I work in advertising (storyboard artist) we try to gently warn these advertisers that this stuff looks off, but they're just so pysched about saving money (and having more control). You should see the stuff we see on our end.
@@kirbybie Selling ads is really more about selling the real estate that the ad is on, like a billboard for example. It doesn't really matter what the ad is as long as the company commissioning the ad likes it. And sadly that has a lot to do with dollars and cents I think, so creative people like our OP here are shoved to the wayside. It sucks!
I've been reading Carmilla (set in late 19th century), and in one of the scenes a travelling peddler carries a fiddle and sings an advertisement boasting of his skills and credibility and listing the services he provides. From well-constructed fiddle songs that showed personality (because how can art not be self-expression, quite literally in this case) to generative AI. You're right, there is absolutely no effort, and it is insulting. Ads are annoying, but I will stop to watch a creative ad.🎉
the toys r us bit is so disgraceful to charles's legacy. it doesn't help that the current toys r us is not the original company. just some bastards who bought the IP after the og went bankrupt.
Oh, so THAT's how come it's still around. I saw their shops all close a couple of years ago during or just before the pandemic, and was really confused about how some locations still had them.
there is something so foul about toys r us making an AI-generated ad. it makes sense for the tech bro companies, but for something that is supposed to be so full of joy and whimsy being replayed with soulless GARBAGE is so sad
I thought Toys R Us went under. is this another example of a zombified company that has been dead for a while, but we all forgot and now it's being puppeted around by ghouls and profiting off nostalgia and expectations? like EA and Maxis?
i saw an ad for a mobile game called zen word yesterday ai person talking about how she was diagnosed with alzheimers the year before and was cured by zen word its absolutely ghoulish, even by advertising standards
Hah, we used to switch channels during each commercial break. And the breaks were pretty short actually. Later local channels added a timer in the corner so you'd know how long the break is gonna be, but they also got longer. Then they got even longer and the timer is gone. Suffice to say, we don't watch television anymore. The antenna isn't even plugged in.
TV can go to hell. I am sure that within the next two generations dying off it will have disappeared. It might be replaced by watching other mediums on the same devices like streaming services but convetional TV with one linear program and a Tsunami of ad breaks that kills all enjoyment.. that will be gone.
Gabbi asked why these companies are using AI for shots that are super easy to get otherwise. Upper management is obssessed with AI right now, and will push it at every opportunity. My team and I presented a video we made for a potential client to our leadership, and the feedback they had for us was to basically avoid using stock footage, even if it perfectly fits what we need, and to implement more AI into our workflow to speed up the process. Thats it. Do it faster, dont license stock footage when we can just use AI to generate some haldf assed looking stuff because then it gives off the feeling we are on the cutting edge of tech... or something. Its fucking frustrating.
what's wild to me is that it doesn't even seem THAT much faster. you'd still have to sort through AI garbage and make sure it's consistent, so might as well just use stock photos. it's SUPER annoying how every single company is obsessed with AI, sometimes it's a really old feature rebranded as "AI" and they don't even notice. it's so dumb lol, it's all just buzzwords and not actual comprehension on their part
@@oddlem Perfectly said. Its also odd because some of the shots we included were the typical "low angle shot looking up at two white collar looking guys wearing hard hats holding tablets pointing to something off screen", and we animate some green energy data on screen, and have some AI voice over (company refuses to pay a voice actor, of course) talking about how... "amazing the company is" or whatever... and leadership points to the footage and says "can we use AI to rework this shot?" Mother fucker... You want us to take a shot where we already have branded hard hats on two actors we have already paid, and replace it with an AI shot... what are we going to replace this with? The shot is done, it has everything marketing told us to add... we are now just wasting so much time replacing shots with AI garbage. Holy fuck I am frustrated. lol. Sorry for the rant.
@@oddlemfucking EXACTLY like what are they talking about? Oh yeah get one weird image that looks like a nightmare every 5 minutes, so much faster than looking through stock footage.
That's unfortunately late stage capitalism for ya. Everything for profits, ignoring mortality and individualism. And there's literally nothing the common person can do about it since there are so many people that just Blindly buy into whatever they see in front of them
AI ads immediately make me distrust the company. There's this RV place in my town that very clearly has been using that AI Disney-esque style in their billboards, and it makes me think. If they're willing to cut corners on something as simple as paying an artist, or hell even just buying stock images, then I dont even want to know how theyre cutting corners on their RV's or the maintenance and upkeep they do on them
that's the most baffling thing to me. often the ai is so distracting or basic that it's lost on me what i'm even being sold. it defeats the whole purpose of being advertised at
I work at a home decor store and was jumpscared by an ai "painting" of flowers in a vase. It jumped out at me immediately and when i looked closer there were freaky petal placements. Just made me respect my workplace even less
as someone who knows very little about video editing, it's scary to notice video editing tricks used to make the AI look more real like skin smoothing and glow around the head and eyes edit for clarity: I'm not trying to say that video editing tricks were intentionally used, but that the AI incorporates those factors in such a way that makes it harder to notice that it's AI and not just digitally altered
One of the complaints about AI images is that they generally look *too* smooth and "glowy". Those likely aren't video editing tricks. Getting natural looking images that don't look overly polished and professional is the difficult part, because it's been fed a bunch of professional / stock photos and videos.
lighting, composition, and colour theory are the backbone of real artists’ careers, yet ai can’t possibly understand the significance or importance of them. if it uses these concepts then its by accident and not in a consistent manner.
I wasn't trying to imply that the AI uses actual editing tricks (I see the wording issue though) just that it uses elements that we're used to dismissing as digital to hide things it struggles with, like edges and color inconsistency. the human eye is more likely to accept AI art because we're so used to digitally altered art being the norm. it's like people not realizing when artists on TikTok use serious pitch correction because we're all used to some amount of pitch correction in music
Hey look at all those human actors, directors, editors, and crew they didn't have to pay! The savings!....That's gross and I'm going to make a list of all the companies using ai ads so I can skip buying from them.
It's a great advertisement when you have to use a fake child to play with the toys you are trying to advertise. I know they did it because it's cheaper, but I like to believe their toys are so terrible, they couldn't find a real child to smile and play with the toys.
Doesn't really make any sense given Toys R Us are just a retailer. They seem to have been hit pretty hard by the "death of the high street" so this is almost certainly just a financial decision - not that it's an excuse.
