How Apple Killed Flash
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- Опубликовано: 23 янв 2021
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Adobe Flash is a multimedia technology that powered some of the most iconic websites in the internet’s early days like Newgrounds and Homestarrunner. It allowed content to be viewable whether you were on Mac, PC, or Linux, and it became so popular that almost every website had some form of Flash technology. But today, the internet looks a lot different. Flash has gone extinct, and Apple had a lot to do with its demise. So in this video, I’m going to explain the history of Flash, and how Apple accelerated its fall. 
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Your transition to the sponsor was smoother than the iPadPro 120hz display.
I swear to god j think that’s the best sponsor transition I’ve seen on yt 😂
@@epilouge yeah lol😂😂🤣🤣
Yeah it’s so smooth it’s unpredictable
😂💯
Ikr that was perfect
Incredibly smooth transition to the sponsor spot. That being said, maybe too smooth of a transition. It made it sound like Squarespace was the reason why Adobe was scared.
Was about to say the same thing 😂
Or if you have half a brain you'd understand context. You silly child.
@ du ä för fan inte klok
I actually appreciate content creator to create a little smooth transition or introduction to their sponsor. However, there should be segregation of the sponsor message and his actual video content. The sponsor message here is way too smooth, I didn't catch on to it without listening fairly carefully. I'd rather change it to something like: "This has allowed services like SquareSpace to create web sites optimized for multiple platforms while being easy enough to create for non-developer. SquareSpace, our sponsor of this video, is a " instead.
@@leojei Yes. The thing is, you need clear separation from content to sponsor. Here unfortunately there was no clear separation between the sponsor read and the script until you got into the clearly defined talking points present in EVERY SS ad read. If you're not careful about this stuff, you get into FTC rules violation territory.
I would love to watch ur video in 2027 with the title "How Apple Killed Facebook"
Or maybe how Apple kills Facebook, because you can't predict technology and basically nobody likes Facebook
👍
Man hell yeah!
Leave the past behind. Y’all seen the steve jobs movie
Facebook needs to be gone and Apple should buy the companies acquired by Facebook
Moral of the story : Never miss a phone call.
true LOL
@@monstie2795 I'm curious how many more subs you could get if you focused on making good content rather than begging in comment sections.
*never miss a phone call from Steve Jobs
There is 1.2 billion Indians.
@@monstie2795 how about you start making good content instead of sticking to that one terrible video from 2017?
9:18 This statement by Steve Jobs shows that Apple didn't kill flash
Flash killed themselves
No rather Adobe killed flash.. 🍷
@@evm6177 I really wish these "how Apple killed Flash" videos would cover the "originally written" language Apple tried to sneak into the App Store developer agreement. Jobs was so afraid of Flash app exports that he was willing to ban *all* third-party development tools - no Unity, no Unreal Engine, etc - just so Adobe's product would suffer. People wonder why Epic is being so belligerent in their lawsuits today; this is why. Apple almost banned their game engine technology a few months before they were going to launch it.
I can absolutely concur that Adobe killed Flash though. Remember the whole "premium features" shitfest? For those who don't remember, they tried to get *existing Flash users* to pay for the ability to cross-compile other software to Flash Player, by locking down certain combinations of features (e.g. Domain Memory and Stage3D) behind a revenue share agreement. It's the kind of move that made a lot of financial sense to Adobe's accountants and *nobody else*, and it almost certainly scared the remaining few Flash holdouts. It was "Leave the platform now or become part of Adobe's pocketbook".
@@SuperSmashDolls the only reason epic is so belligerent is that they don’t want to pay the 30% tax. That’s it. Games using unity and unreal engine were available on the app store long before epic launched fortnite or started their lawsuit.
