I don't know what Emio is but I guess it's a Nintendo thing Eternal Darkness cinematic footage by @VideoGameMovies85 • Eternal Darkness - Cin... Channel art by @PaintraSeaPea
Emio is the next console. You put the cartridge in his mouth and a projection of the game comes out his eyes. The "gimmick" of the system is that it's a creepy person who you have to keep in your house just standing there in your living room.
Ngl, as unlikely as it is, I would be stoked if the actual intent behind Emio was to promote a Super Paper Mario port. I've always wanted to play it. :)
The scariest part isnt even the trailer, its just that the video title is exclusively "emio". No "emio trailer", "emio-nintendo switch", nah, its JUST emio.
Whomever is on the marketing department for the game probably knows how to properly promote a horror project. Longlegs did something similar with its teasers, not giving away the name and actors until like the third or fourth teaser. Fear of the unknown is quite effective.
@@pattersong6637 You know, I just heard the Direct announcer talking about Emio on his low, kinda creepy tone he puts at times... I think he most recently did for Darkest Dungeon II or something like that.
Every few months it just pops up, in directs you see Emio standing in the background behind Furukawa, or you see the bag on the floor with blood on it...never actually addressing it, just having it peek in every once in awhile.
@@ToschezOkay, that makes a lot of sense on why they already released Luigi’s Mansion 2 HD and now they are teasing this. That makes a lot of sense with them getting spooky on us in summer 😅
The M rating is particularly interesting. Most games that are in development that would be rated M have a completely different disclaimer, where as this is just a straight up M rating. Considering you can't really get a game rated until much later in development, this implies whatever it is has been worked on for quite a while already, and is probably closer to being released than not.
@@pattersong6637 That's what I'm thinking, personally. ESRB ratings are usually obtained 3-6 months (though the latter is usually the result of a game being delayed, like cyberpunk 2077) to release, so it would line up.
I'm just glad the rating is there because that means that it IS just a video game, and their channel didn't get taken over by a demon or something, which was my guess when I first watched this and didn't see the rating.
Japanese people have a culture of enjoying horror during summer vacation (August). It may be selling faster than you think. Translated from Japanese by deepl
@@RhythmGrizzOh for sure, but it never seems to stop people from asking for more (even though there are already existing pens that are overdue for some attention)
One important detail is that the game has already been rated by the ESRB. That makes me think its release can't be too far off. I can see this launching on Halloween.
Guys. I think I've figured it out. Tall proportions? Dark colors? Face obscured so we can't see who it is? Likes smiling/laughing? It's so obvious. It's Waluigi. Waluigi game confirmed.
Imagine launch titles for every person to give the Switch 2 a huge boost from the get go. Metroid Prime 4 is basically already confirmed, the new Mario Kart should be ready to go too and then this mature horror game.
Its worth noting that somebody wouldent "typically" read it this way. It should be read as "Emi Otoko" , this is where "Smiling Man" keeps coming from. The Single " O " reading for 男 is pretty uncommon, and used here as a kind of Japanese Pun. The only " O " reading I actually know of is 毒男 【どくお】meaning "virgin" or "loser" lol. Im sure there are others, but not commonly.
@@phytohormones Yeah sorry, I remembered that afterword's. I was naturally excluding "names as a whole" from the list because that gets tricky. I typically filter out names as a possibility once I see hiragana.
If this is a new horror IP from Nintendo, they likely figured the best way to advertise it was the minimal approach they’re taking. It’s got everybody talking.
I'd be down to see Nintendo do some effed up horror game sh*t. Because it's usually the "family-friendly" ones that does the most impact in creeping you out in the most subtle (or blatant) way possible.
'Remembers Dead Hand in OoT, Waterwraith in Pikmin 2, the screams in the boss arenas in Splatoon, everything fucked up in the Kirby games, all of the incest and necrophilia in earlier Fire Emblem games...' Nintendo is REALLY good at that...
@@rotciv557yeah some Nintendo games do have scary moments in an otherwise non scary game, but I don’t think that constitutes well enough for full horror. that’s more like a neat novelty than anything. If Nintendo does a horror game, I hope they don’t skimp out on dark themes and imagery because of their current audience. It would be cool to see a game cater to the people who own nintendo consoles, but usually prefer titles more mature than the Mario’s, and Pokemon’s (such as myself)
@@rotciv557 I mean one with a bigger budget and production. They've had games that emulated the fps style as well, but Splatoon truly feels like the one that actually blossomed into a larger franchise. I feel like this game will have the same effect.