I recently saw an AI generated ad for an AI program that animates still photos. One of the women grew a 3rd arm in the middle of the AI generated hug. You'd think at least an AI company wouldn't screw up the AI generation for their own commercial 😅
Maybe it's like how email phishers use bad spelling and grammar. They only want stupid people to fall for their pitch. Similarly, those AI companies don't want people with discerning tastes and high standards to use their product, because they'd never be satisfied.
i hate the paranoia AI has induced in all of us. the fact that we have to apply such a high level of scrutiny to anything and everything to try and detect if it's AI or not is fucking horrific. i would just like to consume human made art but every time something seems even slightly off i have to get a goddamn magnifying glass out and analyse every frame to spot if something seems off. you're forced to suspect everything of being AI and i hate it
@@warmoaran3 as someone who's done photography for 10+ years and been to uni multiple times (I dropped out both times cos of mental health it just sounds more impressive) for photography, yes you absolutely can beat the ai. AI is good at the most generic, boring bing wallpaper photography and even then it's terrible. If you have even the slightest creative styling in your shot composition and editing (which every human photographer does have subconsciously), you will be miles ahead of ai
If you're curious, James Welsh did a video in which he discussed the company that makes the ads where the people are dubbed over with AI. The more unsettling thing is there have been cases of these ads using influencers without permission or their knowledge.
I used to be excited about the development of AI, expecting something like KITT, or WALL-E. Instead, we get REALLY bad summaries of stuff with lies in them, people getting butt hurt that they're still not on the level of people who have learned how to make art for years, and crap ads that just creep you out. But at least I know now that Toys R Us is alive. I wish it wasn't, though.
Toys R US isn't doing so hot here in Canada. Also, same on the use to be excited about the development of AI, but over time it was just used to replace people like me and make dealing with customer service even more of a hassle
That Trivago thing made 19 people not have a gig. The corporate dream. The reaching for unlimited profits and infinite growth truly has no limits. The ambition their rotted corpo husks have makes Icarus look like a chump.
The AI translated ads where they save money on not hiring native speakers is so slimy to me. A foreign company comes to the country, then refuses to pay for even just a single actor from that country. In some languages acting jobs are exceedingly difficult to come by.
Also not using a native actor means that now every ad is done by a white guy, possibly damaging the progress of inclusivity in the film and video industry that has been made. Why hire a person of color now when we can use ai? A perfect excuse for a bigoted ceo that was previously forced to at least have a diversity hire at the bare minimum.
To be honest, in the case of anime, it’s different as the majority of translators are competitive on who can do the funniest translation, this also means inaccurate ones as well
23:25 I'm signed up for user testing/surveys/etc and one I get asked to do all the time is "upload 100 selfies" with no other explanation lol like I'm pretty sure it's to make AI people for advertising and the pay is FORTY DOLLARS
@@lemin0u i didn't go through with it obviously but you usually sign your rights to the images away and allow the company to do whatever they want with them for something like this
Hello from Berlin.... There's no such thing as "the Berlin Market" Berlin is about the size of NYC... we have around 700 markets none of them look like that as far as i know
There is a town called Berlin in New Jersey, USA that has a "Berlin Farmers Market." The letters on top of its building look similar to what's in this ad, just a different color and above the roof instead of on the facade. I wonder if it was based off that instead? Extra funny if they literally used the wrong Berlin as inspiration.
Berlin's the biggest city in the EU, but it's tiny compared to NYC. Less than 4 million inhabitants compared to over 20 million. London's also much bigger than Berlin, with 8-14 million inhabitants, depending on how many suburbs you include, but it's no longer in the EU, obviously.
ai has a real racism problem; its kinda like a young child in that it absorbs information (a lot of implicit or explicit racism in our societies) but has not developed any sort of media literacy or filter for moral acceptability, and so tends to say the quiet part out loud.
Mexico did the same, but it wasn't racist - just had a lot of colorful stuff, like if you had typed "drawing of a group of people cheering and celebrating unity and freedom" thank god they went through the cute drawing way and not the horrific real life human route
I find the most depre ssing thing is you'd think AI would be used to do something just impossible with human actors or CGI, yet it's just replacing adverts that a just a person with a prop and a graphic behind them. The lack of creativity is so fitting.
I think in the case of the last one, where they show the ads that pretend to be tiktoks, I think those are faces of real people stolen from tiktok. I remember seeing a girl on tiktok talk about how her face was used to AI-generate an ad for boner pills. Gross
gabi's toys r us feelings are so real tbh. i mostly associate it with staring longingly at barbies trying to get my mom to acknowledge it bc i knew if i asked outright to get something i would be told no
is it possible, especially with some of the bigger brands, that the AI is so bad almost on purpose? an outrage marketing tactic, they are spending way less money, yet getting double the reach because everyone is taking pictures of it, sharing it, and commenting on it. It just feels so unbelievable to put out something so bad on purpose.
It's definetely possible but some people are also very delulu about ai, especially if they have whatever the equivalent of rose color glasses but for money is.
I would agree with you if we didn't from time and time again seeing that this is just higher ups making bad investments and trying to prove they didn't waste company money on an obvious scam
French canadian here, hard to tell with just half a sentence, but he looks so expressionless it's not very selling tbh. We're also very used to badly dubbed ads LOL like badly dubbed as in the voice doesn't fit the person, or there are weird pauses and intonations, just because they need to fit the text to how long the original speaks, so i guess this was better in that department, at least in the little snippet
The line between ADS and SCAMS is ever closer thanks to AI... "Deepfakes are unethical! But they are so cheap!" says the out-of-touch head of marketing and laughs with his boss in his office in the delulu tower.
I'll never understand why companies think that literal slop that came out of the rear end of a robot is better than real graphic design done by humans.
Well,It may be soulless and ugly,but It's cheap! Who cares about art and talent when you can make a bunch of Washingtons?! Aaaaaah,corporative greed,my "favourite"!
