Hey - Mark here! Don't forget to Like the video and Subscribe to the channel. That way you'll save this video + won't miss any new ones. Lastly, if you want to chat about your launch, just click here 👉 bit.ly/launchboom-chat
I like the main marketing tactics are called the 4 Horsemen. Meta Ads costs are incredibly high. The more you put in, the more the reach and hopefully, more importantly - the payback for spending all that ad money.
Amazing info - will use your book and maybe hook up for our next campaign. While successful in our current campaign there has been a lot we missed out on. Not with the next campaign!!
Great LB video! If 20-30% of the traffic is generated from Kickstarter, what percentage is generated by the other "Three Horsemen": Meta ads? Press releases? Influencers?
More often than not, it breaks down something like this: Kickstarter, Pre-launch email list, and Meta ads all drive around 30% each. The remaining 10% comes from press, influencers, etc. A different way of looking at it is that your Kickstarter traffic, your pre-launch email list, and Meta ads are typically equally weighted in importance because of their effectiveness. Press/influencers aren't as reliable or effective, but can still drive meaningful revenue. - Mark
Traffic isn't guaranteed to convert. I agree with Mark that Press and Influencers are relatively ineffective with Kickstarter as a traffic source. But they are incredibly invaluable for the reasons below: Superbackers primarily look for 4 things: - Well designed page with broad appeal / that answers any questions or judgements - A good price that competes with Market Price for similar products - Stretch goals if relevant, and an active creator replying to comments / campaign updates - Third party verification, such as press quotes and youtube embeds of influencers
Fantastic info - however, how do we set up a specific way an email list (the ones who pony up $1) access their discount exclusivity? From what I have seen there are no ways to make backer rewards locked without a code??
If the VIP offer is a guaranteed discount, you're right, there is no way to ensure that they are the only ones that get that discount on Kickstarter. That's why more creators are including an add-on for VIPs that will be added to their order post-campaign. This makes it really easy to ensure that only VIPs get the $1 offer.
@@launchboom_official I have not used Kickstarter before, so this is still a little confusing for me. What if the VIP offer is an exclusive (or limited supply) reward? How would that be regulated on the Kickstarter end of things so it only showed up as an add-on available for VIPs?
@@ZackCherry I'll give an example to hopefully clear it up! Let's say you offered an exclusive Zack Cherry enamel pin as your VIP offer. To get it, someone has to put down $1 in the pre-launch to become a VIP and back a reward on your Kickstarter campaign when you launch. After the campaign is over, you'll add the exclusive Zack Cherry enamel pin to their order when you ship. This is relatively easy to do logistically. Since you know the emails of the people who put down $1 in the pre-launch, you can cross reference those emails to your final backer report. There's software called Pledge Managers which make this easy. Lastly, here's a case study I wrote about Crooked Moon who had a VIP offer like the one I described in this comment: www.launchboom.com/blog/lbn-29-the-crooked-moon/
@@launchboom_officialthanks for getting back to me. I suppose I should be more specific though. In this scenario the VIP supporters would be pre-ordering an exclusive limited edition poster that is only available for VIPs. The value of the poster is more than $1 though, so I still need to have a way to charge the remainder to their eventual contribution. How do I add the remaining cost of the VIP reward to the regular reward they eventually choose?
@@ZackCherry Hey Zack, first off, I'll try to answer your question well in this comment, but feel free to email me at hello@launchboom.com if something is still unclear. My recommendation is that if you use the $1 reservation strategy, the $1 should be the final price of that item for whoever took the offer in the pre-launch. When your campaign goes live, you can make that item available as an add-on at full price. In the example I gave for The Crooked Moon, if someone got the $1 VIP offer AND backed the campaign, then the enamel pin was added to the order at no additional charge.
Thanx for the video!Tell me please how to take email and 1$.Can i do this with a help of form?Should i add the link of my pre-launch page or other?Where can i see the collected email list?Is this still “leads” category?
You're welcome! The best way to collect the emails and the $1 will be to use funnel building software. We have our own (www.launchboom.com/launchkit/) but there's also Leadpages or Clickfunnels that you could use. With these softwares you can hook up your forms to an email service provider like Mailchimp to store your emails and send campaigns.
How long did it take for Dusty and Amy to get those almost 9000 email list. half a year or something? I want some idea as i'm in pre launch stage too. Ty
Hey - Mark here! Don't forget to Like the video and Subscribe to the channel. That way you'll save this video + won't miss any new ones.
Lastly, if you want to chat about your launch, just click here 👉 bit.ly/launchboom-chat
I like the main marketing tactics are called the 4 Horsemen. Meta Ads costs are incredibly high. The more you put in, the more the reach and hopefully, more importantly - the payback for spending all that ad money.