I remember the days when i couldn't play audio and video files because I had to install Adobe Flash
Yeah lol I bought my first computer and I had 3g and it was painful I had to download Adobe flash and then wait for buffering haha I think it was 🤔 2013-14 but that time they were alive lol
Flash was part of my internet childhood back in the early 2000s for me (I'm 27 years old btw).
same for me as well! and im 14
Flash gaming gang for Gen Zs
This was more important when I was in school and everybody was on cool math games
he said the words "Macromedia flash" and i unlocked a core memory i didn't even know that I had
@@jetlirlajqi6977 same
Oh man, all those sites I know from my childhood are gone forever, It hurts
I know right! Adobe is to blame as well because they’re the ones who blacked the content! They should have carried on releasing security updates since it doesn’t hurt! If they didn’t want to do that, then they shouldn’t have blacked the content because that’s just dumb!
Edit: How old are you?
There not gone forever. Many people have been working on emulating flash. And you can look at old websites with the internet archive. You should look up flash emulation.
What you need:
Flashpoint + Lightspark (or ruffle)
@@lukesmeby I use flash emulations but I miss a lot of old stuff that won’t get updated to html5 or archived
@@GiorgosTube yeah, I’ve been uploading the games I can find to the internet archive
4:13 wow smooth transition to ur sponsor 😂
it was sooooo smoooo00ooooooth...
Don't encourage this, please.
@@taytoyaddic7ed881 encourage what?
didnt seem very legal to me
@@breakcoregirlxd it is legal
adobe who is making apps for apple products- why are we still here, just to suffer
u from weirdiotic. too yea?
i use apple
@@goochipoochie COMMUNISM INTENSIFIES
A good portion of photo, video, and digital creatives are on the platform so Adobe can't just give up on MacOS. They had to get over it. Even through the whole flash ordeal they tightened their relationship with apple from like 2015ish. When MacOS moved to 64bit, adobe was one of the highlighted case studies for rewriting mac apps for launch. Same thing with the Metal, the touch bar, and now Apple silicon processors.
@@MarvinTurner didn't apple tell people to use HTML5 cause flash was gonna die
I didn't know a fruit was capable of killing light. I might've underestimated your knowledge over apples, Sir Issac Newton😔
@SuperSydneyPerson 1 you get it right?
@SuperSydneyPerson 1 fruit = apple, light = flash....
they killed the berry, motor and Ikea's brother Nokia too
@@jkye1980 All three of those companies are still alive though Moto is probably the company in the best shape currently. Jobs certainly severely weakened them though. Both BB/Rim and Nokia helped in their downfall due to not seeing/accepting the growing dominance of Android in time and thus offering own good Android phones when they still had a chance of pivoting. Both BB and Nokia’s mobile OS’s were getting a bit long in the tooth unlike IOS and Android which both had bright futures despite both lacking certain expected or wanted features at first.
@@Charlesb88 yes they are , but not in mobile phone.
I mean, it can be all summarized in one word:
-Courage.
As someone who has enjoyed both Android and iOS, I can say Android often has features first, but iOS gets it right or not at all. Flash was a selling point for Android, but it was never a good experience on phones and tablets. It was a novelty at best.
Apple tries to decide for you and android gives you a lot of choice. I prefer android because of customization but ios is way more convenient because almost all apps are designed with iPhone in mind
@@Qwerty83834 back then apple cared about user experience, avoiding flash and pushing for open web standards was one of the few good things apple did.
I remember my iPad saying that I needed flash to access but I was surprised they killed it.
Yeah same
I remember my middle schools iPads had that when I was in middle school from 2011-2014, we couldn’t play cool math there and had to reply on windows
Former Flash Product Manager here. You actually did a remarkably good job on this. There’s very little that I would argue. I would have included that HTML5 became what it is largely _because_ of Flash. Also, the way we enjoy video on the internet today is largely due to Flash. I also think your characterization of Adobe’s “attack” on Apple was exaggerated. They were actually less aggressive than many of us wanted them to be. In any case, well done!
