Passive House Marketing 101

Passive House Marketing 101
Presenter: James Geppner, Executive Director, Erase40.org
This webinar will help prepare attendees to address the unique, but solvable, challenges of marketing and selling passive houses. James Geppner, Executive Director of Erase40.org, will talk about how to respond to questions by prospects and describe how to discuss the attributes of passive building in a meaningful way that resonates emotionally with the prospect.
He will examine what is behind the prospect’s decision and how to get them to see the value of a passive building. In addition, he will also touch on problems that architects and builders frequently encounter in their meetings - such as a prospect saying “it’s too expensive” - and what can be done about it.
There will be a number of principles that can be applied throughout the firm’s marketing and sales process.
Note: This webinar will focus on home buyers, but there will be a lot of information relevant for architects and builders who serve developers too. Much of the information in this webinar was pulled from the training materials included in Erase40’s sales program for passive house architects and builders, the Meeting Map.