What's your best advice for working with video clients? Only one week out until the AOD doors open again, get live coaching for your business or video work: theartofdocumentary.com/
Asking the client what emotional takeaways they want to feel from the video. And then presenting a simple demo of how pacing, sound design, and color can evoke those emotional takeaways.
1. Less gear. Just use the basic. But you have to tell the client first that this is the gear you use to achieve this kind of video. 2. Brief your actors and clients. 3. Bring an efficient production crew.
Mark, this video is exactly what I needed. I get in my head many times and overcomplicate the final product. There is such beauty in simplicity. Candice's video was dope!
I must say, that this one question about "what's the problem" was some eye-opener to me. I've struggled with client works for some time, got demotivated and stopped making videos. Because I started to feel overwhelmed, when I have to make some video. Now I get back happiness and joy, and this video is some next step in my process. Thanks MB!
Can’t agree enough with simplicity. I hate being rushed because it’s taking too long to setup all the gear and accessories that may help but aren’t super necessary. The client just wants a good product / results. Especially on fast-paced shoots, it’s such a relief to be up and ready to shoot in just a few minutes.
Beautiful work! never gave it much thought, but being intentional about the story / purpose not only makes for a better end result, but is a huge time saver. Little bit of thought and prep makes a big difference. Definitely takes practice though to have the confidence rather than wanting to cover all bases. My fav time-saving-trick only works for projects with multiple deliverables, but I love the efficiency of batch filming in one location. Eg in one day getting most of the material for 6 deliverables for that client. Shooting separately would have taken 6 half days, longer if you include transport, charging batteries etc etc
I love this video, a great tutorial while showing off your personality. Thanks for reminding me to set expectations on what video costs should look like for the client.
People don't buy what you do, they buy why you do it. We always begin client videos with a personal, emotional appeal to the audience and build from there.
Great tips Mark, and specially the fact that "you don't have to use every toy you own" The only thing I would add (which is implied in your video) is to build a relationship and try to make it fun for the client. Most business owners do not get in-front of the camera often and a video shoot is a special experience, so make it a good one!
This is what I needed Mark. Simple explanation of the process. Thank’s. Also I’m using Milanote to plan the shoot with the client. So we have one board where we can put all the details and ideas together. It’s helpful cause the client knows that he is involved in the process.
This is video was so useful, I'm planning to start my own show and I want to make documentaries for people next year so those tips really helped me out.
BTW - if you can't afford a 5' Octa (or rather not lug one around...) - get a 7' umbrella with a diffuser- for $100 you. will have incredibly soft flattering lighting - basically a portable 'window'!
This would have been great a week or two ago. I recently started freelancing and just learning as I go. I directed an event two weeks ago and tomorrow directing/shooting a short 'day in the life' commercial for IG for a wellness brand which has been planned out. I'm feeling both excited and nervous. That video for Candice was amazing and her work looks beautiful. I would hire her, maybe one day. I'll be looking back on this video again soon and practising some of the things I didn't this time. Thank you, Mark. as always, an interesting and informative video.
Great video mark...this is all i need now Keeping things simple.i've always had issues with client's expectations thereby planning for things that are not necessary. Learnt alot especially from this channel.. thank you
MAAARRRRKKKKK! SUCH a good video, brother! The 3 question tip is going to simplify my life immensely and the end video you guys produced was beautiful. Thanks so much for sharing! And if you ever need any help on a shoot sometime, I would love to help and learn. I'm just down the 401 in London. Cheers!🍻
Hey Mark, great video! I love the simplicity. Will you be offering a course geared towards how to make these doc style promo corporate videos for small businesses? Something geared for a solo shooter/ one man band would be great. Obviously how to best structure the story/ad, but also cinematography tips on camera/composition and especially lighting! I haven’t done too much office type stuff, but I just did two shoots in the past week in an office and I struggled mightily with lighting issues, bad overhead lights, no natural light. etc. What do you do when it’s just you, no gaffer and grip truck, just one camera and a couple 600ds? Sometimes changing locations is not an option. This kind of stuff would be super helpful in a course and I’m sure there are a lot of solo filmmaker like me in the same boat trying to make it work on a budget, both time and money. Thanks!