I don't get it. Steve was clearly lying! "Holes in the web were Ads" wtf - "No rollover concept" wtf?! Could solve it in the first years that everything rollover could be replaced by a "longer press"... This guy wanted to keep the appstore fees for himself, which we know are billions of dollars! This all apps and games could have been entirely free accessible in browsers... as if the dev's wouldn't adapt and start create games which would have nice ux for mobile users.. what a shame.
A question to you as Flash Product manager.. why you never considered to opensource Flash? Why just let it die? I don't get this.
Bro, it was an old, unused technology (mostly) insecure (why it was shutdown) and buggy. Why do you think they would open source it?
@@0GRANATE0 Adobe was run by a bunch of bootie holes - particularly the product managers. Those guys were the worst. Kind of people who hold a coffee cup with two hands and sniff it... Kind of people who say "Former xxx here" at the start of comments to qualify their opinion.
@@jamesjross and how about WebXR? what is wrong with webxr that apple is blocking on ios? => the bootie holes are on the apples side; they block development.. you couldn't monetize flash, you can't monetize webxr, that's why they block it. They are the reason why we still live in caves!
@@0GRANATE0 I guessing you do not get invited to a lot of parties.
I swear, the transitions to the sponsor, are starting to surpass Linus'...
Linux*
@@Diogo2cool Bahaha. No. @LoganMeyers is talking about Linus Sebastian, the guy who started the LinusTechTips youtube channel and runs the Linus Media Group in Canada.
HOW STEVE JOB KILLED FLASH
- that’s the correct title
Exactly right. 😎
True
Steve Jobs is Apple. Twist it all u want.
@@kas4751 didn't know apple was 6 feet under, but I guess both are rotting :p
Definitely! Should've been Steve's picture on the splash screen.
Adobe signed flash’s death warrant when they snubbed jobs on developing their software (photoshop, etc) for the Mac. That man could hold a grudge.
I love the B-Roll! Amazing work Greg! Keep it up! 👍🏼
Great video Greg keep up the good work! Love your channel!
Thanks I appreciate it!
@@AppleExplained your name is not grg
In noticed here that most of the comments don't care if their sensitive data, bank accounts, and credit/debit card information got hacked or stolen because of Adobe flash security holes.
but haven't they been stolen with different technologies in recent years. even transparent jpeg exploit were made to facilitate the theft at some point
I think that Adobe needed to update the technology to make it more secure rather than throw it out. Of course updating the technology would have meant breaking backwards compatibility. I am sad to see the technology go because a lot of the capabilities that Flash had have yet to be duplicated in HTML5. It might have also made sense for Adobe to release a limited version of Flash that supported the vector animation features only.
@@brianh9358 isn't that the same as an swf player?
No wat dont, and we still eat real meat.
The Win32 system can do the same things as Flash, and more. Yet nobody talks about disabling Win32 in Windows 10 and using only UWP.
Please bring back the old music... that was one of the things that made your channel special
Agreed... The “old” music is an important signature to this channel.
Why would they replace it? The next video surely will use the old music but the music in this video fits well that shows a sad moment when flash is gone forever
@@hawganeer unfortunately this stupid sad music is playing in all of his recent videos now. Am I on a funeral??
I always though this was going to happen when I switched to a Mac two years ago and seeing the conflict. This video put it all together! Thanks.
I have to say, that was one of the smoothest advertising transitions into Squarespace for a while.
:( the backround music
Thank god I’m not the only one who heard it
@@aym.s5827 where is it from?
What's the name??
Yeah the piano music sucks. Always the same. Also I am not on a funeral ffs
I’m going to miss all of my childhood games that run on flash 🥲
On Windows, you can download the SWF files and convert them into EXE
@@irinaseebacher6290 Oh my goodness, thank you!!!!!!
Wow, that's the absolutely smoothest ad transition. You, sir, have won a competition you didn't even know existed, and I take off my hat to you!
That sponser ad transition : 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾
That was the smoothest transition to a video sponsor I've seen. Ever!
I dropped a like just for that.
I love flash, it is my childhood, seeing it go away is like taking a part of me away...