1. Money 2. They’re nut jobs 3. They somehow think having less people in the workforce is better 4. They’re money-hungry corporate hacks and nut jobs that think having less people in the workforce is somehow better for the collapsing economy
I remember immediately knowing that Etoro advert was AI has soon as I saw Jurgen (I think that's his name) the redhead guy. No human looks like that... and the transition from the previous guy gave the game away. But yes, nothing says 'trustworthy team of investors that definitely exist' more than some faked images.
as someone who’s used to god awfully dubbed Vanish ads, i wonder why they put in all this effort when just badly dubbing seems to have been working fine for all these years. also i forsee them using AI to make somehow even worse dubbed ads
I wish companies would realize that if you put more effort into your ads, you’re more likely to get people to buy. Why would I want to purchase anything from someone with AI slop for advertising?
I see an AI ad and I automatically assume whatever company made it doesn't offer anything good enough to actually make money, since they obviously can't (or won't bother to) pay for one.
or that theyre incredibly cheap and arent worth anything. because if they didnt bother paying real people to make the ad, what chance is there that they have quality standards??
23:07 for these tiktok ads they're really creepy and deceptive because they essentially just take a random popular creators vid and put it into AI to make it seem like they're promoting this product when the creator has no idea about it at all. It's so gross and it's also happened with real licensed doctors.
@warmoaran3 pretty sure it is cause yoyr taking someone who people trust and putting their face over an advertisement of a product they don't even know about😭
@@carultch oh yeah well where's the grease? That's how you detect this high level of deception... no GREASE! Classic giveaway of AI 🤓 Seriously that's definitely not a pizza box, wrong type of cardboard, wrong shape, why are there flaps on opposite sides 😂 It's just a box something flat came in. Or it would be, if it were real! Man you don't know AI OR pizza, smh
You can listen to this video in the background while ordering food to an AI menu board cashier at your local fast food restaurant in your car that drives itself. This is not a speculative future it's just Taco Bell. Obv. the car drives through pedestrians and the menu board doesn't know what sells
Recording a guy standing there and then editing on moving lips is literally what they did for the movie Baby Geniuses in 1999. The difference is that in Baby Geniuses it was CGI, whereas for this it's AI, which I guess it more efficient but even with the 25 years of tech progress it looks just as uncanny now as it did then.
Every time I see a commercial made with AI, I immediately start thinking it's a worthless creator, in the vein of Milano: "Oh, you don't even have the money to hire actors and crew, but you want me to use you as a place to store my money?
I would be so terrified of having my likeness and voice free for anyone to use as they wish. Like bruh, I bet there's barely any safeguards against making them say some heinous shit, and I bet there's no pulling out after you've signed away the rights to that stuff for the company that can then change owners or anything.
The reason snoop is featured on so many songs and albums, is that it's "relatively easy" to hire him for a feature. It's like 50-60k to hire him for a couple of hours he come in does his bars and then is out. And then he'll often vary the price on depending on how much he likes you. Its a little extra dystopian when the AI claims to be "the original"
When Pinely started the video with "hello Gabi Belle" I thought to myself "lol he's calling me Gabi Belle." Then I saw Gabi and was like "oh my god, Gabi Belle!!!"
artificially generated visuals and vocals set something in my brain shivering like scooby doo. there was a study that showed peoples brains are processing and reacting differently to at least deepfake audio (im not sure if i came across any about visuals) even if the person themselves is able to normalize over it.
12:08 I’ve never been to the Netherlands, but I’m almost certain that speaking Dutch doesn’t require “Elvis lip”. Dude’s upper lip raised up on one side and stayed there through the duration of the ad. 😂
The long face joke at least made sense, it's a bait and switch of the assumption that the horse just has a long face but no his wife left him. I literally can't decipher the other two after that. Am I just dumb?
The only thing I can think of with the shoes is that models have to keep their feet working together/in sync to walk the runway? It’s a bad joke because feet staying together means you’re just standing but that’s all I could come up with lol. For the donkey one I have literally no idea. I’ve consulted other people and the entire wikipedia for donkeys and still have absolutely no idea.
I think the donkey one is also supposed to be a bait and switch, but does a much worse job. The shoe one is just nonsense I think. Might have originally been a pun on "walk-in closet" that the AI botched really badly
Every once in awhile I forget Toys R US doesn't exist in the US anymore (live across the street from a Toys R US that makes me question if they'll go under eventually here in Canada)
"They would not listen, they're not listening still, perhaps they never will" is a quote that works way too well to talk about advertisers and comoanies never caring about artists but still relying on their work
6:00 - holy crap, how tall is that kid for his footsteps to make him go up and down that much? Also isn’t he meant to be floating at that point? Why are there footstep noises to begin with? 😂
The makers of Animal Crossing should be commended for choosing not to censor Michelangelo’s masterpiece. It was probably a tough decision, considering the popular game has a large number of young players. If they veiled it, in a reasonable manner, I’d be unhappy, but not over-upset. The ad, however, is infuriating to me. How dare they, in a commercial made for adults, crudely deface a renowned work of art? What a tasteless move, done in attempt to make their lousy AI-generated commercial look more appealing.
i was at my nan's house the other day. and on the telly there was an advertisement for one of the uk political parties, and most of the ad was entirely ai generated slander against the current prime minister
The least repetitive AI generated joke I've seen so far, from 🌸, was: What do you call a thief who steals both your heart and your wallet? A cardiovascular bandit.
I work for a grocery chain and they recently touted how the branding team is using AI to create more enticing descriptions for items and I'm just like.... THE BRANDING TEAM CANT DO THAT THEMSELVES??? It always blows my mind
in my city in poland theres a pizzeria that plasters their AI generated sexy shirtless santas and david statues enjoying pizza on gigantic buildings. Why santa???
Poor ToyRUs Charles probably be rolling in his grave~ Imagine Walt Disney likeness becoming just a tool to sell his empire. Most of the soul has already been sucked out of that company, but soon they'll probably gonna keep reusing death people likeness in parks as well for nostalgia sake. Future scares me man.