Great video dude, I agree with keeping it simple and straight to the point. Especially dealing with clients and figuring out “what problem does this video solve”. Then it was also a nice touch adding the reference videos prior to shooting and coming to an agreement on what the final video should look like. 🤘
Cool, love the pacing. Thought the vhs look was a bit out of place, but that could be taste. Thanks for the advice! Asking them for footage is such a smart one. Then just praying it's not all vertical of course 😬
Cool bunch of advices (I recently had to be pushed in a "corner office" by the client because their original spot was not available and yes... it sucked.) LOVE the result of the clip for your - very talented - client! Great job and I might steal some of it (style) for a future production :p
Best advice - make the background speak to the subject. MOST of the frame is background in an interview. Use it. When scouting a location, consider taking that art direction step. Build some visual subtext into the frame. Not just good lighting but good lighting on stuff in the background that speaks to what the subject is doing and saying in the foreground. That being said I do a talking head piece once a week with a super stark background... 😐🤭
You say to establish visions for the film before shooting. What if the client has accepted the style of the video, but after showing him the draft, says that he expected something completely different and wants to re-record the shots, or he abandons the project? And no, he don't want to pay extra for another shooting day :)
Love this video, it's just what I needed. Thanks so much. Just one question, what's this VHS mode you were talking about? Curious to find out how you create that effect.
“There is always hope!” 😄 Once again, great advice! I’m literally about to quote my first video (an interview) and I’m genuinely baffled as to what I should charge? How and where do you guys figure out your costs? Btw: thanks so much for all your videos … this time next year I intend to have earned enough from video to join your AOD (just got to use initial earnings to buy kit!) C’est la vie! :)
If you join AOD now (especially Module 1 or create & earn) you could start learning how to make so much more money. So many of our students have doubled and tripled their income since joining AOD! Why wait another year?
@@markbone A fair point! Let me look into it (the honest answer is I'm totally skint at the moment after a slow start to the year), but I get it's a worthy investment; I just need to be paid first. "Catch-22". (I've got to pay the mortgage and put food on the table first ... damn it life! 🤷🏻♂️😂). Seriously though ... I can see your course will definitely help me make a lot of money as your knowledge and information is priceless; I WILL be back.
What price range did you charge for this project? I have something similar coming up and am trying to figure it out haha. Thanks for dropping the knowledge bro!
Hey Mark! Thank you for this helpful video, as always. I was wondering how you did the VHS iPhone effect? Did you just use an overlay in post? Or did you record like that internally somehow?
A serious doc wouldn't show anybody at a studio pretending it's there home. I desagree with this so called "documentary filmmaking" which always hunts the most amazing shots but forgets the real people. It just fits ferfectly in this fake loving world we all ran into.
What's your best advice for working with video clients? Only one week out until the AOD doors open again, get live coaching for your business or video work: theartofdocumentary.com/
Asking the client what emotional takeaways they want to feel from the video. And then presenting a simple demo of how pacing, sound design, and color can evoke those emotional takeaways.
Hey Mark, another great vid! How often do you shoot in all intra? thanks!
@@kevinadedokun great advice!
1. Less gear. Just use the basic. But you have to tell the client first that this is the gear you use to achieve this kind of video.
2. Brief your actors and clients.
3. Bring an efficient production crew.
Will 'The perfect cut' only exist as a part of AOD or also as a stand alone course? Many thanks!
Doing a corporate livestream, b-roll, and interviews tomorrow. It's always nice to get some advice and motivation right before a shoot!
Go crush it Chris!!
@@markbone thank you! 💪
How'd it go?
this video is a game-changer. This really destroys the overthinking and stress that can arise working with clients. wow thank you
Mark, this video is exactly what I needed. I get in my head many times and overcomplicate the final product. There is such beauty in simplicity. Candice's video was dope!