Some Nintendo EPD team leader: “Okay, so for 20+ years I have helped launch successful 1st party IPs covering RTS, Puzzle, Home Sim, Fitness, 3rd Person Shooter, Fighting, Toy-To-Life and of course Party genres…can I please work on my baby project now?” Nintendo Boss: “We’re kinda running low on markets we don’t yet dominate so f*ck yeah, let’s do it. Konami is gonna be piiiissed!”
It's-a me, Emio! Hello! Seriously, though, I hope that in the September Direct Emio just ominously looms behind Koizumi and Takahashi as they just obliviously keep talking about Super Mario Party Jamboree. Just have no actual Emio trailer, just the guy standing there the whole Direct.
Drawing a face on a paper bag with marker and putting it on your head is the cheapest Halloween costume you can manage so I feel less scared and more bad for him. Like Emio is living out of his car and spooking the best he can, but he can't even rent a suit like a Slenderman or if Michael Myers got caught stealing that mask. He's an underdog in my eyes.
I really hope this is a first party Nintendo horror game. Nintendo is the king of video game mascots, a horror mascot game from them could be incredibly cool!! Especially with all their unique ideas/gimmicks they could potentially bring to the genre
It's like Arlo said many years ago, they are the kings of left field. I bet the meeting that brought us this started with Miyamoto asking, *you know what would be funny?*
I like how the emio tease on RUclips doesn’t even say trailer or Nintendo switch. Simply titled “emio”. That’s the first time they do that to my knowledge Very cool
Nintendo dropping an analogue horror type video certainly was not on my bingo card this year. There's so much intrigue. A very simple title, no description, just a 15 second teaser, a M rating, and the name. Edit: Y'all are taking this joke comment way too literally.
@whentheyD I meant more so with the cryptic title and people trying to figure out what it means. I know analogues didn't event those either, but the way it's set up reminds me of them.
Maybe too scary for kids watching the direct 🤷♂️ Also, it would kind of mess up the pacing, and would just be more confusing instead of mysterious. This is a lot better IMO.
Apparently お is an alternative kun-yomi reading for 男, so it’s just “Emio”. I always wonder whether native speakers would immediately read something like this “correctly” / as intended.
I legit thought their YT channel got hacked for a second there. It wasn’t till the Nintendo Switch logo at the beginning of the video when I went “no way it’s a real game”
My guess is it's either a new IP or Fatal Frame, since the editing on this just screams Fatal Frame. This looks nothing like Eternal Darkness though, I'm not sure why people are going there. Or maybe in the next trailer we'll see mr. paper bag man take off his trench-coat, and it's actually just a couple of Inklings underneath. Surprise guys, it was just Splatoon being weird again, next DLC coming this Halloween!
if this was in a Nintendo direct... (splash screen) Get ready for a spooky experience, in Emio! In a mysterious haunted office building, a strange entity known as "The Smiling Man" is threatening the city. You play as a ghost hunter named Nick to find out just whats going on in this creepy place. Make sure to watch out for spooks... (clip)... frights... (clip)... and downright scares! Emio: The Smiling Man Returns will be available this October 23rd on Nintendo eShop.
I think he's mostly joking honestly, and I kinda gotta agree. The editing is a lil spooky, but it does have sliiiiight vibes of a creepypasta chadacter that a 10 yo came up with in 2011
At this point I wouldn't be surprised if the next trailer has the 'a Hideo Kojima game' logo there. That man is busy on PS, Xbox and Pc, why not Nintendo
If I had to guess this'll be a Switch 2 launch title meant to draw in a more mature demographic, weird that they would start teasing it this early but this years schedule is packed so I cant think of anything else.
That's kind of what I thought too and I think it's a good move at this point. A marketing strategy that commonly gets levied against them is 'well your games are for kids, our games are for mature gamers'. Well it makes sense then to remind us that their mission statement isn't just games for kids, it's games for everyone.