That London Underground ad has really got me overthinking it. 'It's good to be the king' is a catchphrase in the Mel Brooks movie 'History of the World, Part 1', that is repeatedly spouted by Brooks himself in character as Louis VI every time he does something outrageous. It's advertising cheap travel from London to the city of Tours, which was formerly a royal capital of the Valois dynasty. I don't think the poster's supposed to represent the late Queen Elizabeth II. It's trying to say that any random woman off the street can feel like she's ancient royalty by visiting this wonderful historic city. Basically, the human generated idea behind the ad is sound, if a little too reliant on being familiar with the history of France and an old comedy movie that hasn't aged too well. If they'd just got an artist to make a picture of an everywoman feeling like royalty in Tours, it would have been an OK (if forgettable) ad that would have got a few people googling those cheap flights. But they decided to pinch pennies and got AI to do it. The AI made the woman look a bit like Queen Elizabeth because she's what comes up most when it searches for reference images labelled 'the Queen'. Then it made a really disgusting gloopy image of her with mutant fingers, wearing a stupid Game of Thrones villain crown, riding a confusing bicycle in front of a generic, Disney style French chateau. The AI has single-handedly turned an OK idea for an ad into, surreal, incomprehensible gibberish. Because it's not actually intelligent, it just recycles visual elements based on the tags applied to them by its programmers. Also 15:30 is just David Pakman playing a teenage tearaway in a 1980's High School movie.
10:42 you think its not bad? Try watching that Trivago guy in Dutch. We see this commercial all the time in the Netherlands but his lips look weird. It is CLEARLY Ai. Even if you don't know what Ai is, his lips look weird
Honestly, I respect AI works more when they're melting into nightmarish dream worlds. But more than 'less than zero' is still a horrifyingly low amount.
I work in advertising (storyboard artist) we try to gently warn these advertisers that this stuff looks off, but they're just so pysched about saving money (and having more control). You should see the stuff we see on our end.
do they ever consider how much people hate ai? do they just not see it in their bubble or not believe most people hate it or don’t care cause money?
Yeh if this is what ends up getting approved, you have to wonder what the shit that gets rejected looks like.
@@kirbybieThey're out of touch and don't care. They won't care until they start losing money because everyone's tired of stupid gimmicks.
@@kirbybie Selling ads is really more about selling the real estate that the ad is on, like a billboard for example. It doesn't really matter what the ad is as long as the company commissioning the ad likes it. And sadly that has a lot to do with dollars and cents I think, so creative people like our OP here are shoved to the wayside. It sucks!
I'd pull all my hair out in that job so hard
AI ads are just such a slap in the consumers' faces, companies are basically admitting that you aren't worth the money for actual ads
So _that's_ why it feels so insulting. It's like they'd think we'd fall for these as replacement for actual ads (as annoying as they were beforehand)
odd take. of course they'll cheap out if they can, like literally everyone else.
ads are already a slap in the face. adblock, people. (sorry gabi and pinely).
I've been reading Carmilla (set in late 19th century), and in one of the scenes a travelling peddler carries a fiddle and sings an advertisement boasting of his skills and credibility and listing the services he provides. From well-constructed fiddle songs that showed personality (because how can art not be self-expression, quite literally in this case) to generative AI. You're right, there is absolutely no effort, and it is insulting. Ads are annoying, but I will stop to watch a creative ad.🎉
If you are kind and/or naive enough to be "slapped in the face" by a corporation, that's your fault.
the toys r us bit is so disgraceful to charles's legacy. it doesn't help that the current toys r us is not the original company. just some bastards who bought the IP after the og went bankrupt.
Oh! I always wondered why my local Toys ended up not fully closing but opened again.
@@nihilisticpancake308Me too I was so confused
Digital necromancy on top of corporate necromancy. In a way it's almost fitting.
oh i thought they did!!
Oh, so THAT's how come it's still around. I saw their shops all close a couple of years ago during or just before the pandemic, and was really confused about how some locations still had them.
Toys R Us putting out atrocious AI ads feels like seeing the zombified corpse of your childhood best friend during the zombie apocalypse
😬
Because it is. TOYS R US went under years ago. They have no physical stores, operate entirely online, bought out, being used by greedy managers.
It's especially ironic since the founder is dead and his name is "Charles Lazarus."
Oooh you're right!
@_deadFish
there is something so foul about toys r us making an AI-generated ad. it makes sense for the tech bro companies, but for something that is supposed to be so full of joy and whimsy being replayed with soulless GARBAGE is so sad
The audacity
Most companies shareholders are tech bros these days
right, because there is nothing souless about a giant corporation that preys on the attention of kids, right?
I thought Toys R Us went under. is this another example of a zombified company that has been dead for a while, but we all forgot and now it's being puppeted around by ghouls and profiting off nostalgia and expectations? like EA and Maxis?
Have you seen the recent Toys R Us store locations? They're all sad and beige and in a lot of them you just order toys off a screen 😢
i saw an ad for a mobile game called zen word yesterday
ai person talking about how she was diagnosed with alzheimers the year before and was cured by zen word
its absolutely ghoulish, even by advertising standards
I’ve seen this one too, it’s awful. It’s a new low. Though to be fair, my standards for mobile game ads were low to begin with.
@@civilsky4261 WTF
Oh hell no that needs to be shut down
I got that ad too. And I was like "How can Zen Word improve Alzheimers when brain cells are literally dieing
Growing up my mom used to mute every commercial break with her remote. Now that I'm older, I completely understand why adblockers exist.
Same with my parents
Hah, we used to switch channels during each commercial break. And the breaks were pretty short actually.
Later local channels added a timer in the corner so you'd know how long the break is gonna be, but they also got longer.
Then they got even longer and the timer is gone. Suffice to say, we don't watch television anymore. The antenna isn't even plugged in.
TV can go to hell. I am sure that within the next two generations dying off it will have disappeared. It might be replaced by watching other mediums on the same devices like streaming services but convetional TV with one linear program and a Tsunami of ad breaks that kills all enjoyment.. that will be gone.
My mom did the same thing! Completely understand now
@@Jartran72 The only way TV will survive, is if they completely restructure their ad times.
Gabbi asked why these companies are using AI for shots that are super easy to get otherwise. Upper management is obssessed with AI right now, and will push it at every opportunity. My team and I presented a video we made for a potential client to our leadership, and the feedback they had for us was to basically avoid using stock footage, even if it perfectly fits what we need, and to implement more AI into our workflow to speed up the process. Thats it. Do it faster, dont license stock footage when we can just use AI to generate some haldf assed looking stuff because then it gives off the feeling we are on the cutting edge of tech... or something. Its fucking frustrating.
what's wild to me is that it doesn't even seem THAT much faster. you'd still have to sort through AI garbage and make sure it's consistent, so might as well just use stock photos. it's SUPER annoying how every single company is obsessed with AI, sometimes it's a really old feature rebranded as "AI" and they don't even notice. it's so dumb lol, it's all just buzzwords and not actual comprehension on their part
@@oddlem Perfectly said. Its also odd because some of the shots we included were the typical "low angle shot looking up at two white collar looking guys wearing hard hats holding tablets pointing to something off screen", and we animate some green energy data on screen, and have some AI voice over (company refuses to pay a voice actor, of course) talking about how... "amazing the company is" or whatever... and leadership points to the footage and says "can we use AI to rework this shot?" Mother fucker... You want us to take a shot where we already have branded hard hats on two actors we have already paid, and replace it with an AI shot... what are we going to replace this with? The shot is done, it has everything marketing told us to add... we are now just wasting so much time replacing shots with AI garbage. Holy fuck I am frustrated. lol. Sorry for the rant.
