Not only does short form content decrease the profit of content creators, it also decreases the general attention span of the viewer and ability to comprehend longer videos, basically making them brain dead and addicted to consuming as much useless information in the shortest amount of time possible.
@@DanteHellDrive Agreed. as we scroll through our phones, we are building up a dopamine tolerance. Dopamine then acts like a drug, always dependent on it to the point where it is nearly impossible to get a fix.
as someone who has noticed their attention span being completely ruined by short form content, it's honestly really scary to think about how this stuff is effecting kids.
I like shorts when they are essentially “mini-trailers” for long form content, bc then I can just click on the link and watch the whole long video on things I enjoy!! I do this a lot w asmr
I also like that... The problem is when you are on mobile and open a normal video with a link in a short. The app justs freaks out and wont alloe you to minimize the video
I completely agree with you. If I’m honest, I’m starting to think that people nowadays would be better off trying to reduce the amount of short content they watch. It’s a straight up addiction for lots of people
the biggest issue to me is i dont feel like im watching anything in general, and is pretty boring i just scroll, scroll faster, get bored, and do something else the only reason why i go into that area is because youtube insists to shove it into my face although dong asmr shorts are on another level
its such a weird concept. i actively avoid short form content, but sometimes i find myself spending longer on snapchat than i intended to because of mindless scrolling. its hard to snap out of and when i do, i feel annoyed that i wasted so much time on nothing
Yeah the thing I do is I only do max 10 shorts a day and instead of scrolling through I search up a specific video or go out of each video to find a new one. This way it’s hard to become addicted, or maybe it’s just me because I just find long form videos have a sweet spot in information and entertainment.
@LoweASMR , I agree. You guys are both great! I wish RUclips wouldn't have started offering Shorts as an option for creators, but I think they felt compelled to do so because of the "competition" for audience minutes from Instagram Stories & Reels, and now TikTok. But you're both right that society has a diminishing attention span. Sadly.
The essence of ASMR (for me) is relaxation - and there is no ”short form” way of achieving that. Any ASMR video shorter than 10 minutes fails to achieve that goal (and any ASMR content lasting longer than ~40 minutes is waisted since I have likely fallen asleep by then).
yea seriously. i feel like it started with non asmr creators capitalizing off the asmr trend and turning out poorly produced parodies of what everyone who doesnt watch asmr thinks it looks like
Hey Jojo, let me preface this by saying that I am a long-term ASMR consumer. I've been watching since 2016. Short form ASMR does nothing for me. It has completely taken over the space. When trying to find videos, I have to filter out shorts because that's all I see. I honestly think it alienates anyone who isn't accustomed to it. Love yah
ikr. i wish there was a way to disable shorts altogether on the platform because its annoying having to filter them out constantly to find good videos to watch
@@declanfleming7400 did you read what i said? you have to do it every time you search. there should be an option so you dont have to do it over and over
@declanfleming7400 think about what the purpose of ASMR videos are. I think everybody would agree it's to relax. What the hell is relaxing about getting beamed 60-second content directly into your retinas and needing to constantly scroll to get more. Don't be cringe, have a civil discussion.
I find myself clicking shorts every once in awhile and it always ends with me scrolling through them for WAY too long. And for what reason? 99% of them aren’t interesting at all, just brain rot content. Yet my brain wants me to keep scrolling through them once I start.
I completely agree with you…especially how you stated a shorts viewer’s quality isn’t anywhere near a long form viewers quality…but i see it more of a problem where the disconnection between the creator and the viewer is becoming more evident. the feeling of being able to truly watch a channel and feel part of a community is what makes early youtube so nostalgic…that connection is no where to be found now. no party at fault, and it’s just how you said, with shorts content you see a creator for 60secs and then swipe onto the next completely forgetting about who you just watched. I’m really glad you’re speaking about this.
i totally agree with everything you said in this video. not only is it giving people brain rot, but its annoying searching for something and finding tons of shorts before videos. you can filter them out, but its annoying having to do that over and over.
I'm working on starting my content channel, and I never really got a clear opinion/perspective about shorts from someone who actually creates content full-time until this. I wasn't sure if I should even do shorts or not, but I probably won't after hearing this. If I'm making long form, I want people to watch that instead of something I shit out in 20 mins
I personally recommend taking advantage of the push for shorts to promote your full videos in the form of teasers that link to the full video. Just enough to entice the viewer to watch the full video. I have discovered dozens of content creators like that
I think you should do what the above person said. Im going to create a new channel and that is the method I’ll be using. Link your shorts to your longform content and you won’t be disappointed.
I have to say that my channel would be growing so slowly if I didn’t add a few shorts in every week ughh! I don’t know why the stupid algorithm likes me when I post shorts, but doesn’t seem to like me so much when I post longform Content…WTH!?! 🧐🤯😫🤷🏼♀️
Part of it is the algorithm, but it’s more so the people using it. Generally, short form content is much more addictive because it’s all videos you cram into minute long shorts or less, therefore it’s more content you can consume in a short amount of time. This, as well as RUclips plastering shorts content all over the place with recommendations based on what you watch, results in more people using shorts, and as a result your content is likely exposed to more people and rewatched because shorts don’t scroll automatically. Not to mention, judging by your name I assume you’re an ASMRtist. People are probably falling asleep to your shorts lol
I feel you bro, yt shorts pay nothing and long form is well... the complete opposite. I too stopped posting shorts because my viewers would turn into short form users.
CAN I ADOPT YOU AS MY SON SWEET JOJO! It warms my heart to see that you care enough for other creators that you do videos like these. Mommas sooo proud of you!❣️🤗🫶🏼
You weren’t kidding. I just looked up ASMR in my search bar and it’s pretty much shorts as the top results. I never really gave it much thought until you pointed this out. I personally think I watch your long form content more since it helps me sleep at night, but I still check in on your shorts if it’s the middle of the day.
Hey Jojo, I'm a long time viewer and fan of your videos! I also noticed this phenomenon that started a while ago, affecting your channel as well as other creators. Even if I'm subscribed to you for years and watched every upload of yours, your long form videos simply don't get recommended in my feed anymore! Instead, the only thing I see on my home page from you are your shorts recommended to me. Note that I never watch any shorts on youtube. I have to manually go to your channel to watch the newest videos. Of course this doesn't apply to every viewer, but I would put this into consideration of why your shorts are doing amazing and your long form videos are gaining less views!