@@ellpoyohlokoh Legends Z-A is almost certainly a Switch 2 title, the whole game is confirmed to takes place in a urban environment which just ain't happening on Switch 1 after Scarlet and Violet.
It's murkier than that because there are things that seem to indicate it's not Bloober, like them stating it's being published under their internal Broken Mirror Games label, but then the single Tweet Broken Mirror Games has made is one congratulating Nintendo on selling 140 million Switch systems with a piece of weird horror concept art? And Bloober's been weirdly open about Project M being a thing, even confirming it went into production in February 2023 and then saying they pulled developer Draw Distance off the project while still targeting 2024. Everything about that is weird and unlike Nintendo, and yet the Japanese website for Emio's files are tagged with Ms.
NO, not Bloober, been disproven. Bloober is a western dev, and western devs don't use japanese text in their game and trailers lol. This was made by Japanese devs. This was made by Nintendo.
We reached the "Nintendo does something completely our of left field that literally no one could predict" part of the cycle.
They’ve always done that, it just seemed like they didn’t with all of the leaks
They do that for breakfast
Switch has sold a bagillion copies so now they’re terrifying kids for fun
Thank god we weren't spoiled by leakers. I liked being surprised for a change.
Nintendo is still the king of left field, no doubt.
This is greatly unexpected even for nintendo though.
Emio is the next console. You put the cartridge in his mouth and a projection of the game comes out his eyes. The "gimmick" of the system is that it's a creepy person who you have to keep in your house just standing there in your living room.
It also has a Tamagotchi feature, so you have to feed and pet him or else your console dies and you have to buy a new one.
Still not as bad a gimmick as the
Virtual Boy.
still less scary than having to keep a wii u in your house
@@meepmadness9270Wdym
Wii u = ✅
As one has said before, its the 3rd mario brother.
It’s-a-him
Emio
I don't remember Sponge ever smiling
Can’t believe Wario is getting a horror game before Wario Land 6
Sponge?
Looks like that dude cant be within 200 yards of a school
Note that Emio is wearing a paper bag.
He’s the next Paper Mario villain
Their paper bag has the dimentio face, we gottem
@@Bexcalibur Holy fuck you’re right
it's those backrooms entity's
This has to be the case.
Ngl, as unlikely as it is, I would be stoked if the actual intent behind Emio was to promote a Super Paper Mario port. I've always wanted to play it. :)
It’s been 8 hours without news, so Nin10doland is making his “Nintendo has FORGOTTEN about Emio” video.
lmao
AndreaRestart is already chatting about cross-gen for it.
This is so accurate..
They churn out so many videos
We're gonna egg on him forever about that, aren't we?
Despite the fact that he retracted that video and his opinions therein AGES ago.
He's standing there... MENACINGLY!
SpongeBob joke?
@@thomasdaly4597 no it's from Corey in the House
@@samcomic_ lmao
"Get out of there, SpongeBob!"
The maniac is in the mailbox….
The scariest part isnt even the trailer, its just that the video title is exclusively "emio".
No "emio trailer", "emio-nintendo switch", nah, its JUST emio.
Whomever is on the marketing department for the game probably knows how to properly promote a horror project. Longlegs did something similar with its teasers, not giving away the name and actors until like the third or fourth teaser. Fear of the unknown is quite effective.
I thought they got hacked at first
The release ads are going to ruin the effect when they have to say "The Emio game for the Nintendo Switch family of systems is now available"
@@pattersong6637 You know, I just heard the Direct announcer talking about Emio on his low, kinda creepy tone he puts at times... I think he most recently did for Darkest Dungeon II or something like that.
Its so oddly un-nintendo in the best way
That's it, the new system. It's called the Nintendo Emio and it's just a dude with a lunch bag on his head and he stands in your living room
Nintendo's giving us the greatest gift of all: a friend. :D
the mental image of a factory producing these dudes is too funny to me
And he let's you play with his 'JoyCons'.
@@cortster12 lewd~~~!
Wouldn't it be funny if Nintendo like, never elaborates ever again? Like we all forget about until 7 years later when it resurfaces.
Can't wait for the videos titled "What happened to Emio?"
Please do not tempt fate lmao
Every few months it just pops up, in directs you see Emio standing in the background behind Furukawa, or you see the bag on the floor with blood on it...never actually addressing it, just having it peek in every once in awhile.