I’m happy it’s over, now I could play any game on my school laptop cause they blocked flash 😂
@@SNTMadeMe you should have used a proxy
@@XanderRei 🤷
good riddance
I always used to play Papas freezeria games and stuff but I can’t now
Yo this squarespace ad was Clean integrated bro
Videos like this one are what make Apple Explained a great channel.
I remember early on this was a big issue for me, going back to my first iPod touch where there were a lot of websites where I couldn't access the content. But remarkably, the web does seem to have worked around Apple and honestly now I don't feel any real limits using an iPad to browse the web.
Yeah I was upset I could never watch videos on safari. It still excites me today when I can easily watch a video on my iPhone 😂
I remember when Steve Jobs put out the open letter to argue against Flash. Totally agree wit that stance back then and now
Wow that squarespace ad was kind of smooth integrated...
that was a pretty smooth ad transition
Steve Jobs used to pop off with his disdain for Flash. It also had big security flaws.
Jesus that transition man, threw me off guard! Good video altogether
Wow that was a smooth squarespace ad lol! It actually was related to the topic. Bravo lol
Well that transition to sponsor was smooth.
Fun Fact: Adobe Released Safari 14 on September, 16, 2020. Which is Completely Dropped Support for Flash Player.
Then Flash was completely discontinued a few months later
That was one of the smoothest transitions into an ad read that I’ve ever seen on this site
Nice sponsor transition. Best I’ve ever seen
Damn. You deserve an academy award for that sponsor transition
That ad transition was golden
Smoother than upcoming refresh rates holy heck
Make a video on why Google+ failed.
It is important to keep moving with the times and embrace the latest technologies. Making sure your systems have adapted to the end of flash is vital.
Hi, I love your videos! I really think you should make the video about U1, even if it didn’t win the poll last time. Ultra wideband is being adopted by more companies than Apple only these days, and with upcoming products like AirTags along the way it would be great to explain the topic.
3:20 That’s a Windows Phone! 😂
Speaking of Windows Phone, you should make a video about why it failed.
Because Microsoft managed it horribly
@@nonsudunk In what way?
@@melonademan5639 well if I remember right when I was looking into getting one, it had only half the apps that the iPhone and Android had at the time. Some things simply weren't ported. I don't remember any specific apps right now though
@@bearthechair2789 Oh, okay. I never really had any problems finding apps on Windows Phone.
@@melonademan5639 Well, you are not several million people. Microsoft can’t maintain a business because one person doesn’t have any problems finding the apps they want. Enough people had serious issues with the Windows phone that Microsoft decided to pull the plug.
My main concern are the NSFW Flash animations.
*Of course the pokemon fan would be most concerned about that*
Well there is html5 version it’s much more clear and less buggy than flash
dang the transition to your sponsor was so smooth, it actually made me smile 😅
ive never seen a ad placement put in so seamlessly
Why Flash got Extinct ?
Answer : Squarespace
As a person that animated on Flash I am okay with this transition. It was a great program for the time and with modern hardware accelerators we get longer battery life and smoother animations. What do others think about these changes? 🤔
I bet things would have turned out different had Flash remained with Macromedia still in business, they had more capable technical team hands down. 🍷Selling Flash to Adobe was a make or break deal, guess they broke it finally !
I used to be a Flash animator / content developer.. Got laid off watching the technology world change around me after HTML 5 & CSS took over after the advent of iphone / iPad. 🤓 Whats truly sad is the rich interactive content that websites & presentations had with slick intro animations will never come back. The whole flash legacy experience was Retro scale incredible in keeping the users hooked on the site.. anything felt possible back then with flash.
Best sponsor transition, didn’t realize it had started until halfway
I knew there was going to be a squarespace sponsor, I'll check them out just to tip you
Nobody liked flash really. Apple had a lot of weight but didn’t single handedly take it down.