I never really realised how bad Shorts actually are for Creators. As someone with crippling ADHD I can honestly say I do prefer shorts as it's much better for my attention span, however when I sleep I do listen to longer form content. Much love to you and your content all around though, You've helped me through many sleepless nights so god bless both you, your family and those you hold dear
This is the same phenomenon matpat mentioned in his past videos. I try not to watch ytshorts but when i do, I’m very conscious on the videos i’m clicking on
I hate how RUclips keeps screwing creators over. They truly forgot what made them so big in the first place. As one business major put it, RUclips feels like they can do whatever they want. Because they have a monopoly and no actual competition. However, what it is actually doing is making people turn away from it. And they were right, the reason Tiktok got so big is because it was so different. But now, so many of us are craving longer form videos. Plus a lot of us are becoming smarter consumers, and aren't supporting businesses that don't actually support people. RUclips, and a lot of these social media companies are playing a very dangerous game. Thinking that people won't drop them, but fail to realize. They created a problem in the first place
I totally agree with this! Even from my small channel, I can already see from testing that I have to be super careful about my shorts! You said the words exactly how I would describe it myself 😅
Thanks for this video man. I run my own tutoring business and was planning on using youtube shorts as an easy means to provide fun content for my students as well as educational help. I don't necessarily think I won't do that, but I am going to be a bit more careful about how I approach shorts content now at the very least and temper my expectations. However, I do want to point out, youtube and youtube shorts are a lot better these days if you have your own actual business and just use youtube as a side hustle to advertise for something that already exists and really works. I think this video should be seen as a red flag to anyone who wants to "grow up and be a youtuber!" as a career. Maybe, just maybe, you should focus on getting an actual career set up, and then come back to youtube as an EXTRA ASSET once you have everything else established. This idea that your entire career is being a content creator isn't going to last forever. I have said this before and i'll say this again, the easy money for content creation is going to go away as time proceeds on, and I thank jojo here for following the social experiment's decline so honestly. Edit: Asmr took off during covid. Less people are watching internet content because we are back outside and enjoying life, especially here in America where we hardly took Covid seriously to begin with. I also want to point out the sheer -saturation- of the ASMR field. It used to be just a few big creators, now there is a huge swath of small, unknown creators who can "just tap" on something. Now, I will fully admit, ive watched gibi's roleplays, same with yours, and other long form asmr videos, and I have to say those are absolutely amazing and super high quality. However, it doesn't matter when you've got 20 other people next to you in line all whispering and tapping at the same time. The reality is ASMR boomed over Covid because it was somewhat new and there was ample room for it in peoples lives. Now, Covid is over, people are off living their lives again, and as part of that everyone over Covid saw how "easy" the skill floor was for entry to be an ASMRtist and jumped on it. My best advice to anyone who is not into youtube and is considering it, don't. Go be a plumber, go be an electrician, go run your own business, be something that isn't entertainment and adds actual value to the economy. If you do that like I do with education, then you'll never deal with this sort of uncertainty and have way more freedom while you are at it.
I'm too scared to do YT shorts just because if you think about it most people that watch shorts don't watch long form videos and I really don't want to split my audience
Man, I just wanted to say that I really, REALLY love your long content. I've been using ur 1~3h long videos to sleep for more than 2 years now and I'm soo thankful for all the work you've been doing for this last (7 years u said ?)! THANKS JOJO, UR THE BEST!! Sending u much love from Brazil
It sucks that you don’t perform as well because of short form content JoJo. Even though I do enjoy your short form content I definitely notice the effort put into your long form videos and enjoy them very much ❤
I personally like longer form content over short form (especially with asmr content). for asmr, shortform is just a quick little fun sounds type content (not particularly good to help me sleep) while longform allows for more intricacies and better setups overall for maximum relaxation. and in general, shortform just doesn't provide a lot of information in the time it's given, while longform content allows me to fully learn about and comprehend how a nuclear meltdown occurs due to corporate negligence.
Hi Jojo, so lovely to hear your normal speaking voice. You are very eloquent. 🥰As a fairly new creator of ASMR.. I made the mistake of posting quite a few shorts in the beginning as I noticed I got more views and an increase in subs. But I realised that shorts viewers are definitly NOT interested in my long form videos and on average I get low average view duration for my longer videos.. which arent even that long to be honest.. 🤦♀So, I decided to stop doing shorts. If people are interested in such a quick fix from a short.. then those are not really the kind of viewers/subscribers I want.🐨🪃💖
I’ve noticed watching shorts because of my third shift job not giving me the same breaks, I feel so aimless with my time off. Bored of all my hobbies after watching shorts and it’s scary. I am also with u on not entertaining the short stuff.
I have just started a RUclips channel recently and I'm glad you posted this Jojo. Legit i was lamenting that I'd have to create shorts because i absolutely hate short-form content, I think I'm going to heed your advice and avoid making shorts so people are more likely to watch the ACTUAL content i make
It is definitely a corcerning topic. But im less concerned about how it's effecting content creation right now, and more concerned about how the upcoming generation is currently spending their childhood on this rapid cycle of constant quick dopamine hits. The aftermath of depleting kids from attention span growth could be catastrophic, and is becoming a closer and closer issue. How is this gonna affect gen Alpha's ability to do basic stuff like go to work or drive? It's an increasingly obvious bad idea, but no one actually involved cares. The kid gets their dopamine, youtube gets their money, and the creators get their interactions.
New ASMRIST here! I think RUclips is definitely pushing shorts to compete with TikTok. Plus, attention spans are extremely short now. Coming from someone who does have a short attention span ASMR videos are about the only thing I can focus on for a good amount of time. I always appreciate long videos and the effort that goes into them. I have been in the ASMR community as a viewer for a very long time and only just now started really creating ASMR content. So, seeing the drastic changes being made on the ASMR community has been really sad. The Community has been taking huge hits from RUclips all around lately.
I never made a thing of watching short form content, never installed tiktok, but I noticed since RUclips shorts became a thing, my attention span and general brain capability has decreased drastically, it's also had a major affect on my ability to be creative. I actively avoid watching shorts/reels now, I don't want to be sucked in and lose an hour in what feels like 10 minutes. Since avoiding it, my attention span and brain function is slowly returning, and I highly recommend people avoid short form content.
I agree. Me personally I have been trying to slowly move away from watching shorts in general because I just believe its doing nothing but lowering my attention span.
I personally prefer longer content, especially for ASMR, but I do watch shorts too...trying to stop. I have been watching jojo for years ♡ I will always watch the longer vids
I think your shorts are fun but i absolutely love your long version content. Thank you for your time and effort, i lead a stressful life and you re among the few creators that help me relax and sleep.
I never downloaded it because I didn’t want it & saw the issue when it first started popping off with watching so much incredibly short form content, and now I have to deal with every other app for content I use being exactly like it anyway. It sucks
Tip: Shorts won't be the first thing that play when you open the app if you remove shorts you've watched from your history. I watch shorts from time to time but always make sure to remove them from my history later. It is tedious, yes, but that's what actually stops me from consuming too much of short content: I'll have to manually delete all these shorts from my history later. It's also great at showing you just HOW MANY shorts you've watched throughout the day (most of them being completely pointless).