Metroid prime 4 all over again 😭
I dunno, that ESRB rating makes me curious.
Nintendo forgot what month Halloween is in, they are just very eager.
That’s a good idea, this could be their Halloween game. They don’t have a spot for it yet
In Japan, summer is the typical horror season.
Already saw halloween stuff tucked away in stores.
That is my kind of summer. 😄@@Toschez
@@ToschezOkay, that makes a lot of sense on why they already released Luigi’s Mansion 2 HD and now they are teasing this. That makes a lot of sense with them getting spooky on us in summer 😅
"It's-a me! Emio!" - Emio, Luigi's Mansion 4 for the Nintendo Switch U, 10/13/26
it's-a mE, MarIO!
He would look a lot less menacing with the poltergust 4000 on his back
Nintendo 3DSwitch
The M rating is particularly interesting. Most games that are in development that would be rated M have a completely different disclaimer, where as this is just a straight up M rating. Considering you can't really get a game rated until much later in development, this implies whatever it is has been worked on for quite a while already, and is probably closer to being released than not.
This is a good point. October is not that far. Maybe a Halloween game?
@@pattersong6637 That's what I'm thinking, personally. ESRB ratings are usually obtained 3-6 months (though the latter is usually the result of a game being delayed, like cyberpunk 2077) to release, so it would line up.
I'm just glad the rating is there because that means that it IS just a video game, and their channel didn't get taken over by a demon or something, which was my guess when I first watched this and didn't see the rating.
Japanese people have a culture of enjoying horror during summer vacation (August).
It may be selling faster than you think.
Translated from Japanese by deepl
@@user-zy6dn2ic1c Oh yeah, I forgot about that. Interesting.
Nintendo: "Oh you want a new IP? We'll give you a goddamn new IP."
I genuinely despise when people say “companies should make new ips” because they will never fucking play them
Splatoon, ARMS, Astral Chain... we've been getting new IPs
@@RhythmGrizz still kinda sad that ARMS didn't get more popular
@@garfieldfan925 splatoon proves otherwise, new ips can work if they're actually good
@@RhythmGrizzOh for sure, but it never seems to stop people from asking for more (even though there are already existing pens that are overdue for some attention)
One important detail is that the game has already been rated by the ESRB. That makes me think its release can't be too far off. I can see this launching on Halloween.
Ah, that'd be really nice!!
Guys. I think I've figured it out.
Tall proportions?
Dark colors?
Face obscured so we can't see who it is?
Likes smiling/laughing?
It's so obvious.
It's Waluigi.
Waluigi game confirmed.
Oh heck yeah
Big If True
A saw a joke concept for a Luigi’s mansion game a long time ago and it said that Waluigi would chase luigi in a costume the whole game lol.
it already has a pegi +18 rating. whats waluigi gonna do? 😂
@@decentlyaverage9483 Man's been ignored for 30 years and he's had _enough._
Plot-twist: Switch 2's launch title from Nintendo is the most brutal most bloody horror game of all times. Made by Miyamoto himself.
No plot. Just running and murder.
He hates story after all, so it's all scares and nightmares
Nintendo heard fans wanting a more scary Luigi's Mansion.
Mario snaps, tired from always having to save Peach and he never gets to get with her! So he's like FINE I'll be the villain!
Imagine launch titles for every person to give the Switch 2 a huge boost from the get go. Metroid Prime 4 is basically already confirmed, the new Mario Kart should be ready to go too and then this mature horror game.
He’s the fifth Smiling Friend
Tyler went on a dark path after being fired ..
@@drackyslimeProfessor Psychotic was found dead outside Smiling Friends HQ… He’s trying to frame them.
I’m going to my Emio appointment with Emio
@@Videogamer96_ I still don’t know what that means, dude
smormu looking taller huh
This must be the guy that lurks in that Wii U warehouse
You mean Scott the woz?
Yeah him! @@powerfullpummel6417
No that was me, my gamepad broke and i was tryna find another one
@@powerfullpummel6417Nah, he's too busy with his gex collection
Sorry, but my wiiu gamepad was stolen, so i was looking for another one so i can change the wifi setting
The kanji that says Smiling Man can be read as Emio in Japanese.