Without flash many flash games are gone which I used to play flash games in school now I cant
flash was loved by many... you know several game devs would never started their carrers
@@UpwardOpossum9 So you're willing to stole your personal information and financial accounts because of adobe flash security holes
@@michaelsanchez1361 idc ppl can have my info lmfao
Greg did say "accelerated by Apple," which I agree with, but it certainly wasn't purely by Apple, but he never said that in the video, from what I saw.
EDIT: the title is a bit punchy, but it isn't totally outlandish, but I mean it wasn't hard to bring downfall to what was already in a bad situation, eg. Flash.
Another item of note: in that “Thoughts on Flash” letter you showed, Steve Jobs says that Flash player was the number one cause of crashes on the Mac, which is definitely an overstatement. That said, Flash was slow and buggy on a Mac, but the reason was that Apple, for very understandable security reasons, had decided to restrict hardware access for programs like Flash Player. The restrictions were so severe that Adobe had to implement some hacky workarounds in order for their player to run with any kind of smoothness, which led to the instability of the player.
Also important to know, this was just one facet of the bitterness between Adobe and Apple. For years the Apple and Adobe pair was legendary: Apple provided the hardware and OS, and Adobe provided the creativity software. Adobe, noticing how more users were choosing Windows platforms over Macs and knowing they could get more optimised performance and hardware access on PCs, decided to focus their efforts on the Windows versions of their software, which seemed like a bit of a betrayal to Apple. Also, Apple’s Final Cut Pro was invented by Macromedia just three years before Adobe acquired Macromedia, but it couldn’t be released because of licensing issues; Apple acquired the code and the development team and released it as their own, competing product to Adobe Premiere Pro, using staff and software that would’ve been Adobe’s if the timing had been different.
So really, the issue is more complex the more you dig into it.
great video! thx for the well-put explanation so even non-PC enthusiast can understand
That channel sponsor transition was smooth as hell
that transition to your sponsor was just amazing
My God that was an amazingly smooth segway
Greg can probably come up with another explained on how Steve was able to recruit Adobe’s chief architect, Kevin Lynch whom supported Flash at the time to work on the future Apple Watch
Seriously-- great job sliding in your sponsorship in this video package. Never saw 👁 or heard 👂🏿 it coming...
Apple: Kills Flash
Apple Explained: How Apple killed Flash
lol
Lol
no more lolling
I used Flash almost exclusively, I loved its creative platform which so many designers and developers used to create absolutely stunning works of art. That exactly what many of the websites were: they were works of art, with incredible, programmed interactions. Nothing since has come close.
Apple not only killed Flash, it also enabled a website world that looks boringly the same, site template after site template, same unimaginative boxes of content placed in different locations.
What a loss!
This is the real loss that is so painful. There was so much cultural value in Flash.
It makes me a little sad to watch a company die, but still a good vid. Thnks very informative.
Smoooooth transition to squarespace 👌🏿
And that's how you transition correctly ladies and gentlemen.
It actually violated every single FTC regulatory guideline on sponsors and influencers. 😬
I used Flash to make my very first animation! I am crying! R.I.P. Adobe Flash! You will be remembered!
Hey Greg, your videos are 👍👏awesome. With the amount of research and details you give, every thing becomes crystal🔮 clear. I wish my high school 👩🏫teachers were like you
Smooth AF transition to sponsor content.
I mean, after you saw how Adobe implemented flash on Android, it's no wonder Adobe had to sunset Flash, and it happened relatively quickly too...
(Shows Linux as complex editing)
That squarespace segway was super smooth.
Early well explained thank you!
I can still run flash on my school’s chrome book :)
Yeah but expect that your sensitive information will be stolen because of adobe flash security holes
but nothing else. nothing else
Flash is still working on Google Chrome for me on my laptop. It keeps giving me the warning "Flash Player will no longer be supported after December 2020" and I'm like "Uh that's already passed LOL."
@@michaelsanchez1361 Why are you replying the same shit to everyone who said they like Flash? Lmao. Get some hobby or something.