This is so true!!! I have three channels- one that’s all shorts- it’s the most popular being 100+ subscribers versus my main two at around 10-20 subscribers
I have been a newer subscriber- probably only been around three-two years on your channel- I came to your longer video content for sleep- (you’ve helped my sleep a lot actually :D) and the over-all shorts idea isn’t what I want RUclips to be- it’s slowly becoming like other social media- and I feel that’s A: dangerous for younger content creators B: making more and more people have shorter attention spans (from personal experience and observation of course) and C: (as you stated) taking away viewers to view the short content more- I don’t like the idea but I’d be lying if I said I don’t watch some RUclipsrs on YT shorts- as for my ASMR content I prefer longer videos- and I normally look to your channel because your content helps me sleep better then others (personally researched this) so that’s just my opinion- lol- thanks for reading XD ❤
You were maybe one of the first 5 asmr channels I subbed to, if not the first. I would fall asleep to your videos almost every single night. But honestly, when you started making shorts, I stopped watching you long form content more and more, because I just got my fill from the short form content. You only made me realize this now, and im glad your stopping/slowing your shorts, so I can actually enjoy your videos again.
I agree 100%. I'm just a viewer but it makes me sad that you and other creators are going through this. I like watching shorts here and there, but overall, I prefer longer videos. Thanks for giving me insight into how this stuff affects you :))
It is Addicting, and it’s scary, my mom warned me how they Set up your brain, for pretty much destroying what you’ve already built up there. Also, The fun and Nostalgia Has lacked since short got very popular, People don’t enjoy The long videos Anymore. It’s pretty sad, But it is YOUR choice to keep your brain healthy and Stop watching TikTok or RUclips Shorts. I’m the one too talk since I make edits, but I’ve recently noticed that most edits are long, and that’s why my shorts hardly attention, if it’s not loud, quick or bright enough. People will scroll right off of it.
I have significantly decreased my consumption of short form content for the past few months but i can tell how badly it has affected my attention span because rather than focusing on your video i just went straight to the comments to get a quick summary of your points. There's a lot to mentally undo...😬
I have been watching virtually all your long-form content since the summer of 2020 and you were the first ASMRtist I've stumbled across. I have used your videos as background sounds, and I've preferred your videos over other creators in many instances. I enjoy your style of ASMR, which is why I have stuck around for this long, and I am happy when I see your shorts when I am doomscrolling. I am a dedicated viewer and not seeing your shorts may be a little sad but it would be for the greater good. Keep doing what you do best
Sadly, shorts don't require as much commitment from the viewer, so it's easier to get people to watch that, I still do think your videos are amazing, but I'd like to see you revisit some of the ideas you based your videos on in 2020-2022, I don't know how to explain in but those have that vibe to it that the newer long form videos don't have on your channel. Best of luck!❤
I am the 1.1k like Also Jojo not whispering is so weird I never hear it but the next time I do it still feels different Keep up the good work btw I first seen Jojo from Spotify since his title " Asmr for people who desprately needs sleep" was exactly what I needed at the time
I really hate it because I’ve noticed how easily it sucks you in. I come on RUclips to try and search something up but get distracted by a short or even when I get on RUclips sometimes it instantly plays a short. It’s really quite disturbing. It’s really effected me.
I'm sorry you're having to struggle between short and long form content. Long form is the way to go. That's what I watch most from your channel. I agree with some comments, short form is just a response to short attention spans, which is unfortunate. Anyways, I love your content. Keep on keeping on my good man!
when it comes to ASMR, im very much connected to the mid-length and long form content mode, but i use shorts far more for comedy, and other stuff. but i can feel it ruining my attention span.
I truly am devasted by the addition of shorts on youtube. I put timers on instagram and tiktok because i truly felt a decline in my attention span and mental health. I refrain from the timers for youtube on my phone because there are those longer form of content that i grew up on and still love to watch. I wish there was a way to silent or disable yt-shorts because i still keep youtube as a way to escape it/ease back into longer forms of content. However, like ppl have been saying, these short videos are straight up addictions, and with it being right there/the first thing that starts playing when i open my app, i fall right back into it
Shorts won't be the first thing that play when you open the app if you remove shorts you've watched from your history. I watch shorts from time to time but always make sure to remove them from my history later. It is tedious, yes, but that's what actually stops me from consuming too much of short content: I'll have to manually delete all these shorts from my history later. It's also great at showing you just HOW MANY shorts you've watched throughout the day (most of them being completely pointless).
I actually found you through short content. I forgot which clip in particular, but it led me to searching you up on RUclips. Since then, I'll watch your long content. Matter of fact, I almost never see your short content anymore unless I'm doom scrolling through shorts.
I've noticed that Gibi ASMR has been doing fewer shorts for possibly the same reason. She does have a second channel called Gibi Rest Stop that compresses the long content videos from her main channel into about 2 minute videos that are not shorts, and she includes the link to the full video. They are less of a time commitment for when I'm looking for entertainment during the day, but I still watch the longer videos for sleep. A second ASMR channel similar to Gibi's could be a solution to this. Shorter videos, but not shorts.
I think shorts are really better for promotion imo since the views are high but the revenue is low. I think they’re good for picking up a few new viewers since it appears while their casually scrolling, but definitely should not be the focus since it’s not profitable.
Just to make the record clear, Jojo!! the long form videos are so much better because of how much more there is to offer, just wanted to say just so you know us long form fans are still here
Hey Jojo. Been watching you for a couple of years, keep it up - I am a RUclipsr with 76.9k subscribers, who used to make shorts on a game called geometry dash. This is exactly what has happened to me. In 2022 my channel got insanely popular from YT shorts. I got so popular that my most popular yt short is to this day sitting at 19 million views. At this time period I was ecstatic about my growth. I was 12 at the time. However, over time my channel started to die, because my content became repetitive. However, at first I wasn't so sad about it, as I thought "well, at least I still have this huge sub count. I can definitely still get some views if I start making long form content (My channel was solely based on yt shorts) Well, my long form content never peaked above 2k views. And that came from excessively advertising some videos: Most of my videos never passed 300 views. Then, I gave up. I quit. I haven't made any videos on my channel in several months, just because my channel is so dead. All those shorts subscribers I gained did not bring in any views into my long from content. Every single one of my yt shorts subscribers just straight up forgot my channel even existed. I wish I never made shorts and just was a bit more patient. I believe I could've had a decent sub count and a great community if I had just never gone down the yt shorts path.
As someone with ADHD, I've noticed consuming short form content on the regular has greatly affected my attention span and my ability to retain information. I've been trying to limit how much I use TikTok and YT Shorts (both of which I still enjoy from time to time) so my studies don't suffer and, more importantly, my mental health.