Its worth noting that somebody wouldent "typically" read it this way. It should be read as "Emi Otoko" , this is where "Smiling Man" keeps coming from. The Single " O " reading for 男 is pretty uncommon, and used here as a kind of Japanese Pun. The only " O " reading I actually know of is 毒男 【どくお】meaning "virgin" or "loser" lol. Im sure there are others, but not commonly.
@@theremix54 The "o" reading for 男 is actually pretty common as a suffix in masculine names! Yukio, Masao, Fumio, Mitsuo, Isao, Toshio, Kazuo... Emio.
@@phytohormones Yeah sorry, I remembered that afterword's. I was naturally excluding "names as a whole" from the list because that gets tricky. I typically filter out names as a possibility once I see hiragana.
@@theremix54 And yet Emio is his name, so it's probably a pun
If this is a new horror IP from Nintendo, they likely figured the best way to advertise it was the minimal approach they’re taking. It’s got everybody talking.
There is nothing to analyze: Obviously that means no one can assume anything and so everyone starts guessing.
My theory is that it's either a new horror IP, or the Famicom Detective Club remakes sold well enough to greenlight a new game.
Would die of happiness if it's a new Famicom Detective Club. I wonder if they'd stick with the 'Famicom' branding though
Don’t give me hope of there being a new Famicom Detective
My first thought was a new Famicom Detective Club
It's a new thing, no denying that
New game totally unrelated to Nintendo themselves.
I'd be down to see Nintendo do some effed up horror game sh*t. Because it's usually the "family-friendly" ones that does the most impact in creeping you out in the most subtle (or blatant) way possible.
'Remembers Dead Hand in OoT, Waterwraith in Pikmin 2, the screams in the boss arenas in Splatoon, everything fucked up in the Kirby games, all of the incest and necrophilia in earlier Fire Emblem games...'
Nintendo is REALLY good at that...
@@rotciv557yeah some Nintendo games do have scary moments in an otherwise non scary game, but I don’t think that constitutes well enough for full horror. that’s more like a neat novelty than anything. If Nintendo does a horror game, I hope they don’t skimp out on dark themes and imagery because of their current audience. It would be cool to see a game cater to the people who own nintendo consoles, but usually prefer titles more mature than the Mario’s, and Pokemon’s (such as myself)
@@rotciv557The SA-X in metroid fusion
I want a kid-friendly Luigi’s Mansion haunted house at Super Nintendo World that gets interrupted by flashes of Emio
Top tier Trolling that would be
Talking like Yoda you are, hummmm@@TimeCircleBlue
@@cheftortedev hummm…
unintentional it was
Scary that would be mhm hm hm
Saw someone on twitter say “So they’ve finally caught Pyoro. Looks like next video will be the exexution.” Lmao
Its funny this random horror video that no one can explain was uploaded after all the current Nintendo leakers died out.
emio killed the leakers
This is who Nintendo sends to deal with the leakers
@@pieta9097 he's the true Nintendo ninja
Pyoro IS emio 💀
@@Theguywhowanders emio silenced Pyoro. Expect any day now for videos face reveal video saying “if you are seeing this, that means emio found me”
I thought they were getting hacked when they posted it on their twitter it was so bizarre 😭
After I watched it I was like “this has to be one of those fake accounts, right? No way Nintendo themselves uploaded this”
New Luigi’s mansion gonna go hard
according to the australian teaser it has "themes of domestic violence and suicide"
yeah they're not messing around here lol
Best possible outcome: Nintendo never acknowledges this again and we're all left assuming they got possessed for a few hours.
Don’t worry Arlo, this is just a humanised waterwraith :D
Unironically the waterwraith is infinitely more terrifying than paper bag man
@@darcidious99while that is true, it’s also an unfairly high bar to set and really downplays the horror that Emio has
Oh great, at least THAT was canonically small, so I didn't have to worry about it irl because I could just step on it.
Feels like Nintendo is trying to throw their hat into the horror genre much like they did with Splatoon and the multiplayer FPS/TPS genre back in 2015
They already did that in the GameCube with Eternal Darkness
A Nintendo take on the mascot horror games that have been popular for a bit? Maybe, maybe not.
@@rotciv557 I mean one with a bigger budget and production. They've had games that emulated the fps style as well, but Splatoon truly feels like the one that actually blossomed into a larger franchise. I feel like this game will have the same effect.