KISS keep it simple stupid. I'm stupid so I just try to keep all my shoots simple
Seconded
I must say, that this one question about "what's the problem" was some eye-opener to me. I've struggled with client works for some time, got demotivated and stopped making videos. Because I started to feel overwhelmed, when I have to make some video. Now I get back happiness and joy, and this video is some next step in my process. Thanks MB!
Glad this is helpful Damian! We teach all this in our course Create and Earn. Keep crushing it man
Can’t agree enough with simplicity. I hate being rushed because it’s taking too long to setup all the gear and accessories that may help but aren’t super necessary. The client just wants a good product / results. Especially on fast-paced shoots, it’s such a relief to be up and ready to shoot in just a few minutes.
Simple has rarely been a bad approach
Beautiful work! never gave it much thought, but being intentional about the story / purpose not only makes for a better end result, but is a huge time saver. Little bit of thought and prep makes a big difference. Definitely takes practice though to have the confidence rather than wanting to cover all bases.
My fav time-saving-trick only works for projects with multiple deliverables, but I love the efficiency of batch filming in one location. Eg in one day getting most of the material for 6 deliverables for that client. Shooting separately would have taken 6 half days, longer if you include transport, charging batteries etc etc
👏👏
Whooooaaaa it's Simon Cade
Love it, great advice. Will be using this with our clients
I love this video, a great tutorial while showing off your personality. Thanks for reminding me to set expectations on what video costs should look like for the client.
Such a fantastic video. Makes me excited to go and shoot and implement.
People don't buy what you do, they buy why you do it. We always begin client videos with a personal, emotional appeal to the audience and build from there.
Great tips Mark, and specially the fact that "you don't have to use every toy you own"
The only thing I would add (which is implied in your video) is to build a relationship and try to make it fun for the client. Most business owners do not get in-front of the camera often and a video shoot is a special experience, so make it a good one!
This video not only gave me some good advice for filmmaking, but also an appreciation for wallpaper!
yeah CKD is a legend with that wall paper!
Love the final video man.
Really helpful video! I definitely took some notes.
This is what I needed Mark. Simple explanation of the process. Thank’s. Also I’m using Milanote to plan the shoot with the client. So we have one board where we can put all the details and ideas together. It’s helpful cause the client knows that he is involved in the process.
Thank you for sharing your experiences Mark, there is so much value in these insights.
I've taken a lot away from the way you approach story telling
Thank you Mark. Great tips and really enjoying your videos. 🎉❤
GOLD ADVICE BREEEEH
The editing on this video is locked in, good stuff!
Thank you very much for your tips Mark, I can’t wait to apply them.
This video is awesome! Man you boiled down every effective ad!
Great video Mark... the Candice Kaye Design piece is 🔥🔥🔥
Man, I love your videos. So much value!!! Saludos desde Bolivia!
Thanks for stopping by!!
Wow, thank you Mark for this is really helps and go a long way 😊❤️
The Candace edit was very cool.
Dude this is dope af… well done 😊 Thankyou for your content
This is video was so useful, I'm planning to start my own show and I want to make documentaries for people next year so those tips really helped me out.
Go crush it Marco!
Very valuable information in this man! Appreciate you putting this video together!
Thanks mate! Hope you’re well brother
BTW - if you can't afford a 5' Octa (or rather not lug one around...) - get a 7' umbrella with a diffuser- for $100 you. will have incredibly soft flattering lighting - basically a portable 'window'!
This would have been great a week or two ago. I recently started freelancing and just learning as I go. I directed an event two weeks ago and tomorrow directing/shooting a short 'day in the life' commercial for IG for a wellness brand which has been planned out. I'm feeling both excited and nervous.
That video for Candice was amazing and her work looks beautiful. I would hire her, maybe one day.
I'll be looking back on this video again soon and practising some of the things I didn't this time.
Thank you, Mark. as always, an interesting and informative video.
Amazing video Mark. I'm new in this industry it was good tips as lm a beginner person.
Great simplified guide to shot content for Personal Branding Thanx Mark 🙏🏽 Cant wait to JOIN AOD
Very excited to have you a part of AOD brother! You’re gonna love it!