If I could go back in time, I would stop short form content from existing. No joke, it’s always in the back of my mind. I take a 2 minute shorts break and realize that it’s 10’ to midnight and I haven’t gotten a single thing done. We practically inhaled tiktok in 2020, but back then it was justified. Now it’s masquerading as a necessity when we actually have things to do now. With all of this in mind paired with the fact that it is killing long form content, I just want to erase it. (The 10’ to midnight thing was an exaggeration. Just wanted to point that out to anybody who thought I was a vegetable.)
I've seen so many creators on short form content have "healthy" appearing channels where they achieve a few million views per videos consistently, yet make very little from it. Additionally when they then try to diversify their content, the algorithm just stops promoting them. Shortform content simply doesn't create the viewership base which long form content does. This means you're even more significantly a slave to the algorithm. Not to mention the algorithm is super sporadic and sometimes just chooses to stop promoting peoples videos.
I work for a large content creator and we came to the exact same conclusion as you last year. Shorts just do more harm than good in the long run - at least they did for us. I would not blame you one bit for stepping away from them altogether.
Got no idea if he checks the comments here but Jojo I have been recycling the same 30ish videos of your “worst reviewed” playlist for the past 3 or so years now and I am desperately in need of more worst reviewed videos, as it seems those types of funny asmr content is the best for me to sleep listening to. I’ve tried different creators’ “funny” asmr videos such as Angelica, but your videos seem to do the job best. This is a cry for help. Please.
I completely agree with you. The problem with shorts is that it doesn’t specifically translate to long term content and would ruin a Channel. That’s the problem with shorts. If you started with that then you would’ve never scratched the surface of the subscribers and revenue that you would’ve. Don’t do shorts content. It will kill your channel in the long term
The fact that even live streams are vertical pisses me off. Not to mention that Shorts are also not monitored well AT ALL. I have literally seen content that was VERY Graphic, UNCENSORED btw in shorts. I love my long for videos.
i feel like the way to utilize and keep conversion rate atleast decent (idk wtf im talking abt just an idea) is to instead of dedicating time to short form content, to just clip long form videos and make them shorts, and then advertising where that short came from, usually when I see a short and find out its a clip, if i like it enough ill go watch the video. again just an idea, i genuinly really hope this helps but eh
Its scary to see how short form content(and social media in general) has affected my personal attention span. Ive always been stuck on my phone since i was a teenager; severe social anxiety made the internet my safe space. Its a tough thing to break out of. And i feel fortunate enough to be the age that I am, because if I was younger when these type of videos began it would be even cemented into me and it would be impossible to break that habit. The trend towards shortform has been affecting many aspects of internet culture/human behavior and its definitely a bit scary. Extreme consumerism adapted into the currency of attention. People(especially kids) just continuously consuming fast, easily digestible content for hours and hours will surely have and has had many negative effects on them. I wonder what studies will begin to show about this phenomenon. Theres already talk about how it hijacks your dopamine and basically gets you addicted
Besides that RUclips should bring back polls and links of other channels, I maybe have an idea to solve that problem. After every month youtube should make a fix payment for every hour people have watched their content and also at every video lomg or short instead views there should be show hours of viewing this content because then obviously short form content would have way less and the significance of long form content would rise again. I dont know if it‘s perfect but I think it‘s smart because watching 50 mins of a video is very different than seeing 40 secs and scrolling by.
i thought this will be about the increasing amount of gross medical animatics that plague the shorts...they sell as ASMR, but i guarantee that no person actually falls asleep to those videos
Not only does short form content decrease the profit of content creators, it also decreases the general attention span of the viewer and ability to comprehend longer videos, basically making them brain dead and addicted to consuming as much useless information in the shortest amount of time possible.
Aka an adhd amplifier. Ever felt like you were time traveling when scrolling through Reddit? Now, that sensation is amplified tenfold.
thank tiktok for that, these 16 year olds these days can't even watch anything for more than 10 minutes.
@@DanteHellDrive Yes, I agree 100% 🙂
@@DanteHellDrive don’t forget vine and the inaccessibility of reading nowadays
@@DanteHellDrive Agreed. as we scroll through our phones, we are building up a dopamine tolerance. Dopamine then acts like a drug, always dependent on it to the point where it is nearly impossible to get a fix.
as someone who has noticed their attention span being completely ruined by short form content, it's honestly really scary to think about how this stuff is effecting kids.
affecting*
Yeah, it's really insidious. Instant gratification is a dangerous addiction.
Well. Adults are caught even more than kids.They teach kids but it's a problem with older people too
Jojo is the Cr1TiKaL of ASMR
straight fax
I THOUGHT THAT THEN SAW YOUR COMMENT LOL
Penguinz0 sucks now so this joke doesn't work anymore
How??
He even got the white t-shirt on 💀
I like shorts when they are essentially “mini-trailers” for long form content, bc then I can just click on the link and watch the whole long video on things I enjoy!! I do this a lot w asmr
I also like that... The problem is when you are on mobile and open a normal video with a link in a short. The app justs freaks out and wont alloe you to minimize the video
@@warwicksulista8320 yea
@@warwicksulista8320I’ve never schoeiende any issues with this
u just get out of shorts and then play the video@@warwicksulista8320
i feel im spoiling the video by that doing that. i like the anticipatory/not knowing element of watching
Great video and explanation on shorts effecting longer form content.🙂 I fully agree with you on this!
Hey, Izak!
Omg hi izakk
Yo
Jojo please ik you're seeing this please do a collab with izak
I completely agree with you. If I’m honest, I’m starting to think that people nowadays would be better off trying to reduce the amount of short content they watch. It’s a straight up addiction for lots of people
😊
the biggest issue to me is i dont feel like im watching anything in general, and is pretty boring
i just scroll, scroll faster, get bored, and do something else
the only reason why i go into that area is because youtube insists to shove it into my face
although dong asmr shorts are on another level
@@dachosens1 sounds like your dopamine receptors are fried my guy
its such a weird concept. i actively avoid short form content, but sometimes i find myself spending longer on snapchat than i intended to because of mindless scrolling. its hard to snap out of and when i do, i feel annoyed that i wasted so much time on nothing
Yeah the thing I do is I only do max 10 shorts a day and instead of scrolling through I search up a specific video or go out of each video to find a new one. This way it’s hard to become addicted, or maybe it’s just me because I just find long form videos have a sweet spot in information and entertainment.