@@oddlemfucking EXACTLY like what are they talking about? Oh yeah get one weird image that looks like a nightmare every 5 minutes, so much faster than looking through stock footage.
"insert more ai into your workflow to speed up the process" you mean... slow down your workflow for a worse result?? cause that's all i've seen ai do
That's unfortunately late stage capitalism for ya.
Everything for profits, ignoring mortality and individualism.
And there's literally nothing the common person can do about it since there are so many people that just Blindly buy into whatever they see in front of them
AI ads immediately make me distrust the company. There's this RV place in my town that very clearly has been using that AI Disney-esque style in their billboards, and it makes me think. If they're willing to cut corners on something as simple as paying an artist, or hell even just buying stock images, then I dont even want to know how theyre cutting corners on their RV's or the maintenance and upkeep they do on them
Exactly this; I agree with this sentiment.
this is a very good point!
Where is this RV place?
it's insane how posters have basically turned into those filler props in games you're not supposed to pay close attention to
that's the most baffling thing to me. often the ai is so distracting or basic that it's lost on me what i'm even being sold. it defeats the whole purpose of being advertised at
I work at a home decor store and was jumpscared by an ai "painting" of flowers in a vase. It jumped out at me immediately and when i looked closer there were freaky petal placements. Just made me respect my workplace even less
Hobby Lobby or Michael's?
@@rizgriz3956I’d bet a whole lot on hobby lobby
saw a generic AI cyberpunk car "painting" with the classic garbled Faux-Japanese text in The Range one time 💀
ai flower painting jumpscare
In my schools activity room, they just have Ai generated images of video game stuff on canvases.
as someone who knows very little about video editing, it's scary to notice video editing tricks used to make the AI look more real like skin smoothing and glow around the head and eyes
edit for clarity: I'm not trying to say that video editing tricks were intentionally used, but that the AI incorporates those factors in such a way that makes it harder to notice that it's AI and not just digitally altered
One of the complaints about AI images is that they generally look *too* smooth and "glowy". Those likely aren't video editing tricks.
Getting natural looking images that don't look overly polished and professional is the difficult part, because it's been fed a bunch of professional / stock photos and videos.
lighting, composition, and colour theory are the backbone of real artists’ careers, yet ai can’t possibly understand the significance or importance of them. if it uses these concepts then its by accident and not in a consistent manner.
I wasn't trying to imply that the AI uses actual editing tricks (I see the wording issue though) just that it uses elements that we're used to dismissing as digital to hide things it struggles with, like edges and color inconsistency. the human eye is more likely to accept AI art because we're so used to digitally altered art being the norm. it's like people not realizing when artists on TikTok use serious pitch correction because we're all used to some amount of pitch correction in music
that's just the ai, that's not video editing
Hey look at all those human actors, directors, editors, and crew they didn't have to pay! The savings!....That's gross and I'm going to make a list of all the companies using ai ads so I can skip buying from them.
Good luck with that /s
Share the list with the rest of us on the internet. I would love to see a massive blacklist of companies doing this crap.
It's a great advertisement when you have to use a fake child to play with the toys you are trying to advertise. I know they did it because it's cheaper, but I like to believe their toys are so terrible, they couldn't find a real child to smile and play with the toys.
😊
Damm
help ik this is supposed to be like a sick burn, but toys r us is just a retailer for toys created by mattel and hasbro and disney and all that 😭😭
Doesn't really make any sense given Toys R Us are just a retailer. They seem to have been hit pretty hard by the "death of the high street" so this is almost certainly just a financial decision - not that it's an excuse.
this is so funny thank you
I recently saw an AI generated ad for an AI program that animates still photos. One of the women grew a 3rd arm in the middle of the AI generated hug. You'd think at least an AI company wouldn't screw up the AI generation for their own commercial 😅
Maybe it's like how email phishers use bad spelling and grammar. They only want stupid people to fall for their pitch. Similarly, those AI companies don't want people with discerning tastes and high standards to use their product, because they'd never be satisfied.
this feels genuinely so dystopian. and as an artist its been so demotivating.
I remember showing my mother the Toys R Us ad a few weeks before she passed away and she was actually offended as she was an artist
sorry to hear hope you and your family are holding up well buddy
@@kirbybie she passed away in August of this year, I'm holding up
and i mean this so much love... im so glad she wont have to keep seeing this. sorry for your loss though 💛
@@sigasaurusrex thank you, I just wish she never saw that slop to begin with
You should avenge
i hate the paranoia AI has induced in all of us. the fact that we have to apply such a high level of scrutiny to anything and everything to try and detect if it's AI or not is fucking horrific. i would just like to consume human made art but every time something seems even slightly off i have to get a goddamn magnifying glass out and analyse every frame to spot if something seems off. you're forced to suspect everything of being AI and i hate it
This, exactly yeah, and as if existing in modern day isn't anxiety inducing enough as it is...
The fae are back the fae are back the fae are back the fae are back the fae are back the fa
and if you make art or are an beginner photographer (like me) you just question yourself, can you really beat the ai?
@@warmoaran3 as someone who's done photography for 10+ years and been to uni multiple times (I dropped out both times cos of mental health it just sounds more impressive) for photography, yes you absolutely can beat the ai. AI is good at the most generic, boring bing wallpaper photography and even then it's terrible. If you have even the slightest creative styling in your shot composition and editing (which every human photographer does have subconsciously), you will be miles ahead of ai
If you're curious, James Welsh did a video in which he discussed the company that makes the ads where the people are dubbed over with AI.
The more unsettling thing is there have been cases of these ads using influencers without permission or their knowledge.