Amazing info - will use your book and maybe hook up for our next campaign. While successful in our current campaign there has been a lot we missed out on. Not with the next campaign!!
Thanks Peter! Let me know what you think of the book!
- Mark
Great LB video! If 20-30% of the traffic is generated from Kickstarter, what percentage is generated by the other "Three Horsemen": Meta ads? Press releases? Influencers?
More often than not, it breaks down something like this: Kickstarter, Pre-launch email list, and Meta ads all drive around 30% each. The remaining 10% comes from press, influencers, etc.
A different way of looking at it is that your Kickstarter traffic, your pre-launch email list, and Meta ads are typically equally weighted in importance because of their effectiveness. Press/influencers aren't as reliable or effective, but can still drive meaningful revenue.
- Mark
Traffic isn't guaranteed to convert. I agree with Mark that Press and Influencers are relatively ineffective with Kickstarter as a traffic source. But they are incredibly invaluable for the reasons below:
Superbackers primarily look for 4 things:
- Well designed page with broad appeal / that answers any questions or judgements
- A good price that competes with Market Price for similar products
- Stretch goals if relevant, and an active creator replying to comments / campaign updates
- Third party verification, such as press quotes and youtube embeds of influencers
Excellent video sir!
Thanks Eric!
- Mark
How do you use so many words to say exactly nothing?
Is there a way to make a startup showcase on RUclips or on a Blog?
Fantastic info - however, how do we set up a specific way an email list (the ones who pony up $1) access their discount exclusivity? From what I have seen there are no ways to make backer rewards locked without a code??
If the VIP offer is a guaranteed discount, you're right, there is no way to ensure that they are the only ones that get that discount on Kickstarter. That's why more creators are including an add-on for VIPs that will be added to their order post-campaign. This makes it really easy to ensure that only VIPs get the $1 offer.
@@launchboom_official I have not used Kickstarter before, so this is still a little confusing for me. What if the VIP offer is an exclusive (or limited supply) reward? How would that be regulated on the Kickstarter end of things so it only showed up as an add-on available for VIPs?
@@ZackCherry I'll give an example to hopefully clear it up!
Let's say you offered an exclusive Zack Cherry enamel pin as your VIP offer. To get it, someone has to put down $1 in the pre-launch to become a VIP and back a reward on your Kickstarter campaign when you launch.
After the campaign is over, you'll add the exclusive Zack Cherry enamel pin to their order when you ship.
This is relatively easy to do logistically. Since you know the emails of the people who put down $1 in the pre-launch, you can cross reference those emails to your final backer report. There's software called Pledge Managers which make this easy.
Lastly, here's a case study I wrote about Crooked Moon who had a VIP offer like the one I described in this comment: www.launchboom.com/blog/lbn-29-the-crooked-moon/
@@launchboom_officialthanks for getting back to me. I suppose I should be more specific though.
In this scenario the VIP supporters would be pre-ordering an exclusive limited edition poster that is only available for VIPs. The value of the poster is more than $1 though, so I still need to have a way to charge the remainder to their eventual contribution. How do I add the remaining cost of the VIP reward to the regular reward they eventually choose?
@@ZackCherry Hey Zack, first off, I'll try to answer your question well in this comment, but feel free to email me at hello@launchboom.com if something is still unclear.
My recommendation is that if you use the $1 reservation strategy, the $1 should be the final price of that item for whoever took the offer in the pre-launch. When your campaign goes live, you can make that item available as an add-on at full price.
In the example I gave for The Crooked Moon, if someone got the $1 VIP offer AND backed the campaign, then the enamel pin was added to the order at no additional charge.
Need help looking for consult as you mentioned in the video
Feel free to reach out to us at www.launchboom.com/expert/
Thanx for the video!Tell me please how to take email and 1$.Can i do this with a help of form?Should i add the link of my pre-launch page or other?Where can i see the collected email list?Is this still “leads” category?
You're welcome! The best way to collect the emails and the $1 will be to use funnel building software. We have our own (www.launchboom.com/launchkit/) but there's also Leadpages or Clickfunnels that you could use.
With these softwares you can hook up your forms to an email service provider like Mailchimp to store your emails and send campaigns.
@@launchboom_official thank you again!For now this is the most value information i have found!
How long did it take for Dusty and Amy to get those almost 9000 email list. half a year or something? I want some idea as i'm in pre launch stage too. Ty
can kickstarter be used for a SAAS company?
Can Kickstarter be used for a SAAS company?
What about doing a product prelaunch campaign with ads but without using kickstarteror any other funding platform? Doing it independently
If I didn't use a crowdfunding platform, I'd still use a pre-launch campaign!
Just a bunch of fluff.