Very on-point and timely to find this vlog. I consumed a lot of your content. It was beneficial. No... it was necessary to hear your message to get our hands on an instrument to create a realistic positioning for new tech fashioned from AI. In fact, we produced a wrapper, embeddings, and fine-tuning around an AI model/chat to step through and iterate. Todays deliverable: Goal: Be ready to fully immerse myself in cementing robust and differentiated positioning for your startup efficiently and effectively. Today: Drafted initial positioning statement and value proposition for discussion. Week 1: Outline target customers and their needs/pain points Research competitors and points of differentiation Review positioning methodologies for guidance Week 2: Refine positioning based on your feedback and input Develop a positioning-focused messaging framework and content Design draft of branded assets to convey positioning visually Review competitive analyses to support differentiation What did I miss?:
Great podcast, very useful. I like especially the point that companies should mix company positioning with product positioning. The company's strategic positioning is about vision and how to reach that position in the long run, aka the company's gameplan.
Great video. One of the most common flaws we see startups / new companies have in their positioning is they rely too heavily on big, established players as examples and "north stars." There needs to be an understanding early on that awareness, market position, trust - all of these things that hugely impact positioning, are totally different for established companies.
Thanks for the advice April. I am releasing my book later this month. Would be great to do an interview with you. The knowledge is great and I appreciate your insight.
Very on-point and timely to find this vlog. I consumed a lot of your content. It was beneficial.
No... it was necessary to hear your message to get our hands on an instrument to create a realistic positioning for new tech fashioned from AI. In fact, we produced a wrapper, embeddings, and fine-tuning around an AI model/chat to step through and iterate. Todays deliverable:
Goal: Be ready to fully immerse myself in cementing robust and differentiated positioning for your startup efficiently and effectively.
Today:
Drafted initial positioning statement and value proposition for discussion.
Week 1:
Outline target customers and their needs/pain points
Research competitors and points of differentiation
Review positioning methodologies for guidance
Week 2:
Refine positioning based on your feedback and input
Develop a positioning-focused messaging framework and content
Design draft of branded assets to convey positioning visually
Review competitive analyses to support differentiation
What did I miss?:
Thank you for all the wisdom. Brilliant stuff. Would love a deep dive into positioning a platform solution. Congrats on the new book!
Great podcast, very useful.
I like especially the point that companies should mix company positioning with product positioning.
The company's strategic positioning is about vision and how to reach that position in the long run, aka the company's gameplan.
Great video. One of the most common flaws we see startups / new companies have in their positioning is they rely too heavily on big, established players as examples and "north stars." There needs to be an understanding early on that awareness, market position, trust - all of these things that hugely impact positioning, are totally different for established companies.
great content which I consume avidly!
Thank you
Thanks for the advice April.
I am releasing my book later this month.
Would be great to do an interview with you.
The knowledge is great and I appreciate your insight.