Hi, What's your thoughts on doing both fb/insta "free 30 minute pain relief/discovery session" as well as google ads keyword search. In my head for a new clinic it makes complete sense to do both? As ROI on both, so more profit, more patients = more word of mouth, = even more profit? Or do they not work in conjunction well together? As otherwise I dont know why someone would decide one and not just do both!
You can absolutely run both (and many clinics frequently do use both platforms) Typically you will find that targeting a problem yields superior results when compared to simply offering a discounted or free session on Meta Ads.The discount or discovery session can strengthen the value proposition by reducing the potential risk for the client, however also keep in mind that this will likely result in more people who are just looking for a cheap session, and may not be your ideal client avatar. The reason I encourage young clinics to look at one over the other is around maximum simplicity. Both work when done well, when the messaging is on point and the client avatar is clear. However considering some of the budget allowances in smaller clinics, they would be better off doubling down on one, becoming world class at it and refining their marketing in that vertical, before moving out into other platforms & adding another layer of complexity. As always however, these are just my thoughts, and it's not the only way to look at it 🙏
Great vid, thanks!
Great advice , I like the idea double the adds and see, which wins
Hi, What's your thoughts on doing both fb/insta "free 30 minute pain relief/discovery session" as well as google ads keyword search. In my head for a new clinic it makes complete sense to do both? As ROI on both, so more profit, more patients = more word of mouth, = even more profit?
Or do they not work in conjunction well together? As otherwise I dont know why someone would decide one and not just do both!
You can absolutely run both (and many clinics frequently do use both platforms)
Typically you will find that targeting a problem yields superior results when compared to simply offering a discounted or free session on Meta Ads.The discount or discovery session can strengthen the value proposition by reducing the potential risk for the client, however also keep in mind that this will likely result in more people who are just looking for a cheap session, and may not be your ideal client avatar.
The reason I encourage young clinics to look at one over the other is around maximum simplicity. Both work when done well, when the messaging is on point and the client avatar is clear. However considering some of the budget allowances in smaller clinics, they would be better off doubling down on one, becoming world class at it and refining their marketing in that vertical, before moving out into other platforms & adding another layer of complexity.
As always however, these are just my thoughts, and it's not the only way to look at it 🙏