Not like splatoon because they had the balls to green light an M rated game
I can’t believe they’re trying to 1up Luigi’s Mansion and Pikmin as the original Nintendo horror franchises.
Not even gonna mention Kirby with the bloody eyeball and the fetus monster in forgotten land?
@@darcidious99 Oh yeah how could I forget🤦
Also Yoshi, truly dark games with a dinosaur eating everyone in his way.
@@Ray_2112 Yoshi Story was surprisingly creepy despite it being a babby game.
Metroid? 🥺
My first thought when I saw this announced, "When's Arlo posting about this?" Not 30 minutes later:
why are you me
I can't wait for this mystery to be featured in Scott the Woz's Nintendo Switch, 8 Years In video in a year and a half.
This is the sequel to the Chibi Robo fire image
Don't remind me
Nah, it is a new arms game. Trust me.
At least this one will mean something
😢
Why did they do that one
Some Nintendo EPD team leader: “Okay, so for 20+ years I have helped launch successful 1st party IPs covering RTS, Puzzle, Home Sim, Fitness, 3rd Person Shooter, Fighting, Toy-To-Life and of course Party genres…can I please work on my baby project now?”
Nintendo Boss: “We’re kinda running low on markets we don’t yet dominate so f*ck yeah, let’s do it. Konami is gonna be piiiissed!”
As if Konami cares. They are throwing remakes in the streets hoping that someone picks them up.
This is OBVIOUSLY a teaser for Hollow Knight Silksong
Not this time team cherry. My clown nose is locked away for good.
Damn
It's-a me, Emio! Hello!
Seriously, though, I hope that in the September Direct Emio just ominously looms behind Koizumi and Takahashi as they just obliviously keep talking about Super Mario Party Jamboree. Just have no actual Emio trailer, just the guy standing there the whole Direct.
Drawing a face on a paper bag with marker and putting it on your head is the cheapest Halloween costume you can manage so I feel less scared and more bad for him. Like Emio is living out of his car and spooking the best he can, but he can't even rent a suit like a Slenderman or if Michael Myers got caught stealing that mask. He's an underdog in my eyes.
I can imagine its a "unseen" horror kinda thing. like he looks normal on the outside but if he took off the bag it would scare you to death
So he's something like Mimikyu in a way.
I really hope this is a first party Nintendo horror game.
Nintendo is the king of video game mascots, a horror mascot game from them could be incredibly cool!! Especially with all their unique ideas/gimmicks they could potentially bring to the genre
It's like Arlo said many years ago, they are the kings of left field. I bet the meeting that brought us this started with Miyamoto asking, *you know what would be funny?*
I like how the emio tease on RUclips doesn’t even say trailer or Nintendo switch. Simply titled “emio”. That’s the first time they do that to my knowledge
Very cool
Funny how such a small detail is so damn unsettling
I think they did it once before with Milk Inside a Bag of Milk
@@YuhBoyRoy you are right ! Still cool tho 😆
@@YuhBoyRoy Pretty sure that was a glitch due to the length of the title though, highly doubt that would happen with a 4 letter title
We're finally getting the Tingle spin-off of our dreams.
We had two.
@@aidanhammans9337But this one is spooky like Tingle deserves.
Well not the *good* dreams. Or the nightmares. Like the 4/10 dreams.
Nintendo dropping an analogue horror type video certainly was not on my bingo card this year. There's so much intrigue. A very simple title, no description, just a 15 second teaser, a M rating, and the name.
Edit: Y'all are taking this joke comment way too literally.
I dont think that's what analog horror means
@@meatmobilethat’s why they said Analog type
@@meatmobile I know it's not an actual analogue horror, I just mean it gives a similar vibe.
film grain and spooky close ups were not invented by analog horror
@whentheyD I meant more so with the cryptic title and people trying to figure out what it means. I know analogues didn't event those either, but the way it's set up reminds me of them.
weird this wasn’t shown at the direct, and the fact that it’s M17+ with this clearly being a Nintendo exclusive
I think about this too!! Maybe they thought they just put too much out there this direct and this could be overshadowed?
Maybe too scary for kids watching the direct 🤷♂️
Also, it would kind of mess up the pacing, and would just be more confusing instead of mysterious. This is a lot better IMO.