Great video mark...this is all i need now
Keeping things simple.i've always had issues with client's expectations thereby planning for things that are not necessary.
Learnt alot especially from this channel.. thank you
How is this incredible lesson free to watch
🙏🏻🙏🏻🙏🏻
Great video Mark. Clear, simple, effective advice! :)
Love it all. Great tips, banger client vid. Thank you so much for all that you do for our community!
My pleasure Sam!
MAAARRRRKKKKK! SUCH a good video, brother! The 3 question tip is going to simplify my life immensely and the end video you guys produced was beautiful. Thanks so much for sharing!
And if you ever need any help on a shoot sometime, I would love to help and learn. I'm just down the 401 in London.
Cheers!🍻
you're so welcome man! glad this video helped!
"Get away nature!" 🤣
Great video, Mark!
Always adding value...
Thanks, man.
🤘🤘🤘 you’re welcome mate!
thanks for the effort and the sharing. i am a very appreciative subscriber. thumbs up.
Hey Mark, great video! I love the simplicity. Will you be offering a course geared towards how to make these doc style promo corporate videos for small businesses? Something geared for a solo shooter/ one man band would be great. Obviously how to best structure the story/ad, but also cinematography tips on camera/composition and especially lighting! I haven’t done too much office type stuff, but I just did two shoots in the past week in an office and I struggled mightily with lighting issues, bad overhead lights, no natural light. etc. What do you do when it’s just you, no gaffer and grip truck, just one camera and a couple 600ds? Sometimes changing locations is not an option. This kind of stuff would be super helpful in a course and I’m sure there are a lot of solo filmmaker like me in the same boat trying to make it work on a budget, both time and money. Thanks!
1:15 😂
🔥
Great Content, Thank you!! I would love to stay there, can you share where the chalet is?
I think he said Fernie BC
If you're not falling once in a while you're not trying hard enough
I almost fell over a few times filming this
This is great. Question on one of the b-roll pieces talking about different locations, what were you using to boom that light in? (like 3:50-4:00)
💪🏽
Great video dude, I agree with keeping it simple and straight to the point. Especially dealing with clients and figuring out “what problem does this video solve”. Then it was also a nice touch adding the reference videos prior to shooting and coming to an agreement on what the final video should look like. 🤘
"Get away nature" 🤣 made my day!
😂
Lovely video. Very useful for me that I’m just starting. Thanks a lot for the advices… I’ve noted the questions on a word file to remember them 😅
Cool, love the pacing. Thought the vhs look was a bit out of place, but that could be taste.
Thanks for the advice! Asking them for footage is such a smart one. Then just praying it's not all vertical of course 😬
The client wanted the VHS so they win!
Awesome
All about the work flow mate wicked vid as always cheers
Thanks Tazy!
Informative 10mins
Candice is a rocket . Im surprised you didn't film her for 3 days, Mark. nicely done fella.
that was a rough bail haha amazing 🙌🏻
Cool bunch of advices (I recently had to be pushed in a "corner office" by the client because their original spot was not available and yes... it sucked.) LOVE the result of the clip for your - very talented - client! Great job and I might steal some of it (style) for a future production :p
Thanks Brice! And yes the corner office sucks to film in
The A-roll looks amazing today!
Thank you! And thank nature
Incredible!! How did you get the VHS look?
Rarevision app
Ha ha dude, the scene of the revenant with Marks head on it had me lol’ing for days! Ha ha
😂 that was all my editor Santiago
@@markbone well let Santiago know that it was gold!
Great stuff mark!
😘😘😘
Great video!
Amazing video bro
Jajaja the revenant broll! 🤣🤟🏼🔥
Excelent as always!
Thank you! Cheers!
Always love how you put out your work🙌
Thanks Francis!
4:37 Wait a second. I have this song on a project timeline right now. 😂
Also still rocking gorilla pod? I thought you would've switched to a Mantispod Pro.