From one ASMRtist to another, I fully agree with you Jojo! I personally believe it's the decline of the average attention span of society😕
Yo it's you
@LoweASMR , I agree. You guys are both great! I wish RUclips wouldn't have started offering Shorts as an option for creators, but I think they felt compelled to do so because of the "competition" for audience minutes from Instagram Stories & Reels, and now TikTok. But you're both right that society has a diminishing attention span. Sadly.
Absolute dystopia.
The essence of ASMR (for me) is relaxation - and there is no ”short form” way of achieving that. Any ASMR video shorter than 10 minutes fails to achieve that goal (and any ASMR content lasting longer than ~40 minutes is waisted since I have likely fallen asleep by then).
yea seriously. i feel like it started with non asmr creators capitalizing off the asmr trend and turning out poorly produced parodies of what everyone who doesnt watch asmr thinks it looks like
For me I just listen to it when I study or play Minecraft
Same!
Hey Jojo, let me preface this by saying that I am a long-term ASMR consumer. I've been watching since 2016. Short form ASMR does nothing for me. It has completely taken over the space. When trying to find videos, I have to filter out shorts because that's all I see. I honestly think it alienates anyone who isn't accustomed to it. Love yah
i had to download extensions to block youtube shorts :/
ikr. i wish there was a way to disable shorts altogether on the platform because its annoying having to filter them out constantly to find good videos to watch
You can literally choose long videos instead of shorts when you search. Don’t be dense
@@declanfleming7400 did you read what i said? you have to do it every time you search. there should be an option so you dont have to do it over and over
@declanfleming7400 think about what the purpose of ASMR videos are. I think everybody would agree it's to relax. What the hell is relaxing about getting beamed 60-second content directly into your retinas and needing to constantly scroll to get more. Don't be cringe, have a civil discussion.
decline of attention span is to blame
Yez
My main reason for deleting tik tok off my phone. My attention span is already bad without it lol
Attention span decrease due to shorts feeding demand for more shorts
I feel like some of these apps/content types train us to have shorter attention spans.
which comes from watching a lot of shorts.
I 100% agree with you. I don’t like shorts at all and never ever go to that area of RUclips.
I find myself clicking shorts every once in awhile and it always ends with me scrolling through them for WAY too long. And for what reason? 99% of them aren’t interesting at all, just brain rot content. Yet my brain wants me to keep scrolling through them once I start.
@@warmekip Absolutely. I try to avoid any kind of brainrot I can.
you should post more on here
your voice is even more relaxing and calming when its your plain voice, no whisper
I like his whispering voice better why does he have an accent!!!
@@Agentjaywalker hes australian thats why
@@Agentjaywalker your comment made me chuckle...🤩 did you think he was American?
Holy shit hearing this guy speak properly instead of whispering is an exprience ngl
broski, don't worry about the fickle fans. real ones never get the card magic tricks you literally inspired my penn & teller era when i was 13
YESSS i remember when he did give aways of decks of cards sometimes!!
Unrelated, don't think we forgot about the Oppenheimer ASMR
He better not
I completely agree with you…especially how you stated a shorts viewer’s quality isn’t anywhere near a long form viewers quality…but i see it more of a problem where the disconnection between the creator and the viewer is becoming more evident. the feeling of being able to truly watch a channel and feel part of a community is what makes early youtube so nostalgic…that connection is no where to be found now. no party at fault, and it’s just how you said, with shorts content you see a creator for 60secs and then swipe onto the next completely forgetting about who you just watched. I’m really glad you’re speaking about this.
i totally agree with everything you said in this video. not only is it giving people brain rot, but its annoying searching for something and finding tons of shorts before videos. you can filter them out, but its annoying having to do that over and over.
I'm working on starting my content channel, and I never really got a clear opinion/perspective about shorts from someone who actually creates content full-time until this. I wasn't sure if I should even do shorts or not, but I probably won't after hearing this. If I'm making long form, I want people to watch that instead of something I shit out in 20 mins
I personally recommend taking advantage of the push for shorts to promote your full videos in the form of teasers that link to the full video. Just enough to entice the viewer to watch the full video. I have discovered dozens of content creators like that
I think you should do what the above person said. Im going to create a new channel and that is the method I’ll be using. Link your shorts to your longform content and you won’t be disappointed.
I was thinking of doing this as well. I'm gonna research how to make them into trailers and use it to my advantage
I have to say that my channel would be growing so slowly if I didn’t add a few shorts in every week ughh! I don’t know why the stupid algorithm likes me when I post shorts, but doesn’t seem to like me so much when I post longform Content…WTH!?! 🧐🤯😫🤷🏼♀️
Part of it is the algorithm, but it’s more so the people using it. Generally, short form content is much more addictive because it’s all videos you cram into minute long shorts or less, therefore it’s more content you can consume in a short amount of time. This, as well as RUclips plastering shorts content all over the place with recommendations based on what you watch, results in more people using shorts, and as a result your content is likely exposed to more people and rewatched because shorts don’t scroll automatically. Not to mention, judging by your name I assume you’re an ASMRtist. People are probably falling asleep to your shorts lol
@@ssp_c i think youtube also prefers to push shorts because theres less ad revenue that they have to pay to creators
I feel your pain 😔I only get the odd subscribers when I post shorts but Im going to stop posting them. 💖
i've had a shorts blocker on chrome for ages that turns shorts into normal videos
Yo can I get the name for it? I need to check that out.
That’s awesome! I’ll search that up to see if I can try that myself
Thanks for naming the add-on
how does that work? a chrome extension that turns short form videos into long form videos???
@@zlam you'll be watching it just like a normal video, just like everyone did before youtube shorts feature
I feel you bro, yt shorts pay nothing and long form is well... the complete opposite. I too stopped posting shorts because my viewers would turn into short form users.
CAN I ADOPT YOU AS MY SON SWEET JOJO! It warms my heart to see that you care enough for other creators that you do videos like these. Mommas sooo proud of you!❣️🤗🫶🏼
Weirdo 😂
@@coltonkruse6474 I knowww lol!🤓🤷🏼♀️
You weren’t kidding. I just looked up ASMR in my search bar and it’s pretty much shorts as the top results. I never really gave it much thought until you pointed this out. I personally think I watch your long form content more since it helps me sleep at night, but I still check in on your shorts if it’s the middle of the day.
Hey Jojo, I'm a long time viewer and fan of your videos! I also noticed this phenomenon that started a while ago, affecting your channel as well as other creators. Even if I'm subscribed to you for years and watched every upload of yours, your long form videos simply don't get recommended in my feed anymore! Instead, the only thing I see on my home page from you are your shorts recommended to me. Note that I never watch any shorts on youtube. I have to manually go to your channel to watch the newest videos. Of course this doesn't apply to every viewer, but I would put this into consideration of why your shorts are doing amazing and your long form videos are gaining less views!