There's AI ads using Joe Rogan and Mr. Beast on RUclips all the time.
I was going to mention the joe rogan youtube ads@@zerodollarbird
@@zerodollarbirdSame with Biden and trump
I used to be excited about the development of AI, expecting something like KITT, or WALL-E. Instead, we get REALLY bad summaries of stuff with lies in them, people getting butt hurt that they're still not on the level of people who have learned how to make art for years, and crap ads that just creep you out. But at least I know now that Toys R Us is alive. I wish it wasn't, though.
That's not alive, that's undead
Toys R US isn't doing so hot here in Canada. Also, same on the use to be excited about the development of AI, but over time it was just used to replace people like me and make dealing with customer service even more of a hassle
At least GitHub Copilot slaps. That's generative AI's only saving grace for me at the moment.
It’s more undead, the IP was bought after the original closed down
WHP Global bought toys r us
That Trivago thing made 19 people not have a gig. The corporate dream. The reaching for unlimited profits and infinite growth truly has no limits. The ambition their rotted corpo husks have makes Icarus look like a chump.
i seriously don't think the founder of Toys R Us would want this, at all.
And I don't think my dad, the inventor of toaster strudel, will take too kindly on this
And I don't think Pinely, or Gabi, would approve of these ads either, though I can't be sure...
@@h.r.9563 lmao I say this all the time about stuff too haha
Unus anus pfp? In this economy?
The Statue of David walks into a bar. The bartender says “oh my god how did you do that”
@@goob4145 the woman was too stunned to speak
21:01 Dear god no that is not SnoopDog that is EavesdroppingPuppy.
Girl we already been knowing how to draw
Eavesdropping Puppy
Huh?
For some reason I thought of beatboxingpuppy
Snoop Lion (a.k.a., Snoop Lyin') is back with a vengeance...
Beatboxing puppy!
Charles Lazarus did NOT die for an ai generated toys r us ad
Absolutely nothing to do with this comment but is that vampire jerma as your pfp
@saffron584 yeah and it's staying that way until he does the jercula stream
The AI translated ads where they save money on not hiring native speakers is so slimy to me. A foreign company comes to the country, then refuses to pay for even just a single actor from that country. In some languages acting jobs are exceedingly difficult to come by.
That's what I thinking. Now foreign companies will not pay native speakers despite trying to advertise to the same people. despicable.
The entire voice acting "industry" is about to get way more competitive.
For real, ugh!
Also not using a native actor means that now every ad is done by a white guy, possibly damaging the progress of inclusivity in the film and video industry that has been made. Why hire a person of color now when we can use ai? A perfect excuse for a bigoted ceo that was previously forced to at least have a diversity hire at the bare minimum.
To be honest, in the case of anime, it’s different as the majority of translators are competitive on who can do the funniest translation, this also means inaccurate ones as well
yeah the danish version with the AI mouth man looked strange as hell. like he very clearly doesn't open his mouth enough to let out sound
23:25 I'm signed up for user testing/surveys/etc and one I get asked to do all the time is "upload 100 selfies" with no other explanation lol like I'm pretty sure it's to make AI people for advertising and the pay is FORTY DOLLARS
That's scary imagine seeing yourself in a random ad😭
@@Maria_745 that seems illegal
@@lemin0u i didn't go through with it obviously but you usually sign your rights to the images away and allow the company to do whatever they want with them for something like this
It's 100% for training AI software
I mean... hypothetically, you could take the selfies, glaze them, then upload them...... just food for thought.
Hello from Berlin.... There's no such thing as "the Berlin Market" Berlin is about the size of NYC... we have around 700 markets none of them look like that as far as i know
I also don't think we'd call it market instead of Marktplatz.
@@l0rf I'd assume that a city in Germany would write in German
There is a town called Berlin in New Jersey, USA that has a "Berlin Farmers Market." The letters on top of its building look similar to what's in this ad, just a different color and above the roof instead of on the facade. I wonder if it was based off that instead? Extra funny if they literally used the wrong Berlin as inspiration.
@kitkatkk2543 we do a lot of anglicised names, if I'm being honest.
Berlin's the biggest city in the EU, but it's tiny compared to NYC. Less than 4 million inhabitants compared to over 20 million. London's also much bigger than Berlin, with 8-14 million inhabitants, depending on how many suburbs you include, but it's no longer in the EU, obviously.
One political party from my country used ai for posters, they were little bit racist
ai has a real racism problem; its kinda like a young child in that it absorbs information (a lot of implicit or explicit racism in our societies) but has not developed any sort of media literacy or filter for moral acceptability, and so tends to say the quiet part out loud.
I think I know that country
Or maybe I'm wrong...
Mexico did the same, but it wasn't racist - just had a lot of colorful stuff, like if you had typed "drawing of a group of people cheering and celebrating unity and freedom"
thank god they went through the cute drawing way and not the horrific real life human route
lmao AI has already been trying to be used as political propaganda and it's so disgusting a celebrity had to tell everyone she didn't endorse it
the czech republic mentioned! (unfortunately) those ads were so bad 😭
The Pinely drawing sketches are making a comeback! (Vastly *superior* to the AI voiceover/edited ads!)
Omg Ashe from Fire Emblem Three Houses
I find the most depre ssing thing is you'd think AI would be used to do something just impossible with human actors or CGI, yet it's just replacing adverts that a just a person with a prop and a graphic behind them. The lack of creativity is so fitting.
I think in the case of the last one, where they show the ads that pretend to be tiktoks, I think those are faces of real people stolen from tiktok. I remember seeing a girl on tiktok talk about how her face was used to AI-generate an ad for boner pills. Gross
Holy fuck that's awful
gabi's toys r us feelings are so real tbh. i mostly associate it with staring longingly at barbies trying to get my mom to acknowledge it bc i knew if i asked outright to get something i would be told no
is it possible, especially with some of the bigger brands, that the AI is so bad almost on purpose? an outrage marketing tactic, they are spending way less money, yet getting double the reach because everyone is taking pictures of it, sharing it, and commenting on it. It just feels so unbelievable to put out something so bad on purpose.
true, I didn’t think about that
It's definetely possible but some people are also very delulu about ai, especially if they have whatever the equivalent of rose color glasses but for money is.
