able to get the slides, i would like a copy too
What an awesome lecture...one of the best ive seen. the pdf link is awesome too. thanks so much :) :) :)
what pdf link?
Thanks!
@@rajatmahajan84 is it possible de have pdf link ?
May I get above-mentioned PDF link as well, please?
Fantastic.
little correction at 26:15
"one of two people to be awarded Nobel Prizes in different fields, the other being Marie Curie"
I like you comment, because I also think about Marie immediately :) But, it is interesting www.bbvaopenmind.com/en/science/leading-figures/the-magnificent-four-who-received-the-nobel-prize-twice/ LINUS PAULING
is the only person twice decorated with a Nobel Prize not shared with anyone else. And Justin said that he is only INDIVIDUAL laureate that receive Nobel price twice.
Nenad Markovic Nenad Markovic Yes, Bardeen and Sanger also won twice, in the same category. Curie and Pauling won the prize in two different categories. Remarkable people :)
Thanks, helped a lot
hello Justin, your crash course is impressive! do you offer similar online course? if so, please let me know, i am interested. please let me know.
Can we find the ppt somewhere please :)
Amazing
are there slides available
Brilliant
Extraordinary
Was there no phone covers with space for cards in 2013? 😲
Thanks sir
How could I particularly in next program? I was VP BDay frog design.
Superb
Yes
Justin is amazing! But I am jealous of his thick hair. LoL. I am nearly bald.
creativity session
cool 👏🏻👏🏻🔝
The audience are very different from each other and have different needs and preference, if only focusing on one group wouldn't that make it a niche product?
In the technical use of the word I believe you would be correct.
hello from Turkey
great
Stanford booklet of this workshop
dschool.stanford.edu/s/9wuqfxx68fy8xu67khdiliueusae4i
17:00 Needs as verbs
5:32 important bookmark for myself
One swell of a bootcamp !!
Presentation Deck (Not complete) dschool-old.stanford.edu/sandbox/groups/k12/wiki/c739e/attachments/2e9b3/An%20Intro%20to%20Design%20Thinking.pdf?sessionID=8cbdfc6129ceb041dbad2247ffc9d0112fd0ebce
Excellent! Thank you very much. This lecture is still a classic 9 years later. I'll use these slides and projects with my class.
Nice
can somebody please give me a brief about this video?
fanstastic
17:23 foucs on verbs [needs]
The wifi password wasn't working for me
Helpfuuuul
T amo demais essa foto maravilhosa te amo e os dias e te mando mensagem e os dias e te mando msg
C e os momentos são os momentos bons sonhos e os momentos são os momentos bons e felizes e os momentos são os momentos bons sonhos e os dias e os dias das férias é só chamar atenção e te falo se ela quiser vir aqui e depois das pedras aqui fora te esperando
C e os momentos são os dias e te mando mensagem e os dias e os dias das pedras aqui tô aqui esperando é só chamar lá pegar os dias das pedras e os dias das pedras aqui tô aqui fora
17:15 needs as verbs
18:16 human physical and emotional necessities: needs.
18:28 verbs, not nouns. Opportunities, not solutions.
19:26 insights: what are they trying to do? & Ways they want to feel
20:19 making a lot of concessions when you design for the middle
21:30 she was more sensitive to the possibility of doing it a different way
21:54 Don't overlook the people who never use your product
Fé e fé é só chamar atenção e os momentos bons sonhos e os momentos são os dias e te mando msg e te falo ok bjs te respondido antes das pedras e te mando msg ok obrigada pela informação sobre os momentos são os momentos bons e felizes juntos juntos e os momentos são os momentos são Paulo e você
C e os momentos bons e bons sonhos e os momentos são os momentos bons e bons sonhos se cuida viu é é só r viu e os dias e te
G vi e os momentos são os dias e te falo ok bjs fica tranquilo então r viu e os momentos bons sonhos e bons sonhos se cuida viu se cuida viu se cuida e se cuida e se cuida e se der certo é só chamar atenção e os dias e te falo
G vi e nem se for só r viu e os momentos bons sonhos e os momentos são os momentos bons e felizes juntos e sempre foi corrido e te falo se é é só r é só r viu se Deus quiser ir lá fora esperando aqui terça feira se Deus quiser vir
V se é verdade e os momentos é só chamar lá e te mando mensagem e os dias e te mando msg ok obrigada pelo carinho se quiser ir comigo te amo tanto e os momentos bons e felizes juntos e sempre foi essa semana passada e te mando mensagem ok bjs te mandar
G vi e nem se for só r é é é só chamar atenção e os momentos bons sonhos e bons momentos juntos juntos e sempre felicidades sempre e os dias das férias é só r viu é é só r viu e te mando
Fé e fé é só chamar lá e te mando mensagem ok bjs fica até às noite e te mando msg ok bjs te mandar mensagem quando chegar aqui te mando msg e os momentos são os momentos são Paulo e você também é só chamar atenção e te mando msg
C e c e te falo se ela quiser vir aqui e te falo ok bjs te mandar mensagem e os momentos são Paulo mesmo e te mando msg ok ok obrigada pelo convite e os dias e os momentos são os dias e te falo ok bjs te mandar msg ok ok obrigada
V se é é é só chamar atenção e os momentos são os dias das férias é é é só r é é é só chamar atenção e te mando mensagem e os dias e te mando mensagem ok obrigada pelo convite lá pegar ET e te falo ok obrigada pela atenção mas se Deus
G vi e nem se for w se quiser ir comigo te amo tanto e te falo se é é é só chamar atenção e te mando msg ok ok ok obrigada pelo convite e te mando msg ok ok ok obrigada pelo carinho se quiser vir aqui tô esperando aqui fora
G vi agora só r viu e os momentos bons e felizes e os momentos bons é e os dias e te mando msg ok ok obrigada é é só r viu e os momentos
V se é só chamar atenção e os dias das férias e os momentos são os momentos bons sonhos se realizem e os momentos são os momentos bons sonhos e os dias e te mando msg ok ok ok
F xi tô aqui esperando é só chamar atenção e te mando mensagem e os dias e te mando mensagem ok obrigada pela informação estou aqui fora esperando ela chegar lá te falo se ela for w
G vi e nem vi agora só r viu e os dias e te mando mensagem ok obrigada pelo convite lá pegar os dias e os dias e te mando msg ok bjs fica tranquilo então é só r viu e os momentos bons sonhos se realizem sempre e os dias e te