Fernie?! ❄🏂
Yes
Best advice - make the background speak to the subject. MOST of the frame is background in an interview. Use it. When scouting a location, consider taking that art direction step. Build some visual subtext into the frame. Not just good lighting but good lighting on stuff in the background that speaks to what the subject is doing and saying in the foreground. That being said I do a talking head piece once a week with a super stark background... 😐🤭
great tips as always Ross!
@@markbone thanks Mark same to you, as always
Great content. The end video is really good too
Appreciate it!
”Get away, nature!” 😂
😂
@@markbone you could just make a 15 minute long video of you goofing around and I’d watch it laughing my ass off 😄
Love it
Lewis crushed that edit
He really did
0:35 where’s the chapter markers? 😩
JK I don’t care. 😊
Mark DI dyou do any instruction on how you lit this interview? Great stuff.
GET AWAY NATURE 💀😂😂
hahaha, it's EVERYWHERE
Great video to simplify the process!
What action camera are you using to film yourself snowboarding?
Insta360 one x
Action shots look great. What 360 camera are you using?
OG. The Insta360 One X
Thank you
You're welcome
You say to establish visions for the film before shooting. What if the client has accepted the style of the video, but after showing him the draft, says that he expected something completely different and wants to re-record the shots, or he abandons the project? And no, he don't want to pay extra for another shooting day :)
That’s a client you never work with again
Love this video, it's just what I needed. Thanks so much. Just one question, what's this VHS mode you were talking about? Curious to find out how you create that effect.
App called RarevisionVHS
@@markbone Thanks so much
Well Mark I guess you could credit someone for that tip 1:43 🤔
?
“There is always hope!” 😄 Once again, great advice! I’m literally about to quote my first video (an interview) and I’m genuinely baffled as to what I should charge? How and where do you guys figure out your costs? Btw: thanks so much for all your videos … this time next year I intend to have earned enough from video to join your AOD (just got to use initial earnings to buy kit!) C’est la vie! :)
If you join AOD now (especially Module 1 or create & earn) you could start learning how to make so much more money. So many of our students have doubled and tripled their income since joining AOD! Why wait another year?
@@markbone A fair point! Let me look into it (the honest answer is I'm totally skint at the moment after a slow start to the year), but I get it's a worthy investment; I just need to be paid first. "Catch-22". (I've got to pay the mortgage and put food on the table first ... damn it life! 🤷🏻♂️😂). Seriously though ... I can see your course will definitely help me make a lot of money as your knowledge and information is priceless; I WILL be back.
What price range did you charge for this project? I have something similar coming up and am trying to figure it out haha. Thanks for dropping the knowledge bro!
Great vid! Thx
Glad you liked it!
Hey Mark! Thank you for this helpful video, as always. I was wondering how you did the VHS iPhone effect? Did you just use an overlay in post? Or did you record like that internally somehow?
Retro video app
That is very awesome video
✌️
Candy left her pants at home.
Hey Mark, will "The Perfect Cut" be a separate module or will it be part of one of the existing models. I've already completed Module 1 and loved it !
It is a separate module
Great video
Great video
Great video
GEt Away NAture #hilarious
hahah, can't get away from it
I loved the BONE-US
YA'LL JUST GOT THE BONE-ZONE
What camera/lens are you using when vlogging in the first 7 seconds of the video?
check my description, it's called "My Vlog Lens"
What’s the avg rate in terms of a video like this for a client?
I´ll do it in 2 and then let the raw data rest on my hard drive for two weeks. That's the way, right? Like fine Wine.
😂😂😂
A serious doc wouldn't show anybody at a studio pretending it's there home. I desagree with this so called "documentary filmmaking" which always hunts the most amazing shots but forgets the real people. It just fits ferfectly in this fake loving world we all ran into.
You are embarrassing yourself - unless the doc is about their home then its irrelevant where the authentic interview is held
Am i the only one who read the title as "Crash Any Video in 3 hours" ?
You're my crush, Mark❤️😀
I can't tell if you're a guy or a girl based on your name, but thank you :)
@@markbone haha, I'm a guy, definitely! Just remembered this "teenage" slang when someone you like very much😀 No romantic, I have a wife!😀
Can you share what VHS app you used?
RarevisionVHS