How to set up and run a successful Kickstarter campaign, walkthrough and tips - Tutorial
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- Опубликовано: 7 апр 2022
- Are you thinking about launching a Kickstarter campaign for your creative project? In this video, I'll take you through the steps to set up and run a successful campaign. I'll also share my top tips to help you reach your funding goals. Whether you're a seasoned Kickstarter veteran or a first-time creator, this video will give you the tools and strategies you need to launch a successful campaign. So, sit back, take notes, and get ready to launch your next big idea!
If you have any questions please leave them in the comments and I'll do my best to help you out!
My latest campaign: www.kickstarter.com/projects/...
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Lucy x
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Thank you Lula! Of the many RUclips films I've watched on this subject, yours has been by far the best. Straight forward and informative. I am assembling a Kickstarter page right now and hopping between that and your film as I go!
I'm so glad it was helpful! I found it so overwhelming when I ran my first campaign so I hope it can help a little
Thank you so much for doing this video. I am currently in the process of building my first ever campaign for my first ever pins and you brought up some good things to think about and plan for. Looking forward to a backer kit video some day 😁
I’m so glad it was helpful! Good luck on your campaign! I’m still in the process of using BackerKit at the moment with my last campaign but once the process has finished I hope to be able to share my experience!
@@LulaRocks Thank you, and looking forward to your video :D
@@LulaRocks Yes! I'm up and running. Thanks for your help x. I've also created an Amazon Seller Account for FBA. Wish there was a LulaRocks film to talk me through that! 🙂
@@ishouldbebackonthe10th52 Haha sorry, I wouldn't even know where to start with that! Good luck to you :D
Most informative video on YT. Thank you!
I’m so glad it was helpful!
thanks! very helpul to finish my campaign
Glad it helped!
Very informative! Thank you ^.^ ♥
Thank you for watching lovely 😘
Very helpful thankyou
I'm glad it was helpful!
Thanks a lot for this informative video!!!!
You’re very welcome! I hope it was helpful!
Thanks, nice video 😊
I’m glad it was helpful!
thank you for this very informative video! So if I get this right, the majority of traffic to your page is brought by kickstarter itself through their email list or for just being on their website? Would you consider running some Facebook campaigns direct to your KS page as well, maybe after the initial boost starts to fade? Thanks!!
You are very welcome! Yes, that has been my personal experience. Kickstarter promote your campaign in their searches at the start and end of your campaign as well as recommend you to people who have backed similar campaigns. For my last two campaigns around 20% of my backers came from my social media/email list, the other 80% found me through Kickstarter. I think I have used Facebook/Instagram ads in the past for some of campaigns, but I'm not an expert on ads and I'm not 100% sure I'm doing it right. But yes, It's definitely something I would try again during the middle of the campaign to boost interest!
THank you :)
You're welcome!
Hi, Thank you for this video. it's very helpful. I do have one question. If you are a sole trader. Do you do individual or business? Thank you
I'm so glad it was helpful! I am a sole trader and I choose individual, I hope that helps!
Do I need to include a video in my kick starter campaign? And if so, how do you find people to create videos for the campaign
No it’s definitely not a requirement! I don’t think I’ve ever made a video for any of my campaigns!
Do I need my packaging and logo already made before starting a campaign?
Not really, I can't see a reason why you can't design your branding while the campaign is running. In fact, you could even let your backers in on the design process through updates. They like to be a part of the process so if you share your progress, and even ask for opinions on designs, it can be a great way to get them involved. The only thing you really do need to know is the costing of any packaging so that you can budget for it properly within your goal.
my last 2 failed so im hoping my next will be better with this video as help xoxo
I really hope it helps you and I wish you luck for your next campaign!
Best wishes for your upcoming project. Kudos to your never give up attitude. I am very sure you will have great success on Kickstarter.
@@medthrustory2833 thank you!!
@@LulaRocks thank you!!
@@SkateDontHateuk how'd it go?
Could you do a video on how you calculate your funding goal xoxo
That's a great idea, I've added it to my list of videos for the furture!
I have a question. Is it possible to do a kickstarter campaign to hire a 3D Modeler and a 3D Animator?
I’m pretty sure you can run a Kickstarter campaign to fund hiring a 3D Modeler and a 3D Animator. In your campaign, you would need to clearly explain what the project is about, how the 3D Modeler and Animator will contribute, and what the end goal is. Also, it’s a good idea to outline how you plan to use the funds, as backers often like to know how their contributions will be utilized. Good luck with your project!
Is it possible to edit pictures and description after launch??
You can! I update my description and images every time a new goal is unlocked ☺️
Hi Lula. Do I need to have an online store? I would like to start a kickstarter for pendants... Opening a store is more complicated than I thought... so in the meantime, I would like to prepare an assortment.
No you don't need a store to run a Kickstarter, you can always set up a website or Etsy store later when you are ready to sell them to the public :)
@@LulaRocks thank you for your reply :)
Dear, nice video!
just wondering, is it possible to partner with one who's project was successful and he/she start project with their account and you share some % with them?
i mean if we want to start one, and you do manage all Kickstat things and we do all the product work (buy, make, ship. etc) and share % with you?