That's honestly still a bad strategy while it can make exposure, it could lead to Boycotts
I would agree with you if we didn't from time and time again seeing that this is just higher ups making bad investments and trying to prove they didn't waste company money on an obvious scam
@@ArturGlass.Cgold colored glasses idk
French canadian here, hard to tell with just half a sentence, but he looks so expressionless it's not very selling tbh. We're also very used to badly dubbed ads LOL like badly dubbed as in the voice doesn't fit the person, or there are weird pauses and intonations, just because they need to fit the text to how long the original speaks, so i guess this was better in that department, at least in the little snippet
Oh cool, I didn't know I could hate advertising even more than I already did
The line between ADS and SCAMS is ever closer thanks to AI... "Deepfakes are unethical! But they are so cheap!" says the out-of-touch head of marketing and laughs with his boss in his office in the delulu tower.
1:26 It's even funnier when you buy it from Redd he says his usual line "Admiring the detail? It's very... detailed." 👀
this video is clearly AI generated
Evil AI-nely
no its clearly pine generated
P-AI-nly
The AI did Gabi dirty with that zit
@@LordmonkeyTRM it's going for realism so we don't realize it's AI
I'll never understand why companies think that literal slop that came out of the rear end of a robot is better than real graphic design done by humans.
because muh buzzwords and muh workfluh autuhmatiuhn. god capitalism pisses me off so much
Well,It may be soulless and ugly,but It's cheap!
Who cares about art and talent when you can make a bunch of Washingtons?!
Aaaaaah,corporative greed,my "favourite"!
1. Money
2. They’re nut jobs
3. They somehow think having less people in the workforce is better
4. They’re money-hungry corporate hacks and nut jobs that think having less people in the workforce is somehow better for the collapsing economy
I remember immediately knowing that Etoro advert was AI has soon as I saw Jurgen (I think that's his name) the redhead guy. No human looks like that... and the transition from the previous guy gave the game away.
But yes, nothing says 'trustworthy team of investors that definitely exist' more than some faked images.
as someone who’s used to god awfully dubbed Vanish ads, i wonder why they put in all this effort when just badly dubbing seems to have been working fine for all these years. also i forsee them using AI to make somehow even worse dubbed ads
tbf they were dubbed because they were in a different language, the AI vids are just..... they're not even saying anything
I wish companies would realize that if you put more effort into your ads, you’re more likely to get people to buy. Why would I want to purchase anything from someone with AI slop for advertising?
I see an AI ad and I automatically assume whatever company made it doesn't offer anything good enough to actually make money, since they obviously can't (or won't bother to) pay for one.
or that theyre incredibly cheap and arent worth anything. because if they didnt bother paying real people to make the ad, what chance is there that they have quality standards??
23:07 for these tiktok ads they're really creepy and deceptive because they essentially just take a random popular creators vid and put it into AI to make it seem like they're promoting this product when the creator has no idea about it at all. It's so gross and it's also happened with real licensed doctors.
feels illegal too.
@warmoaran3 pretty sure it is cause yoyr taking someone who people trust and putting their face over an advertisement of a product they don't even know about😭
as a french people i see the trivago ad at tv and i get no clue it was ai
I even saw a restaurant online using ai to show their food , like that has to be illegal? 😭
Pinely's backdrop is CLEARLY created with AI
It looks to me like it was hand drawn on a used pizza box.
@@carultch oh yeah well where's the grease? That's how you detect this high level of deception... no GREASE! Classic giveaway of AI 🤓
Seriously that's definitely not a pizza box, wrong type of cardboard, wrong shape, why are there flaps on opposite sides 😂 It's just a box something flat came in. Or it would be, if it were real! Man you don't know AI OR pizza, smh
The same AI that generated The Bull and the Crystal. Well, hot damn!
I never thought it was possible but AI actually made ads feel even more dehumanizing somehow.
You can listen to this video in the background while ordering food to an AI menu board cashier at your local fast food restaurant in your car that drives itself. This is not a speculative future it's just Taco Bell.
Obv. the car drives through pedestrians and the menu board doesn't know what sells
At a mall close to my place there's a cotton candy vending machine that is completely covered in ai slop, one of the thing on it has 4 eyes
Recording a guy standing there and then editing on moving lips is literally what they did for the movie Baby Geniuses in 1999. The difference is that in Baby Geniuses it was CGI, whereas for this it's AI, which I guess it more efficient but even with the 25 years of tech progress it looks just as uncanny now as it did then.
nooo way this colab is amazing I watch both of you and love the content
the only target for ai generated ads is people who wont recognize it. so old people and children, which is only a little sinister
Every time I see a commercial made with AI, I immediately start thinking it's a worthless creator, in the vein of Milano: "Oh, you don't even have the money to hire actors and crew, but you want me to use you as a place to store my money?
I would be so terrified of having my likeness and voice free for anyone to use as they wish. Like bruh, I bet there's barely any safeguards against making them say some heinous shit, and I bet there's no pulling out after you've signed away the rights to that stuff for the company that can then change owners or anything.
is it just me or is every "toy" in the toys r us ad just Emojis turned 3D??
They look nothing like the vintage toys they're meant to suggest, that's for sure.
The reason snoop is featured on so many songs and albums, is that it's "relatively easy" to hire him for a feature. It's like 50-60k to hire him for a couple of hours he come in does his bars and then is out. And then he'll often vary the price on depending on how much he likes you. Its a little extra dystopian when the AI claims to be "the original"
that ai standup is a funeral for comedy
When Pinely started the video with "hello Gabi Belle" I thought to myself "lol he's calling me Gabi Belle." Then I saw Gabi and was like "oh my god, Gabi Belle!!!"
artificially generated visuals and vocals set something in my brain shivering like scooby doo.
there was a study that showed peoples brains are processing and reacting differently to at least deepfake audio (im not sure if i came across any about visuals) even if the person themselves is able to normalize over it.
Oooh that does not look good. The memories the toys r us ad evokes in me are of chugging cough syrup as a teen
I saw the first one on tv a few weeks ago and i couldnt believe i was actually seeing ai on tv Edit: I GOT AN AI AD WHILE WATCHING THIS VIDEO
12:08 I’ve never been to the Netherlands, but I’m almost certain that speaking Dutch doesn’t require “Elvis lip”. Dude’s upper lip raised up on one side and stayed there through the duration of the ad. 😂
The long face joke at least made sense, it's a bait and switch of the assumption that the horse just has a long face but no his wife left him. I literally can't decipher the other two after that. Am I just dumb?