I never really realised how bad Shorts actually are for Creators. As someone with crippling ADHD I can honestly say I do prefer shorts as it's much better for my attention span, however when I sleep I do listen to longer form content. Much love to you and your content all around though, You've helped me through many sleepless nights so god bless both you, your family and those you hold dear
This is the same phenomenon matpat mentioned in his past videos. I try not to watch ytshorts but when i do, I’m very conscious on the videos i’m clicking on
I hate how RUclips keeps screwing creators over. They truly forgot what made them so big in the first place. As one business major put it, RUclips feels like they can do whatever they want. Because they have a monopoly and no actual competition. However, what it is actually doing is making people turn away from it. And they were right, the reason Tiktok got so big is because it was so different. But now, so many of us are craving longer form videos. Plus a lot of us are becoming smarter consumers, and aren't supporting businesses that don't actually support people. RUclips, and a lot of these social media companies are playing a very dangerous game. Thinking that people won't drop them, but fail to realize. They created a problem in the first place
I totally agree with this! Even from my small channel, I can already see from testing that I have to be super careful about my shorts! You said the words exactly how I would describe it myself 😅
Ive been really considering making YT shorts more often. Nownim thinking twice about it, thanks for the insight Jojo!
The best part about JOJO is how HONEST he is...... Just pure blatant truth about Advertising On TicTok, Ad Revenue, etc........
Thanks for this video man. I run my own tutoring business and was planning on using youtube shorts as an easy means to provide fun content for my students as well as educational help. I don't necessarily think I won't do that, but I am going to be a bit more careful about how I approach shorts content now at the very least and temper my expectations. However, I do want to point out, youtube and youtube shorts are a lot better these days if you have your own actual business and just use youtube as a side hustle to advertise for something that already exists and really works. I think this video should be seen as a red flag to anyone who wants to "grow up and be a youtuber!" as a career. Maybe, just maybe, you should focus on getting an actual career set up, and then come back to youtube as an EXTRA ASSET once you have everything else established. This idea that your entire career is being a content creator isn't going to last forever. I have said this before and i'll say this again, the easy money for content creation is going to go away as time proceeds on, and I thank jojo here for following the social experiment's decline so honestly.
Edit: Asmr took off during covid. Less people are watching internet content because we are back outside and enjoying life, especially here in America where we hardly took Covid seriously to begin with. I also want to point out the sheer -saturation- of the ASMR field. It used to be just a few big creators, now there is a huge swath of small, unknown creators who can "just tap" on something. Now, I will fully admit, ive watched gibi's roleplays, same with yours, and other long form asmr videos, and I have to say those are absolutely amazing and super high quality. However, it doesn't matter when you've got 20 other people next to you in line all whispering and tapping at the same time. The reality is ASMR boomed over Covid because it was somewhat new and there was ample room for it in peoples lives. Now, Covid is over, people are off living their lives again, and as part of that everyone over Covid saw how "easy" the skill floor was for entry to be an ASMRtist and jumped on it. My best advice to anyone who is not into youtube and is considering it, don't. Go be a plumber, go be an electrician, go run your own business, be something that isn't entertainment and adds actual value to the economy. If you do that like I do with education, then you'll never deal with this sort of uncertainty and have way more freedom while you are at it.
If anyone says that he is being "spoiled" he literally does this for his life and needs money for more good quality asmr and his actual needs
This is well put. Shorts are an issue.
I'm too scared to do YT shorts just because if you think about it most people that watch shorts don't watch long form videos and I really don't want to split my audience
For meee, posting a few shorts every week is the only reason my channel is growing a little faster in subscriber count ughhh go figure!?😣
Hey, love your channels name.. and the photo is so cute!! 😍
Man, I just wanted to say that I really, REALLY love your long content. I've been using ur 1~3h long videos to sleep for more than 2 years now and I'm soo thankful for all the work you've been doing for this last (7 years u said ?)!
THANKS JOJO, UR THE BEST!!
Sending u much love from Brazil
"Brainrot is... inevitable"
-Tha "TikToker" Nos, 2069
i see jojo doing exclaiming hands in a white t-shirt and i click
It sucks that you don’t perform as well because of short form content JoJo. Even though I do enjoy your short form content I definitely notice the effort put into your long form videos and enjoy them very much ❤
I personally like longer form content over short form (especially with asmr content).
for asmr, shortform is just a quick little fun sounds type content (not particularly good to help me sleep) while longform allows for more intricacies and better setups overall for maximum relaxation.
and in general, shortform just doesn't provide a lot of information in the time it's given, while longform content allows me to fully learn about and comprehend how a nuclear meltdown occurs due to corporate negligence.
the last part is so real omg and makes me want to rewatch the videos i watched about chernobyl
very valid points and I totally agree
personally I also dont enjoy ASMR shorts since they dont give me any tingles
as a viewer, I can confirm youtube tries to promote the crap out of shorts. constantly the first and largest thing you see when you open youtube…
Btw I absolutely love your custom decorating style in your place!🌟😂
Hi Jojo, so lovely to hear your normal speaking voice. You are very eloquent. 🥰As a fairly new creator of ASMR.. I made the mistake of posting quite a few shorts in the beginning as I noticed I got more views and an increase in subs. But I realised that shorts viewers are definitly NOT interested in my long form videos and on average I get low average view duration for my longer videos.. which arent even that long to be honest.. 🤦♀So, I decided to stop doing shorts. If people are interested in such a quick fix from a short.. then those are not really the kind of viewers/subscribers I want.🐨🪃💖
I’ve noticed watching shorts because of my third shift job not giving me the same breaks, I feel so aimless with my time off. Bored of all my hobbies after watching shorts and it’s scary. I am also with u on not entertaining the short stuff.
I have just started a RUclips channel recently and I'm glad you posted this Jojo. Legit i was lamenting that I'd have to create shorts because i absolutely hate short-form content, I think I'm going to heed your advice and avoid making shorts so people are more likely to watch the ACTUAL content i make
It is definitely a corcerning topic. But im less concerned about how it's effecting content creation right now, and more concerned about how the upcoming generation is currently spending their childhood on this rapid cycle of constant quick dopamine hits. The aftermath of depleting kids from attention span growth could be catastrophic, and is becoming a closer and closer issue. How is this gonna affect gen Alpha's ability to do basic stuff like go to work or drive? It's an increasingly obvious bad idea, but no one actually involved cares. The kid gets their dopamine, youtube gets their money, and the creators get their interactions.
New ASMRIST here! I think RUclips is definitely pushing shorts to compete with TikTok. Plus, attention spans are extremely short now. Coming from someone who does have a short attention span ASMR videos are about the only thing I can focus on for a good amount of time. I always appreciate long videos and the effort that goes into them. I have been in the ASMR community as a viewer for a very long time and only just now started really creating ASMR content. So, seeing the drastic changes being made on the ASMR community has been really sad. The Community has been taking huge hits from RUclips all around lately.