This is just good marketing
I honestly don't think the impact would have been this big if it was at the Direct
Metroid Prime 4 and other announcements would've overshadowed Emio
Everybody 1-2-Switch! DLC taking a turn
This is nintendos newest head and hand boss
Don’t forget that under the bag is a giant eye
笑み男 means smiling man It's said "Emiotoko" I assume that is where Emio comes from.
Translation (by google): *"smiling man means smiling man"*
Checks out.
Apparently お is an alternative kun-yomi reading for 男, so it’s just “Emio”. I always wonder whether native speakers would immediately read something like this “correctly” / as intended.
@@cargath I've seen several Japanese fans react in a "oh, so that's how you read it, neat" way to Emio, so apparently it isn't immediately obvious.
Gonna call it now, the revealed product is gonna be nothing like the teaser and it'll be like "hah, didn't expect this, did ya?".
The full version will pan out from what we saw of Emio and we’ll see Kirby running up to fight him as the villain of his next game
Kojima type marketing
@@thatdanjamesguy.330nah, emio _IS_ Kirby.
Whatever it is, it would have to feature significant explicit content since it already has a rating of M for Mature
It's actually a teaser for Mario Kart 9
It's a me, Emio
I think one of the most interesting elements here is that rating. Really comes across like they’re building to a shadow drop.
Can't wait for Emio 2 to come out and introduce us to his arch rival Wemio
I legit thought their YT channel got hacked for a second there. It wasn’t till the Nintendo Switch logo at the beginning of the video when I went “no way it’s a real game”
If leakers didn't exist we could get fun stuff like this more often.
I am suspicious of this take given that plenty of movies and even other game companies have done marketing like this before.
Who else was waiting for Arlo’s video about this? 😂
i was haha
Me
Very first thing I checked after catching the Nintendo video late haha
Yeah! I was very much predicting how much he would be using the word "weird" here lol
the Nintendo horror ARG was not part of my Last Year of Switch Lifecycle predictions, but it's definitely a welcome surprise.
What arg?
We don't know it's an ARG *yet*, but it would be cool if they actually did one
@@isabellamorris7902
Exactly. There is absolutely nothing "arg" about this. Yet!
@@HamazuraGOD the teaser *does* look like the sort of video that would kick off or be part of an arg, I don't blame people for calling it that
I can't wait for Nintendo to build this into an ARG using Switch news posts and an SSBU spirit event
Using the news posts would be so cool!!
Splatoon 3 is getting a patch in the next 2 weeks. Imagine if Emio is just lurking ominously in an obscure corner of Splatsville.
My guess is it's either a new IP or Fatal Frame, since the editing on this just screams Fatal Frame. This looks nothing like Eternal Darkness though, I'm not sure why people are going there.
Or maybe in the next trailer we'll see mr. paper bag man take off his trench-coat, and it's actually just a couple of Inklings underneath. Surprise guys, it was just Splatoon being weird again, next DLC coming this Halloween!
Can’t really be the last part since it’s rated m and Australia gave a disclaimer with its theme and rating with mature topics
No idea Arlo, I woke up this morning and this Nintendo video is what greeted me
if this was in a Nintendo direct...
(splash screen)
Get ready for a spooky experience, in Emio!
In a mysterious haunted office building, a strange entity known as "The Smiling Man" is threatening the city. You play as a ghost hunter named Nick to find out just whats going on in this creepy place. Make sure to watch out for spooks... (clip)... frights... (clip)... and downright scares!
Emio: The Smiling Man Returns will be available this October 23rd on Nintendo eShop.
Arlo: Nintendo aren’t completely oblivious to the concept of horror…
Me: I mean, yeah, just look at their DMCA strategy, that’s pretty horrifying.
If indeed Nintendo-developed or published, Emio/Smiling Man could very well eventually be a Super Smash Bros. character.
ConcernedApe with a paper bag on his head instead of a pillow this time
He's really putting the haunted in Haunted Chocolatier.
i can't tell if arlo is being dead serious or not when he goes "smiling man? creepiest thing ever, whew"
It somehow feels like he's being both at the same time
I mean… Happy Mask Salesman… he was smiling, and creepy af. XD
@@elfteirohYeah, Lmao X3
I think he's mostly joking honestly, and I kinda gotta agree. The editing is a lil spooky, but it does have sliiiiight vibes of a creepypasta chadacter that a 10 yo came up with in 2011
Oh yeah this is weird as hell
Feels like an arg
It's Count Bleck, the gritty reboot
its dimentio
It's non specific action figure, he's super pissed that he's been forgotten.