The only thing I can think of with the shoes is that models have to keep their feet working together/in sync to walk the runway? It’s a bad joke because feet staying together means you’re just standing but that’s all I could come up with lol. For the donkey one I have literally no idea. I’ve consulted other people and the entire wikipedia for donkeys and still have absolutely no idea.
I think the donkey one is also supposed to be a bait and switch, but does a much worse job. The shoe one is just nonsense I think. Might have originally been a pun on "walk-in closet" that the AI botched really badly
I'm so glad I didn’t go into advertising cause seeing shit like this would make me question life
the trivago dude's shirt looks rendered af. idek how u would achieve that irl
It looks like he borrowed it from a Sim
Where do cats go when they die?
PURRRgatory.
Every once in awhile I forget Toys R US doesn't exist in the US anymore (live across the street from a Toys R US that makes me question if they'll go under eventually here in Canada)
7:29 WHY DOES A CABOOSE HAVE A COWCATCHER
Your comment made me bust out laughing and I had to hunt it down to like it.
WHY
For umm… Yknow… caboose stuff I think
Right?
"They would not listen, they're not listening still, perhaps they never will" is a quote that works way too well to talk about advertisers and comoanies never caring about artists but still relying on their work
Why are the people that rise to the top in Corporations so empty? Mind, heart, soul, every way one can be vacant
Well,you know...
💰🪙💶👛💴💲💵
They have no incentive to be human.
for them, theres no reason to be human, its aaall about the money, all morals gone. they need to be number 1 corporate or something. its sad.
For a second I thought "Gabi Belle" was a cute nickname Pinely had for us. I'm sad now.
6:00 - holy crap, how tall is that kid for his footsteps to make him go up and down that much? Also isn’t he meant to be floating at that point? Why are there footstep noises to begin with? 😂
The makers of Animal Crossing should be commended for choosing not to censor Michelangelo’s masterpiece. It was probably a tough decision, considering the popular game has a large number of young players. If they veiled it, in a reasonable manner, I’d be unhappy, but not over-upset. The ad, however, is infuriating to me. How dare they, in a commercial made for adults, crudely deface a renowned work of art? What a tasteless move, done in attempt to make their lousy AI-generated commercial look more appealing.
i was at my nan's house the other day. and on the telly there was an advertisement for one of the uk political parties, and most of the ad was entirely ai generated slander against the current prime minister
'you can't de-age a dead guy' if only that were true lol
Today I saw a food truck that was essentially plastered in AI "art", especially their logo. Pretty gross.
never buy from them. and hope others follow.
4:30 who's evil Pinely?
The Thanos of the RUclips world
It's his alter-ego channel.
pinely but evil duh
That Toys R Us commercial is a goddamn disgrace.
The least repetitive AI generated joke I've seen so far, from 🌸, was: What do you call a thief who steals both your heart and your wallet?
A cardiovascular bandit.
10:19 WTF? Why are they bragging about that? "This new technology puts a tonne of people out of a job!" That's meant to be the quiet part!
I work for a grocery chain and they recently touted how the branding team is using AI to create more enticing descriptions for items and I'm just like.... THE BRANDING TEAM CANT DO THAT THEMSELVES??? It always blows my mind
can we just appreciate how pinely
in my city in poland theres a pizzeria that plasters their AI generated sexy shirtless santas and david statues enjoying pizza on gigantic buildings. Why santa???
This is your 3rd change of the thumbnail pinely, take it easy
Finally something I want to watch on RUclips
Poor ToyRUs Charles probably be rolling in his grave~ Imagine Walt Disney likeness becoming just a tool to sell his empire. Most of the soul has already been sucked out of that company, but soon they'll probably gonna keep reusing death people likeness in parks as well for nostalgia sake. Future scares me man.
That London Underground ad has really got me overthinking it. 'It's good to be the king' is a catchphrase in the Mel Brooks movie 'History of the World, Part 1', that is repeatedly spouted by Brooks himself in character as Louis VI every time he does something outrageous. It's advertising cheap travel from London to the city of Tours, which was formerly a royal capital of the Valois dynasty. I don't think the poster's supposed to represent the late Queen Elizabeth II. It's trying to say that any random woman off the street can feel like she's ancient royalty by visiting this wonderful historic city. Basically, the human generated idea behind the ad is sound, if a little too reliant on being familiar with the history of France and an old comedy movie that hasn't aged too well. If they'd just got an artist to make a picture of an everywoman feeling like royalty in Tours, it would have been an OK (if forgettable) ad that would have got a few people googling those cheap flights. But they decided to pinch pennies and got AI to do it. The AI made the woman look a bit like Queen Elizabeth because she's what comes up most when it searches for reference images labelled 'the Queen'. Then it made a really disgusting gloopy image of her with mutant fingers, wearing a stupid Game of Thrones villain crown, riding a confusing bicycle in front of a generic, Disney style French chateau. The AI has single-handedly turned an OK idea for an ad into, surreal, incomprehensible gibberish. Because it's not actually intelligent, it just recycles visual elements based on the tags applied to them by its programmers.
Also 15:30 is just David Pakman playing a teenage tearaway in a 1980's High School movie.
for the ai translation in canadian french, it's actually ok. Looks dubbed but seems real
10:42 you think its not bad? Try watching that Trivago guy in Dutch. We see this commercial all the time in the Netherlands but his lips look weird. It is CLEARLY Ai. Even if you don't know what Ai is, his lips look weird
8:18 today I learnt I’m apparently blind because they all look exactly the same to me except for the glasses changing shape 😭
I'm sorry to say you are in fact blind then. 🤣
I remember seeing the Toys R Us ad and watching the whole fallout of that. It was quite the train wreck, to say the least.
Speaker of the danish language here. It's just as creepy in dAInish.
Ad block is needed because of this crap.
I like how 7:05 is so clearly AI generated. It’s so cheesy. Like no one talks like that.
I speak Danish (because I live here, woooh), it looks SO weird, I would rather they just dubbed it..........
Woah I've never been this early, I'm just starting to watch the vid now but I can tell it's a 10/10.
Great work y'all
Honestly, I respect AI works more when they're melting into nightmarish dream worlds. But more than 'less than zero' is still a horrifyingly low amount.