I never made a thing of watching short form content, never installed tiktok, but I noticed since RUclips shorts became a thing, my attention span and general brain capability has decreased drastically, it's also had a major affect on my ability to be creative.
I actively avoid watching shorts/reels now, I don't want to be sucked in and lose an hour in what feels like 10 minutes.
Since avoiding it, my attention span and brain function is slowly returning, and I highly recommend people avoid short form content.
TikTok not paying you anything is so unfair
Agree👍
I agree. Me personally I have been trying to slowly move away from watching shorts in general because I just believe its doing nothing but lowering my attention span.
I personally prefer longer content, especially for ASMR, but I do watch shorts too...trying to stop. I have been watching jojo for years ♡ I will always watch the longer vids
I think your shorts are fun but i absolutely love your long version content. Thank you for your time and effort, i lead a stressful life and you re among the few creators that help me relax and sleep.
The fact that every social media site is like Tik Tok now makes me sad
I never downloaded it because I didn’t want it & saw the issue when it first started popping off with watching so much incredibly short form content, and now I have to deal with every other app for content I use being exactly like it anyway. It sucks
@@delfoca same, I never want that app on my phone
Tip: Shorts won't be the first thing that play when you open the app if you remove shorts you've watched from your history. I watch shorts from time to time but always make sure to remove them from my history later. It is tedious, yes, but that's what actually stops me from consuming too much of short content: I'll have to manually delete all these shorts from my history later. It's also great at showing you just HOW MANY shorts you've watched throughout the day (most of them being completely pointless).
Short form content affects my life... So much that i have considered changing my phone to a model that i cant watch those videos...
i was was ready for a 10 minute long lesson on brainrot ngl
This is so true!!! I have three channels- one that’s all shorts- it’s the most popular being 100+ subscribers versus my main two at around 10-20 subscribers
I have been a newer subscriber- probably only been around three-two years on your channel- I came to your longer video content for sleep- (you’ve helped my sleep a lot actually :D) and the over-all shorts idea isn’t what I want RUclips to be- it’s slowly becoming like other social media- and I feel that’s A: dangerous for younger content creators B: making more and more people have shorter attention spans (from personal experience and observation of course) and C: (as you stated) taking away viewers to view the short content more- I don’t like the idea but I’d be lying if I said I don’t watch some RUclipsrs on YT shorts- as for my ASMR content I prefer longer videos- and I normally look to your channel because your content helps me sleep better then others (personally researched this) so that’s just my opinion- lol- thanks for reading XD ❤
You were maybe one of the first 5 asmr channels I subbed to, if not the first. I would fall asleep to your videos almost every single night. But honestly, when you started making shorts, I stopped watching you long form content more and more, because I just got my fill from the short form content. You only made me realize this now, and im glad your stopping/slowing your shorts, so I can actually enjoy your videos again.
I agree 100%. I'm just a viewer but it makes me sad that you and other creators are going through this. I like watching shorts here and there, but overall, I prefer longer videos. Thanks for giving me insight into how this stuff affects you :))
I love this dude's commentary and asmr. In general I prefer long form asmr and long for videos in my opinion it's more entertaining.
with all this been said, I could never shift to watching short form content and it's so nice that Jojo give awareness to the long form content viewers
please keep making such videos for new creators like me, it's a great to get insights from big creators
It is Addicting, and it’s scary, my mom warned me how they Set up your brain, for pretty much destroying what you’ve already built up there.
Also, The fun and Nostalgia Has lacked since short got very popular, People don’t enjoy The long videos Anymore. It’s pretty sad, But it is YOUR choice to keep your brain healthy and Stop watching TikTok or RUclips Shorts.
I’m the one too talk since I make edits, but I’ve recently noticed that most edits are long, and that’s why my shorts hardly attention, if it’s not loud, quick or bright enough.
People will scroll right off of it.
I have significantly decreased my consumption of short form content for the past few months but i can tell how badly it has affected my attention span because rather than focusing on your video i just went straight to the comments to get a quick summary of your points. There's a lot to mentally undo...😬
I have been watching virtually all your long-form content since the summer of 2020 and you were the first ASMRtist I've stumbled across. I have used your videos as background sounds, and I've preferred your videos over other creators in many instances. I enjoy your style of ASMR, which is why I have stuck around for this long, and I am happy when I see your shorts when I am doomscrolling. I am a dedicated viewer and not seeing your shorts may be a little sad but it would be for the greater good. Keep doing what you do best
It’s so weird hearing jojos real voice
Sadly, shorts don't require as much commitment from the viewer, so it's easier to get people to watch that, I still do think your videos are amazing, but I'd like to see you revisit some of the ideas you based your videos on in 2020-2022, I don't know how to explain in but those have that vibe to it that the newer long form videos don't have on your channel. Best of luck!❤
I am the 1.1k like
Also Jojo not whispering is so weird
I never hear it but the next time I do it still feels different
Keep up the good work btw
I first seen Jojo from Spotify since his title " Asmr for people who desprately needs sleep" was exactly what I needed at the time
So it's vine
i skip all asmr shorts. when i want asmr i want to sleep so 30-60 second shorts are useless to me
I'll keep watching your long form videos Jojo, do what you need to do!
I really hate it because I’ve noticed how easily it sucks you in. I come on RUclips to try and search something up but get distracted by a short or even when I get on RUclips sometimes it instantly plays a short. It’s really quite disturbing. It’s really effected me.
I'm sorry you're having to struggle between short and long form content. Long form is the way to go. That's what I watch most from your channel. I agree with some comments, short form is just a response to short attention spans, which is unfortunate. Anyways, I love your content. Keep on keeping on my good man!
That’s WILD that you have gotten $0 from TikTok. I had no idea there was no Creator Fund for Oceania creators 😮
when it comes to ASMR, im very much connected to the mid-length and long form content mode, but i use shorts far more for comedy, and other stuff. but i can feel it ruining my attention span.
I truly am devasted by the addition of shorts on youtube. I put timers on instagram and tiktok because i truly felt a decline in my attention span and mental health. I refrain from the timers for youtube on my phone because there are those longer form of content that i grew up on and still love to watch.
I wish there was a way to silent or disable yt-shorts because i still keep youtube as a way to escape it/ease back into longer forms of content.
However, like ppl have been saying, these short videos are straight up addictions, and with it being right there/the first thing that starts playing when i open my app, i fall right back into it
Shorts won't be the first thing that play when you open the app if you remove shorts you've watched from your history. I watch shorts from time to time but always make sure to remove them from my history later. It is tedious, yes, but that's what actually stops me from consuming too much of short content: I'll have to manually delete all these shorts from my history later. It's also great at showing you just HOW MANY shorts you've watched throughout the day (most of them being completely pointless).