Hi, I'm not sure if this is something you can do. It's probably worth you contacting Kickstarter directly to see if that's possible.
Thank you so much for this video! It's helped me so much to start my own Kickstarter 😊
I'm so glad! That really makes me happy to hear!
Hi! I’m running into an issue with editing the project budget spreadsheet. I’ve requested access but it’s denied for some strange reason. Have you run into this problem? Any tips on how I can resolve it?
Sorry to hear about your issue with the Kickstarter spreadsheet! I haven't used their spreadsheet myself, so I can't directly advise on this. I'd recommend reaching out to Kickstarter's support team for help with this technical hiccup. They're usually pretty responsive and should be able to sort this out for you quickly.
Best of luck with your project!
@@LulaRocks thank you for your assistance. I took your advice and was accepted! I can be found under the title “A Reason to Live” by Sayan Celeste. I’m raising funds to purchase materials and sell gemstone bracelets on Etsy. Ultimately, I’ll use the funds to fund a larger project for a new invention for the food service industry. I hope I reach my goals and I hope you continue to reach yours. 💕😊 Question: do you have any suggestions for getting backers? I’m doing this on my own and I don’t have anyone at this point.
@@emanon9 I'd recommend including some keywords in your title so that people can find your campaign. At the moment, if someone searches for the word 'bracelet' your campaign might not show up in the search results, and if it does, it might not be obvious what you're crowdfunding for. I'd recommend sharing it on social media often, sending communications to your mailing list, and reaching out to friends & family to help spread the word. I hope that helps!
@@LulaRocks Thank you
awesome video. I was denied three times for attempting to start a graphic design for my project but im guessing its against the rules...
Oh no that sucks! What a pain!
Why would starting a graphic design for your project cause them to deny it?
@@maskedmarvyl4774 I have no idea either! I feel like there might be another reason. They usually tell you the reason if your project doesn't get approved
@@LulaRocks, I feel sorry for the new people trying to get through this.
By the way, you're cute.
(I know you get that a lot).
Could you do a tutorial on backerkit I’m using it for my next one but it’s a bit confusing 😅
I’ve never used it unfortunately. I’m planning to try it out eventually so once I get my head around it I can look at making a tutorial!
Wow, you really do rock! :) (bet you never had that comment before)
Hehe thank you! I hope it was helpful!
Will it work on mobile ?
You can use the browser on your mobile to set it up and to access the campaign. You can also use the Kickstarter app after you launch it to do basic things like replying to comments, checking totals, and posting updates.
Will kickstarter allow you to contribute to your own campaign? I ask because I would hate to be a few dollars short and lose it all if I could just make up the difference...
I'm not sure if you can add funds yourself but if not, you could always ask a friend or family member to do it for you.
What about US taxes if we sell and ship a product from UK?
You're probably best off getting advice from an expert when it comes to tax. Unfortunately I'm not trained in finance etc and wouldn't want to give any incorrect advice!
That Kickstarter for 5 years and I don't know how to change my profile picture Please help
You should be able to change your profile picture through your account setting on a PC. If you’re having trouble have you tried contact Kickstarter support for help?
What’s the longest target launch date possible?
For example can I soft launch on kickstarter if the actual launch date is 6 months from now?
@@ibrahimabdalla1977 I'm not entirely sure but I imagine it's quite a long time. Unfortunately I can't check because I'm already running a campaign but if you head to Kickstarter and start setting up a test campaign by entering some dummy details, you should be able see.
@@LulaRocks sure will. Thanks for replying
Do i Need to pay to launch it?
No it's free to launch, Kickstarter just take their fees out of the payment you receive at the the end of the campaign if it's successful!
@@LulaRocks what if it's not succesfull do I then need to pay the fee.
@@theproducer5673 no there are no fees if it’s not successful ☺️
HOW DO YOU SUBMIT IT FOR REVIEW 😭
As long as you follow all of the steps and you have completed all of the required sections it should be one of the last steps before launching
I can’t show you in the video because I hadn’t completed all of the steps so it wasn’t an option for me
Is it a guarantee that a 10,000 to a 15,000 dollar campaign can be funded successfully
Unfortunately not, there is no guarantee that any campaign will be successful
Where is the hidden cost in this is this free for real? What does a Kickstarter get for me? Putting my idea I Kickstarter I see nobody talking about that they get 5% 10%. What are the girl thank you.
Hey there! I understand your concerns about fees and costs associated with Kickstarter. I actually dive deep into all of that from the 8:22 timestamp onwards in this very video, discussing the fees and offering advice on setting a budget and goals. It might be helpful to check that section out for a detailed breakdown.
As for Kickstarter's value, it's about testing the market for your idea, gaining visibility, building a community, and securing the funding you need. Hope that helps, and best of luck with your potential project!
Hi, Thank you for this video. it's very helpful. I do have one question. If you are a sole trader. Do you do individual or business? Thank you
I'm glad it was helpful! I'm pretty sure I choose individual (I'm a sole trader too)
@@LulaRocks I see. Thank you so much!