How the arrogance of a CEO can kill an entire company is something we don't talk about enough.
wholy
where did you get this music?
pls im curious
R.I.P Adobe Flash
1996-2020.
I won’t be missing my laptop almost taking flight with the need to cool off things putting fans on overdrive every time I’d open some website relying on flash. And as a software engineer who had to work with legacy flash sites i can only say that the real shame here is that flash lasted for too long. It should have been gone years ago.
Never have i both respected and hated a comment at the same time, well played
That's sad, shame on Apple! I remember when I was a kid, I used websites that used Flash and remember clicking on allow flash content. I remember when using the iPhone, and I was confused as to why would I couldn't access Flash. Now I know the real answer. RIP to all the apps and websites that use flash. All those childhood websites gone, forever...
Rip Fireboy and Watergirl.
Its not rly a shame on them, its how it has to be. If adobe didnt want to take the time to complete redo it or make flash open source, it should be killed. Html 5 is completely open source and a million times easier to develop for. In my opinion its apple’s product and if they chose not to include it because of security reasons that adobe refused to address, then thats fine by me. Adobe is clearly at fault here, they were too closed minded to see that what they were doing wasnt going to push the industry forward, apple made the decision to back html as it had way more potential and would allow for wayyyy more development on the platform.
You forgot that Adobe flash has huge security holes. It was one of the hacker's favorite entry point. That's why it need to abandoned. Since JavaScript today is mere powerful. An emulator to read swf files will do the trick
@@Waddle_Dee_With_Internet RIP indeed
@@cameronmoore359 Apple didn't need to force flash of iPhones and iPad, they could have given people a choice.
Love this new background music
Hahah smoothest advertisement i’ve ever seen😂 Good job🤌
Thanks to Apple killing flash, I can't play some of my favorite online games anymore. ( But I do still like apple.)
There is a whole library with ports that work with html5
Adobe flash has too much security holes. That's why it need to abandon. Also html5 was plugin free. No more pesky updates.
Download a newgrounds launcher
@@therealsteel1634 thanks i'll try to
Flash was so fun to program in, it was my full time job, I use to teach actionscript at an university on the weekends, ....all gone....thanks apple.
Fun fact, flash still works if you have an older version. I use version 31 in a windows 7 virtual machine. No I'm not concerned about the security holes, I used to install viruses on virtual machines to make my classmates stare at my screen in awe as I destroyed the vm and rolled it back to working in less than a minute
That was a super smooth transition to the ad I'm not even mad about the ad
Adobe: Apple is evil. They don’t want flash in their devices!
People buying the iPad: oh no, anyway
...
Gawd dayum the transition to the sponsor of this video squarespace
Curious to know if you have any problems wireless charging your 12 pro max in your Tesla. I recently got a 12 pro max and it will not charge on the Tesla OEM wireless charging pad. 11 Pro max works fine wireless charging but the 12 pro max will not charge.
You know they are lying, when Apple talks about open standards.
Huh. You know that they support tons of open standards, like WebKit right?
Apple has helped the development of a lot of open standards
Html5!
What a buttery smooth ad transition from 4:10
RIP Flash. We loved you dearly in 90's and on. Just like an Apple logo, It really took a large bite out of you to a point that you can never comeback.
Now it's officially gone too far. It's time to wage war on the fruit realm😠. For the country! For our brothers! For THE FLASH, OUR BELOVED!😠😔
Okay, then your personal data and bank accounts got hacked because of adobe flash security holes
Smoothest sponsor integration ever!
I was a web developer during this time and one of the main reasons why I was not a fan of Flash, was as they upgraded Flash PC users got the upgrade first and often it was months later before Mac OS got that update, this was though for Mac users who worked with PC users. Worst still the issue was used as a bulling tool for force Mac users to switch to PC I remember that at the time Steve was not happy with Adobes attitude regarding the upgrade path.
That transition! Didn’t realize until it was almost over. Great Job.