@clementina3350 thank you! I'll definitely start doing that, I know the algorithm is reactive, I just didn't know how to cancel/ counteracts it
I actually found you through short content. I forgot which clip in particular, but it led me to searching you up on RUclips. Since then, I'll watch your long content. Matter of fact, I almost never see your short content anymore unless I'm doom scrolling through shorts.
When you search up ASMR on youtube, you find like 20x more shorts than videos
Thank you for the information! This helps a lot!
I've noticed that Gibi ASMR has been doing fewer shorts for possibly the same reason. She does have a second channel called Gibi Rest Stop that compresses the long content videos from her main channel into about 2 minute videos that are not shorts, and she includes the link to the full video. They are less of a time commitment for when I'm looking for entertainment during the day, but I still watch the longer videos for sleep. A second ASMR channel similar to Gibi's could be a solution to this. Shorter videos, but not shorts.
I think shorts are really better for promotion imo since the views are high but the revenue is low. I think they’re good for picking up a few new viewers since it appears while their casually scrolling, but definitely should not be the focus since it’s not profitable.
Just to make the record clear, Jojo!! the long form videos are so much better because of how much more there is to offer, just wanted to say just so you know us long form fans are still here
I love your shorts! Please don’t stop making them!😔I think some of them are really funny!
Hey Jojo. Been watching you for a couple of years, keep it up - I am a RUclipsr with 76.9k subscribers, who used to make shorts on a game called geometry dash. This is exactly what has happened to me. In 2022 my channel got insanely popular from YT shorts. I got so popular that my most popular yt short is to this day sitting at 19 million views. At this time period I was ecstatic about my growth. I was 12 at the time. However, over time my channel started to die, because my content became repetitive. However, at first I wasn't so sad about it, as I thought "well, at least I still have this huge sub count. I can definitely still get some views if I start making long form content (My channel was solely based on yt shorts) Well, my long form content never peaked above 2k views. And that came from excessively advertising some videos: Most of my videos never passed 300 views. Then, I gave up. I quit. I haven't made any videos on my channel in several months, just because my channel is so dead. All those shorts subscribers I gained did not bring in any views into my long from content. Every single one of my yt shorts subscribers just straight up forgot my channel even existed. I wish I never made shorts and just was a bit more patient. I believe I could've had a decent sub count and a great community if I had just never gone down the yt shorts path.
I needed your opinion on this. Thank you for making a video about Shorts.
As someone with ADHD, I've noticed consuming short form content on the regular has greatly affected my attention span and my ability to retain information. I've been trying to limit how much I use TikTok and YT Shorts (both of which I still enjoy from time to time) so my studies don't suffer and, more importantly, my mental health.
If I could go back in time, I would stop short form content from existing. No joke, it’s always in the back of my mind. I take a 2 minute shorts break and realize that it’s 10’ to midnight and I haven’t gotten a single thing done. We practically inhaled tiktok in 2020, but back then it was justified. Now it’s masquerading as a necessity when we actually have things to do now. With all of this in mind paired with the fact that it is killing long form content, I just want to erase it. (The 10’ to midnight thing was an exaggeration. Just wanted to point that out to anybody who thought I was a vegetable.)
I've seen so many creators on short form content have "healthy" appearing channels where they achieve a few million views per videos consistently, yet make very little from it. Additionally when they then try to diversify their content, the algorithm just stops promoting them. Shortform content simply doesn't create the viewership base which long form content does. This means you're even more significantly a slave to the algorithm. Not to mention the algorithm is super sporadic and sometimes just chooses to stop promoting peoples videos.
I work for a large content creator and we came to the exact same conclusion as you last year. Shorts just do more harm than good in the long run - at least they did for us. I would not blame you one bit for stepping away from them altogether.
Got no idea if he checks the comments here but Jojo I have been recycling the same 30ish videos of your “worst reviewed” playlist for the past 3 or so years now and I am desperately in need of more worst reviewed videos, as it seems those types of funny asmr content is the best for me to sleep listening to. I’ve tried different creators’ “funny” asmr videos such as Angelica, but your videos seem to do the job best. This is a cry for help. Please.
I completely agree with you. The problem with shorts is that it doesn’t specifically translate to long term content and would ruin a Channel. That’s the problem with shorts. If you started with that then you would’ve never scratched the surface of the subscribers and revenue that you would’ve. Don’t do shorts content. It will kill your channel in the long term
The fact that even live streams are vertical pisses me off. Not to mention that Shorts are also not monitored well AT ALL. I have literally seen content that was VERY Graphic, UNCENSORED btw in shorts.
I love my long for videos.
i feel like the way to utilize and keep conversion rate atleast decent (idk wtf im talking abt just an idea) is to instead of dedicating time to short form content, to just clip long form videos and make them shorts, and then advertising where that short came from, usually when I see a short and find out its a clip, if i like it enough ill go watch the video. again just an idea, i genuinly really hope this helps but eh
As someone who’s recently started a channel making long form content, I really appreciate your advice on these kinds of topics, thanks Jojo :)
Its scary to see how short form content(and social media in general) has affected my personal attention span. Ive always been stuck on my phone since i was a teenager; severe social anxiety made the internet my safe space. Its a tough thing to break out of. And i feel fortunate enough to be the age that I am, because if I was younger when these type of videos began it would be even cemented into me and it would be impossible to break that habit.
The trend towards shortform has been affecting many aspects of internet culture/human behavior and its definitely a bit scary. Extreme consumerism adapted into the currency of attention. People(especially kids) just continuously consuming fast, easily digestible content for hours and hours will surely have and has had many negative effects on them. I wonder what studies will begin to show about this phenomenon. Theres already talk about how it hijacks your dopamine and basically gets you addicted
Besides that RUclips should bring back polls and links of other channels, I maybe have an idea to solve that problem. After every month youtube should make a fix payment for every hour people have watched their content and also at every video lomg or short instead views there should be show hours of viewing this content because then obviously short form content would have way less and the significance of long form content would rise again. I dont know if it‘s perfect but I think it‘s smart because watching 50 mins of a video is very different than seeing 40 secs and scrolling by.
Also when I search ASMR on RUclips like 90% of the results are shorts and how am I supposed to fall asleep to that 🤨
I experienced the same thing (just in a way smaller scale) and I also stopped releasing shorts along-side longform videos.
i thought this will be about the increasing amount of gross medical animatics that plague the shorts...they sell as ASMR, but i guarantee that no person actually falls asleep to those videos
i've noticed this on my channel. income from short form content is not the best. but it's good for gain subscribers and views
yeah bro the difference between your shorts and normal vids is wild