A Potentially New Nintendo IP that's a Horror game could be really interesting.
"Emio" is a shortening of "emi otoko" (笑み男), which means smiling man.
My god I would love to see in-house Nintendo polish on a proper horror game
#EmioForSmash
I’m just happy to finally get a new major Nintendo IP
I thought this was a Persona 2 remake for a second.
The original Joker
You know the vibes. EP Joker was my first thought lol
At this point I wouldn't be surprised if the next trailer has the 'a Hideo Kojima game' logo there. That man is busy on PS, Xbox and Pc, why not Nintendo
Doesn’t scream kojima
Butternut Squash? Yes Please!
finally putting those sanity meters to good use I see
In a few months, you'll be able to download a demo to that's just a shot of the floor, then Smiling Man walks across.
Not Arlo entering his spooky era
Now we know! It’s a series in Famicon Detective Club!!
If I had to guess this'll be a Switch 2 launch title meant to draw in a more mature demographic, weird that they would start teasing it this early but this years schedule is packed so I cant think of anything else.
That's kind of what I thought too and I think it's a good move at this point. A marketing strategy that commonly gets levied against them is 'well your games are for kids, our games are for mature gamers'. Well it makes sense then to remind us that their mission statement isn't just games for kids, it's games for everyone.
I really doubt them announcing a switch 2 title prior to the announcement of the system.
@@ellpoyohlokoh Legends Z-A is almost certainly a Switch 2 title, the whole game is confirmed to takes place in a urban environment which just ain't happening on Switch 1 after Scarlet and Violet.
@@ellpoyohlokohA lot of people have been speculating that the new Metroid will be cross-gen, and this could be a similar case.
I wouldn’t say this year is packed, really just October
Nintendo: "pee pee poo poo man, where are you~, where are you~"
So true
You won’t be laughing when he kills you.
Bloober Team said in April they were working on a new horror game exclusive to "a Nintendo system" so this is likely it
That's already been debunked by just, actually reading the source
It's murkier than that because there are things that seem to indicate it's not Bloober, like them stating it's being published under their internal Broken Mirror Games label, but then the single Tweet Broken Mirror Games has made is one congratulating Nintendo on selling 140 million Switch systems with a piece of weird horror concept art? And Bloober's been weirdly open about Project M being a thing, even confirming it went into production in February 2023 and then saying they pulled developer Draw Distance off the project while still targeting 2024. Everything about that is weird and unlike Nintendo, and yet the Japanese website for Emio's files are tagged with Ms.
NO, not Bloober, been disproven. Bloober is a western dev, and western devs don't use japanese text in their game and trailers lol. This was made by Japanese devs. This was made by Nintendo.
It would be a little disapointing if it's blobber
This game was probably made in-house
Didn't know I needed Arlo's reaction this badly to whatever the heck that was until now 😂
Same
I just so happened to watch the trailer like a minute after it came out and was so confused. I'm glad everyone else immediately thought the same.
8:20
That sounds awesome, like they did with the third person shooter genre for splatoon
WELCOME BACK MONO FROM LITTLE NIGHTMARES 2!
Everyone asking "who is emio"
But no one asks "how is emio"💔
My crackpot theory is that this is their completely wild way to announce the next system...
Emino is the Hash Slinging Slashers Cousin!
What if this is the man who's been narrating the Nintendo directs all this time?
Reminds me of "we are nintendo. You cannot beat us"
*Insert Luigi humming his own theme*
I love this, it's so far out there for Nintendo, I need more
This game has a great chance of being scary as hell and I’m all here for it
Mario finally had enough of Bowsers crap.
ITS RHYTHM HEAVEN TRUST ME
I’m getting strong early-PS3-advertising vibes from this. Maybe it’s the first volley of promotion for the Switch successor?
"Hey kid, you want the new Nintendo console early? I got it right here in my van."
Our thoughts exactly.
What if we just never heard about this again?